Arts Management Commons^™

Arts Marketing, David Ocon

Research Collection School of Social Sciences

Although there are hundreds of resources on traditional and commercial marketing, the materials available specifically for arts marketing are scarce, posing additional challenges for Gillian. Furthermore, while some focus on arts management, few of them address marketing from the perspective of a small-to-medium (often financially struggling) arts organization. An organization like Gillian’s often has limited resources, both financial and human, and can only approach marketing informally. However, it experiences the same pressures to perform well as larger arts institutions. Often, survival depends on how well it implements the marketing strategies that marketing staff create on their own. This chapter is …

Navigating The Public Funding Landscape: Lessons From One Small, Isolated, Rural, Arts Organization, Elise L. Kieffer

Faculty & Staff Research and Creative Activity

This study follows the experience of one arts organization in an isolated, rural, Appalachian community of Kentucky, to explore the relationship between the NEA and the state arts agencies with which they partner. Using the case study of Burkesville Academy of Fine Arts as an inspiration, this question is explored: If BAFA had received necessary technical support from the KAC, is it likely that it might have been awarded funding by the NEA? The study compares BAFA to organizations in comparable communities who received NEA funding. Following findings, suggestions for policy and practice are provided.

Rural And Regional Arts Organizations, Elise Lael Kieffer

Faculty & Staff Research and Creative Activity

This chapter presents the arts operating in two specific regions. Where arts organizations are located informs the political climate in which they work, their methods, and their constituency. The Appalachian Regional Commission (ARC) was founded by an act of congress in 1965 and is tasked with five key goals. These goals include increasing economic opportunities within the region, improving workforce readiness, developing and maintaining critical infrastructure, utilizing and leveraging natural and cultural assets within the region, and developing leadership and community capacity (ARC, 2019). This area is defined by persistent poverty and reduced economic opportunity. Local issues are, in fact, …

Osha, Ada, And Other Government Mandates, Elise Lael Kieffer

Faculty & Staff Research and Creative Activity

In chapter fourteen the exploration is focused on governmental mandates, laws, rules and regulations. In contrast, policies and procedures within the organization are also covered. The discussion then centers on the Occupational Safety and Health Administration (OSHA), how the administration works, how one must and can follow OSHA mandates, and how penalties can be assessed if OSHA rules are not followed. Finally, the chapter concludes with a lengthy discussion of the physical requirements of the Americans with Disabilities Act, who must comply, and how one can do so.

Sasah Experiential Learning Opportunities: Western Heads East And The Iconoclast Collective, Jade Rozal

SASAH 4th Year Capstone and Other Projects: Publications

The first part of this report discusses my time as a remote intern during Summer 2020 for the Tanzanian organization, MikonoYetu. MikonoYetu is an NGO that seeks to promote the empowerment and economic independence of young girls, and my team and I were tasked were creating and designing their live website. This internship was supervised by Western Heads East, who also tasked my team with reviewing and suggesting changes for their current website. While completing this remote internship during the beginning of the COVID-19 pandemic brought many challenges, my team and I were able to fulfill our deliverables and learn …

Exploring Relationships Between Arts Administrators In Appalachian Kentucky And Tennessee And Their State Arts Agencies: A Qualitative Narrative Inquiry, Elise L. Kieffer Phd

Faculty & Staff Research and Creative Activity

This dissertation explores the relationship of arts administrators in isolated Appalachian communities in Kentucky and Tennessee with their respective representative state arts agencies. Using the narrative inquiry methodology, I participated in interviews with both groups of arts administrators and interpreted those findings through a conceptual framework from the field of healthcare (Feldman-Stewart & Brundage, 2008). This framework recognizes the breakdown of communication that sometimes occurs when one party (the doctor, or in this case, the state arts agency) holds the expertise and position of power, and the other party (the patient, or in my case, the small arts organization) lacks …

Engaging Non-Arts Students In Arts Administration, Elise L. Kieffer Phd

Faculty & Staff Research and Creative Activity

This article explores the unique challenges and opportunities experienced while teaching an Introduction to Arts Administration class with undergraduate students who are largely unfamiliar with the arts. After a review of current academic literature on the topic of student engagement and retention, the conversation will turn to specific strategies and methods utilized by one adjunct professor at a Research One university. These strategies are informed by Lev Vygotsky’s theory on the Zone of Proximal Development and the idea of student constructed scaffolding. Making arts administration relevant to this group of students requires considerable attention to learning their individual experiences and …

And Lettuce Is Nonanimal: Toward A Positive Theory Of Voluntary Action, Roger A. Lohmann

Faculty & Staff Scholarship

Much recent conceptual and theoretical effort to identify and define the kinds of voluntary action that take place outside households, economic markets and governments has a consistent emphasis on negation: It seems to define these matters by what they are not: not for profit, or nonprofit, nongovernmental, unproductive, inefficient, examples of contract failure, market failure, government failure and more. This paper is a beginning effort to shift the emphasis to the positive and the describe and explain what voluntary action is and what it consists of. It proposes the beginnings of an economics of common goods production, and differentiates such …

Diversification As A Strategy: A Research-Based Plan To Cultivate New Audiences At The Richmond Symphony, James A. Perkins Jr, C Keith Claassen, Frank G. Weber, Verona D. Wilborn

Doctor of Education Capstones

Building a more inclusive audience is not a far-fetched idea; system diversification by its very nature is a performance strategy, not a performance goal. Changing audience demographics requires well laid out plans, achievable goals, effective processes, and a total organizational commitment to diversification. This report was created to provide perspectives that inform executive leaders in arts organizations who plan to attract diverse audiences. It highlights nine research-based recommendations for audience diversification. Our report is unique in that it layers four approaches that, if used simultaneously, have the potential to both increase the likelihood of success and decrease the amount of …

I Landed A U.F.O. On Main Street: An Autoethnography Of The Founding Of An Arts Education Organization In Appalachian Kentucky, Elise L. Kieffer Phd

Faculty & Staff Research and Creative Activity

Abstract: The Appalachian region in the southern mid-west has long been the source of stereotyping for dramatic and political affect. Through the course of nine years as a resident in an Appalachian community in south-central Kentucky, the author experienced life as it is lived by the local people. Through the establishment of an art education organization, the author became entwined with local families and became familiar with the origins of many of those stereotypes. Using autoethnography to interpret her experiences, through the lens of academic research, the author will confront the primary issues that surfaced: the acute designation of outsider …

Riding The Seesaw Between Artist And Administrator, Elise L. Kieffer Phd

Faculty & Staff Research and Creative Activity

The road toward arts administration often begins with art practice. This can be problematic, as artists are educated and trained to be practitioners of their art form. Experience and education in the requisite administrative skills is too often learned on the job, as one is thrust into a new role with entirely new and separate responsibilities and different priorities. This disparity can lead to confused priorities, disorganization, and lack of professionalization of administrative services. Beginning with an examination of classical pragmatism and its historic emphasis on plurality, coherence and integration, moving into the contemporary applications of pragmatism as a mediating …

A Corporate Ethical Compass Tool To Measure Public Relations Decision Making, Lian Qing Luo

Masters

Corporate Public Relations (PR) Ethics is always a top research topic in theory and practice as PR practitioners often have numerous ethical choices to make when addressing controversial issues. However, how to quantify or measure the ethical alternatives of PR decision making and help public relations practitioners make more ethically correct decisions is an open problem. To address this problem, this thesis proposes the PR "Ethical Compass" as a measuring tool or technique to help corporations justify and evaluate the consequences of their ethical public relations decision making. To investigate the advantages and disadvantages of the Ethical Compass technique, qualitative …

A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus

Library Philosophy and Practice (e-journal)

In a majority of academic disciplines, grant writing is a skill that is often self-taught or acquired informally by trial and error. Few academic disciplines have grant writing as standard part of their curriculum at the graduate level. In the past, grant writing has received little or no emphasis in traditional library education since library science faculty themselves have a poor record of pursuing external funding. Yet, grant writing is a critical skill for new and experienced librarians. For many librarians, the prospect and challenge of writing a grant can seem daunting; however, with institutional support and the support of …

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Discourses Of Inter-Expertise Creative Collaborative Performance In The Terra Nova Of Dublin’S Science Gallery, Diane Tangney, Olivia Freeman, Brendan O'Rourke

Conference papers

Discourses of creativity tempt us with promises of treasures from terra incognito (Cox, 2005). Creativity is central to the enterprise culture of our age and there is a dark side to such temptations (O'Rourke, 2010;Osborne, 2003; Rehn & De Cock, 2009). Creativity’s role in the enterprise culture may mean that like other aspects of enterprise culture, though many are called, few are chosen (Ainsworth & Hardy, 2008). This paper presents preliminary findings on data deriving from a larger project investigating creativity on the interactions between some special people that might be expected to be particularly creative (discipline experts from different …

Museums As Sites Of "Being In Conversation": A Hermeneutic Phenomenological Study, Randy C. Roberts

Antioch University Dissertations & Theses

In times of great change, institutions must be able to adapt while not losing their essence, those qualities that are central, enduring, and distinctive. While it is understood and acknowledged that museums must change their approach to be relevant and sustainable in a world in which there have been monumental shifts in the ways that people communicate, access information, and experience connection, the essential qualities of museums are not well-defined or agreed upon. More than a decade into the new century and in spite of much discussion, contemplation, and experimentation, the 21st century museum model remains unsettled. To explore the …

Interview With Hilary Pfeifer, Art On Alberta, 2009 (Audio), Hilary Pfeifer

All Sustainability History Project Oral Histories

Interview of Hilary Pfeifer by Franziska Davis at Portland State University on May 14th, 2009.

The interview index is available for download.

Patronage Bibliography (1993), Roger A. Lohmann

Faculty & Staff Scholarship

Patronage is one of the basic concepts in the commons theory of voluntary action; it refers to the giving or donating of resources – money, objects for collection, or repertories of knowledge, skills or ‘know-how’. Patrons – those who give – are one of the three fundamental roles in philanthropods, along with intermediaries or agents, and beneficiaries. Patronage is also a heavily studied subject, extensively written about in the humanities as the items in this bibliography attest.