Business Commons^™

Factors Affecting Online Consumers Purchase Intention, Shahnawaz Alam, Vikram Bansal, Abhijit Ghosh

Management Dynamics

Innovation in technology has enhanced many fields. The sector which is highly influenced by technological development is online retailing. The rapid spread of E-Commerce provides great benefits both for consumers and sellers. On the other side, the complexity of online marketplaces produces new issues and challenges. These escalating concerns about E-Commerce can restrict its growth and discourage consumers from performing online activities. This paper aims to examine the factors which affect the Indian online consumers' purchase intention on the basis of framework proposed by the authors in the form of 3R's (Reliability, Risk and Responsiveness) of online shopping. Since this …

Constrained By Choice - An Assessment Of The Challenging Barriers Of Women In Workforce, B. Aiswarya, G. Ramasundaram

Management Dynamics

The status of women in modem India is a sort of paradox. If on one side she is at the peak of ladder of success, on the other hand, she is mutely suffering the barriers afflicted. As compared with past, women in modem times have achieved a lot but in reality, they have to still travel a long way. Some researchers had focused on differences on career progress of women, identifying reasons like less education, seniority, training and experience. Some studies have also indicated that the women managers are confronted with stractural barriers. In career choices women tend to be …

Pa/Pnh 390: Leadership Dynamics Oer Curation, Chealsye Bowley

Curated OER Collections

This OER curation is an annotated bibliography of prospective OER for the GVSU course PA/PNH 390: Leadership Dynamics, assembled by request from the instructor.

The Effect Founder’S Business And Technical Background On Access To External Equity Funding In Fintech Industry, Alexandria Iacoviello

Honors Projects in Business

This paper explores which founder backgrounds – business, technology, or both – are the most significant when achieving funding for a Financial Technology (Fintech) start-up. The research examines a sample of 289 Fintech start-ups from the cities of Bangalore, Beijing, Berlin, and Boston. The primary source of information was from a data set on the platform GrowthEnabler (GE). Our measure of success was the amount of external equity funding the companies received. The controlled variables for the founders were gender, immigrant status, education level, and prior start-up experience. The firm controls were business type and firm age. The independent variable …

2017 Tax Cuts And Jobs Act And Its Effect On Vertical Equity For Homeowners, Melanie Auclair

Honors Projects in Accounting

Data from the Internal Revenue Service's Statistics of Income (SOI) was analyzed to compare the tax subsidy for homeowners from filing year 2018 (for calendar year 2017) and filing year 2019 (for calendar year 2018). Homeowner tax benefits were calculated with an extensive analysis to understand how the Tax Cuts and Jobs Act changes affected homeowner tax benefits on a vertical equity basis. Prior research has shown homeowner tax benefits are regressive in nature. The primary research question in this study is whether TCJA increased or decreased regressivity of homeowner tax benefits. The results of this study have shown that …

Deception Perception: The Marketing Of Student Loans, Lauren Roth

Honors Projects in Marketing

Marketing from student loan servicing companies tend to omit important information, thus deceiving borrowers. These companies may be taking advantage of students' position as vulnerable consumers with limited information to maximize their own profits. This study explores the relationship between deceptive advertising from student loan servicers and its effects on consumer perceived deception, student trust in the loan servicer, and student satisfaction in their borrowing decisions. Consumer perceived deception (CPD) is the extent to which a consumer believes the ad they were exposed to tends to mislead them. To test the hypotheses, an experiment was conducted, and a questionnaire was …

The Monster Of Management, Alexandra Meise

Honors Projects in English and Cultural Studies

This thesis aims to cross examine the philosophy, history, and psychology of power dynamics as seen in literature, teamwork case studies, and parenting styles. Mary Shelley’s 1818 novel Frankenstein defines what it means to be in an unequal power dynamic. This thesis develops Shelley’s story into one of interpersonal relationship philosophy. It is both counter argument and continuation of the cited works. Management case studies support the philosophical claims through comparison of fictional, hypothetical, and real-life scenarios. Over the course of research, an unexpected discovery placed trust-based conflict at the core of innovative team success. This thesis shows the long …

A Correlative Analysis Between Msci Sustainability Scores And Company Revenue, Sofia Oakes

Honors Projects in Management

The goal of this thesis is to analyze the relationship between a company’s sustainable practices and the revenue earned in an annual reporting period. The research methodology is based on a correlation model and data was gathered from the MSCI ESG Ratings & Climate Search Tool and Calcbench to perform the analyses. A model was built to allow data input for the correlation to be ran. The results showed that many companies had highly significant relationships between their MSCI Scores and revenue for the same reporting periods. There were some companies that had negative correlations because as the score increased, …

Environmental, Social, And Governance Factors Within Investing: Impact On The Financial Performance Of The Energy Sector, Ryan Donahue

Honors Projects in Finance

An emerging social pressure of being environmentally and socially responsible has been an increasingly popular concept through the past decades. Socially responsible investing (SRI), or environmental, social, and governance (ESG) investing is an investment strategy which aims to flood publicly trading companies with capital who operate according to specific morals and standards. Studies has proven investors who factor ESG into their portfolio strategies often see greater return, as firms are able to create more long-term value. The purpose of this study is to analyze the effects of ESG activity and ratings on the financial performance of firms in the energy …

Rise Of Passive Investing: Impacts On Equity Market Functionality, Ryan Donovan

Honors Projects in Finance

Most investments into equity markets can be categorized into two general strategies: active investments and passive investments. These strategies impact equity markets in different ways. Over the past few decades, market participants have witnessed a radical shift from active management to passive management. This paper reviews how this shift impacts market dynamics generally, and liquidity and comovement effects, in particular. Robust statistical analysis of total passive domestic equity assets under management (AUM), individual security, and market index data demonstrates that dramatic increases in passive investment flows correlates with decreased broad market liquidity and increased security-index comovement for securities in the …

Effective Management In The Post-Pandemic Hybrid Workplace, Logan Michael Sarkisian

Honors Projects in Management

In 2020, the COVID 19 pandemic struck the world and called for a change in the way business is conducted. Companies are being forced to redesign their business models to accommodate the widespread push to digital platforms, also known as the digital transformation era. As a result, more companies are shifting their environments to utilize a blend of the increasingly popular remote work approach with the traditional in-office practice. This sudden rise in remote work and the numerous affects it has on employees has caused a need for change in the way managers conduct their business. A qualitative research study …

What About Them? The Health And Well-Being Of Those Who Care For Others, Catherine Papayannopoulos

Honors Projects in Management

Employee Health and Wellness Programs are increasingly more prevalent in different work environments and industries. Studies have shown that these programs can potentially increase employee productivity and reduce absenteeism, in addition to emphasizing a priority on mental and physical wellness. Healthcare workers already have a stressful job, but since the breakout of COVID-19, they have been overwhelmed with this pandemic to an even higher degree. It is important that healthcare workers take care of their own health and wellness and that it is prioritized at their place of work. Through surveying various healthcare workers, this study investigates if healthcare professionals …

The Impact Of Emerging Big Data And Analytical Approaches, Kennedy Akpeneye

Honors Projects in Accounting

Although accounting has gone through many significant changes over the years due to big data and data analytics, the profession remains at the core of business. Big data has not only impacted the accounting profession but has also completely transformed the business world. As accounting associates are continuously introduced to new technology software, their ability to analyze and interpret data is enhanced. The research in this paper seeks to understand how big data and analytics are currently impacting the work of beginning accounting associates. More specifically, this thesis analyzes certain trends in big data within the accounting industry. This involves …

Changes To Corporate Codes Of Ethics: A Twelve-Year Analysis, Curtis Silverman

Honors Projects in Accounting

The Enron scandal caused companies and their Board of Directors to reconsider how they were utilizing their code of ethics, especially after the legislation of the Sarbanes-Oxley Act of 2002. Enron's Board of Directors provided the CFO, Andy Fastow, with a waiver of the code of ethics to negotiate with himself, while also on behalf of Enron. The issue with this waiver was that, at the time, investors were left in the dark because they did not need to be notified about any changes or exceptions made to the code of ethics. After learning about why codes of ethics and …

Feeding Sustainability: The Environmental And Social Effectiveness Of Food Bank Supply Chains, Nicole Craig

Honors Projects in Global Supply Chain Management

ood waste continues to develop as a global issue, especially within the United States. According to 2020 data collected from the Economic Research Service of the United States Department of Agriculture, 10.5% of all households in the U.S. face food insecurity. Using grocery supply chains as a context, this study examines how food banks serve as sustainable resources for the distribution of recovered food to feed food insecure communities. Grocery stores, retailers, and other organizations acknowledge waste through the implementation of sustainable initiatives. Food banks and partnering agencies serve as an integral component of waste reduction. The primary data collection …

The Impact Of Female Leadership On Lgbtq-Supportive Policies, Samantha Bove

Honors Projects in Finance

In the past two decades, gender inequality in c-suites has received a large amount of attention. Thus, the number of women in top management roles has increased substantially. However, the corporate sector has also neglected other marginalized groups, specifically, members of the LGBTQ community. These individuals are important employees and previous literature has established the benefits, both financial and otherwise, that the presence of LGBTQ supportive policies have on American corporations. In this paper, I examine if the presence of women CEOs influences the LGBTQ policies that are implemented in that firm. This will be analyzed using an OLS regression …

The Influence Of Price Transparency On Consumer Perceptions: The Role Of Culture And Luxury Brands, Cady Qiu

Honors Projects in Marketing

There is an abundance of research that analyzes country of origin (COO) and its effect on consumer behavior; however, many of these studies are in relation to products unrelated to fashion. In addition, there are a plethora of studies that discuss price transparency and product transparency. Though, most of this research is also unrelated to the fashion industry. There is also a significant lack of COO studies in relation with price and product transparency. This current study aims to focus on developing new methods of marketing in congruence with COO and fashion products. Utilizing a between-subjects experimental design, 2 (country …

Looking In The Mirror: Does Representation In Marketing Impact The Consumer?, Alyssa Collins

Honors Projects in Marketing

This study explores the implications of fitness apparel marketing on consumer self-esteem, attitude towards brands and ads, and purchase intention. Furthermore, this study explores the relationship between a diverse, inclusive (body size and ethnicity) model and consumer attitudes. Female participants were recruited to share their feelings towards their own personal body satisfaction, how they perceive advertisements, how they feel about the brand based on the advertisement that they view, and their intentions to buy the product. The study found that while the original hypotheses were not statistically significant, that there was a positive correlation of customers being more likely to …

How Could Venture Capitalists Improve Their Performance At Fund Management Level Via Better Allocating Their Financial And Human Capitals - A Cross-Fund Approach, Fei Han

Dissertations

Venture capitalists’ performance has been studied at the levels of portfolio company and fund. But no similar study at the fund management entity level has been documented. This study fills in the gap to examine the drivers of the venture capitalists’ performance at the fund management entity level. This study uses the capital allocation theory to develop five hypotheses on its performance. Each of them embodies an aspect of the feature of capital allocation in the venture capital investment process. With an expanded concept of capital for capital allocation, this study examines the allocation of both the financial capital and …

Creation Of A Home Bakery: A Business Plan, Erika Prusak

Honors Projects

Nothing exemplifies business knowledge more than creation of a business plan, and subsequently, creation of a business. Both pull together business knowledge of marketing, management, accounting, business law, supply chain, and finance. Business knowledge is then tied together with the mentality needed of an entrepreneur to tackle challenges and thrive for the moments when everything works out perfectly. Completing a business plan will organize my ideas and help me see my business clearly. It will help me identifies areas that I need to research more as well as areas I cannot figure out until I start it. My business plan …

2022-April-22-No Tuition Increase For Etsu Undergraduate, Graduate Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2022) – Undergraduate and graduate students attending East Tennessee State University this fall will not see an increase in tuition. 

During its quarterly meeting today, the ETSU Board of Trustees voted not to increase tuition and fees for the 2022-23 academic year. This decision applies to all in-state and out-of-state undergraduate students and graduate students, with the exception of those attending Gatton College of Pharmacy and Quillen College of Medicine. The Board also approved the 2022-23 operating budget, which goes into effect July 1.

Earlier today during the Academic, Research and Student Success Committee meeting, members …

Scope For Pair-Wise Factor Substitution Strategies In Us Rural Transit Operations When Factor Prices Change, Gregory G. Lubiani, Albert A. Okunade

Faculty Publications

Rural transit providers face unique challenges beyond those of their urban counterparts, including worse road conditions, access to trained labor, tighter budget constraints, and higher miles per rider. To date, transportation economics and policy research is scarce for this essential service in rural geographies due to data paucity. Employing the Generalized Translog Cost-minimization model, the core innovation in this paper is presenting the first illustration of the cost-minimization strategies available to transit providers when faced with the constraints of sparsely populated geographic settings. Using a rich dataset of 42 U.S. rural transportation providers across 17 years, we estimate the operational …

Characteristics Of Effectively Farmer Groups To Manage Agricultural Machinery Rental Business: A Multi-Case Study Approach, Sri Hanggana, Suwarto Suwarto, Bandi Bandi, Sapja Anantanyu

The Qualitative Report

The Ministry of Agriculture provides machinery grants to farmer groups to accelerate agricultural mechanization and rental business capital. Therefore, this study aims to identify the characteristics of farmer groups that were effective in managing agricultural machinery rental businesses. This study used qualitative methods, a multi-case approach, and thematic analysis. The locations were the farmer groups in Kebakkramat District. The Informants from agricultural extension civil servants were selected according to their place of duty. Informants from the chairpersons and members were determined using the snowball sampling method. The data collection techniques used in-depth interviews and focus group discussions. There were two …

A Study Of Value - Added Efficiency In The Indian Banks, Shireen Rosario, Chandra Sen Mazumdar

Management Dynamics

Purpose: This paper explores the importance of Intellectual Capital (IC) in the Indian Banking Industry and compares the efficiency between Public Sector Undertaking (PSU) banks and Private Sector banks, by employing Value Added Intellectual Coefficient (VAIC) method. Methodology/approach: Using Path Analysis, the study verifies the influence of VAIC on the profitability and market value of the Indian banks. Using simple averages and graphs, VAIC of PSU and Private Banks are compared. Quarterly results are used to verify the impact of COVID on the VAIC of banks. Findings: Human Capital Efficiency (HCE) is the largest element that contributes to the VAIC …

Toroots: Marketing And Promoting The Experiential Travel And Tourism, Shailesh Pandey, Prashant Chaudhary, Pooja Darda

Management Dynamics

With the extensive influx of start-ups in the already cluttered Indian travel and tourism sector; it was increasingly becoming challenging for experiential tourism players to carve a niche for themselves. Mr. Naveen, founder of ToRoots Explorers Pvt. Ltd., a start-up company in Pune (India) offering "experiential tourism" realised that travellers were not only demanding conventional sightseeing tours but preferably looking for meaningful, memorable and transformative tourism experiences. Customers were spoilt for choices in terms of wide array of travel and tourism packages and experiences available. Since its launch in June 2016, the start-up firm faced challenges in terms of amplifying …

Karma Yoga: The Science Of Human Excellence, V. Janaki Tenneti, Murali Tenneti

Management Dynamics

Deep down every individual in an organization wants to derive maximum satisfaction through his or her performance. It happens only when he/she excels in the role in terms of both efficiency and effectiveness. Research proves that the effectiveness of the work depends not only on the external motivating factors like incentives but it is connected to the ‘inner world’ of the person. It is here, culture comes into the picture because, it has a major role in shaping the values and morals of a person. The doctrine of Karma Yoga can be regarded as the core of the Indian philosophy …

Arbitrage Pricing Theory And Its Relevance In Modelling Market, Anuradha Yadav, Pooja Srikanth Hegde

Management Dynamics

This research compares the Arbitrage Pricing Theory (APT) to the Capital Asset Pricing Theory (CAPT) by looking at numerous macroeconomic factors that affect market security prices and determining how APT explains the majority of the returns. The goal of this study was to look at the fundamental aspects (revenue, assets, liabilities, and growth potentials) in order to compute the intrinsic value based on the investor's risk tolerance. The BSE and NSE websites were used to get month-by-month secondary data over a period of ten years (2010–2020), which included the share price returns of TATA Motors and Eicher Motors as well …

System Dynamics Modeling To Understand The Impact Of Covid-19 On Indian Economy, Anuja Shukla, Neha Tomer, Preeti Singh

Management Dynamics

COVID-19 has led to a severe health crisis. This sudden and wide impact of corona virus has brought the global economy to its knees. The virus has spread across the world through the chain of transmission. In India, the first case of COVID-19 was reported in the month of February 2020 and has spread drastically within past four months. As a preventive measure, the government announced complete lockdown in the month of March 2020 to stop this pandemic situation in India (Suri, April 30, 2020). This invisible virus has compelled many business organizations to shutdown their respective activities and to …

Editorial, Anubhav Mishra

Management Dynamics

No abstract provided.

Flipkart : Driving Ecommerce During Covid-19, Aishwarya Kalakata, Apoorv Anand, Pranav Saxena

Management Dynamics

Covid 19 pandemic presented humanity with unprecedented challenges which put millions of livelihoods at risk. The economic and social disruptions impacted the lives of millions of people across the country . Like most companies, the surge of unexpected cases (and orders) initially caught Flipkart off guard. Nationwide lockdowns caused orders per day to go down to zero in some regions, only to see an unforeseen surge come in the next few months. While business was on a rollercoaster , there was also the challenge of running a huge organization remotely - thousands of employees including the on ground delivery personnels.