Arts Management Commons^™

Utilizing The Contextual Learning Model At The Plattsburgh State Art Museum, Samantha E. Bellinger

MALS Final Projects, 1995-2019

Inspired by the work of John Falk and Lynn Dierking, this article examines the characteristics of contextual learning at the Plattsburgh State Museum. It investigates the museum visitors' experiences and process of learning through the lens of the Contextual Learning Model.

The purpose of this thesis is twofold: 1) to suggest a method for understanding the museum visitor experience, 2) and to demonstrate that visitor learning is fundamentally a meaning-making activity that involves a constant negotiation between the stories given by museums and those brought by visitors. As such, it is emphasized that museums can be effective educators if they …

The Changing Institutional Role Of The Art Museum In The United States, Evelyn Ramirez-Schultz

MALS Final Projects, 1995-2019

This final project examines the changing role of the art museum in the United States in the last half century. The goal is to show how external and internal forces have influenced a sea change in museums resulting in more engaging and accessible institutions. Through an examination of the forces that motivated these changes, the project explores and compares the two major institutions--the Los Angeles County Museum of Art and the Art Institute of Chicago--in the areas of audience development and outreach ; programming, collections and exhibits and education and outreach. Finally, the study evaluates the future of museums and …

Crowdfunding In Museums, Melanie R. Bump

Seton Hall University Dissertations and Theses (ETDs)

The successes of websites such as Kickstarter and Indiegogo have propelled the popularity of crowdfunding and have made it a viable mode of fundraising in museums. Museums have used crowdfunding to raise funds for a wide variety of purposes including purchasing property, construction, disaster recovery, exhibition production, educational programs, and artifact conservation. An increasing number of museums have launched campaigns through various crowdfunding websites, experiencing varying degrees of success. In order to use crowdfunding as an effective fundraising tool, it is important to understand all the factors that contribute to the overall achievement of a crowdfunding campaign.

This thesis describes …

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Discourses Of Inter-Expertise Creative Collaborative Performance In The Terra Nova Of Dublin’S Science Gallery, Diane Tangney, Olivia Freeman, Brendan O'Rourke

Conference papers

Discourses of creativity tempt us with promises of treasures from terra incognito (Cox, 2005). Creativity is central to the enterprise culture of our age and there is a dark side to such temptations (O'Rourke, 2010;Osborne, 2003; Rehn & De Cock, 2009). Creativity’s role in the enterprise culture may mean that like other aspects of enterprise culture, though many are called, few are chosen (Ainsworth & Hardy, 2008). This paper presents preliminary findings on data deriving from a larger project investigating creativity on the interactions between some special people that might be expected to be particularly creative (discipline experts from different …