Arts Management Commons^™

Show Me The Money: A Study Of Interrelationships Between A Regional Theatre's Revenue And Location, Rebecca Snedeker-Meier

Senior Independent Study Theses

Regional theatres are non-profit organizations that survive off earned and contributed income. In particular, contributed, or donated, income can change depending on the community a theatre is located in. However, there is no consensus whether there is a relationship between the two. This study compares Arena Stage, Guthrie Theater, Cleveland Play House and Alley Theatre to answer the question; how does geographic location relate to the ratios of revenue sources? The income ratios were based off numbers derived from 990 tax forms and the theatres’ operating budgets. Those numbers were then analyzed and compared to the other theatres’ income ratios. …

Riding The Wave: How The Philanthropic Revolution Will Impact Museums In The United States And Canada, Sarah M. Mackey

Master's Projects and Capstones

This capstone project explores the history of philanthropy from 1970 to the present, and presents a strategy for museums to leverage contemporary trends in nonprofit giving. The methods proposed in this project are specifically targeted at engaging new community leaders and the family members of legacy donors. I have researched and created an updated job description and hiring plan for a Transformational Gift Officer. This person would be responsible for identifying, cultivating, and stewarding the donor portfolio outlined in this project. The individual who will be successful in this role will be able to move past institutional silos and collaboratively …

Revitalizing Classical Music Interest And Concert Attendance: Why Today's Youth Are Deterred From Classical Music And Why Symphony Orchestras And Businesses Need To Get Involved, Caroline M. Clouse

Senior Honors Projects, 2010-2019

This paper seeks to explore the divide between classical music institutions and the youth of today. Interest in classical music is on a steady decline among Millennials and this paper provides a discourse on some of the prevailing reasonings behind the deterrents to classical music concert attendance. German studies concerning the current state of classical music and it's standing among youth that previously have never been translated are described within, so that this important information may be disseminated. Lastly, there is a discussion on the importance of innovative marketing techniques and concert offerings as well as how and why today's …

Assessing The Fundraising Impact Of Power2give On Local Arts Councils, Diana M. Berti

Graduate Theses

Nonprofit arts organizations, like all nonprofit organizations, are always in search of a fundraising “silver bullet.” Does a program or product exist that raises more money, engages more donors, and minimizes effort and expense? The Arts & Science Council in Charlotte, North Carolina launched a new online crowdfunding platform in 2011 hoping to do just that. Power2give was designed specifically for nonprofit arts organizations to add crowdfunding to their fundraising arsenal. The platform was designed to be an inexpensive and easy to use option for local arts councils to adopt for their communities. Now four years later, power2give has expanded …

Adding Up The Arts: The Great Recession And The Public-Private Debate In The Funding Of America's Art And Art Museums, Jasmine Kusumowidagdo

Scripps Senior Theses

The Great Recession dramatically reframed the debate on funding for the arts from a social one to a fiscal one. Instead of social ideology, economics came to the forefront; and fiscal conservatives replaced social conservatives as the loudest voice criticizing government funding for the arts. Under the shadow of an expanding government and staggering national debt, both supporters and critics argue in terms of the economic costs and benefits that the arts impose. These arguments against public funding for the arts are multi-tiered. Critics contend that the government arts agencies are ineffective, that federal arts funding is inefficient, and that …

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell

Atlantic Marketing Association Proceedings

Fine-art marketing research experiences friction that other arenas for marketing research do not. The product moved within this arena has subjective value with many drivers that can be difficult to quantify: The motivations of sellers and buyers may be different from what other marketing arenas experience (Marshall and Forrest 2011). The end price of fine art may have no relationship to the cost of inputs relying more on the demand driven by the artist’s reputation (Throsby 1994). Due to such challenges, the Academy has struggled in its contemplation of the marketing concept within this arena.

This paper will investigate the …

A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus

Library Philosophy and Practice (e-journal)

In a majority of academic disciplines, grant writing is a skill that is often self-taught or acquired informally by trial and error. Few academic disciplines have grant writing as standard part of their curriculum at the graduate level. In the past, grant writing has received little or no emphasis in traditional library education since library science faculty themselves have a poor record of pursuing external funding. Yet, grant writing is a critical skill for new and experienced librarians. For many librarians, the prospect and challenge of writing a grant can seem daunting; however, with institutional support and the support of …

Storytelling In Art Museums, Hayley P. Trinkoff

Seton Hall University Dissertations and Theses (ETDs)

Storytelling, in the context of art museums, is a method of communicating the qualities and attributes of art through a story. It helps the visitor bring the work of art to life and understand something the eye cannot see, a compelling narrative. It is important for visitors to discuss art and share stories on tours and through virtual media. We learn and form our own meanings from stories. These interactions will help build more relationships within communities. It is the museum’s job to take visitors on a journey and introduce them to new objects and perspectives.

This thesis addresses what …

Utilizing The Contextual Learning Model At The Plattsburgh State Art Museum, Samantha E. Bellinger

MALS Final Projects, 1995-2019

Inspired by the work of John Falk and Lynn Dierking, this article examines the characteristics of contextual learning at the Plattsburgh State Museum. It investigates the museum visitors' experiences and process of learning through the lens of the Contextual Learning Model.

The purpose of this thesis is twofold: 1) to suggest a method for understanding the museum visitor experience, 2) and to demonstrate that visitor learning is fundamentally a meaning-making activity that involves a constant negotiation between the stories given by museums and those brought by visitors. As such, it is emphasized that museums can be effective educators if they …

The Changing Institutional Role Of The Art Museum In The United States, Evelyn Ramirez-Schultz

MALS Final Projects, 1995-2019

This final project examines the changing role of the art museum in the United States in the last half century. The goal is to show how external and internal forces have influenced a sea change in museums resulting in more engaging and accessible institutions. Through an examination of the forces that motivated these changes, the project explores and compares the two major institutions--the Los Angeles County Museum of Art and the Art Institute of Chicago--in the areas of audience development and outreach ; programming, collections and exhibits and education and outreach. Finally, the study evaluates the future of museums and …

Crowdfunding In Museums, Melanie R. Bump

Seton Hall University Dissertations and Theses (ETDs)

The successes of websites such as Kickstarter and Indiegogo have propelled the popularity of crowdfunding and have made it a viable mode of fundraising in museums. Museums have used crowdfunding to raise funds for a wide variety of purposes including purchasing property, construction, disaster recovery, exhibition production, educational programs, and artifact conservation. An increasing number of museums have launched campaigns through various crowdfunding websites, experiencing varying degrees of success. In order to use crowdfunding as an effective fundraising tool, it is important to understand all the factors that contribute to the overall achievement of a crowdfunding campaign.

This thesis describes …

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Discourses Of Inter-Expertise Creative Collaborative Performance In The Terra Nova Of Dublin’S Science Gallery, Diane Tangney, Olivia Freeman, Brendan O'Rourke

Conference papers

Discourses of creativity tempt us with promises of treasures from terra incognito (Cox, 2005). Creativity is central to the enterprise culture of our age and there is a dark side to such temptations (O'Rourke, 2010;Osborne, 2003; Rehn & De Cock, 2009). Creativity’s role in the enterprise culture may mean that like other aspects of enterprise culture, though many are called, few are chosen (Ainsworth & Hardy, 2008). This paper presents preliminary findings on data deriving from a larger project investigating creativity on the interactions between some special people that might be expected to be particularly creative (discipline experts from different …

Museums As Sites Of "Being In Conversation": A Hermeneutic Phenomenological Study, Randy C. Roberts

Antioch University Full-Text Dissertations & Theses

In times of great change, institutions must be able to adapt while not losing their essence, those qualities that are central, enduring, and distinctive. While it is understood and acknowledged that museums must change their approach to be relevant and sustainable in a world in which there have been monumental shifts in the ways that people communicate, access information, and experience connection, the essential qualities of museums are not well-defined or agreed upon. More than a decade into the new century and in spite of much discussion, contemplation, and experimentation, the 21st century museum model remains unsettled. To explore the …

Demonstrating Impact - Four Case Studies Of Public Art Museums, Jody Evans, Kerrie Bridson

Jody Evans

Public art museums are cultural and educational institutions with intrinsic links to community. These institutions range in purpose, collections and programming, yet they share a common necessity in being accountable to a range of stakeholders. This accountability has evolved over time and public art museums are increasingly expected to incorporate a focus on the economic and/or social impact of their institution. While the body of work exploring the economic and social impact of the arts has grown, it has been hijacked by a discourse that is focused on measurement issues alone. Such debate has impeded the public art museum sector …

Collaboration And Fundraising For Preservation Of Photographic Materials, Maria Gonzalez

Maria E Gonzalez

No abstract provided.

Interview With Hilary Pfeifer, Art On Alberta, 2009 (Audio), Hilary Pfeifer

All Sustainability History Project Oral Histories

Interview of Hilary Pfeifer by Franziska Davis at Portland State University on May 14th, 2009.

The interview index is available for download.

Coopetition (Contemporaneous Cooperation And Competition) Among Nonprofit Arts Organizations: The Case Of Symphony Orchestras, Theresa A. Kirchner

Theses and Dissertations in Business Administration

Coopetition was formalized as a strategic management concept in the early 1990s by Ray Noorda, CEO of Novell, who coined the term and proposed that often, in order to achieve growth in an organization or industry, "You have to cooperate and compete at the same time" (Davis 1993). Although the individual ideas of cooperation and competition in the business environment have been well-established for some time, the formal idea of contemporaneous cooperation and competition, or cooperation among competitors, is relatively new in business and academic literature. Why is this hybrid concept important? The literature to date on coopetition and its …

Patronage Bibliography (1993), Roger A. Lohmann

Faculty & Staff Scholarship

Patronage is one of the basic concepts in the commons theory of voluntary action; it refers to the giving or donating of resources – money, objects for collection, or repertories of knowledge, skills or ‘know-how’. Patrons – those who give – are one of the three fundamental roles in philanthropods, along with intermediaries or agents, and beneficiaries. Patronage is also a heavily studied subject, extensively written about in the humanities as the items in this bibliography attest.

Managerial Roles And Entrepreneurship In Non-Profit Urban Arts Agencies In Virginia, Beth Joan Novitch Rossheim

Theses and Dissertations in Urban Services - Urban Management

The future of the arts in Virginia depends on knowing how arts agencies are functioning and surviving at a time of resource decline. What roles do managers play in administering agencies? What business and management skills do managers use to maintain an agency and to relate to the community? How do managers handle cutbacks? Does entrepreneurship create more viable arts agencies?

Bivariate data analysis separated managers into four role groups: entrepreneur, administrator, artist, and caretaker, according to their perceived degree of programmatic creativity and documented access to organizational resources. Managerial role types were compared with management behaviors to discern significant …