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2022

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Full-Text Articles in Business

Target Internship During The Covid Pandemic, Laura Jo Randall May 2022

Target Internship During The Covid Pandemic, Laura Jo Randall

Finance Undergraduate Honors Theses

The coronavirus pandemic has triggered both social and economic changes around the world. Retail companies have been at the forefront of these changes due to widespread supply chain disruptions and supply shortages. Companies have struggled to meet the challenges caused by the pandemic including supply shortages and social distancing. Target Corporation is the eighth largest big box retail chain in the United States (Tanha, 2022). It has faced the challenges with innovation and implementation of new programs this year. During the summer of 2021, I had the pleasure to intern at Target and witness firsthand how this large corporation embraced …

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Economic Implications Of State-Wide Covid-19 Response Aggressiveness, Michael Edward Parker May 2022

Economic Implications Of State-Wide Covid-19 Response Aggressiveness, Michael Edward Parker

Undergraduate Honors Thesis Collection

In this paper, we evaluate how the aggressiveness of each State’s response to the Covid-19 pandemic affected their respective economies from Q2, 2020 through Q2, 2021. In our study, we utilize the scale developed by McCann (2020, 2021), which ranks the least aggressive state response to the most aggressive state response at three different points of the pandemic. Using this methodology, we test the impact of the aggressiveness of each state governments’ response with the resulting economic impact within that State. Namely, we examine how this level of response affected each State’s unemployment rate, gross domestic product growth, and taxable …

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Consumer Perceptions Of Cause-Related Marketing: A Comparison Of India And The United States, Kyle Palmer May 2022

Consumer Perceptions Of Cause-Related Marketing: A Comparison Of India And The United States, Kyle Palmer

Undergraduate Honors Thesis Collection

The purpose of this study is to analyze consumer perceptions of Cause-Related marketing, as well as perceived level of mercenary intent and the impact of brand/cause fit. Level of mercenary intent is the degree to which consumers believe a company is engaging in Cause-Related Marketing in order to help themselves, or to help the cause. The level of brand/cause fit is the amount of alignment between a company and the cause they are choosing to support. This is a cross cultural study, and the impact of culture will be analyzed between participants from the United States and from India. College …

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Investigating Instagram Marketing Strategies For Nonprofit Donor Engagement During The Covid-19 Pandemic, Annabella Cobos May 2022

Investigating Instagram Marketing Strategies For Nonprofit Donor Engagement During The Covid-19 Pandemic, Annabella Cobos

Undergraduate Honors Thesis Collection

The implications of the COVID-19 pandemic have led to a profound shift in various industries around the world, the non-profit industry being one of them. In this research the author virtually interviewed four participants with experience in marketing from three non-profit organizations to determine what strategic components of Instagram marketing worked best to influence donations during the COVID-19 pandemic. The changed marketing strategies in the nonprofit industry are the result of changed donor behavior. The results from the interview findings reveal two Instagram marketing strategies were successfully adapted to influence donations during the pandemic: focusing on authentic media to increase …

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Immigration In Regard To Economic Labor And Reform, Will Ross, Maryella Mccown, Dylan Stone May 2022

Immigration In Regard To Economic Labor And Reform, Will Ross, Maryella Mccown, Dylan Stone

Immigration Scholarship: History, Trends and Development in Global Immigration

In the last two presidencies, the United States economy has gone through much development regarding immigration and labor. Many key factors of growth in the economy can be identified pertaining to immigration, such as job fulfillment, innovations, and more productivity. Immigrants arrive in the United States with impressive skills that are needed for many occupations. They also run many of their own businesses and provide food and hospitality services for everyone. A common question that many US citizens wonder is “How do immigrants advantage the United States economy?” By bringing in new skills and ideas that had not been discovered …

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Finance And Accounting Dual-Degree Proposal, Meghan Finley May 2022

Finance And Accounting Dual-Degree Proposal, Meghan Finley

Senior Honors Projects

No abstract provided.

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Sino-Us Trade War, Erin Torgersen May 2022

Sino-Us Trade War, Erin Torgersen

Senior Honors Projects

China and the United States are unquestionably the two wealthiest economies in the world. These two countries alone account for almost half of the world’s wealth. As these nations battle to become the world's most powerful economy, it is no surprise high tensions have developed to complicate their relationship. China’s economy has been rapidly growing, especially in the last two decades as China is making its way towards the top of the list of strongest economies through its abundance of exports and manufacturing. Alternatively, as the U.S.’s economy has slowly decreased in the last few years, the gap between the …

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Big Business, Small Plastic, Hannah Johnson May 2022

Big Business, Small Plastic, Hannah Johnson

Senior Honors Projects

No abstract provided.

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Creative Processes Among Hrd Professionals, Briana L. Mesick May 2022

Creative Processes Among Hrd Professionals, Briana L. Mesick

University Honors Program Senior Projects

Creativity is a required element for training and development (T&D) professionals to create successful learning initiatives. While research has noted how T&D professionals engage in creative practices, little research has been conducted regarding how their creative processes were developed. This study uncovered how T&D professionals first developed their creative processes through 1) their perception of creativity; 2) development of their creative processes when they first started as a T&D professional; 3) application of creativity in developing successful T&D interventions; and 4) use of the creative process to get back on track when facing a difficult project. Focusing on how HRD …

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Performance Analysis Of The “Back-Door” Approach To The Public Market, Britney Ramprasad May 2022

Performance Analysis Of The “Back-Door” Approach To The Public Market, Britney Ramprasad

Financial Analyst

Special Purpose Acquisition Company (SPAC) mergers have significantly better market-adjusted 1-month returns than traditional Initial Public Offerings (IPOs), with no significant differences in the 3-month, 6-month, 12-month horizons after controlling for the size and profitability of the firm. This paper examines the performance of SPAC mergers and traditional IPOs. Stock (common share) returns, and accounting measures are the variables used to categorize the performance of SPAC mergers and traditional IPOs. These variables are examined throughout the data sample from January 2013 to September 2020, with a focus on the 1-month, 3-month, 6- month, and 12-month market-adjusted returns and the gross …

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The Impact Of Workplace Racial Harassment On Inclusion And Talent Retention, Katherine Kirkinis May 2022

The Impact Of Workplace Racial Harassment On Inclusion And Talent Retention, Katherine Kirkinis

Legacy Theses & Dissertations (2009 - 2024)

The technology industry is struggling to achieve and retain racial diversity in their talent pools (Pivotal Ventures & McKinsey & Co., 2019; Scott, Klein, & Onovakpuri, 2017). While companies and organizations in recent years have been focused on increasing diversity and decreasing discrimination in the workplace (cf. Cleveland, Shore, Anderson, Huebner, & Sanchez, 2018), organizations do not seem to be making data-driven decisions around diversity and inclusion efforts (Dobbin & Kalev, 2017) and they do not seem to be working ensure positive outcomes for diverse individuals after they are hired (Holvino, Ferdman, & Merrill- Sands, 2004). This study examined the …

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Analysis Of The Technology Hardware, Storage & Peripherals Industry, Siddhant Ramesh May 2022

Analysis Of The Technology Hardware, Storage & Peripherals Industry, Siddhant Ramesh

Finance Undergraduate Honors Theses

The Technology Hardware, Storage & Peripherals industry is stimulated by strong trends across numerous end-markets and categories of products. Advancements in 5G, demand for health-conscious wearable devices, and emerging services for next-generation devices are major prospects for the broader hardware industry through 2022. However, Headwinds such as trade wars, the COVID-19 pandemic, and the recession looming, could alter the healthy trends that are noticed. Enterprise spending is seen to keep improving, but consumer spending is encouraged to take a breather in 2022. As such, the outlook for the Technology Hardware, Storage & Peripherals industry for the next 12 months is …

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Colgate-Palmolive Customer Development Finance Internship: A Collection Of Journals Entries & Testimonials Of Professional Development, Braden Byrum May 2022

Colgate-Palmolive Customer Development Finance Internship: A Collection Of Journals Entries & Testimonials Of Professional Development, Braden Byrum

Finance Undergraduate Honors Theses

This is a collection of journal entries and testimonials to professional development that I received from my internship with Colgate-Palmolive on the Walmart team. Over the span of three months it serves as a reflection on my purpose and inflictions throughout my day to day during my internship. The skills developed during this experience are monumental in professional development but also expand into my personal life. These themes are relevant to the life ahead of me and this collection will serve as an endorsement to that.

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Do Board Diversity And Gender Quotas Affect Firm Value? Evidence From California Assembly Bill No. 979, Emily Kelleen Blake, Sepideh Raei, Katarzyna A. Bilicka, Todd Griffith May 2022

Do Board Diversity And Gender Quotas Affect Firm Value? Evidence From California Assembly Bill No. 979, Emily Kelleen Blake, Sepideh Raei, Katarzyna A. Bilicka, Todd Griffith

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

We analyze the stock market reaction and returns for California-headquartered companies following the announcement of AB 979 (California Assembly Bill 979) that was signed into effect on September 30th, 2020. AB 979 requires public firms headquartered in California to meet board gender and diversity quotas by December 31st, 2021. Cumulative abnormal returns in a [-1, +1] event window average a 0.98% abnormal return as benchmarked against all publicly traded firms and a 1.29% abnormal return when benchmarked against our control group (of firms headquartered outside of California). California headquartered firms with exclusively male boards had a larger cumulative abnormal return …

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Comparing Actively Managed Mutual Fund Categories To Index Funds Using Linear Regression Forecasting And Portfolio Optimization, Luke Weiner May 2022

Comparing Actively Managed Mutual Fund Categories To Index Funds Using Linear Regression Forecasting And Portfolio Optimization, Luke Weiner

Industrial Engineering Undergraduate Honors Theses

The global investment industry offers a wide variety of investment products especially for individual investors. One such product, index funds, which are younger than actively managed mutual funds, have typically outperformed managed funds. Despite this phenomenon, investors have displayed a tendency to continue investing in actively managed funds. Although only a small percentage of actively managed funds outperform index funds, the costs of actively managed funds are significantly higher. Also, managed fund performances are most often determined by their fund category such as growth or real estate. I wanted to answer the following question for individual investors: can we …

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Impact Of The Quality Of Esg Reporting On Profitability Of Trucking And Oil Companies, Diane Meng May 2022

Impact Of The Quality Of Esg Reporting On Profitability Of Trucking And Oil Companies, Diane Meng

Honors Scholar Theses

A growing number of companies have been providing disclosures regarding ESG issues and goals in their financial reports. Studies have investigated the association between the quality of ESG reporting and the financial performance of various companies, which showed various results. However, the association between the two factors remains unclear. In this study, I examine the relationship between the quality of ESG reporting and the profitability of companies in the trucking and oil industries from 2011 to 2020. I predict that greater quality of ESG reporting results in higher profitability of companies in both industries. Overall, the results of this study …

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A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson May 2022

A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson

Honors Theses

The challenge of attracting and maintaining members in student-led organizations (SLO) inspired this thesis. Current research literature was used to create a presentation for student leaders. The presentation applied marketing principles as well as best practices suggested by the research. Interviews with four student leaders and two administrators involved in student activities were conducted to interact with the research. Their insights suggested that the strongest factor in attracting students was social, whether personal invitation or a sense of belonging to the group. The strongest deterrent to participation was a perception that the benefits did not outweigh time commitments to school …

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An Argument And Model For Garden Corps, Sydney Ellis May 2022

An Argument And Model For Garden Corps, Sydney Ellis

Honors Theses

The benefits of community gardening have been thoroughly documented. Despite the value of community gardens, however, these gardens face many barriers that threaten their sustainability. This research investigated the benefits, barriers, and solutions to barriers of community gardening. The author performed literature review and conducted interviews with four community garden coordinators from the Chattanooga area to explore these topics. The author used the insights gained from the interviews to develop a business model for Garden Corps, a nonprofit dedicated to building capacity for community gardens.

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Covid-19 And Canine Travelers: Determining Likelihood To Travel With Dogs, Angela Rowan May 2022

Covid-19 And Canine Travelers: Determining Likelihood To Travel With Dogs, Angela Rowan

All Theses

During the Covid-19 pandemic, dog adoption rates skyrocketed, restaurants focused on outdoor seating, and travelers pivoted away from tightly packed planes out of safety concerns. This study surveyed dog owners in the United States to determine whether pet attachment levels could predict dog owners’ likelihood of traveling with their dogs. In addition, it used Um and Crompton’s (1992) facilitators and inhibitors to establish how different factors affect a dog owner’s likelihood of traveling with their dog. These facilitators and inhibitors were split into three dimensions: needs satisfaction, social agreement, and travelability. Finally, this study sought to learn what effect the …

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Big Bath Earnings Management In Accounting, Shannon Danysh-Hashemi May 2022

Big Bath Earnings Management In Accounting, Shannon Danysh-Hashemi

Doctoral Dissertations and Projects

This study examines the potential use of big bath earnings management (BBEM) techniques in the leisure and travel industries during the pandemic of 2020. Data is collected through Compustat and Mergent Online databases and then merged for analysis using SPSS 27. First, the preliminary t-test shows the possibility of the firms in these industries to have conducted BBEM. After, modified Jone's model is used to distinguish discretionary from non-discretionary accruals. Using multiple regression analysis, three hypotheses are tested to discover whether the year of the pandemic, political costs, and executive compensation had any significant effect on the use of discretionary …

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Exploring Financial Literacy And Overconfident Investor Behavior, Ryan J. Drews May 2022

Exploring Financial Literacy And Overconfident Investor Behavior, Ryan J. Drews

Doctoral Dissertations and Projects

This study examined the factors predicting overconfidence in U.S. investors and the relationship between overconfidence and seeking financial advice. This study adopted a quantitative research method using the 2018 NFCS Investor Survey data to explore the relationship between financial literacy and investor behavior in the U.S. stock market. Theories in financial literacy and overconfident behavior are combined to identify factors that predict overconfident behavior in U.S. investors. A logistic regression model was utilized to understand the relationship between financial literacy, demographics, and overconfident investor behavior. The results show a positive relationship between overconfident behavior and portfolio value, seeking financial advice, …

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Going Virtual: Addressing The Challenges Faced By Organizational Leaders When Employees Transition To Virtual Environments In Times Of Crisis, Mary Susan Johnson May 2022

Going Virtual: Addressing The Challenges Faced By Organizational Leaders When Employees Transition To Virtual Environments In Times Of Crisis, Mary Susan Johnson

Doctoral Dissertations and Projects

In response to the COVID-19 pandemic, colleges and universities across the world moved their operations online. While a great deal of focus was placed on the value of teaching and learning during a crisis period, very little attention was paid to the other side of higher education institutions—the business side. Suddenly these institutions and their operational staff were forced to discover new ways to perform tasks that had always been completed in person. The leaders of these organizations faced the added challenge of ensuring that their workforce remained engaged and motivated while working in the midst of stressful, even chaotic …

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Operational Structures Forming Complex Feedback Loops In Health System / Accountable Care Partnerships – A Multiple-Case Study Investigation To Enable System Dynamics Simulation, Richard J. Pro May 2022

Operational Structures Forming Complex Feedback Loops In Health System / Accountable Care Partnerships – A Multiple-Case Study Investigation To Enable System Dynamics Simulation, Richard J. Pro

Doctoral Dissertations and Projects

The Patient Protection and Affordable Care Act of 2010 introduced accountable care organizations as a critical component in the transformation of the United States healthcare industry to a value-based care model. It also triggered an ongoing series of health system consolidations consistent with the theory of transaction cost economics. Consolidations included the alignment of health systems with accountable care organizations despite the assertions of some researchers that competing economic models rendered such partnerships financially unviable. The academic literature is silent on this issue, without any published studies of the effects of health system / accountable care organization interactions. The purpose …

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Recipe For Good: Analyzing The Authenticity Of Csr Commitments Among The Leadership Of A Parent Company To Global Restaurant Brands., Lauren E. Reuss May 2022

Recipe For Good: Analyzing The Authenticity Of Csr Commitments Among The Leadership Of A Parent Company To Global Restaurant Brands., Lauren E. Reuss

College of Arts & Sciences Senior Theses

Corporate Social Responsibility (CSR) is a form of private self-regulation conducted by businesses; CSR aims to contribute to societal goals of philanthropy, activism, and ethics by improving society, policy, and or the environment. Corporate social responsibility is becoming a greater aspect of modern business, but as it becomes part of the modern discourse, it is right to question whether its efforts are authentic to those driving these initiatives? This case study seeks to understand how the leadership within the parent company of a global foods brand depicts authenticity and communicates its social and environmental efforts to stakeholders. Building on existing …

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Broadband Access: Assessing The Digital Divide In East Texas, Manuel Reyes-Loya, Marilyn Young, Joshua Menhennett May 2022

Broadband Access: Assessing The Digital Divide In East Texas, Manuel Reyes-Loya, Marilyn Young, Joshua Menhennett

Hibbs Newsletter

It is widely known that different individuals have different access to broadband and technology based on their geographic location, which is frequently called “the digital divide”. Broadband is the access to high-speed internet that is alwayson and faster than dial-up access; this can include fiber, wireless, digital subscriber line (DSL), satellite or cable.1 Broadband access does not mean that the homes have completely adopted a broadband service program, but that if they were looking to adopt or purchase a program, it would be available to them. Whereas a household who has a subscription has access to broadband technology, decided to …

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The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams May 2022

The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams

College of Arts & Sciences Senior Theses

When workers left the labor market in large numbers during the COVID-19 pandemic, proclamations of a labor shortage emerged extensively throughout the news. In this study, I analyze the coverage of the worker shortage among three news sources with different political orientations. Several themes emerged from analyzing a total of 75 articles. The findings showed that the perspective shown in the article, the cause of the labor shortage, restaurant worker portrayal, support of solutions, and opinion of the labor shortage all differed based on the political identity of the news source. This research supports previous findings that show there is …

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Opportunity Calls: The Moral Economy During Existential Economic Transition In The Ural Mountains And Appalachia, 1991 - 2008, Nora Springer May 2022

Opportunity Calls: The Moral Economy During Existential Economic Transition In The Ural Mountains And Appalachia, 1991 - 2008, Nora Springer

Of Life and History

It is often assumed that economists and businessmen act outside of moral constraints, even in times of existential economic crisis. The econometrics of Chubais and Gaidar, as well as the accounting of Deloitte, have all been used to characterize engineers of transition as cold, academic, and removed from reality. However, in both Appalachia and the Urals, mathematics about what will make a profit is inextricable from moral questions of what should make a profit. The goals of economic transition, and ideology about what economic transition should mean, were baked into the calculations of both transitions. Further, the data used to …

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When The Green In Green Packaging Backfires: Gender Effects And Perceived Masculinity Of Environmentally Friendly Products, Reto Felix, Eva M. González, Raquel Castaño, Lorena Carrete, Richard T. Gretz May 2022

When The Green In Green Packaging Backfires: Gender Effects And Perceived Masculinity Of Environmentally Friendly Products, Reto Felix, Eva M. González, Raquel Castaño, Lorena Carrete, Richard T. Gretz

Marketing Faculty Publications

Previous research has emphasized the importance of product packaging to consumers’ attitudes and purchase intentions, but empirical studies that explore the specific mechanisms by which packaging color influences marketing-relevant downstream variables in relation to environmentally friendly products is scarce. The current research addresses this gap by building on insights from theories on consumption values, gender roles, and gendered products. In two studies, the current research shows (1) how color-induced perceptions of masculinity can trigger perceived product effectiveness and purchase intentions, (2) how competing mediation through masculinity and perceived fit with the product category influences perceived product effectiveness and purchase intentions …

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Walmart Vs Amazon: How Walmart Can Compete With Amazon In The Age Of E-Commerce, Andrew Turner May 2022

Walmart Vs Amazon: How Walmart Can Compete With Amazon In The Age Of E-Commerce, Andrew Turner

Finance Undergraduate Honors Theses

In the growing battle between the retail giants, Walmart, and Amazon, it has become clear that Walmart must take steps to secure their place in a market where a pandemic-driven technology enabled e-commerce industry is expected to grow leaps and bounds over the next several years. In order to compete with Amazon, who dominates the majority of e-commerce in the US, Walmart must identify core competencies that drive revenue and customer loyalty and adapt them to a new age of retail. By taking advantage of physical locations and access to customer data, Walmart may be able to continue to offer …

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Sec Reporting Of Cybersecurity Incidents, Michaela Morosky May 2022

Sec Reporting Of Cybersecurity Incidents, Michaela Morosky

Honors Scholar Theses

This paper documents the reporting to the SEC of 197 major incidents of cybersecurity breaches among public firms in the years 2011-2019. My goal is to contribute to the debate on the need to revise the disclosure guidance by evaluating the extent to which cybersecurity breaches are disclosed in SEC filings under the current regulatory regime. In evaluating the individual breaches, I document whether prior to the SEC’s 2022 proposed amendment, firms were already following the SEC recommendation of disclosing material cybersecurity breaches in a timely manner. I find that it is extremely rare for a firm to follow the …

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