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2022-June-20-Carter Railroad Museum Heritage Day Is Saturday, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 20, 2022) – From Chicago to St. Louis, America’s big Midwestern cities had something in common - railroads galore.  

On Saturday, June 25, the free-entry George L. Carter Railroad Museum on the campus of East Tennessee State University will showcase the railroads that once crisscrossed the Midwest. With an industrial and agricultural base, the action was non-stop and numerous railroads were the primary way to reach cities from smaller towns and areas before the highway system came into being.

Showcasing Midwestern railroads

“At least as railroad history is concerned, the East and West truly met here,” …

2022-June-20-Etsu Online Nurse Practitioner Program Among Top Programs In Tennessee.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The Reece Museum will host “An Evening with Eugene Wolf: A Benefit for the Sammie L. Nicely Collection at the Reece Museum” on Thursday, Sept. 15, from 7:30-9 p.m.  

 

The evening begins at 6:30 p.m. with a reception and cocktail hour, when guests will have the opportunity to meet Wolf before the performance begins. Wolf was a personal friend of Sammie Nicely, and has worked with the Reece and community partners to hold an intimate performance of his award-winning one-man show, “The Book of Mamaw.”   

 

All proceeds from this event will go toward the purchase of collections storage equipment to …

Innovation’S Hidden Externalities, Stephanie Plamondon Bair

BYU Law Review

When commentators discuss innovation’s externalities, they often classify them into one of two categories. On the positive externalities, or “spillovers” side, legal and economics scholars often speak of the benefits innovation confers on other innovators. Future innovators profit from past innovation as they “stand on the shoulders of giants” to develop progressively new and better innovation. Discussion of innovation’s negative externalities, on the other hand, has mainly focused on social harms not directly related to future innovation that particular advances impose on third parties—the classic example being pollution. Thus, the common understanding is that innovation’s spillovers positively impact innovation (among …

Think Tank Double Helix Methodology On Employment Problems In Internet Age, Yan Xia, Feng Zhang, Jiaofeng Pan

Bulletin of Chinese Academy of Sciences (Chinese Version)

With the world-renowned development and proliferation of the Internet in China, we have seen the dawning of the IoE (Internet of everything) era, where there will be significant permeation into all corners of society. The new formats as Internet economy and digital economy become the new momentum for economic growth, and it will have profound impact on the demand for skills, which is considerably high on the agenda of social research. Accordingly, we need to grasp the law of development, have insight of trends, make predictions and give policy response. This study proposes to build a new think tank research …

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting

Atlantic Marketing Journal

Paper investigates the impact on student engagement from converting traditional face-to-face classes to online in response to Covid-19. In particular, this study investigated the impact of conversion to online on four different types of student engagement: (1) participation engagement, (2) emotional engagement, (3) skill engagement, and (4) performance engagement. Survey data were collected from 160 business students who had their face-to-face classes converted to online due to Covid-19. Results of study show that all four types of student engagement significantly declined when classes were converted to online. Participation engagement declined the most while performance engagement declined the least. Non-traditional students …

Enhancing Sales Education By Incorporating An Innovative International Role Play, Diane R. Edmondson, Lucy Matthews, Hannah Makarczyk

Atlantic Marketing Journal

In today’s society, the global marketplace has become more relevant to all businesses to help ensure sustainability (Hummel, 2012). In marketing, students pursuing a career in sales can find significant opportunities; however, there are unique skills needed when selling internationally (Salesforce, 2021). Prior research has highlighted lost revenue due to internationally incompetent employees (Daniel, Xie, & Kedia, 2014). A content analysis of 139 Sales Education Foundation universities was completed to determine the extent to which international sales education is currently being incorporated in sales curriculum. Results indicate that only 6.5% include some international sales element as part of their program. …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, George D. Shows, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

This aim of this article is to test and validate a recently developed Entrepreneurial Marketing (EM) scale in the context of North Caroline Wineries. Previous EM literature suggests that EM consists of six dimensions, namely 1) proactive orientation, 2) opportunity orientation, 3) customer intensity, 4) innovation focused, 5) risk management, and 6) value creation. Using confirmatory factory analysis and structural equation modeling on data collected from small businesses (e.g., NC wineries), results confirm the EM consists of five of the proposed six dimensions in the NC winery context. Risk management was not included in the final model. Implications for theory …

Who Cares More About The Environment, Those With An Intrinsic, An Extrinsic, A Quest, Or An Atheistic Religious Orientation?: Investigating The Effect Of Religious Ad Appeals On Attitudes Toward The Environment, Denni Arli, Patrick Van Esch, Yuanyuan (Gina) Cui

Faculty Articles

There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religion as a means to an end), quest (a journey toward religious understanding), and non-religious orientation (i.e., atheistic) on consumer attitudes toward the environment, focusing on recycling advertisements with (non)religious cues. Further, in Study …

From Career Choice To Career Change: Experiences Of Pgde Students In Tanzania, Jaquiline Amani

Journal of Humanities and Social Sciences

This article presents findings from a qualitative inquiry that explored the underlying motives of career change among Postgraduate Diploma in Education (PGDE) students in Tanzania. Focused group discussions (FGDs) were used to collect data to address two study objectives: first, explore the reasons why PGDE students tend to change their career; and second, determine PGDE students’ intentions to join and stay in the new career. The findings indicate that career change is motived by both intrinsic and extrinsic factors. Specifically, career change motives are due to job dissatisfaction, employment opportunities, wrong first career choice, and the desire for career growth. …

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

• Staff Council
• Presidential Updates & Comments | Updates from Dr. Kyle Marrero are as Follows
• Questions and Answers
• Human Resources | Updates from Denise Gebara
• Treasurer Report | Updates from Matthew Pulliam, Treasurer
• Fundraising and Scholarship Committee
• Staff Development Committee
• President’s Diversity Advisory Council (PDAC)
• Important Dates

A Review Of Subculture And Its Role In Marketing, Jamie Pleasant

Southern University College of Business E-Journal

This paper reviews the term subculture and the impact that it has in marketing that is often overlooked by practitioners in their decision making. Subcultural influences have been thoroughly researched in psychological and social fields of study. However, it has been ignored and given little consideration in real world marketplace decision making. As marketing borrows many theories of consumer behavior from the aforementioned fields, it only makes sense to critically acknowledge and exercise sound subcultural theory when it comes to strategic and tactical decision making in a real world environment. Understanding what subculture is and how it is defined is …

Bank Failure Prediction And The Subprime Mortgage Crisis, Lynn K. Kendall

Southern University College of Business E-Journal

No abstract provided.

The Availability Of The Skills Of Distance Learning Techniques Among The 5g6fdwqweewwwof A'Sharqiyah University In The Sultanate Of Oman In Light Of Some Variables, Dr. Qasim Alajmi, Jokah Al Sawafi, Sharif Al Soudi

Palestine Technical University Research Journal

This study aimed to measure the availability of distance educationtechniques skills among students of A'Sharqiyah University,in Omanand also aimed to reveal the differences between the average scores of some of these technical skills according to the study variables (gender,college,and year). The sample consisted of 256 students from the university, whichregistered in the summer semester of the academic year 2019/2020. In order to achieve the objectives of the study,the researchers develop a scale to determine the training need for the study skills,which consisted of 10 skills;the validity and the reality of the scale were confirmed. The study showed that the skills …

Identifying Informative Coronavirus Tweets Using Recurrent Neural Network Document Embedding, Rami Yousuf

Palestine Technical University Research Journal

The coronavirus pandemic has led to the spread of tremendous fake news and misleading information through tweets. Hence, an interesting task of classifying tweets into informative and uninformative has motivated researchers to employ machine learning techniques. The state-of-the-art studies showed high dependency on transformers architecture. However, the transformers architecture suffers from the catastrophic forgetting problem where important contextual information is being forgotten by the gradients. Therefore, this paper proposes a document embedding using Recurrent Neural Network. Lastly, three classifiers of LR, SVM and MLP have been used to classify documents into Informative and Uninformative. Using the benchmark dataset of WNUT-2020 …

Workplace Spirituality And Its Relationship To The Two Types Of Job Passion Among The Basic Stage Teachers, Zuhair Abdulhameed Al Nawajha Dr

Palestine Technical University Research Journal

The study aimed to identify the level of workplace spirituality, the level of the two types of job passion, and toverify the correlation between them, and to reveal the differences in workplace spirituality, and the two types of job passion according to the gender variable. For the purposes of the study, the researcher prepared two tools for the study: the workplace spirituality scale, and the two types of job-passion scale. The results of the study showed a very high level of workplace spirituality, and the harmonious passion type, while the level of the obsessive passion type came at a medium …

Analysis Of The Content Of The Technology Book For The Secondary Stage According To Logical Thinking, Majdi Jayousi, Suha Shadeed

Palestine Technical University Research Journal

The current study aimed to analyze the content of the technology book for the secondary stage in Palestine according to logical thinking and to indicate thedegree to which it represents the levels of logical thinking as indicated by Piaget. Technology book for the eleventh and twelfth grades, scientific and literary. The results of the study showed that the total skills of my technology book for the academicyear (2020-2021) is (463). Where the skill of installation ranked first with a percentage of (27.8%), followed by the skill of organization with a percentage of (25.51%) in the second place, and then came …

Evaluating The Institutional Performance Of The Jordanian Ministry Of Youth -An Evaluation View Of The Directors Of Youth Centers, Wasfi M. Alkhazaaleh, Fatima Akhorshida

Palestine Technical University Research Journal

The study aimed to evaluate the institutional performance of the Jordanian Ministry of Youth -An evaluation view of the directors of youth centers,To achieve this, the researchers used the descriptive approach and the questionnaire as a tool for collecting data and information from a random sample of (112) managers of youth centers in Jordan.At an average level and there were no differences in the evaluation according to the status of the center (young men and women), while the study found statistical differences according to the variable of the center’s location in favor of the village over the city.

Ruling On The Requirement Of Quraishites In The Grand Imam In Islamic Jurisprudence, Abdullah Abuwahdan

Palestine Technical University Research Journal

This study dealt with one of the conditions of the caliphate, in which the jurists differed, ancient and modern? The study concluded that the Qurashi is a condition of perfection in the imam, if he is present and qualified to lead, and is more capable of it than others. other than Al-Qurashi, rather he is more deserving of it; Takinginto account the interests of the nation, and legitimate purposes.

In Vitro Regeneration Of Avocado (Persea Americana) West Indian Rootstock Cv.Lula Via Tissue Culture, Nasser Sholi, Hiba Qasrawi

Palestine Technical University Research Journal

Avocado (Persea AmericanaMill)isa subtropical fruitand ishighly recommended for itsnutritional value. Avocado is knownfor its sensitivityto biotic and a biotic stress.Oneway toovercome this problem is to grafton tolerance rootstocks thatare mainly obtained via seeds thataresubjected to genetic variation.Two different types of explants: axillary bud and shot tip meristemwereused in this study. Axillary buds gave the best results intermsof the maximum number of shoots when compared totheapical meristem in all treatments,regardless of the mediatype. The highest shoot induction in Woody Plant Medium(WP)was better than Murashigeand Skooge(MS) mediumregardless of the explant type. Explant responded better in BAP-containing medium than TDZ and KN. The …

The Impact Of Working Capitalmanagementon Firm Profitability Of Non-Financial Companies Listed On Palestine Security Exchange, Nafieh Assaf

Palestine Technical University Research Journal

This study aims to empirically examine the relationship between Working Capital management and profitability of non-financial listed firms onthe Palestine Security Exchange (PSE). Working capital management focuses on managing the company's short-term assets and liabilities. Motivated by the resource-based view theory, this study developed a conceptual including four variables (Cash Conversion Cycle, Accounts receivable period, accounts payable periodand Inventory holding period). Based on quantitative data (secondary data), the data was collected from 24 non-financial companies listed on PSE during the period 2015-2020, a total of 144 observations. The results show that the cash conversion cycle affects profitability positively. However, the …

التلوث الميكروبي والعناصر الثقيلة في بيئة عمل كلية العلوم الهندسية والتقنية ‏‎–‎ جامعة سبها – ليبيا. (لوحة مفاتيح الكمبيوتر كحالة دراسة)‏, Amnah Saber, Asma Abdullah

Palestine Technical University Research Journal

The paper aims to investigate the concentrations of Pb, Cd, Cr and Ag element of as well as microbial contamination in computer keyboard within the work environment at the Faculty of Engineering and Technology Sciences (FETS) at Sebha University, Libya. The results showed that the mean elemental concentrations (mg/g) in the samples were Pb (14.2±12.9), Ag (7.49±1.44), Cr (6.09±2.88) and Cd (4.43±1.48). The most commonly found heavy metals were Pb (44.1%), followed by (Ag 23.3), (Cr 18.9), and (Cd 13.8) %. The concentrations were higher than the limits allowed by EPA 2009. The concentration of Cd also exceeded the European …

تقييم العلاقة الارتباطية بين المخاطر الائتمانية ومؤشرات السلامة المصرفية (دراسة تطبيقية في المصارف التجارية الفلسطينية للفترة 2012-2019), Azmi Awad

Palestine Technical University Research Journal

The study aims at assessing the correlation relationship between credit risk and the banking safety indicators considering them as tools that contribute in achieving the financial and monetary stability, and considering the developments that are accompanied by the banking vigor with financing risks and financial crisis. Examining these kinds of cases received a lot of attention from researchers and bankers. The researcher used the descriptive analytical approach and a case study method to achieve the objectives of the study, The sample of the study consist of all local Palestinian commercial banks, and it includes the period from the year 2012-2019, …

تأثير أبعاد جودة النظام على الثقة في تبني التجارة الالكترونية من خلال الهاتف المحمول: وجهة نظر العميل الفلسطيني, Fadi Ahmad Herzallah Dr.

Palestine Technical University Research Journal

Several pieces of evidence evince that system quality is closely and importantly related to the use of the system in previous empirical work and studies chiefly in the mobile commerce (M-Commerce) systems. At present, in light of the marketing needs related to services and products, M-Commerce is regarded as the major method and channel to use in this area. Yet, it is contended that as system quality’s significance is unquestionable, it is a new area that still needs much exploration. Against this, this study aims at examining the system quality dimensions’ impact on customer trust in M-Commerce by adapting the …

واقع ممارسات إدارة المواهب وأثرها في تحقيق التميز التنظيمي: دراسة تطبيقية على الوزارات الفلسطينية في محافظات الضفة الغربية, Zaki A. M. Abu Zyeada, Muhammad Jadallah

Palestine Technical University Research Journal

The study aimed to recognize the reality of talent management practices and their impact on achieving organizational excellence at the Palestinian ministries in West Bank governorates, and to recognize talent management practices and the organizational excellence, and to discover the relationship between them. To achieve the objectives of the study, the researcher used a descriptive and analytical methodologies, where a questionnaire was designed and distributed to a random sample consisted of (347) employees at the upper and first administrative levels in the Palestinian ministries at West Bank governorates. The study reached many results, where the most important ones are: there …

العوامل المؤثرة في تبني نظام إدارة علاقات العملاء في المؤسسات الصغيرة والمتوسطة الفلسطينية: التحقق من الخبراء باستخدام النطاق الرباعي, Omar Salah, Qadri Alzaghal

Palestine Technical University Research Journal

Customer relationship management (CRM) refers to the practices, strategies, and technologies used by firms and businesses to manage and analyze customer interactions and data through the customer lifecycle. The main purpose of this study is to explore the influences of determinant factors on CRM adoption in Palestinian small and medium enterprises. This article summarizes the findings of previous studies that analyze the challenges associated with CRM utilization and Adoption. More than 100 studies were examined to find the primary variables for effective CRM adoption in various regions to discover the main aspects that influence the success of CRM adoption. The …

دور جامعة الاستقلال في تعزيز الأمن الفكري لدى طلبتها من وجهة نظرهم, Issa Najjar

Palestine Technical University Research Journal

هدفت هذه الدراسة إلى التعرف على دور جامعة الاستقلال في تعزيز الأمن الفكري لدى طلبتها من وجهة نظرهم، من خلال دور أعضاء هيئه التدريس والمناهج التدريسية والأنشطة الطلابية، وكذلك الكشف عما إذا كانت هناك فروق بين متوسطات درجات الطلبة نحو دور جامعة الاستقلال في تعزيز الأمن الفكري لدى طلبتها من وجهة نظرهم تعزى إلى المتغيرات (النوع، التخصص (الكلية)، المستوى الدراسي). وجاءت مشكلة الدراسة متمثلة في سؤالها الرئيسي وهو: ما دور جامعة الاستقلال في تعزيز الأمن الفكري لدى طلبتها من وجهة نظرهم؟. ولتحقيق هدف الدراسة استخدم الباحـث المـنهج الوصـفي التحليلي، حيث قام الباحث بإعداد إستبانة اشتملت على (52) فقرة موزعة على …