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2026

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Full-Text Articles in Business

Human And Ai Support In Business Simulations: A Quasi-Experimental Mixed Methods Study Of Performance At Scale, Sara Willox Jan 2026

Human And Ai Support In Business Simulations: A Quasi-Experimental Mixed Methods Study Of Performance At Scale, Sara Willox

Graduate Studies Theses and Dissertations 2026

Large classes change what instruction looks like. In hybrid business courses with high enrollment, it becomes harder to respond to individual students, and performance can suffer as a result. This study looked at what happens when that gap is addressed in different ways during an eight-week business simulation at the University of Central Florida. Six course sections were divided into three study groups. One group worked without support, one received instructor guidance, and one used AI tools that included a course search system and generative responses. Student outcomes were based on weekly profit and loss recorded in Sim Companies. The …