Business Commons^™

I Can’T Believe Online. A Study On How Negative Reviews Move Online Shoppers To Offline Channel, Hyo-Jeong Kim, Sang Man Han

Asia Marketing Journal

Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by …

Predicting Rfid Adoption Towards Urban Smart Mobility In Ulaanbaatar, Mongolia, Urandelger Gantulga, Burmaa Sample, Ariunsaikhan Tugsbat

Asia Marketing Journal

Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, …

Editorial: Asia Marketing Journal Makes Outstanding Achievements In 2021, Ji Hee Song

Asia Marketing Journal

No abstract provided.

Challenges Smallholder Farmers Face In Extracting Value From Agricultural Information, Daniel Muhanguzi, John Ngubiri

The African Journal of Information Systems

Agricultural information can enhance smallholder farmers’ knowledge and decision-making ability, where the ubiquity of ICTs has resulted in an exponential increase of ICT based agricultural information services. However, there is still poor utilization of agricultural information. This study examines challenges that impede smallholder farmers from deriving value from agricultural information despite availability of information services. A mixed-method research approach was employed to gather data from 200 farmers using semi-structured interviews, Likert scale surveys and five focus group discussions. The findings indicate that the challenges faced include low education levels, poor quality information, poorly designed information channels, and high cost of …

Nevada Economic Development And Public Policy 2022-2026: A Sustainable Future For All Nevadans, The Lincy Institute, Brookings Mountain West

Policy Briefs and Reports

This report evaluates economic development efforts in the State of Nevada since the 2011 publication of Unify, Regionalize, Diversify: An Economic Development Agenda for Nevada; assesses demographic and economic trends for Nevada and its regions; examines how state and federal actions since the onset of COVID-19 can position Nevada and its regions to address long-standing economic, educational, and social deficits; and offers policy recommendations to be implemented in the next four years to facilitate a sustainable future for all Nevadans.

Digitizing And Cataloging A Corporate Annual Reports Collection: A Canadian Perspective, Alie Visser, Elizabeth Marshall, Joyce Cheung

Western Libraries Publications

Corporate annual reports provide a snapshot of a company's operations and financial status. Reviewing and comparing years of annual reports can provide a rich history of knowledge on a corporation. Preserving, storing, and digitizing Canadian annual reports has been a mission of the C.B. “Bud” Johnston Library in London, Ontario, Canada. In late 2019 when Western Libraries migrated to a new library services platform, Alma, there was a new opportunity to catalog and provide access to the digitized annual reports collection. This article describes a decade long plan to digitize the print collection by library staff and a subsequent project …

Savoring And The Experiential Advantage: Savoring Beliefs Determine Consumer Happiness From Experiential Versus Material Purchases, Charlene Chu

Business Faculty Articles and Research

Consumer research finds that people derive greater enduring happiness from discretionary spending on experiential purchases (events that they personally encounter or live through) than material purchases (tangible objects that can be obtained and kept in their possession). While research in this area has contributed to our understanding of this “experiential advantage” by examining the underlying psychology of this phenomenon, individual differences in the experiential advantage have received less attention. The present investigation examines whether individual differences in savoring capacity affect the subjective well-being that consumers derive from experiential vs. material purchases. This research finds that the self-rated ability to savor …

Black Homelessness In Los Angeles, Dezmin Hemmans, Rosemary Kim

Honors Thesis

Throughout American history, Black people have experienced disproportionate amounts of racism, inequity, and lack of resources. This systemic lack of resources and disparities contribute to an overall lack of individual economic development. These factors were further emphasized following the COVID 19 pandemic, which, increased the separations between others. At the start of the Reconstruction Era, the recently freed enslaved faced homelessness as they left plantations penniless with nowhere to go. They were met with both de facto and de jure segregation codified through restrictive covenants, deed clauses that restricted the sale of property to Black people (Cite). Today, Black people …

2022-May-05-Jenny Lockmiller, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 5, 2022)  – Jenny Lockmiller has been named director of University Career Services at East Tennessee State University.

The director oversees a wide range of services for ETSU undergraduate, graduate students and alumni. This includes career planning, internships and experiential learning, job searches and employment opportunities. The office of career services maintains strong relationships with national and local employers, and advances ETSU’s goal of fostering economic development in the region.

Lockmiller has been with ETSU since 2017 where she initially served as the director of Workforce Operations before advancing to Title I Career Services director for …

A Comprehensive Study Of Accounting Methodologies Through Case Studies, Sahara Karki

Honors Theses

This honors case study aims to study the different areas in accounting and dig deeper into some of the accounting scenarios used in the real world. This research is based on different case studies done in the classroom done by analyzing the financials of different companies. These case studies provide students a great opportunity to understand the different accounting concepts by researching and analyzing real-life topics and situations faced by some of the top companies in the nation. This also allowed students to meet professionals from the particular industry to discuss and understand the accounting methodologies and apply that to …

Coinbase Global Inc. Strategic Audit, Decker Bobin

Honors Program: Senior Projects (Public)

Coinbase is a cryptocurrency exchange founded in the U.S during 2012 by Brian Armstrong and Fred Ehrsam. Coinbase’s application allows users to buy, sell, and exchange different cryptocurrencies on the open market. Cryptocurrencies are digital assets used as a medium to quickly transfer value, globally, without any middleman. Some cryptocurrencies have different technology than others, but all are based on blockchain, and cryptography. Blockchain technology allows transactions to be built into a chain that is forever accessible, hence the name “public ledger.” Cryptography is what ensures ultimate ownership, through seed phrases, and security through encryption. Coinbase has several large competitors …

Compliance Based Penetration Testing As A Service, Srinivasulu R. Vuggumudi, Kaushik Ragothaman, Yong Wang

Research & Publications

The current penetration testing method practiced in the information systems domain is insufficient to protect information systems. Penetration testing is part of the final acceptance criteria before the system is released into a production environment. Once the system is in production, the environment and configuration are bound to change for various reasons, especially in cloud environments. This change can create vulnerabilities, and hackers take advantage of them. In cloud service models like PaaS, security is a shared responsibility of tenant and provider, and it is challenging to perform penetration testing. This paper introduces a new method called Compliance Based Penetration …

Improving The Effectiveness Of Security Controls To Prevent Apt Attacks, Srinivasulu R. Vuggumudi, Yong Wang, Kaushik Ragothaman, Cherie Noteboom, Jun Liu

Research & Publications

An advanced persistent threat (APT) is a prolonged, aimed attack on a specific target. Cyber attackers gain access to a system or network and remain there for an extended period without being detected. The goal of APT attackers is generally stealing data and intellectual property. Despite all the awareness, technological advancements, and massive investment, the fight against APTs is a losing battle. A false sense of security is a belief that the organization is safer than it is. We researched whether organizations have a false sense of security against APT attacks and what contributes to that belief. Our research indicated …

Insights From The Field: Project Execution Success And Failure, Tracey M. Richardson, James W. Marion Jr, Vittal S. Anantatmula, James R. Gibson

Publications

Project execution plays a decisive role in project success, but past research did not focus on the project manager’s perspective of what needs to be accomplished to achieve success. In this study, the authors used qualitative techniques to look for reoccurring themes related to 44project managers’ responses to interview questions associated with successful project execution and failed project execution. The study found that despite the project management profession growth, professional associations’ efforts, and their professional development endeavors, project management execution seems to be concerned with what has happened versus what is happening in a project. This study provides a conceptual …

2022-05-05 Faculty Senate On Webex, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting broadcast on WebEx from May 5, 2022.

2022-05-05 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from May 5, 2022.

Why Should Christians Care About Bitcoin?, Jesse L. Veenstra

Faculty Work Comprehensive List

"Given the strong stances and opinions on Bitcoin and the religious language often attached to it, it’s clear we should continue to analyze Bitcoin from a particularly Christian perspective."

Posting about ­­­­­­­­handling cryptocurrencies responsibly from In All Things - an online journal for critical reflection on faith, culture, art, and every ordinary-yet-graced square inch of God’s creation.

https://inallthings.org/why-should-christians-care-about-bitcoin/

Support New Business To Solve Old Problems With Kentucky’S Keystone Waste From Bourbon & Brewing, Samuel C. Kessler

Commonwealth Policy Papers

Provided here is a policy solution from the backside of Kentucky bourbon and brewing to upcycle Kentucky’s “keystone” wastes and grow businesses in the process. Potential effects range from removing the bottleneck on bourbon production and producing GHG-friendly biogas to lowering the price of milk.This full whitepaper brief provides an incentive model for keystone wastes which have a provider and a use. It is equally applicable for policymakers or advocates wishing to place a policy incentive behind waste-to-product upcycling, businesses involved with methane sequestration & renewable biogas energy, and shifting regulatory and penalizing models of pollution into incentive model for …

The Status Of Utah Asian Women, Jessica C. Hill, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

Last year, the Kem C. Gardner Policy Institute released a landmark databook on race, ethnicity, and sex. In that report they noted that Utah is becoming increasingly diverse, and this has brought wide disparities between most minority groups and the White population in terms of education, housing, and health outcomes.¹ Although the Institute presented critical data to start the conversation more broadly, the Utah Women & Leadership Project (UWLP) wanted to expand and deepen this discussion by focusing a series of research snapshots on Utah women of color. As the UWLP focuses on strengthening the impact of all Utah …

Grabbing Consumers By The Ears: Exploring The Role Of Branded Podcasts In An Integrated Marketing Communications Strategy, Lilly Hamm

Honors Theses

Integrated Marketing Communication (IMC) is a framework for understanding how brands can meet consumer needs. Practitioners of IMC use an array of communication channels like marketing, advertising, sales, and public relations to build a consistent brand narrative, but they also recognize that strong marketing potential rests in the hands of the consumer. With the rapid advancement in new technology, IMC professionals are constantly looking for new ways to reach their targeted audience.

By 2016 and 2017, IMC practitioners began to notice the lack of ad clutter in the podcasting platform, leading them to flock to this channel to promote their …

World Class Supply Chain 2022: Creating A Sustainable Future, Michael Haughton

Business Faculty Publications

The Sixth Annual World Class Supply Chain Summit on May 4th, 2022 was a landmark in at least threes ways: First, it marked a return to having the annual summit in-person following the COVID-driven cancellation of the 2020 summit and the virtual delivery format of the 2021 summit. Second, the 2022 summit’s hybrid format (simultaneous in-person delivery in Milton, Ontario and online delivery to delegates who attended virtually) required the summit planning team to creatively deploy teleconferencing tools that characterise the pandemic-era. Third, for the very first time, we scheduled a Student Forum segment in which students presented material from …

Downfalls Of Economy Leading Small Businesses: A Study Of Corrective Actions, Alexis N. Davis

Honors College Theses

This study explores the significance of inappropriate accounting procedures and their detrimental effects on small businesses. This conceptual study is centered around small business decisions made by decision makers with weak understanding of financial literacy. The study highlights a series of improvements to weak internal controls that are not uncommon in small businesses.

Comprehensive Analysis Of Financial Accounting Through Series Of Case Studies, Tyler Anderson Burke

Honors Theses

This thesis is a collection of eleven case studies that were compiled during the 2020-2021 school year. The cases studies focus on a variety of topics concerning the field of accountancy. Over a period of two semesters, the cases were researched and written independently and in a group setting. The cases studies that were written with my fellow group members resulted in a group case competition at the end of the course. This thesis was developed under the guidance of Victoria Dickinson, Ph.D., CPA.

Case Studies In Accountancy, Michael Keene

Honors Theses

Case Studies in Accountancy is a compilation of case studies completed in fulfillment of ACCY 420. My cases are titled as followed: A Tale of Two Cities, Financial Statements, Presidential Debate, Tax Cuts and Job Act and Taxodus, Professional Interview, Financial Crisis, Case Competition Amazon Overview, Case Competition Amazon Audit Analyst, Case Competition Amazon Tax Advisor, Case Competition Amazon Advisory Consultant and Case Competition Amazon’s Equity Position. These cases covered a variety of topics in the world of accountancy as well as touching on our personal lives. In the first semester of the course, cases were typically individual before moving …

How Integrated Marketing Communications Can Be Used To Better Engage Generation Z In Bridge Building, Gracie Bynum

Honors Theses

The use of Integrated Marketing Communications holds strong promise for engaging Generation Z in the work of bridge building. The work of bridging is dedicated to healing America by decreasing political polarization and bridging divides between people who think differently. The bridging space has grown drastically in the last few years because of a variety of factors including, but not limited to: increasing polarized political elections, rising racial tensions, and the COVID-19 pandemic. It is important that Generation Z, the most educated and diverse generation, is engaged in this space in order to create a less divided America. I conducted …

Financial Accounting Case Studies, Mark Miller

Honors Theses

The purpose of this thesis is to study and reflect on a variety of different aspects of the accounting profession and the professional world at large. Over the course of two semesters, we engaged independently and collectively with our peers in some of the deepest dives into our future profession of our academic careers. Each of the initial cases broadened my horizons and brought to light much of accounting that I had yet to be exposed to. Ultimately in the second semester we were divided into groups to work on series of cases revolving around one major business entity. In …

Contributions Community Health Centers In The Delta Have Made During The Pandemic And Their Future, Ajah Tiyanna Singleton

Honors Theses

Community health centers that are located in the Mississippi Delta serve as critical points of contact for residents pertaining to medical care. The framework for the services provided locally, and nationally, originate from the now Delta Health Center in Mound Bayou, MS. The care that providers within these institutions have transformed over the course of the pandemic, and the aid rendered to patients have enabled residents to maintain their current level of health. Analyzing the various services provided during this time will allow for stakeholders to determine the next steps for these institutions as the imminent transition into a COVID-19 …

Rising From The Ashes: An Analysis Of How One Infamous Promotional Event Caused A Company's Ruin And A Concept On The Future Of Influencer Experiences, Janis B. Kruger

Honors Theses

This thesis and its research focuses on the topic of modern influencer marketing through digital media. Throughout the thesis, traditional marketing tactics and the power of influence is discussed, and then it moves into the topic of modern advertising and the role that modern social media influencers play in reaching the consumer. The methodology behind influencer marketing is explained and consumer behavior is analyzed. The 2017 Fyre Festival promotional event is then used as an example to dissect this marketing tactic and how the event impacted the future of influencer marketing. Finally, a modern-day, hypothetical campaign based on the concept …

Accounting Case Studies, Jack Mcinnis

Honors Theses

Accounting Case Studies is a compilation of independent case studies performed during the Honors Accounting 420 class. The case studies consisted of multiple performed individually, and a case competition with an assigned group. The case studies I performed individually consist of an assessment between the two cities I was interested in beginning my career in, a case study about the presidential debate in 2020, an evaluation of the optimal corporate tax, a mentorship interview, and an analysis of the 2008 housing crisis in the United States. My group for the case study included my fellow classmates; Francena Sekul, Caitlyn Henry, …

What Factors Drive The Development Of Insurance Markets? A Comparison Between Developed And Developing Countries, Lily J. Van Elderen

Honors Theses

In this study, I use a sample of twenty-one developed and developing countries to examine (1) the country-specific factors related to non-life insurance market development and (2) how factors differ between developed and developing countries. Insurance density, penetration, and total premiums were used as dependent variables to proxy for the insurance market while GDP, inflation, population, fuel exports, population growth, gender, population density, and legal system are used as country-specific independent variables. A comparison of means was conducted to evaluate differences in the dependent variables across the developing and developed countries. Furthermore, regression analyses were conducted to examine the relationships …