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2022

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Full-Text Articles in Business

Editorial, Michael E. Whitman, Herbert J. Mattord, Hossain Shahriar Jan 2022

Editorial, Michael E. Whitman, Herbert J. Mattord, Hossain Shahriar

Journal of Cybersecurity Education, Research and Practice

Since 2016, it has been the mission of the Journal of Cybersecurity Education, Research, and Practice (JCERP) to be a premier outlet for high-quality information security and cybersecurity-related articles of interest to teaching faculty and students. This is the 13th edition of the (JCERP) and, as ever, we are seeking authors who produce high-quality research and practice-oriented articles focused on the development and delivery of information security and cybersecurity curriculum, innovation in applied scholarship, and industry best practices in information security and cybersecurity in the enterprise for double-blind review and publication. The journal invites submissions on Information Security, Cybersecurity, …


Microfoundations Of Dynamic Managerial Capabilities: A Personality Perspective, Alan Jiun Haw Tea Jan 2022

Microfoundations Of Dynamic Managerial Capabilities: A Personality Perspective, Alan Jiun Haw Tea

Dissertations and Theses Collection (Open Access)

Research in dynamic capabilities (Teece 2007) looks at how organizations derive and potentially sustain competitive advantage by dynamically making sense of opportunities, marshalling and manipulating assets and resources in response to these opportunities (Eisenhardt & Martin, 2000; Teece, 2007). The study of dynamic managerial capabilities is concerned with the microfoundations – attendant attributes as it were – that underpin managers’ ability to effectively participate in the dynamic capabilities of sensing, seizing and reconfiguring (Helfat & Martin, 2015b; Helfat & Peteraf, 2015). Apart from the predominant cognitive account of microfoundations, there remains an under-theorized and underresearched gap in the field of …


Social New Retailing Business Model And Its Applicable Regulatory Pattern, Rui Wang Jan 2022

Social New Retailing Business Model And Its Applicable Regulatory Pattern, Rui Wang

Dissertations and Theses Collection (Open Access)

With the booming development of mobile Internet in China, social platforms have unlocked new channels for commodity supply chain and retailing and promoted business model innovation. Online social networking has fundamentally changed the way the entire society communicates. Social networking is no longer constrained by space, social platforms have become a stage for many ordinary people to showcase themselves, and the popularity of mobile payment has made mobile phones the wallets of Chinese residents as well. The innovative contents and interaction styles delivered by social software have triggered a qualitative change in the efficiency of everyone's communication and interaction, making …


Outsourcing Climate Change, Rui Dai, Rui Duan, Hao Liang, Lilian Ng Jan 2022

Outsourcing Climate Change, Rui Dai, Rui Duan, Hao Liang, Lilian Ng

Research Collection Lee Kong Chian School Of Business

This paper examines whether and how firms combat climate change. Our study provides robust evidence that firms outsource part of their carbon emissions to foreign suppliers and shows how internal and external stakeholders significantly shape firms' environmental policies. Furthermore, firms tend to seek a foreign supplier and decrease their emission abatement efforts as pressure to reduce domestic emissions intensifies. These firms are also less incentivized to develop green technologies. Finally, we find that outsourcing emissions has real and economic consequences, with investors demanding a higher carbon premium for their exposures to carbon risks associated with increased outsourced emissions.


Recognizing The Onset Of Financial Problems In Nigerian Small And Medium Enterprises, Ayodele Amos Olujide Jan 2022

Recognizing The Onset Of Financial Problems In Nigerian Small And Medium Enterprises, Ayodele Amos Olujide

Walden Dissertations and Doctoral Studies

The number of small and medium enterprises (SMEs) in Nigeria that survive beyond 5 years after their establishment is less than 50%. The specific management problem addressed in this qualitative exploratory multiple case study was that owners and managers of SMEs in a major urban area of Nigeria may lack the knowledge discovery strategies for recognizing the onset of financial problems at inception when managing their businesses. The research question for this study was about how SME owners and managers in this major urban area of Nigeria could obtain the knowledge discovery strategies for recognizing the onset of financial problems …


Mechanism And Methods Of Early Prevention Of Bank Insolvency, Morgan Alexander Fox Jan 2022

Mechanism And Methods Of Early Prevention Of Bank Insolvency, Morgan Alexander Fox

DLSU Business & Economics Review

Early detection of the financial condition of commercial banks is especially relevant in modern conditions of economic turbulence related to the global COVID-19 pandemic. The article provides a brief overview of the applied methods in the early detection of financial problems and prevention of bank insolvency. This study also explains the use and purpose of systems such as CAMELS and multivariate analysis models.The article illustrates the necessity of the complex use of multivariate analysis models and averaging simulation results in obtaining the most reliable results.A mechanism is offered for organizing the process of early prevention of bank insolvency.When implementing this …


Going Green: Carving A Niche In A Global Market, Ahmed Maamoun Jan 2022

Going Green: Carving A Niche In A Global Market, Ahmed Maamoun

AMTP Proceedings 2022

Companies that do well are described in accounting terms as being “in the black”. This is the accounting term for being profitable. The “black” shows up in the bottom line of the financial statement. Business practices that simultaneously benefit the business, society, and the environment help a firm become more sustainable. The triple bottom line refers to the economic, environmental, and social impacts of an organization. Here the company reaches out to its stakeholders rather than shareholders. However, the triple bottom line approach does not negate the drive for profits, it just does so in the context of also considering …


Investigating How Tacit Knowledge Management Inclination And Explicit Marketing Agendas Impact Business Success., Christine A. Makama Jan 2022

Investigating How Tacit Knowledge Management Inclination And Explicit Marketing Agendas Impact Business Success., Christine A. Makama

AMTP Proceedings 2022

The purpose of this paper is to develop and propose a framework that illustrates the relationship that exist between tacit knowledge management inclination, internal explicit marketing agendas and external explicit marketing agendas. Furthermore, the paper will also show how these variables act together to enhance business outcomes such as competitive advantage, growth and development, employee’s satisfaction, customers retention, loyalty, and satisfaction. Similarly, the conceptual framework would demonstrate how the assimilation between the variables extends and fill in the gap on conceptual and operational boundaries of existing models on explicit marketing agendas and how they help organizations attain success. And standing …


Chamber Of Commerce Membership: An Explanatory Model Of Member Organizations’ Normative, Continuance And Affective Commitment, Shawn Clouse, Simona Stan, Nader Shooshtari Jan 2022

Chamber Of Commerce Membership: An Explanatory Model Of Member Organizations’ Normative, Continuance And Affective Commitment, Shawn Clouse, Simona Stan, Nader Shooshtari

AMTP Proceedings 2022

Organizations of different types (large or small, for profit or not) associate in order to gain benefits from working together such as advocacy in the local business community, business expertise, access to markets, and more efficient operations through better communication and collaboration that drive the effectiveness of their leadership and innovation. The purpose of this study is to contribute to a better understanding of the factors that drive member organizations’ commitment to membership in a local Chamber of Commerce. The research hypotheses look at how membership commitment is impacted by the chamber’s role in the community, member satisfaction, member organization …


Professional Networking And Personal Branding With Linkedin During The Covid-19 Pandemic: Personality, Impression Management, And Dirtiness In Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, Jennifer Morin Jan 2022

Professional Networking And Personal Branding With Linkedin During The Covid-19 Pandemic: Personality, Impression Management, And Dirtiness In Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, Jennifer Morin

AMTP Proceedings 2022

The National Center for Education Statistics in the United States reported that the undergraduate program with the most graduates in 2016 were business programs with 372,000 degrees (National Center for Education Statistics, n.d.). According to Robinson (2018), the total enrollment of undergraduate business programs globally among universities accredited by the Association to Advance Collegiate Schools of Business (AACSB) from 2012 to 2017 reported a 10% increase. The popularity of the business college degree presents a unique challenge to recent business graduates of how to differentiate from other business graduates to achieve the desired job or promotion in the new COVID-19 …


Impact Of Model Gender On The Effectiveness Of Advertisements Targeted At Older Viewers: An Analysis In The Context Of Ageing, Corinne Chevalier, Gaelle M. Moal Jan 2022

Impact Of Model Gender On The Effectiveness Of Advertisements Targeted At Older Viewers: An Analysis In The Context Of Ageing, Corinne Chevalier, Gaelle M. Moal

AMTP Proceedings 2022

Advertising efficiency relies partly on the viewer’s identification to the model used in the ad and model gender facilitates the identification process. Relying on gerotranscendance theory (Tornstam, 2009), we assume that gender identification is not as important to seniors as it used to be when they were younger and that the gender of the model will have no effect on variables of the persuasion process. The results of a survey on 512 seniors aged 60 to 85 reveals that the model’s gender has little impact on the perception of ads by senior viewers. However, matching product gender and model gender …


There Is No I In Team: The Role Of Sales Faculty Coaching And Organizational Culture On Student Competition Teams, Stefan Sleep, Brent Mcculloch Jan 2022

There Is No I In Team: The Role Of Sales Faculty Coaching And Organizational Culture On Student Competition Teams, Stefan Sleep, Brent Mcculloch

AMTP Proceedings 2022

As sales competitions become more prevalent in the educational environment, faculty coaching has taken on a role that closely replicates coaching by industry sales managers. This case study examines how the combination of faculty coaching and student sales team organizational culture impact performance in sales competitions. By providing positive feedback, role modeling, and building trust, faculty coaches can improve performance and commitment while preparing students for their future careers. Additionally, developing an organizational coaching culture plays a critical role in contributing to the overall success of the team as it encourages student commitment and participation. These lessons are also relevant …


Chinese’ Impulsive Shopping Behavior In A Post-Pandemic Era: Exploring The Impact Of Long-Term Orientation On Self Control, And Utilitarian And Hedonic Shopping Values, Pei Wang, Sindy Chapa Jan 2022

Chinese’ Impulsive Shopping Behavior In A Post-Pandemic Era: Exploring The Impact Of Long-Term Orientation On Self Control, And Utilitarian And Hedonic Shopping Values, Pei Wang, Sindy Chapa

AMTP Proceedings 2022

Based on previous premises, the present study proposed a model that aims to understand consumers’ impulsive shopping behavior in China. This study takes into consideration the cultural core value of long-term orientation of Chinese consumers to explore the moderating role of hedonic value, utilitarian value, and self-control on impulsive buying behavior. An online survey was employed using a convenience national sample in China. A total sample of 237 was collected and used to test the proposed model and hypotheses. Theoretically, the study provides an alternative model that explains the role of hedonic value, utilitarian value, and self-control on impulsive online-buying …


The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns With Fan Behavior, Kirk D. Aiken, Richard M. Campbell, Ajay Sukhdial Jan 2022

The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns With Fan Behavior, Kirk D. Aiken, Richard M. Campbell, Ajay Sukhdial

AMTP Proceedings 2022

Many fan behavior studies leave applications for strategic sport marketing as afterthoughts. Likewise, studies of sport marketing practices often ignore the complexities of fan psychology. The purpose of this work is to propose a new model that accurately categorizes sport products, better recognizes fan behaviors, and provides sound guidance to sport marketers. The work applies the well-established theory of portfolio management (wherein, investors strive to receive higher returns with lower risks by managing an assortment of investments). Herein, sport fans are viewed as investors that “buy,” “hold,” and “sell” athletes and teams. From sport to sport and season to season, …


The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman Jan 2022

The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman

AMTP Proceedings 2022

To reduce transmission of the 2019 coronavirus (COVID-19), the US Center for Disease Control recommends that all individuals follow a series of prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing). However, some individuals have been unwilling to comply with them. In this research, we use reciprocal altruism theory to investigate the role of loneliness in compliance with COVID-19 prevention guidelines. Specifically, we find that lonely (vs. non-lonely) consumers report less willingness to comply with these guidelines. Process evidence demonstrates that this occurs because lonely individuals experience a lower sense of obligation to reciprocate. Importantly, the negative impact …


Does The Sponsorship Of Sports Entities By Gambling Organizations Conform To The Set Of Benefits As Conceptualized In The Model Of Sports Sponsorship?, Sam Fullerton, Michael Mccall, Ronald Dick Jan 2022

Does The Sponsorship Of Sports Entities By Gambling Organizations Conform To The Set Of Benefits As Conceptualized In The Model Of Sports Sponsorship?, Sam Fullerton, Michael Mccall, Ronald Dick

AMTP Proceedings 2022

One recent study produced a model that was structured based upon the benefits derived by four parties that are impacted by a sponsor’s decision to engage in the sponsorship of a sports entity. These sports entities may be a team, a league, an organization, an athlete, an event, or a sports venue. The interactions among the four categories of beneficiaries resulted in 12 discrete linkages. A total of 159 potential benefits, some tangible and some intangible, were documented. A second study examined the impact of a recent SCOTUS ruling that declared the Professional and Amateur Sports Protection Act (PASPA) to …


When The Going Gets Tough: Motivations Of Customer Helpers’ Further Green Helping Behavior Intentions, Estelle Van Tonder, Boitshepo Cl Mkhondo, Christo Bisschoff, Sam Fullerton Jan 2022

When The Going Gets Tough: Motivations Of Customer Helpers’ Further Green Helping Behavior Intentions, Estelle Van Tonder, Boitshepo Cl Mkhondo, Christo Bisschoff, Sam Fullerton

AMTP Proceedings 2022

Environmental conservation is a global concern. Consumers may contribute by persuading their reluctant peers to support green purchasing, but these influencers need to persevere when their advice is not followed. This study provides more insight into the cognitive, affective, and behavioral factors influencing further green helping behavior intentions. Survey data were collected from 452 green product supporters who previously advised someone about green purchasing behavior. Six hypotheses were tested using structural equation modeling and bootstrapping. Affective commitment toward fellow customers and green helping behavior in general influences further green helping behavior intentions. Subjective norm and perceived behavioral control only have …


Killing The Cat? A Review Of Curiosity At Work, Filip Lievens, Spencer H. Harrison, Patrick Mussel, Jordan A. Litman Jan 2022

Killing The Cat? A Review Of Curiosity At Work, Filip Lievens, Spencer H. Harrison, Patrick Mussel, Jordan A. Litman

Research Collection Lee Kong Chian School Of Business

This paper focuses on the emergent importance of curiosity at work for individuals and organizations by reviewing management research on curiosity at work. We start by leveraging prior reviews on early and contemporary foundations of the curiosity construct in the larger psychological literature, with a focus on definitional clarity, dimensionality, and differences with other constructs in its nomological network. Next, we review different streams of management research on curiosity at work (i.e., broad generative and nongenerative effects, curiosity as a catalyst for personal action, curiosity as a catalyst for interpersonal action, curiosity as a catalyst for leadership, curiosity as an …


Information Filtering In Electronic Networks Of Practice: An Fmri Investigation Of Expectation (Dis)Confirmation, Kelly J. Fadel, Thomas O. Meservy, C. Brock Kirwan Jan 2022

Information Filtering In Electronic Networks Of Practice: An Fmri Investigation Of Expectation (Dis)Confirmation, Kelly J. Fadel, Thomas O. Meservy, C. Brock Kirwan

Faculty Publications

Online forums sponsored by electronic networks of practice (ENPs) have become an important platform for technology-mediated knowledge exchange, yet relatively little is known about how ENP participants filter and evaluate the information they encounter on these forums. This study integrates perspectives from expectation confirmation theory, prospect theory, and neuroscience research to explore how ENP forum filtering judgments are influenced when expectations formed on the basis of contextual cues are confirmed or disconfirmed by the examination of solution quality. We summarize six different models of expectation confirmation explored in previous IS literature and report the results of a neuroimaging experiment using …


Forecasting Equity Index Volatility By Measuring The Linkage Among Component Stocks, Yue Qiu, Tian Xie, Jun Yu, Qiankun Zhou Jan 2022

Forecasting Equity Index Volatility By Measuring The Linkage Among Component Stocks, Yue Qiu, Tian Xie, Jun Yu, Qiankun Zhou

Research Collection School Of Economics

The linkage among the realized volatilities of component stocks is important when modeling and forecasting the relevant index volatility. In this article, the linkage is measured via an extended Common Correlated Effects (CCEs) approach under a panel heterogeneous autoregression model where unobserved common factors in errors are assumed. Consistency of the CCE estimator is obtained. The common factors are extracted using the principal component analysis. Empirical studies show that realized volatility models exploiting the linkage effects lead to significantly better out-of-sample forecast performance, for example, an up to 32% increase in the pseudo R2. We also conduct various forecasting exercises …


What Drives Companies To Do Good? A “Universal” Ordering Of Corporate Social Responsibility Motivation, Alwyn Lim, Shawn Pope Jan 2022

What Drives Companies To Do Good? A “Universal” Ordering Of Corporate Social Responsibility Motivation, Alwyn Lim, Shawn Pope

Research Collection School of Social Sciences

The classic question of why companies do corporate social responsibility (CSR) is central to much theoretical, regression-based, and experimental research. Guiding research into this question is a tripartite schema of normative, instrumental, and political CSR motivations that has become increasingly established in the CSR literature. This paper challenges the schema’s status as a typology of equally plausible alternatives through an integration and analysis of a worldwide literature of 120 existing academic surveys on CSR motivation. Rather, the paper reformulates the schema into a surveyed ordering of CSR motivations that might be called “universal” in having remarkable stability across time periods, …


Producing Industrial Pigs In Southwestern China: The Rise Of Contract Farming As A Coevolutionary Process, Forrest Qian Zhang, Hongping Zeng Jan 2022

Producing Industrial Pigs In Southwestern China: The Rise Of Contract Farming As A Coevolutionary Process, Forrest Qian Zhang, Hongping Zeng

Research Collection School of Social Sciences

The literature on contract farming (CF) has to date focused on how outside capital uses CF to vertically integrate non-capitalist producers into agro-industrial value chains. We argue that in places where multiple dynamics of capitalist growth co-exist, CF relationships can also emerge between different types of capitalist producers that are already in capitalist production using other organizational forms. In this situation, the well-studied drivers that fuel the spread of CF become less consequential; the emergence of CF is instead more contingent on the complex interactions between producers and the specific conditions and events in the local environment. We conceptualize the …


Why Companies Practice Corporate Social Responsibility, Shawn Pope, Alwyn Lim Jan 2022

Why Companies Practice Corporate Social Responsibility, Shawn Pope, Alwyn Lim

Research Collection School of Social Sciences

The article discussed why companies practice corporate social responsibility (CSR) and their meta-analysis of 200 surveys over 20 years found that CSR is often embraced as a “halo” strategy.


Eagle Accountant - 2022, Georgia Southern University Jan 2022

Eagle Accountant - 2022, Georgia Southern University

Eagle Accountant

  • Letter from the Director
  • Advisory Council
  • Accreditation & Rankings
  • Cover Story: General Accounting
  • Student Spotlight: The Tools for Success
  • Accounting Day 2022
  • Commencement 2022
  • Eagles on Pennsylvania Avenue
  • Student Organizations & Activities
  • Faculty News & Awards
  • Flying High or Crashing Under Pressure? 
  • Faculty Research, Publications, & Service    
  • Alumna Spotlight: Finding Balance
  • Alumni Notes, Awards, & Recognition 
  • Inaugural Parker Gala 
  • Notorious RBG 
  • In Memorium 
  • Call for Submissions 


Paris Is Always A Good Idea: Study Into Paris’ Potenial To Regain A Place At The Top Of The European Art Market, Laura Bishai Jan 2022

Paris Is Always A Good Idea: Study Into Paris’ Potenial To Regain A Place At The Top Of The European Art Market, Laura Bishai

MA Theses

The objective of this thesis is to come to an informed conclusion, although
inaccurate it may be, about Paris’ potential for growth, and for regaining its place at the top of the European art market given the current context. Through examination of its history, as well as of the current market through art fairs, auction houses and galleries as well as looking at the impact of Brexit and the French approach to culture, it aims to demonstrate the possibility that Paris can regain ground its lost over the years and recognition as the European capital of the art market.


Tap ‘Follow’ #Fitfam: A Process Of Social Media Microcelebrity, Dominic G. Morais, Florian Hemme, Camille Reyes Jan 2022

Tap ‘Follow’ #Fitfam: A Process Of Social Media Microcelebrity, Dominic G. Morais, Florian Hemme, Camille Reyes

School of Business Faculty Research

The practice of microcelebrity in social media has become part of the internet’s mainstream, and has led to the rise of influencers–trusted tastemakers in an industry niche–who are playing increasingly larger cultural and economic roles. Scholars have examined this topic since Senft introduced it in 2001, shedding light on strategies and practices of popular influencers, as well as the cultural milieu contributing to microcelebrity practices. Missing from the literature, however, is an explanation of how these popular microcelebrities reached their social media influencer status. Thus, through phenomenological interviews with 24 participants in multiple areas of the fitness sector, this study …


What Problem Do Intermediaries Solve? Evidence From Real Estate Markets, Darren Aiello, Mark Garmaise, Taylor Nadauld Jan 2022

What Problem Do Intermediaries Solve? Evidence From Real Estate Markets, Darren Aiello, Mark Garmaise, Taylor Nadauld

Faculty Publications

We study intermediation in the housing market. Using data from an online platform used by real estate agents to generate leads, we identify exogenous intermediary attention arising from the quasi-randomized ordering of potential listings. Greater intermediary attention leads to an increased probability of listing with an agent and selling quickly, and a higher transaction price. The listing and transaction probabilities of neighboring properties decrease in intermediary attention. These results provide causal evidence supporting search theories of intermediation, contrast sharply with endogenous correlations, and indicate that agents in this market serve mainly to facilitate search rather than to reduce information asymmetries.


When Is Enough, Enough? An Examination Of Student Engagement When Watching Online Group Project Presentations, Manasvi Kumar, Joseph S. Valacich, Jeffrey L. Jenkins, David Kim Jan 2022

When Is Enough, Enough? An Examination Of Student Engagement When Watching Online Group Project Presentations, Manasvi Kumar, Joseph S. Valacich, Jeffrey L. Jenkins, David Kim

Faculty Publications

In traditional face-to-face classes, conventional wisdom suggests that delivering and watching group project presentations is a valuable learning experience. In this research, we examine the limits of student engagement and learning in an asynchronous online context. Specifically, 249 undergraduate students were assigned to perform peer evaluations of multiple ten-minute project presentations. The online learning platform collected objective viewing behavior for each student, allowing us to use viewing time as a proxy for engagement. We also collected self-reported attitudes towards the assignment, finding that while students value providing feedback, they do not consider it a valuable use of their time. Students …


Measuring Social Connectedness During Shared Leisure Activities Using Oxytocin: A Comparison Of Sampling Urine Versus Saliva, Karen K. Melton, Camilla Hodge, Madeline L. Haron, Maria Boccia Jan 2022

Measuring Social Connectedness During Shared Leisure Activities Using Oxytocin: A Comparison Of Sampling Urine Versus Saliva, Karen K. Melton, Camilla Hodge, Madeline L. Haron, Maria Boccia

Faculty Publications

Leisure experiences are often associated with social connectedness. One measure of social connection underutilized in leisure studies is the neurohormone oxytocin. This methodological note considers issues researchers need to address when incorporating oxytocin in their study design. Noninvasive sources for sampling oxytocin include saliva and urine; however, the decision about which method to employ is not well documented. This study provides the first methodological note on collecting oxytocin in leisure studies and provides a comparison of urine vs. saliva measures for oxytocin in the context of leisure activities. Our findings indicate that urine samples are more sensitive to oxytocin change …


Ecology Of Family Experiences: Contextualizing Family Leisure For Human Development & Family Relations, Camilla Hodge, Kelly D. Chandler, Karen K. Melton, Kelly L. Hoke, Jennifer Blodgett Jan 2022

Ecology Of Family Experiences: Contextualizing Family Leisure For Human Development & Family Relations, Camilla Hodge, Kelly D. Chandler, Karen K. Melton, Kelly L. Hoke, Jennifer Blodgett

Faculty Publications

Research on family communication in the leisure context has been limited to retrospective survey reconstructions of perceptions of communication patterns. This study examines the validity of sociometric badges for measuring family communication in real-time. Seven families (married, two-parent families with at least one child ages 4–17 years) wore sociometric badges during a 30-minute leisure activity in a lab setting. We compared mean badge estimates of family communication duration to mean coded video data from the same 30-minute sessions. Intraclass correlation coefficients indicated sociometric badges are not as reliable as video-coded estimates of speech; however, among parents, non-significant mean comparisons partially …