Business Commons^™

Optimist Club Partners With Lindenwood On Library, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2018-April-23-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-23-Naloxone Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Success In The Nonprofit Sector: Exploring Philanthropy's Role In Society And San Francisco's Forrest Preschool: A Business Proposal, Nicole Briedis

Whittier Scholars Program

The research question explored in this paper is: What is philanthropy’s role in society and how can a non-profit organization be structured to successfully assist the community’s needs? This topic has been discussed through various fields that relate to assisting the needs within a community including, social work, business, child development, and anthropology. This research analyzes books and articles written by various experts throughout the different fields. The literature is then synthesized and applied to a comprehensive business plan for a nonprofit organization that is designed to assist youth and families within a specified community.

Social Contagion And Knowledge Acquisition In Construction Professional Service Firms, Oluwasegun O. Seriki, Roisin Murphy

Conference papers

The construction industry in Ireland, including professional service firms (PSF’s) operating therein, are undergoing a period of change and uncertainty driven by economic, demographic, political and technological factors. While considerable evidence exists demonstrating the relationship between environmental turbulence on organisational decision making, there remains a distinct lack of focus on behavioural patterns affecting decision-making process of construction firms. Social contagion (SC) theory asserts that the spread of ideas, attitudes, or behaviour patterns in a group is achieved through imitation and conformity, and is well established within social sciences research, and is increasingly being used to analyse organisational behaviour. However, limited …

Cpec: The Dynamics Of Economy And Finance, Ishrat Husain Dr.

Faculty Research - Talks, Speeches, & Discourse

This paper would attempt to set the ball rolling for subsequent discussion by the panelists at this and subsequent sessions by addressing five oft‐asked questions about the CPEC: 1. What is the total size committed by China, what are the different components of CPEC, and how is the phasing of the program? 2. Where do we stand? What has the CPEC achieved so far and what should we expect in the future? 3. What net benefits are likely to accrue to the Pakistan economy and the society at large? 4. How much financing burden the CPEC projects would impose on …

2018-April-23-Supporting Npr, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-04-23 Pac-2 Revision, Morehead State University. Faculty Senate.

Faculty Senate Records

PAc-2 revision proposal of promotion to professor from April 23, 2018.

A Study Of Delays And Cost Overruns In Construction Projects, Ibekwe Francis Chibuikem

Morehead State Theses and Dissertations

A thesis presented to the faculty of the College of Science and Technology at Morehead State University in partial fulfillment of the requirements for the degree of Master of Science by Ibekwe Francis Chibuikem on April 21, 2018.

Advertisements On Facebook: Identifying The Persuasive Elements In The Development Of Positive Attitudes In Consumers, Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi

Dept. of Organisation & Professional Development Publications

The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about the product Samsung Tab S, and to pass it to other members of their network. From this experiment, different members of their network participated in generating, passing, and receiving messages to develop a preliminary structured perception which was converted to generate scale items to measure attitude. Then an independent empirical study was conducted among …

Four Imperatives Driving Business Schools To Adopt Mobile Content Delivery, Toni P. Mulvaney, Frank J. Cavaliere, Melissa M. Baldo

Southwestern Business Administration Journal

Look around at people on any sidewalk, school hallway, classroom, and, most disturbingly, any car around yours on the road. You know that you are likely to see a staggering percentage of those people staring into the screen of a “smart” phone. Millennials and post-millennials are constantly “connected.” The Millennials even connect during class; at best to fact-check their teachers, at worst, to check the latest updates on Facebook. It will only get worse with the soon to arrive Post-Millennials who have been termed “millennials on steroids” by Lucie Green, the worldwide director of the Innovation Group at J. Walter …

Developing Managerial Expertise: Experiential Learning Of Professional Skills, Lucy Ojode, Mammo Woldie, Wilfrida Olaly

Southwestern Business Administration Journal

We propose a pedagogical approach that expounds theoretical knowledge through exposure of students to practical experience as effective for developing professional skills. We use decision making as proxy for the relevant critical skills of effective managers. The approach entails reinforcement of abstract constructs with the know-how of managerial decision making among undergraduate business students. To substitute for apprenticeship, we suggest hands-on practice, such as in a simulation, where students apply business concepts so they can experience managerial decision making and the workings of business. Instruction on decision making generally assumes a rational procedure entailing: Defining a goal/problem, generating and evaluating …

Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur Desai, Lucy Ojode

Southwestern Business Administration Journal

Despite being a norm in contemporary organizations including in academia, there is limited understanding how multimedia technology use might impact learning. We have also seen a rise in the use of social media applications such as Facebook, tweeter, Instagram, skype, flickr, and blogging among students, but it is unclear the extent to which the academe embraces these applications. In this study, we examine the potential role of multimedia technology and social media use in the learning process. We explore the potential implications for instruction and on student learning of the marriage between multimedia technology and social media use. Focusing on …

Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning, Chen Zhong, Hong Liu, Awny Alnusair

Southwestern Business Administration Journal

Security Operations Centers (SOCs) have been built in many institutions for intrusion detection and incident response. A SOC employs various cyber defense technologies to continually monitor and control network traffic. Given the voluminous monitoring data, cyber security analysts need to identify suspicious network activities to detect potential attacks. As the network monitoring data are generated at a rapid speed and contain a lot of noise, analysts are so bounded by tedious and repetitive data triage tasks that they can hardly concentrate on in-depth analysis for further decision making. Therefore, it is critical to employ data cleaning methods in cyber situational …

2018-April-20-A Choral Journey, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-20-Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-20-Measuring Student Learning, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Lindenwood Online Video Game Design Program Ranked Top Five In The Country, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2018-April-20-'Cats And Dogs' Story Slam, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Ripping Off The Band-Aid: Scrutiny Bundling In The Wake Of Social Disapproval, Varkey K. Titus, Owen Parker, A. Erin Bass

Management Faculty Publications

Activities that hazard the possibility of increased scrutiny are an unavoidable reality for many firms. While managers may face the need to engage in these activities, there is little research on when managers decide to do so. Existing theoretical perspectives on status quo deviations have not sufficiently addressed how managers order the firm’s essential activities that differ primarily in terms of the scrutiny those activities engender. Drawing from concepts in the accounting and political science literatures, we advance a “scrutiny-bundling” perspective that suggests that firms engage in scrutiny-hazarding action in the wake of social disapproval, assessed in this study via …

Kalamazoo Fc Social Media Plan, Brittney Wojcik

Honors Theses

Social media presents itself as a far-reaching and cost-effective tool to not only reach, but also to engage with potential audiences. As social media usage is becoming more commonplace, it is increasingly important for companies to understand their place within the social media realm.

Kalamazoo FC is a local semi-professional team in their third year of play. They are looking to expand their target market to include those of millennials, college students, and Latinos. Herein lies a comprehensive social media plan that contains detailed information regarding the team, new markets targeted, and social media platforms currently used by the team. …

2018-April-20-A Conversation With Billy Gray, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.

The Qualitative Report

Demand for international K-12 schools in India is growing, and this is causing competition between them. The purpose of this paper was to explore the branding strategies that private international school leaders in India use to enhance the school brand. Case study method was used where fifteen participants were interviewed from an international school in Southern part of India. Interviews were conducted with five school leaders, five teachers, and five parents using a semi-structured interview method with open-ended questions related to branding strategies. Brand-oriented organizations have internal approaches to developing their brand based on vision, mission, and values. As education …

Business Plan: Consulting Firm Focused On Manufacturing Digitalization, Edward Mulford

Honors Theses

The goal of this paper outlines a business framework for the development of a digitization consulting firm focused on the manufacturing sector. The firm’s goal is to help organizations in Michigan leverage technology to keep their business vibrant and workers skilled. The primary services for the firm will be related to the implementation of products and services within Industry 4.0, the cyber-physical smart factory industrial revolution. The beginning of the paper explains the ecosystem surrounding digitalization as well as the nine technologies (ex: big data, simulation, additive manufacturing) driving the innovation. The framework for this business plan uses the business …

Marketing Plan For West Hills Athletic Club, Loai Maddah

Honors Theses

In the recent past, the trading environment has increasingly become competitive. Businesses are adopting various strategies to survive in the dynamic business environment. One such business is West Hills Athletic Club, which is located along South 11^th Street, in Kalamazoo, Michigan. The fitness center was organized and incorporated in 1973. It was opened in 1974 and it has eight indoor courts for tennis. As of 1976, the enterprise expanded to twelve courts. In 1988, the firm converted 2 tennis courts to incorporate a track, basketball, and fitness equipment. In 1998, the facility was donated to the Western Michigan University. …

The Santa Clara, 2018-04-19, Santa Clara University

The Santa Clara

No abstract provided.

Hospital Nurse Burnout: A Continuing Problem, David P. Paul Iii, Lama Bakhamis, Harlan M. Smith Ii, Alberto Coustasse

Management Faculty Research

RNs are a critically important component of the U.S. healthcare system. RN burnout – the feeling of exhaustion from working long hours without rest – is a real concern, having been reported in many hospitals. We examine the background, causes and consequences of burnout among RNs in U.S. hospitals, in order to identify solutions to this problem. Findings indicate that Burnout Syndrome in RNs can be analyzed in terms of four clusters of characteristics: individual, management, organizational, and work. The consequences of burnout include increased RN turnover rates, poor job performance, and threats to patient safety. RN burnout in hospitals …

Give Stl Day On May 2 To Benefit Lions’ Reserve Fund, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

An Exploratory Study On The Northern Sea Route As An Alternative Shipping Passage, Helene Barenksten Solvang, Stavros Karamperidis, Nikolaos Valantasis Kanellos, Dong Wook Song

Articles

This qualitative inductive research explores the potential benefits for the Scandinavian economy and ports through the implementation of the Northern Sea Route (NSR) as an alternative for container shipping to the established Southern route through the Suez Canal. To extract expert’s opinions and address these objectives, we utilised in-depth face-to-face semi-structured interviews through purposive sampling in a single case study setting.

The analysis of the data demonstrates that the commercialisation of NSR can yield benefits for the Scandinavian economy (e.g. GDP increase, jobs creation) and reveals the benefits of Scandinavian ports (e.g. ECA’s, flexibility, hinterland, etc.) compared to other ports …

2018-April-19-Ibucs Competition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.