Business Commons^™

The Impact Of College Internships On The Development Of Tacit Managerial Knowledge And Career Confidence, Kaitlyn Sawin

Undergraduate Honors Thesis Collection

Despite the large number of students completing an internship, research examining the impact of those internships on students is fairly limited. The purpose of this study was to examine the potential impact that internships have on students, particularly in the areas of crystallization of vocational self-concept and the development of tacit managerial knowledge. Additionally, the impact of internships on career confidence and academic behaviors – in terms of class attendance and hours spent studying – was examined. A survey was developed and administered to business students who had completed zero, one, or two internships. It was hypothesized that students who …

Advertising Appeals And Willingness To Pay For A Music Streaming Service, Katharine Baird

Undergraduate Honors Thesis Collection

Even with the rise of music streaming services, illegal downloads are costing the music industry $2.7 billion per year. The purpose of this study is to determine what types of advertising appeals will be most effective at enhancing the willingness to pay for a streaming service, thereby decreasing music piracy. This study examined college students’ willingness to pay for, willingness to recommend, interest in, and affective reaction to a music service after being exposed to a digital advertisement that employed either a rational, fear, or guilt appeal for a fictitious music streaming service. It was expected that music involvement, or …

Technological Innovation: A Case Study Of Mobile Internet Information Technology Applications In Community Management, Wan Su, Xiaobo Xu, Yangchun Li, Francisco J. Martinez-Lopez, Ling Li

Information Technology & Decision Sciences Faculty Publications

The Mobile Internet Information Technology MIIT has been widely accepted as one of the most promising technologies in the next decades, having various applications and different value positions. However, few published studies explore and examine the effects of MIIT on community management. Based on the Dramaturgical Theory, this article uses a case study method to get an insightful understanding of MIIT. This article found that the MIIT was used by grid organizations to realize technological innovation and change organizational routines and structures, but eventually it was shaped by them, so this new technology was only able to embed itself into …

Iact Undergraduate Certificate In Applied Creativity (Year 1 - 2018), Brian Laduca

IACT Certificate Program

At the Institute of Applied Creativity for Transformation (IACT) at ArtStreet, we seek to empower a creatively confident 21st-century student with the ability to discover, invent and innovate ambiguous ideas through a disruptive design process that will impact today’s ever-changing global world regardless of degree focus.

IACT is home to the nation’s first undergraduate certificate in Applied Creativity for Transformation. Open to undergraduate students of any major, the certificate is a first step in achieving the University of Dayton’s vision of innovation, applied creativity, entrepreneurship and community engagement for the common good.

Circuits Of Race: Consumption Of Colorism In Nivea’S “Natural Fairness”Campaign, Gabrielle Burgess-Smith

Master's Theses and Doctoral Dissertations

Colorism is not a Black-White or dark issue; it is a global issue that has emerged into a dynamical power force dividing people from people and, in turn, people from self. It is not solely subjected as a battled issue in America, but it is a global phenomenon where support is gained from all corners of the world—resulting in a worldwide denigration. Psychological and physiological turmoil comes in forms of anxiety, depression, reduced wages, loss of self, and privilege. The blinding processes of colorism through the effects of social media advertisements is a two-way communication process. Through a systematic analyzation …

Technological Mediated Applications At Sacred Heritages: Usefulness And Challenges- A Managerial Perspective, Vreny Enongene

Conference papers

The rapid development of technologies introduces smartness to all organisations and communities (Buhalis, & Amaranggana, 2014. P. 553), for which sacred heritages are no exception, as evident in their increasing use of technological mediated applications towards enhancing the visitors experience and data generation. This development in the use of technological applications, has in part been triggered by the identified changing needs and expectations of contemporary sacred site visitors, as well as their importance and role in changing the nature of the consumers expectations and the nature of the visitor’s experience.

Thus, applying these smart tourism concept in addressing the changing …

The Effect Of Remittance Inflows To India: An Empirical Analysis, Justin Poisson

Honors Theses and Capstones

This paper studies the relationship between remittance inflows and GDP in India. An empirical regression analysis is applied to India’s data to analyze the effect of remittance inflows to the level of GDP and GDP growth. Results show that remittance inflows have a positive and significant effect on the level of India’s GDP, and a positive but insignificant effect on GDP growth. Data used in this research come from the World Bank.

Flight To Quality In Cryptocurrencies, Scott Brockelbank Jr.

Honors Theses and Capstones

The topic of cryptocurrencies has been on the forefront of investors’ minds as they have seen ridiculous returns from the volatile swings in price. Its value highly debated because the asset is not backed by a hard asset. If we look back at the beginning of our country, we see how each state had its own currency and the difficulties that users faced around who would accept that as legal tender. The birth of a federal currency was accepted because it served as a medium of exchange and was backed by gold through the U.S. government. The final evolution of …

Do Hotel Guests Act According To Their Intentions As It Relates To Sustainability In A Hotel Setting?, Heather A. Price

Honors Theses and Capstones

As humans continue to use our planet’s resources at a rapid pace, we must act quickly to implement solutions and strategies that will create a positive impact on our environment. The hotel industry represents a huge opportunity for increasing sustainability practices, as these establishments tend to consume tremendous amounts of natural resources through energy and water usage; thus creating quite a bit of waste. For this customer-centric industry, change starts with consumer expectations and intentions to act. The purpose of this study was to assess hotel guests’ values and intentions for sustainable hotels, and compare how this aligns with their …

Sports Celebrity Influence On The Behavioral Intentions Of Generation Z, Kayla M. Farren

Honors Theses and Capstones

The research is to determine what the effects, if any, professional athlete endorsers or spokespersons have on the generation Z cohort. There is a relative lack of published research that investigated the influence sport celebrity endorsers had on generation Z. This study primarily focused on the exploration of the role sports celebrities play as vicarious role models for members of generation, as well as touched upon whether sports celebrity endorsers affected generation Z’s behavioral intentions. In addition, the influence sports celebrity endorsers had on females in comparison to males was also studied. It was found that sports celebrity spokespersons or …

Brand & Celebrity Associations: An Investigation Into Brand & Celebrity Trait Congruence And The Potential For Trait Transference, Pamela S. Merriman

Honors Theses and Capstones

In today’s marketplace, a significant amount of brands are utilizing celebrity endorsers as a marketing tool. Traits of the brand and the endorser are typically not congruent. As a result, trait transference between a brand and a celebrity can occur once the brand and celebrity endorser are linked in the consumer’s mind. Further, celebrity endorsers often endorse multiple brands at one time. Therefore, it may be possible for traits to transfer from one brand to another via a common celebrity endorser. Although research has shown that the traits of celebrity endorsers can influence br and perceptions and vice versa, no …

Alternative Energy: An Examination Of Costs, Safety, And Potential, Evan Searles

Honors Theses and Capstones

No abstract provided.

Preferences For Local And Organic Food: A Comparison Of New Hampshire And Vermont, Victoria Smith Lorvig

Honors Theses and Capstones

Annies bunnies or Kraft elbows? Supermarket or farmers market? Organic and local foods have been on the rise in the global market since the new millennium began (Darnhofer, 2010: 68, Schupp, 2016: 319). The growth in organic is attributed to consumers wanting their food to be healthier and more environmentally friendly (Aschemann-Witzel et. Al, 2017: 211, Van Doorn et. A, 2011: 167). The appeals of local foods are similar, plus the added component of boosting the local economy and building community (Hempel & Hamm, 2016: 732). Income is not the only factor affecting preferences and willingness to pay (WTP). Actors …

Do President Trump’S Tweets Increase Uncertainty In The Us Economy?, Michael Simpson

Honors Theses and Capstones

When President Trump tweets, does it change uncertainty in the economy? This study gathers President Trump’s tweets off his twitter accounts from October 2016 to October 2017 and classifies each of them as either negative (expected to increase uncertainty), positive (expected to decrease uncertainty) or neutral (no effect expected on uncertainty). I find that tweets with a negative sentiment were followed by an increase in uncertainty in the VIX and S&P 500 1 and 2 minutes after the tweet. Similar results were found for positive tweets. Non-neutral tweets increase trading volume in the VIX and S&P 500 by up to …

The Department Of Labor Fiduciary Rule: How Will It Affect Financial Advisors And Their Clients?, Claire Hawkes

Honors Theses and Capstones

No abstract provided.

Why Do Makers Make? Examining Designer Motivations On Thingiverse.Com, Courtney H. Shaw

Honors Theses and Capstones

Technological advancements have made a once fictitious dream into a reality. 3D printing has become a popular manufacturing and design technique used all over the world. As this industry becomes more popular, users of these 3D printers are reaching out across the web to share designs, seek help, and build communities of users with similar interests. This study is meant to look at what motivates 3D printing users to participate in online user innovation communities such as Thingiverse.com. This study will explore motivations such as personal needs, financial gains, approval of peers, skill development, and enjoyment. Moreover, it will assess …

The Impact Of Work Experience On Commitment To The Healthcare Administration Profession, Caroline Sweny

Honors Theses and Capstones

This research study analyses the relationships between career commitment and gender, career status, and career satisfaction. Results indicated three major findings. First, men are more likely to be committed to the healthcare administration profession. Second, commitment to the healthcare administration profession decreases as individuals advance further into their career. Third, commitment to the healthcare administration profession decreases the more satisfied an individual is with the progress they have made toward meeting their overall career goals. Further research is needed to understand the implications behind these findings.

Stock Repurchases As The Earnings Management: An Unintended Consequence Of The 2003 Dividend Tax Cut, Xiang Gao

Open Access Theses & Dissertations

I examine the impact of the 2003 dividend tax cut (Jobs and Growth Tax Relief Reconciliation Act, JGTRRA) on firms using stock repurchases for earnings per share (EPS) manipulation. Prior to 2003, dividends were taxed at the individual's income tax rate, which usually was ranged from 28 percent to 50 percent, compared to 20 percent tax rate on capital gains. In May 2003, with the passage of the JGTRRA, the dividend tax was cut significantly to 15 percent for the majority of individual income tax brackets, which is equal to the tax rate of capital gain. Consistent with Blouin et …

Fear Of Missing Out: Scale Development And Impact On Brand Loyalty, Zhuofan Zhang

Open Access Theses & Dissertations

The trend on experiential marketing has propelled a new wave of studies examining the underlying motivations of individual's desire for experiential consumption: keeping updated with new trends, trying new brands, spending on experiential products, or seeking new brand experiences. Some authors contend that individuals' desire for new experiences derives from a concept called Fear of Missing Out (FoMO). Although the term FoMO is gaining attention in the social media literature, there is little conceptual and empirical research exists on the topic. In this Dissertation, I attempt to fill this gap by conceptualizing, defining, and measuring the construct. In addition, I …

A Proposed Framework For Measuring The Effectiveness Of Social Media: A Study Of Irish Tourism, Colm Barcoe

Practitioner Journals

Over the past five years, visitations of American holidaymakers to Ireland have grown exponentially owing to the online strategies of Tourism Ireland, a Destination Marketer (DMO) with a meagre budget which is extended by their understanding of best practices to maximise their monetary allowance. This suggested framework incorporates a range of Key Performance Indicators (KPIs) such as financial, marketing and operational that offer a scale of measurement from which the Irish DMO can monitor the success of each promotional campaign when targeting the US and Canada. These are presented not as final solutions but rather as suggestions based on empirical …

Service Charge Collection In Multi-Unit Developments, Adele Mckeown, Lorcan Sirr

Articles

Multi-unit developments (MUDs) – typically developments of apartments, or apartments and houses, but also sometimes including a commercial component – differ from traditional housing as they have three distinct characteristics: individual ownership of a unit, shared ownership of common property, and collective membership of a corporate body that assumes responsibility for the management of the development (Christudason, 2004). In the Irish case, this corporate body is known as the owners’ management company (OMC). The legal framework for ownership in MUDs is based on leasehold, which means that the purchaser owns the property but not the land on which it is …

Introduction, Lorcan Sirr

Articles

Over many decades, it has been rare for a week to pass without housing-related issues being close to, or at, the top of news and political agendas. As everybody has to live somewhere, housing – and its related elements of property, building, planning and finance – is a topic in which everybody has both a stake and an opinion. It is the most personal of subjects – in many respects, our housing shapes our lives.

The Changing Identity Of Fast Food; A Plant Based Solution, Maggie Niemann

Whittier Scholars Program

The purpose of this study is to create a business plan to assess the feasibility of creating a vegan fast food chain which provides quality food, a low environmental footprint, and social responsibility. To determine this feasibility, my objectives are to look at the market and trends of veganism and fast food, the workability and environmental impact of sourcing food locally, and the social impact a restaurant like this could have. Within my business plan and research, my main product objectives are to offer healthy and satisfying menu options while displaying a less commercial but still appealing marketing strategy. My …

Heightened Shareholder Interest In Firm Affairs Following The Inception Of Credit Default, Hyun Hong, Ji Woo Ryou, Anup Srivastava

School of Accountancy Faculty Publications

The literature shows that a lender becomes reluctant to aid a distressed client after it receives insurance on its outstanding debt via a credit default swap (CDS). The onset of CDS trade thus accelerates client bankruptcy. We predict that the client firm’s shareholders would respond by demanding improved corporate governance and financial reporting quality to protect their interests. We find an increase in independence of the board of directors and a decline in the dual position of chief executive office and board chairman following the onset of CDS trading. We also find higher earnings response coefficient and trading volumes around …

Marketing Unhealthy Foods And Beverages: Our Children At Risk, Cheryl Ward, Diane R. Edmondson, Allison Wheeley

Atlantic Marketing Journal

This paper examines the ethical dilemma created because of the largely ineffective self-regulation of the advertising industry as it relates to children and the corresponding drastic increase in childhood obesity. Unhealthy food and beverage companies are intentionally targeting children who have not yet developed the cognitive skills necessary to discern programming content from advertising. Children, who have many years of consumption ahead of them, can be an appealing target market for companies promoting products high in fat and calories. Given that existing self-regulation policies have been largely unsuccessful, four potential solutions are discussed.

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.

Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540

Atlantic Marketing Journal

Attainment of the “trusted advisor” role for sales representatives in a complex sales environment is considered the pinnacle of buyer-seller relationships. This study also examines whether pervasive smartphone use particularly among the millennial generation has substantially altered behaviors in the form of communications in the buyer-seller relationship. Does replacement of face-to-face and direct verbal communications by impersonal technology based communications that removes verbal and non-verbal or behavioral forms of communications have an impact on perceptions of communication quality and trust building among the parties. As use of smartphones for text based communications is more prevalent among younger generations, can generational …

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim

Atlantic Marketing Journal

Abstract – The purpose of this study is to develop and provide an integrative conceptual model of sports teams’ well-being to achieve a win-win situation of happiness for all stakeholders of sports teams, grounded in role theory and commitment-trust theory. We first conceptualized the well-being as an ultimate consequence by exploring sub-dimensions of happiness and provide relevant propositions linking with the respective antecedents. Second, we explored the effect of antecedents of sports team’s well-being in the spectrum of the anchor between positive and negative sides on the resultant outcomes – i.e., trust and happiness. Third, we examined the role of …

The Inherently Flawed Relationship Between Physicians And Pharmaceutical Companies’ Gifts: Tanstaafl*, David P. Paul Iii

Atlantic Marketing Journal

Pharmaceutical companies frequently give practicing physicians and physicians-in-training an assortment of free “gifts,” ranging from pens to stethoscopes to continuing medical education. In an ideal world, these gifts would not compromise, or even seem to compromise, physicians’ decision-making. Unfortunately, as we live in a non-perfect world, this paper examines how physicians have been shown to perceive such gifts, the pharmaceutical companies’ position regarding these gifts, what the theory of gift-giving and gift-receiving tells us about this behavior, and what the future may hold as healthcare becomes more transparent.