Business Commons^™

Revolution, Michelle Sun '23

Distinguished Student Work

A game-changing shoe design for a better Earth.

The Effect Of Brand Crises On Endorser Reputation And Endorsement Portfolios, Clark D. Johnson, Brittney C. Bauer, Mark J. Arnold

School of Business: Faculty Publications and Other Works

We often hear about a brand dropping a celebrity after the endorser has negative publicity. However, endorsers are not the only ones who are responsible for negative news; many brands also generate negative publicity as well. The growing frequency of brand crises and the demonstrated relationship between brand‐ and endorser‐reputation begs the question: What impact might a severe brand crisis have on a celebrity endorser's reputation and endorsement portfolio? Study 1 finds that negative publicity only impacts the brand's moral reputation if internal locus attributions are made. In turn, moral reputation positively impacts attitudes toward the brand, endorser, and other …

Why Engagement Matters In Sport Volunteer Motivation, Marcella G. Otto, J. Michael Martinez, Chris R. Barnhill

Journal of Applied Sport Management

Over the years, sport management scholars have been interested in sport volunteer research. Considering there is a heavy reliance on sport volunteers to successfully stage of sporting events, knowing how to recruit and retain these volunteers allows sport event managers and organizers to continue this success. One such way is through understanding the engagement of sport volunteers, specifically the influences of engagement. Through survey methodology, this study examined how engagement of 464 sport volunteers at college football bowl games influenced motivational aspects. Structural Equation Modeling found that meaningfulness and safety had a significant impact on love and purposive motivation through …

Athletics, Academics, And The Financial Condition Of U.S. Private Colleges, Jody W. Lipford, Jerry K. Slice

Journal of Applied Sport Management

Abstract

Many private colleges in the U.S. face financial difficulty. The role of athletics in the financial condition of U.S. colleges is subject to controversy. Supporters argue that collegiate sports draw students, improve student quality, and increase donor support. Detractors argue that athletics are costly and undermine the academic mission of the institution. In this paper, we examine metrics of athletic and academic quality to determine their effects on the financial health of a sample of U.S. private colleges. Our findings indicate that higher spending on athletics reduces an institution’s financial health and that academic quality increases an institution’s financial …

Efficiency Analytics Of Ncaa Division I College Football Programs, Frank A. Bouchet, Mike Troilo, Wen-Chyuan Chiang, Jennifer Shang

Journal of Applied Sport Management

College athletics are a multi-billion dollar industry in the United States, but how well do university athletic programs employ their resources? The question is germane in light of increasing costs of higher education and scrutiny of university budgets. This study furnishes a template to weigh the tradeoffs inherent in collegiate sports, which is the main contribution of the paper. A dataset of 117 American college football programs from 2011-2015 is analyzed using DEA and AHP methods to assess the efficiency and perception of these programs. The result is the aforementioned framework measuring the programs' success and answers the question of …

Monetizing Athlete Brand Image: An Investigation Of Athlete Managers’ Perspectives, Olzhas Taniyev, K.C. Mayer, Brian Gordon

Journal of Applied Sport Management

In a highly competitive sport marketplace, personal branding is a top priority for athletes. Thusly, marketers should leverage athletes’ talents and influence in creative ways to maximize their earning potential. This research explored the attributes of a marketable athlete, as well as promotional strategies to help secure athlete sponsorships. Semi-structured interviews were conducted with purposefully selected talent marketing practitioners with sport marketing agencies. The findings revealed relatable story, as well as perceived persona, as prevalent themes for a marketable athlete. Additionally, the themes of athlete-brand alignment and social media marketing were important to securing client promotion and sponsorships. These findings …

2022-July-01-'Filling The Gaps' In Health Care, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University has been awarded $400,000 in federal funding to expand services in two ETSU Health College of Nursing primary care clinics in Hancock County.

The Rural Expansion Program for At-risk Communities to Promote Health Outcomes through the Integration of Mental Health and Enabling Services (REACH ME) project is led by Dr. Kim Ferguson, assistant professor in the College of Nursing. It will address the critical need for the integration of mental health and enabling services in the provision of comprehensive care to children, youth, families and the community.

Dr. Kim Ferguson, assistant professor …

2022-July-01-'Fl3tch3r Exhibit' Housed At Etsu Celebrating Th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – The international “FL3TCH3R Exhibit: Social & Politically Engaged Art” at East Tennessee State University’s Reece Museum faithfully continues to represent the spirit of social and political movements of the country and world. The 2022 exhibition runs Oct. 3-Dec. 9. 

The 2022 juror will be Wesam Mazhar Haddad, a conceptualizer, creative and art director, designer and the founder and curator of the New Jersey-based annual intercontinental poster competition known as Poster Stellars. 

Haddad is a social poster designer and has won over 70 global awards. Haddad’s universal visuals “evoke an everlasting siren that touches every single human …

2022-July-01-'Northeast Heavyweights' Coming To Etsu's Railroad Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The well-known railroad lines of the Northeast and New England will make an appearance at East Tennessee State University’s George L. Carter Railroad Museum. During the monthly Heritage Day program on Saturday, July 30, the free-to-the-public facility will host “Northeast Heavyweights.” It’s a reference not only to the equipment but the volume of traffic that fed the large urban areas between Boston and Washington.

Heritage Day is July 30

“This is a real celebration of the type of industrial might that let America lead the world in productivity and technology, especially as the epochal world wars …

2022-July-01-Back-To-School Tips For Parents, Children, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The start of a new school year can be a stressful yet exciting time for students and parents alike. ETSU Health Pediatrics recommends scheduling an annual checkup to ensure children’s health and well-being prior to their return to class in August.

Children who see their pediatrician annually can create healthy habits that carry into their adulthood. A pediatrician will examine their overall health and can get them up to date on all CDC-recommended vaccines for school-aged children.

Placing an emphasis on children’s mental health is vital to the start of a happy, healthy and successful school year. …

2022-July-01-Caep Accreditation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A multitude of teacher education programs that East Tennessee State University offers have received accreditation at the initial-licensure level and the advanced-level from the Council for the Accreditation of Educator Preparation (CAEP).

“CAEP has set the stage for transformational work to better our partnerships with local education agencies and to refine our programs based on our completer accomplishments and area district needs. Our work through CAEP has created numerous projects that benefit our students through innovation with technology, enhanced clinical practice and trauma informed practices.” said Dr. Cynthia Chambers, associate dean of Educator Preparation. “ETSU faculty …

2022-July-01-Etsu Marching Bucs Enjoy Resurgence, University Marketing And Communication, East Tennessee State University

ETSU News

Many high school students are impressed with our performances and want to continue their band experience when they come to college. A poll of last year’s marching band yielded over 190 students who indicated that being in the ETSU Marching Bucs influenced their decision to attend ETSU.

JOHNSON CITY, Tenn. – With the return of the East Tennessee State University football team in 2015 following nearly a dozen years of dormancy, the ETSU Marching Bucs made a not-so-quiet rebirth, too.  

Scrapped when ETSU shuttered the football program, university officials wanted the marching band …

2022-July-01-Etsu Student First Ever To Do So Wins Goldwater Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Her list of accolades is lengthy.

Piper Floyd, an East Tennessee State University student graduating in May 2023, landed a software developer internship with Wells Fargo and recently received the prestigious Benjamin A. Gilman International Scholarship, one of the most competitive scholarships in the United States.

Piper Floyd

Add to the list: A coveted 2022-23 Goldwater Scholarship, a widely respected award handed out to about 400 undergraduates nationally each year. 

She is the first ever ETSU student to receive this honor.

“When I was awarded the Goldwater Scholarship, I was overwhelmed by a strong sense of …

2022-July-01-Etsu: 'Dont Miss The Opportunity Of The Decade', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Think it’s too late to enter college this fall? Think again, officials at East Tennessee State University say. “This summer has been a game changer for Tennessee students considering college,” Heather Levesque, director of Undergraduate Admissions at ETSU, said.

APPLY FOR FREE with code FALL2022

“ETSU students will have more purchasing power than they’ve had in probably a decade or more. So, if you have been on the fence about pursuing a four-year college degree, there’s never been a better time to take that leap. We’re even waiving the application fee.” Beginning this fall, the state …

2022-July-01-New Chair Leading Philosophy And Humanities At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – By his own account, Dr. David Harker has taken charge of East Tennessee State University’s Department of Philosophy and Humanities at a time “when it is becoming increasingly apparent that we all need to get better at listening to those with whom we disagree, and then reflecting on our reasons for believing as we do.” 

“Philosophy and the humanities,” said Harker, “have a really important role to play in this.” 

Named chair of the department this summer, one of Harker’s primary goals is to provide students and members of the community with more opportunities to talk …

2022-July-01-Leadership Tennessee Next, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Two East Tennessee State University administrators have been named to the fifth class of Leadership Tennessee NEXT, a program designed to offer personal and professional career development for Tennessee’s best and brightest early and mid-career professionals.

Whitney Goetz, executive director of the ETSU Alumni Association, and Jessica Vodden, chief marketing and communications officer, are among the newest class, which is comprised of 30 rising professionals from every region of the state. Jessica Vodden and Whitney Goetz

During the upcoming year, participants will have opportunities to grow their professional skills and connect to a cross-generation network of state …

2022-July-01-Partnership With Police Creates Opportunities For Etsu Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – When it comes to how many hands-on learning opportunities exist for East Tennessee State University students, Isaiah Bishop has a straightforward view. 

“If college for you is just purely lectures and classes, I believe that is your decision,” he said. “There are plenty of opportunities that ETSU gives you in terms of going out and getting experience and making connections to further your career before you even step into the workforce.”  

Bishop would know. 

A senior in the university’s Department of Criminal Justice and Criminology, he has spent the summer alongside officers with the Johnson City …

2022-July-01-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Amie Davis is an associate director for workforce services with the Center for Community Outreach. Before coming to ETSU, she was a career service manager with MCHRA. She studied business administration at the Knoxville Business College.

Brittany Mitchell is a student life coordinator in the Honors College. She comes to ETSU from the Unicoi County School System, in which she was a K-12 teacher. She holds an M.Ed. degree and studied at Radford University and Concordia University, Portland, Oregon.

Dr. Lindsay Williams is an …

Emphasizing The Importance Of Long-Term Marketing Strategies For Nonprofits Utilizing Social Media, William Baumert

Journal of Nonprofit Innovation

In order for nonprofit organizations to tackle complex societal issues, support from public or private sectors is generally required. Marketing to these sectors through social media channels is highly beneficial due to the inexpensive and adaptable nature of the platforms, however creating and deploying an effective marketing campaign through these mediums can be challenging. This piece will aim to emphasize important points for nonprofits to consider when creating long-term marketing strategies revolving around social media.

Nonprofit Social Media Use In 2022

Journal of Nonprofit Innovation

Nonprofit Social Media Users: 87% of nonprofits worldwide use social media.

Canva (Canva.Com) – Tool To Design Online Social Media Posts, Naomi Anna Lao

Journal of Nonprofit Innovation

Canva is a free graphic design platform for registered nonprofits, that is beginner-friendly and time-efficient. At first glance, Canva’s immense variety of tools and resources all on one platform is intimidating however they make it easy to create unique, trending, and compelling content for all purposes.

Chinese-Backed Fintech Lending Boom: How Did Indonesia Respond?, Angela Tritto, Yujia He, Victoria Amanda Junaedi

Diplomacy and International Commerce Reports

Peer-to-peer (P2P) online lending has the potential to boost innovation and financial inclusion in emerging markets, yet it can also incur investment and borrower-related risks, such as privacy breaches.

Driven by regulation control in China, Chinese investments flocked to Indonesia, causing a rapid expansion of online lending platforms.

Similar to what happened in China prior to the regulatory crackdown, the P2P lending boom in Indonesia saw a rise in unethical and illegal business practices. The government responded by creating new regulations and institutions to mitigate risks without stifling the potential for financial inclusion.

A proactive approach towards monitoring and regulating …

Nonprofit Megaphone – Helping Nonprofits With Google Ads, Jenna Ross Director

Journal of Nonprofit Innovation

The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Although the program has been available for over a decade, research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes.

Nonprofit Spotlight: Meals In The Meantime

Journal of Nonprofit Innovation

Mission

Our mission is filling the food gap with nourishment and dignity.

Equity Market Structure And The Persistence Of Unsolved Problems: A Microstructure Perspective, Robert A. Schwartz, James Ross, Deniz Ozenbas

Department of Accounting and Finance Faculty Scholarship and Creative Works

This article presents a brief historical perspective on the evolution of equity market structure and considers implications microstructure analysis has had for improving market structure. Since the 1975 Securities Acts Amendments mandated the development of a National Market System, the robust growth of institutional investing and the impact of striking technological change have been transformative. Yet, market impact costs and price discovery noise continue to accentuate short-period returns variance, and the article presents empirical evidence of how sizable that accentuation is. In dealing with this problem, the authors focus on the rules that govern how orders are integrated together and …

The Return Of The Call Auction, Deniz Ozenbas, Robert A. Schwartz

Department of Accounting and Finance Faculty Scholarship and Creative Works

A call auction is a form of trading that died out in the precomputer age but has made its reentrance in electronic markets and is currently a significant component of major stock markets globally. In contrast with a continuous market in which a transaction is made any time a buy and a sell order meet or cross in price, call auctions batch orders together for execution in multilateral trades at specific points in time. The electronic call, an important innovation in market structure, has unique benefits concerning liquidity provision, intraday volatility control, and price discovery accuracy. NASDAQ introduced electronic calls …

Learning To Ask Critical Questions For Assisting Product Search, Zixuan Li, Lizi Liao, Tat-Seng Chua

Research Collection School Of Computing and Information Systems

Product search plays an essential role in eCommerce. It was treated as a special type of information retrieval problem. Most existing works make use of historical data to improve the search performance, which do not take the opportunity to ask for user’s current interest directly. Some session-aware methods take the user’s clicks within the session as implicit feedback, but it is still just a guess on user’s preference. To address this problem, recent conversational or question-based search models interact with users directly for understanding the user’s interest explicitly. However, most users do not have a clear picture on what to …

Onboarding Program Eastern Band Of Cherokee Indians - Theory Of Change, Quality Improvement Center For Workforce Development

Other QIC-WD Products

During the needs assessment process facilitated by the Quality Improvement Center for Workforce Development (QIC-WD) three areas of need were discussed for possible intervention at Eastern Band of Cherokee Indians (EBCI) Family Safety Program (FSP): 1) team cohesion across the various agency units, 2) unhealthy levels of employee stress and work overload, and 3) inconsistent onboarding practices. For each area, a problem statement was developed, and in-depth root cause analysis and theory of change discussions were conducted. Ultimately, one theory of change was developed to step through the “if, then” logic for implementation of an onboarding program to improve worker …

$1.6m Federal Award Supports Academic Space At Scarlet Hotel, Haley Apel

Nebraska Innovation Campus Materials

The University of Nebraska–Lincoln has received a $1.6 million grant from the U.S. Department of Commerce to complete an academic facility offering real-world teaching within The Scarlet Hotel. The funds will initiate the build-out of a 100-seat classroom and offices within the hotel, offering new opportunities for Huskers seeking hospitality, restaurant, and tourism management degrees through the College of Education and Human Sciences.

Urban Utopia Or Pipe Dream? Examining Chinese-Invested Smart City Development In Southeast Asia, Yujia He, Angela Tritto

Patterson School of Diplomacy and International Commerce Faculty Publications

With increasing public–private partnership and international cooperation in smart city development across the Global South, Chinese firms are poised to take advantage of growing business opportunities, a situation that few studies have examined. This empirical case study of the Forest City, a Chinese-invested greenfield smart city project in Iskandar Malaysia, begins to fill that gap. This megaproject represents the coming together of overlapping economic development interests of the local authorities and the profit motivations of the Chinese investor. However, the project’s use of the ‘smart city’ discourse contrasts with the reality of limited technology adoption. Its visibility and considerable socio-economic …