Business Commons^™

Moderating Role Of Perceived Staff-Replacement Likelihood On Self-Ordering Kiosk Adoption: Evidence From The Restaurant Industry, Wanmo Koo, Archana Kumar

Department of Marketing Faculty Scholarship and Creative Works

The restaurant industry widely employs self-ordering kiosks (SOKs). However, the increased use of automation in restaurants is causing job displacement, raising concerns about the lack of sufficient human support in restaurants. The study examined variables influencing customer willingness to use SOKs while considering how staff replacement perceptions alter these effects. Partial least squares structural equation modeling reveals that performance expectancy, effort expectancy, social influence, and perceived security significantly influence behavioral intention to use SOKs, and behavioral intention strongly predicts actual kiosk usage behavior. Among the moderating effects, only perceived staff replacement likelihood significantly influences the relationship between perceived security and …

The Emergence Of Buy Now Pay Later Platforms: A Business Analysis Study, Asher Frye

CMC Senior Theses

This thesis dives into the growth of Buy Now, Pay Later (BNPL) financing and its implications for consumer financial health. Using Affirm’s 2019-2024 data and recent reporting from regulators, it documents strong BNPL expansion alongside emerging concerns about repayment risk and credit score impacts. These insights motivate me to conduct an experiment testing whether clearer disclosure affects consumer BNPL choices. While the experiment shows no statistically significant effects, it underscores the need for further study of BNPL understanding and consumer behavior.

Unshackling The Coffee Supply Chain: An “Ethics Project” For Catholic Colleges And Universities, Bernard Prusak, Kimberly Lamberty

2026 Faculty Bibliography

Against the background of a growing and increasingly sophisticated body of theological literature on economic ethics, this article proposes a project to change for the better, morally, how coffee is supplied on the campuses of Catholic colleges and universities. We argue that this project is squarely in service of a Catholic college or university’s core educational goal of humane development of its students. The article then proceeds in three steps. First, we explain how the coffee supply chain works and how it is entangled in what Pope Francis called “the economy that kills.” Second, we discuss obstacles to our proposed …

Grading In The Digital Age: Ai Feedback Versus Professor Feedback, Latoya Russell, Andrew Zeisler, Ronald Mickler Jr.

2026 Faculty Bibliography

Feedback is a cornerstone of academic development, particularly in marketing education, where skill development often requires iteration and applied practice. While instructors spend considerable time providing effective feedback, artificial intelligence (AI) tools can significantly reduce this burden by generating timely, tailored responses. For example, AI-based chatbots can supplement instruction, providing students with timely feedback and reducing instructors’ workload. This study examines how marketing students perceive feedback quality based on its source, specifically whether it is delivered by an AI system or a human instructor. Through a scenario-based experiment, we investigate student perceptions of feedback quality and effectiveness based on the …

The Prestige Paradox: Can Venture Capital Prestige Lead To Lower Startup Exit Rates?, Charlie Fenollosa

Honors Theses

This project investigates how the prestige of VC firms investing in early-stage startups affects the likelihood of successful exits, defined as IPOs or acquisitions. Using Crunchbase data on companies, funding rounds, and investments, I construct six measures of prior VC success to proxy for prestige. Contrary to conventional expectations, VC prestige is not associated with increased exit probability, a finding robust to composite, LASSO-selected, and PCA-based indices. Further analysis suggests this relationship is driven by mechanisms through which high VC prestige paired with large syndicates and high funding may create frictions, while prestigious VCs help smaller companies grow more effectively.

Brewing Resilience: Cooperatives, Micro-Mills, And The Quest For Survival In Costa Rica's Changing Coffee Landscape, Leila N. Iredell

Honors Theses

This thesis examines how different organizational models in Costa Rica's coffee sector shape producers’ ability to capture value, build resilience, and sustain rural livelihoods in a rapidly changing global market. In comparing traditional cooperatives and new micro-mills, I examine specifically how control over the value chain, access to markets, and social infrastructure differ across models and what these differences mean for the farmers who depend on them. This project analyzes how the collapse of international price agreements and decades of market volatility drove producers toward new strategies, from independent processing and direct trade to coffee tourism. Costa Rica stands as …

Ceo's Influence On Top Management Team's Employee Engagement: A Qualitative Study, Wafa Damlaj, Matthew Hurtienne, Laura Hurtienne

Human Resource Development Student Publications and Presentations

This study explores how chief executives officers (CEOs) influence top management team (TMT) members' employee engagement. Using a constructivist phenomenological approach, the research examines ways CEOs shape TMT's employee engagement. Fifteen TMT professionals participated in semi-structured interviews, and the data were analyzed through a three-step coding process: open coding to identify key concepts, axial coding to refine categories by examining relationships, and thematic coding to organize the data into central themes. Findings revealed that CEOs influence TMT's employee engagement by addressing needs at three levels: individual, team, and organizational. Each level of needs aligns with specific CEO leadership styles and …

How-To: Academic Job Interviews (In The United States), Erin K. Peck, Kendall Valentine, Serina S. Wittyngham, Jessie S. Turner

OES Faculty Publications

[Introduction] "I (EKP) bombed my first interview on the tenure-track academic market. After I entered the Zoom room filled with search committee volunteers, the chair performed a quick round of introductions, and I was told that I would have strictly five minutes to answer each question. I smiled nervously, wringing my hands under the desk, and waited to be asked to derive a diagenetic equation or defend the methods I used in my recent manuscript.

“We'll start with something easy. Tell us about yourself,” began the chair.

I opened my mouth. I closed my mouth. My mind went blank. “Um …

Emotional Localisation In Luxury Branding: Cultural Adaptation Of Western Heritage Narratives For Chinese Consumers, Yuchen Chen

MA in Luxury Business Dissertations

This dissertation examines how Western heritage luxury brands adapt their core narratives to deliver emotional value in the Chinese market. Focusing on emotional localisation, the study introduces the Cultural–Semiotic Narrative Adaptation (CSNA) framework, which analyses three dimensions: emotional translation, symbolic adaptation, and narrative tone. Through a sequential mixed-methods design, the research investigates how heritage values such as craftsmanship and exclusivity are reframed to resonate with collectivist emotional logics emphasizing harmony, relational continuity, and understated elegance. Findings reveal that effective emotional localisation requires aligning narrative tone and symbolic motifs with culturally embedded affective expectations, fostering consumer trust, attachment, and purchase intention. …

From Hand To Heart: Investigating The Future Of Luxury Through Craftsmanship, A Qualitative Research, Yiyuan Hu

MA in Luxury Business Dissertations

Propelled by converging social, cultural, and macroeconomic forces, the luxury industry has faced challenges due to plummeting profits. This contextualised research examines the shift in psychographics from logo-centric consumption to a new paradigm where authenticity and integrity are paramount. Employing an interpretivist philosophy, the study utilises in-depth, semi-structured interviews with three industry experts, respectively from design/production, retail and marketing departments, and twelve luxury consumers to approach this topic from the perspectives of different stakeholders. The interviews were analysed through a rigorous thematic analysis framework.

The findings indicate that luxury customers are becoming increasingly sceptical and critical, while craftsmanship offers a …

Luxury Café Concept For Mindful Indulgence In Central London: Business Plan For Tranquille House, Chelsea Hsiao

MA in Luxury Business Dissertations

In the 21st century, the idea of luxury is becoming less about wealth and exclusivity and more about health, rich experiences, and awareness. This practice-based dissertation examines current customers' interpretations of luxury within café settings and identifies the characteristics that foster a feeling of premium, meaningful experience in the hospitality industry.

A mixed-methods method was utilised. Quantitative data was gathered through an online survey of consumers within target market, and qualitative insights were produced through prior experience, and observational study around London cafés. Secondary sources pertaining to luxury, wellness tourism, and hospitality trends were employed to contextualise the industry and …

Britishness, Prestige And Desirability: Investigating The Appeal Of British Luxury Brands In The Chinese Market, Ka Kit Fan

MA in Luxury Business Dissertations

The Chinese luxury market has undergone a profound transformation in the past decade, characterized by evolving consumer preferences and increasing purchasing power. Nonetheless, British luxury fashion brands persistently contend with a prestige deficit compared to their French and Italian counterparts. This study investigates how ‘Britishness,’ as a nation-brand attribute, shapes perceptions of prestige and desirability among Chinese luxury consumers, and identifies strategic levers to enhance the competitiveness of British brands in this critical market.

Employing a mixed-methods approach, this research integrates quantitative data from a survey of experienced Chinese luxury consumers with qualitative insights derived from in-depth interviews with industry …

Analysing India’S Luxury Shoe Supply Chain Business Plan For Lace, A B2b Leather Sourcing Platform, Muskan Manwani

MA in Luxury Business Dissertations

This study analyses the current supply chain ecosystem surrounding the Indian luxury leather industry, with a focus on shoes. The primary objective of the practice-based research is to understand the sourcing and supply chain decision-making of luxury brands and construct an actionable model that helps luxury brands optimise sourcing, production and supply chain management for leather goods, mainly shoes, in India. While similar models already exist within the Indian market, this proposed framework will specifically address the gap in luxury-exclusive sourcing, with a focus on preserving brand exclusivity. The model will also provide guidance and support related to legal and …

Athlete As The New Face Of Luxury: The Case Of Jannik Sinner And Gucci, Rania Tazi Hemida

MA in Luxury Business Dissertations

This dissertation examines the growing trend of luxury brands appointing athletes as brand ambassadors, aligning themselves with the values and expectations embodied by these figures. Exploring the case of tennis player Jannik Sinner as the face of the Italian fashion house Gucci, the study explores how athlete endorsements are leveraged to reshape consumer perceptions and expand brand reach by examining how Gucci is enlisting Jannik Sinner to refine their image. By applying luxury branding theories to the context of sports endorsements, the research investigates how athletes' images and values influence consumer attitudes toward luxury brands. Drawing on qualitative interviews with …

Bringing Life Back To Napa Valley: How To Increase Engagement In Napa Valley Luxury Wineries For Generations X And Millennials, Tatiana Hansen Zakin

MA in Luxury Business Dissertations

The Napa Valley luxury wine industry faces declining consumption and shifting demographics. Baby Boomers are dominating luxury wine purchasing while Generation X and Millennials show reduced engagement. This dissertation investigates how Napa Valley luxury wineries can revitalize interest and loyalty among Generation X and Millennial consumers. A qualitative mixed-method approach was employed, combining six semi-structured interviews with industry experts and a survey of 46 consumers, analyzed using reflexive thematic analysis.

The findings reveal a tension between industry professionals, who emphasize price and competition, and consumers who highlight trust and value perception. Generation X and Millennials demonstrate lower brand loyalty but …

Art & Luxury: Perceiving Value: How Generation Z Interprets Cultural And Social Meaning In Luxury And Art Collaborations, Michele Saad

MA in Luxury Business Dissertations

Luxury and art collaborations have evolved from rare creative experiments into a familiar part of brand storytelling, yet most research still focuses on what brands want to communicate rather than how audiences perceive these projects. This study explores how Generation Z (GZ) interprets the cultural and social value of such collaborations.

A qualitative approach was adopted, using semi-structured interviews supported by visual prompts with 16 participants aged 19 to 29. The analysis is structured around six recurring themes: artistic expression and aesthetics, social engagement and philanthropy, sustainability and environmental awareness, experiential and immersive encounters, commercial and hype-driven partnerships, and architectural …

Prosocial Ceos And Accounting Manipulation, Mei Feng, Weili Ge, Zhejia Ling, Wei Ting Loh

Research Collection School Of Accountancy

This paper examines the association between chief executive officers’ (CEOs’) prosocial tendency and their firms’ likelihood of accounting manipulation. We measure CEOs’ prosocial tendency based on their involvement with charitable organizations. We find that prosocial CEOs are less likely to engage in accounting manipulation, as proxied by material non-reliance restatements and SEC or DOJ enforcement actions. The effect is more pronounced when CEOs are involved with charities that directly aim to improve the welfare of others and when they face stronger incentives to misreport. These results continue to hold in analyses of changes in CEOs’ prosocial tendency around turnover events. …

Board Characteristics And Bank Performance: An Empirical Analysis Of The Size Effect In Emerging Economies, A. Bouteska, M. Kabir Hassan, Luca Pezzo, Jose Perez-Amuedo

Finance Faculty Research and Publications

Purpose

This paper aims to estimate the impacts of the board characteristics on bank performance in emerging countries, mainly focusing on the role of moderating factor.

Design/methodology/approach

Based on the literature review and the feasible generalized least squares econometric method approach, 137 deposit banks from seven emerging countries, including Saudi Arabia, Kuwait, United Arab Emirates, Bahrain, Qatar, Malaysia and Turkey, are all examined in the 2010–2022 year period.

Findings

Bank size is suggested as the statistically significant factor that moderates the association among the board characteristics, i.e. board size, duality, government ownership and bank performance. Based on the bank size, …

Agile And Lean Frameworks For Enhancing Accountability And Efficiency In Public Financial Management Systems In Emerging Economies, Mercy Amuna, Eunice Acheabea Offei, Omowumi Folorunso, Charles Zormelo

Student Publications

Findings: This review reveals that Agile and Lean frameworks dramatically improve public financial management by improving fiscal accountability, budgeting efficiency, and service delivery. Drawing on 49 studies published between 2010 and 2025, the majority from emerging economies with selected comparative OECD cases, budgeting and procurement reforms emerged as the dominant sectors analysed. Agile’s iterative and adaptive approach allows governments to make real-time adjustments to budgets, enhancing the economy’s response to economic developments and crises. They focus on reducing waste and financial planning to ensure that public funds are allocated efficiently and effectively. Similarly, Rwanda and Nigeria demonstrate the benefits of …

Ai-Driven Risk Forecasting For Strengthening The United States Food Supply Chain Resilience: Case Study: A National Ai-Enabled Food Supply Chain Risk Forecasting Framework And A Data Analytics Approach To Predicting Disruptions, Sarah Onyeche Usoro, Itua Austin Omogiate, Rahab Zhewe Felix, David Azikutenyi Galadima

Student Publications

The United States food supply chain is one of the most complex and interconnected systems in the world, spanning agricultural production, processing, transportation, storage, and retail distribution. While this complexity enables efficiency and scale, it also increases vulnerability to disruptions caused by climate change, labor shortages, geopolitical shocks, transportation failures, cyber threats, and public health crises. Conventional risk management methods, often reactive and siloed, have proven inadequate in predicting and mitigating systemic shocks that have become frequent occurrences in today’s world. This article examines how artificial intelligence (AI) and data analytics can transform risk forecasting in U.S. food supply chains …

Pedagogical Readiness And Adaptability In Higher Education In Egypt: An Exploration Of Generational Disparities In Ai Adoption., Maha Ahmed Zaki Dajani, Israa Lewaa, Hadia Fakhreldin

Business Administration

ABSTRACT

Dajani, M., LewaaElhamd, I., & FakhrEldin, H. (2025). Pedagogical readiness and adaptability in higher education in Egypt: An exploration of generational disparities in AI adoption. In Conference proceedings for the Annual Conference of Business, Economics and Politics in the Middle East (BEP-ME) 2025 (pp. 96,116). The British University in Egypt.

This study investigates generational differences in the adoption of AI tools in Egyptian higher education, examining how pedagogical readiness and adaptability influence engagement among students and educators. It addresses a key gap in the literature—the lack of an integrated pedagogical framework combining Kolb’s Experiential Learning Theory and Constructivist …

Pedagogical Readiness And Adaptability In Higher Education In Egypt: An Exploration Of Generational Disparities In Ai Adoption, Maha Ahmed Zaki Dajani, Israa Lewaa Elhamd, Hadia Fakhr Eldin

Business Administration

This study investigates generational differences in the adoption of AI tools in Egyptian higher education, examining how pedagogical readiness and adaptability influence engagement among students and educators. It addresses a key gap in the literature—the lack of an integrated pedagogical framework combining Kolb’s Experiential Learning Theory and Constructivist Learning Theory to explain AI adoption across generations. Prior studies have seldom compared Generations X, Y, and Z within one empirical model, and evidence from Egyptian universities remains limited despite distinctive cultural and institutional contexts shaping AI readiness.

Using a survey-based design grounded in these theories, the study employs structural equation modelling …

Employing The Marketing Mix Framework To Increase Usage Of Academic Libraries, Chantelle Swaren

The Southeastern Librarian

Academic libraries face a regular influx of new students, creating an ongoing need to increase awareness and usage. To accomplish this, many academic libraries rely on short-term outreach tactics that focus on only one element of the marketing mix: Promotion. This article introduces the complete marketing mix framework, including seven elements (7 Ps), and explains how they can be applied in academic libraries. Definitions and library-specific examples are provided for each element: Product, Price, Place, Promotion, People, Process, and Physical Proof. The integrated approach of marketing mix theory and planning can be employed by academic libraries to increase patron awareness, …

Heat-Related Injuries And Fatalities In Roofing: Osha Investigations From 2003-2024, Kenneth S. Sands Ii, Benjamin Marshall

The Professional Constructor

This study examines 52 heat-related roofing incidents recorded by the Occupational Safety and Health Administration (OSHA) between 2003-2024 to describe patterns in outcomes and identify trade-specific prevention opportunities. Researchers built a structured dataset from OSHA investigation summaries and analysed frequencies of the incidents and their associations with month, time of day, project type, end use, and age to complement a thematic review of narrative abstracts. Fifty-eight percent of cases were fatalities, with the remainder split between hospitalized and non-hospitalized injuries; these statistics underscore the consequences of heat events that trigger OSHA reporting. There was a clear relationship between number of …

The Influence Of Family Ownership, Family Involvement, And Founder Generation On Dividend Policy: Evidence From Non-Cyclical Consumer Family Firms In Indonesia (2019–2023), Matteo Firdaus, Dini Rosdini, Runita Arum Kanti

Journal of Accounting Auditing and Business

Family firms play a pivotal role in shaping Indonesia’s economic landscape, with their unique governance structures influencing key financial decisions such as dividend distribution. This study provides an in-depth examination of how family ownership, family involvement, and the generational status of the founder shape dividend policy among 24 non-cyclical consumer family firms listed on the Indonesia Stock Exchange (IDX) over the period 2019–2023. Firm size and profitability are incorporated as control variables to ensure the robustness of the analysis. Employing panel data regression techniques, the study uncovers several notable findings. First, family ownership exerts a positive and statistically significant influence …

Shaping The Future: Emerging Technologies And Their Role In Industry 4.0 And Beyond, Liuliu Qin

Information Technology & Decision Sciences Faculty Publications

This paper provides a comprehensive review of emerging technologies driving the transition from Industry 4.0 to Industry 5.0. It examines the foundational concepts and pillars of Industry 4.0 and explores the transformative roles of Artificial Intelligence (AI), Extended Reality (XR), Collaborative Cobots (Cobots), Brain–Computer Interfaces (BCIs), quantum technologies, and next-generation connectivity (5G/6G). By integrating technological, human-centric, and sustainability perspectives, the study outlines how these emerging technologies reshape industrial systems and enable intelligent, adaptive, and inclusive futures.

Inequality In Education, Lantz Mcclanahan, Madison Tucker

SPARK Symposium Presentations

No abstract provided.

0897: William A. “Red” Dawson Collection, 1915-2023, Marshall University Special Collections

Guides to Manuscript Collections

William Alfred “Red” Dawson, a native of Valdosta, Georgia, led his high school football team to a state championship and played for four years at Florida State University. Dawson briefly played professional football for the Boston Patriots in the AFL and the Orlando Panthers. He was serving as an assistant football coach at Marshall University when a fatal plane crash killed seventy-five players, coaches, staff, and prominent citizens of Huntington. Dawson was essential in restarting the Marshall University football program, serving as acting head coach and coached through the 1971 season. He then began working in the construction industry and …

The Influence Of Ai Tool Dependence On Students’ Perceived Preparedness And Confidence In Higher Education, Julia Fichera

Honors Theses and Capstones

As AI tools are becoming more integrated in higher education, how these tools may impact students’ perceptions of their own independent writing and communication skills has been questioned. This study seeks to understand how reliance on AI writing tools in higher education influences students’ perceived preparedness and confidence in their independent writing and communication skills. Survey data was collected from 102 university students; after removing incomplete entries, 99 responses were included in the final analysis. The data was analyzed using descriptive statistics, Spearman correlations, and Mann-Whitney U tests.

The tests reveal that greater AI reliance is associated with lower self-perception …

An Examination Of Firm-Level Differences In Form Ap Amendment Filings Across Big Four Audit Firms, Benjamin Black

Honors Theses and Capstones

No abstract provided.