Business Commons^™

Dasilva Discusses Race And The 1904 St. Louis World’S Fair On Kwmu, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

A Case Study Of Brand Associations For Yeezy Brand, Garrett Kalel Grant

LSU Master's Theses

Brands can thrive in the marketplace based on their ability to generate brand equity. Companies have utilized many techniques to gain brand equity with their consumers. One method that has been very popular has been co-branding. Branding literature explains that one way that brand equity is created is through brand associations. Brand associations are generated through a consumer's direct and indirect experience with a brand. This research looked at a special case of co-branding in the form of the clothing line Yeezy. The purpose of this research is to better understand this special case of co-branding strategy by analyzing Yeezy …

Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson

Senior Honors Theses

The advertising world is made up of many facets, such as creativity, networking, and thought leadership. At the center of these processes lies advertising creativity, a term used to describe an ad or element of an ad that is particularly novel and noteworthy. The contents of this thesis address the challenges academics and professionals have with establishing criteria to measure creativity, while considering the value of evaluating creative ability through a variety of processes. To do this, three case studies of award-winning advertisements were conducted in order to develop a profile of an effective ad. Results indicate that successfully creative …

2018-May-03-Triplet Graduates, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Influence Of Emotional Intelligence And Personality Traits On Effective Leadership, Joy N. Cooper

Human Resource Development Theses and Dissertations

Ineffective leadership contributes to the majority of organizational problems and business failures. The negative effects of poor leadership in the health services arena is a prominent issue in today’s health services workforce, and is exacerbated by the challenges posed by the Affordable Healthcare Act of 2012. This study investigates the effects of emotional intelligence (EI) and personality traits (the Big Five), two variables commonly linked to effective leadership, within the context of healthcare.

This study examined the influence of EI and the Big Five personality traits on leadership effectiveness within a healthcare institution. The study assumed EI and the Big …

2018-05-03 Msu Comparisons, Morehead State University. Faculty Senate.

Faculty Senate Records

Morehead State University comparisons with other state universities from President Jay Morgan's presentation on May 3, 2018.

2018-05-03 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter for May 3, 2018.

2018-05-03 Faculty Senate Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes for May 3, 2018.

Measuring Performance In Supply Chain Management, Rabeeb Rahman

Student Research Symposium

Logistics is the movement of raw materials, in-process inventory finished goods and supplies from their origin to the point of final consumption. Supply-chain management is the design and management of seamless, value added processes across organizational boundaries to meet the real needs of the end customer. A challenging task for an organization is determining what to measure. When an organization focuses on a particular issue or process it can better identify what needs to be done and then can better do it. Supply management addresses the issue of figuring out which performance measurements to employ and how to create them. …

Studies Of Financial Analysts: Over-Optimism, Investment Value And Herding Behavior, Tao Li

2018

Financial research analysts are experts who analyze the financial markets and company fundamentals to make investment recommendations. Based on the US analysts’ stock recommendations, I examine the issue of financial analysts’ over-optimism, the investment value of analysts’ stock recommendations, and analysts’ leader-follower herding behavior. The goal of this thesis is to enhance the understanding of the roles that financial analysts play in promoting information transmission in the financial market. The study of analysts’ over-optimism focuses on the market reaction asymmetry. Consistent with analysts being over-optimistic, the financial market responds more strongly to analysts’ unfavorable recommendations than to their corresponding favorable …

Bitcoin, Blockchain And Trust, Quentin Rene Marcel Rosso

Renée Crown University Honors Thesis Projects - All

In the past few months, there has been an incredible craze about Bitcoins and Blockchain. Prices skyrocketed, and trading platforms emerged very quickly. This new cryptocurrency economy has been compared to the more traditional economy which has been shaken by many crises in the past twenty years. Crises arise when trust collapses. With a mix of interpersonal and institutional trust, our financial system and its institutions are considered obsolete. We are repeating the same mistakes over and over again. Bitcoin will fix our current economy by providing three new elements of Trust: (1) Decentralized architecture and governance neutrality based on …

2018-05-02 Undergraduate Curriculum Committee Meeting Minutes, Morehead State University. Faculty Senate., Undergraduate Curriculum Committee

Faculty Senate Records

Undergraduate Curriculum Committee meeting minutes for May 2, 2018.

The Value And Feasibility Of Farming Differently Than The Local Average, Cooper Morris, Kevin Dhuyvetter, Elizabeth A. Yeager, Greg Regier

Journal of Applied Farm Economics

The purpose of this research is to quantify the value of being different than the local average and feasibility of distinguishing particular parts of an operation from the local average. Kansas crop farms are broken down by their farm characteristics, production practices, and management performances. An ordinary least squares regression model is used to quantify the value of having different than average characteristics, practices, and management performances. The degree farms have distinguished particular parts of their operations from the average, and how consistently they distinguish their cost, yields, and prices from the average are also analyzed. Farms’ relative size, workers …

Factors Impacting The Intent To Use An Interactive Visual Aid On A Tablet Pc Platform By A Biotechnology Sales Force, Tom Dotter

Theses & Dissertations

The interactive visual aid on a tablet PC technology platform is a relatively new marketing tool. The interactive visual aid was developed to replace the visual aid brochure, also known as pharmaceutical promotional literature. The interactive visual aid is used by biotechnology area business managers to promote their respective medications directly to a healthcare provider. Biotechnology corporations are equipping their sales forces with tablet PCs to leverage customer relationship management tools, adhere to compliance and Food and Drug Administration regulatory policies, and to launch marketing tools such as the interactive visual aid. Do these companies know the factors contributing to …

The Sport Commitment Model’S Effect On The Participation Frequency And Purchase Behavior Of Golfers, Kevin Rubel

Theses & Dissertations

Golf has a multi-billion dollar impact on the U.S. economy. Golf course revenues have flattened since the industry peaked in 2005. Many golf courses have closed as fewer and fewer golfers continue to play. Golf course managers must develop effective marketing plans to retain customers. This means developing effective systems to retain golfers who have a large variety of playing and equipment options. Determining what factors are related to the reasons a golfer continues to play would help in the development of needed programs. Commitment to golf could be one of the factors related to the purchase intention and participation …

Motivations Of Ncaa Student Athletes In Community Service, Karen Boleska

Theses & Dissertations

Research Focus. Research is ongoing around the United States on volunteer motivations; however, NCAA student athletes remain an understudied population. This quantitative study investigated the motivations of NCAA student athletes in community service to determine if the importance of motivational functions differ demographically. The specific purpose of this study was to examine and determine the order of the motivational function of importance for NCAA student athletes in connection to their participation in mandatory community service. Determining if the importance of motivational functions differ demographically by gender (male, female), academic classification (freshman, sophomore, junior, senior, graduate students), and by sport type …

Does Mandatory Rotation Of Audit Partners Improve Audit Quality?, Singapore Management University

Perspectives@SMU

A study in China by CUHK Business School shows that the mandatory rotation of audit partners can enhance audit quality

Audit plays a significant role in the capital market. High-quality audit reduces the risks of inaccurate information, increases the transparency of the audited entities and thus facilitates financing and investment.

Manufacturing For Success And Change, Singapore Management University

Perspectives@SMU

Capturing value upstream via IP, or downstream via application is key for manufacturers looking to survive when low-cost labour dries up

According to a 2017 McKinsey & Co. report, 10,000 Chinese firms operate in Africa, with one-third of them manufacturing companies. Many are midsize manufacturers without the critical mass to take on the big boys, and so decide to capitalise on Africa’s lower labour costs as those in China creep ever higher.

Zalora: Growing With E-Commerce, Singapore Management University

Perspectives@SMU

Asia’s fastest-growing online fashion retailer recalibrates its mobile strategy

According to research by Forrester, one-fourth of global retail sales in 2022 will take place online, and it will be in Asia-Pacific. Of that, 80 percent of that will happen on mobile devices, reflecting a well-acknowledge trend of all things going mobile.

"Good Vibrations", Shannon Kolasinski, Lucy Moyes

Senior Honors Projects

Through the DMAIC (Define, Measure, Analyze, Improve, and Control) process, our goal was to show VIBCO, a local manufacturing company, that its business could be improved with the help of various six sigma tools. Currently, its daily production includes a large variety of products, such as industrial vibrators, vibratory equipment, and mounting brackets and hardware. The particular production area that we chose to focus on, however, was the large turbine cell.

More specifically, the purpose of our project was to create a process improvement, through the use of a kanban system, to better manage the company’s production of large turbines. …

The Beauty Of Business, Steve Leone, Kate Marcellino

Senior Honors Projects

I co-founded Humans of URI my freshman year with the intention of highlighting the diverse population at URI through their stories. We still maintain the page today and authenticity has always been an integral pillar. This experience has given me a profound appreciation for the students I pass by every single day and the understanding that everyone has a unique story. What if the College of Business could fuse storytelling with marketing? I aim to showcase the authentically beautiful community at the College of Business.

Deciding on a University and then an academic college are very difficult and impactful decisions …

The Role Of Dynamic Capabilities While Expanding A Nonprofit Abroad, Alison Feehan

Honors Projects in Management

The purpose of this senior capstone is to research and fully comprehend the dynamic capabilities field of strategic management as well as the experience students at Bryant University’s Zhuhai campus are having. I gained insight into the Bryant Zhuhai student experience by surveying professors and students who have been users of the campus for at least one semester. The data collected from these surveys was analyzed with excel, analysis enabled researchers to identify trends in student experience. The survey questions are tailored to understand the university’s sensing, seizing and transforming capabilities. The sensing question set focuses on uncovering how well …

Hospital Cost Accounting: Saving Lives And Saving On Costs, Amanda Whitehouse

Honors Projects in Accounting

Within an industry constantly pursuing accuracy, a cost accounting system that addresses the ongoing concerns of saving money and increasing efficiency is a must. Now more than ever, hospitals require reliable information to combat the conflicting relationship between an increase in spending on new instruments and specialized staff, but a decrease in funding. This project explores potential avenues to find a successful cost accounting method using past research, analysis of hospitals’ current environments, and expert opinions from hospital and healthcare personnel. Each hospital is different based on their environment, surrounding population, type of services provided, and personal demands. This study …

Mapping Energy Access In Rural Tanzania: 2017 Summer Internship With The World Resources Institute, Naramena Mccray

Sustainability and Social Justice

This report details my 2017 summer internship experience; both the report and the internship being requirements of the GIS for Development and Environment Graduate Degree at Clark University. My internship was hosted by the World Resources Institute, an international non-profit organization in Washington D.C. As implied by my position title, “Energy Access-GIS Intern”, I spent the duration of my internship (14 weeks) applying my geospatial expertise to address the topic of energy access which is an issue effecting rural areas of many developing countries. I was given the responsibility of creating an interactive map application of Tanzania accessible by energy …

The Huntsman Post, May 2018, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business Huntsman Post Issues Collection

Monthly newsletter for the Jon M. Huntsman School of Business at Utah State University.

Lcw Marketing Newsletter, Lander College For Women

Yearbooks and Newsletters

No abstract provided.

Knowledge, Technical Skills, And Employability Skills Required Of Accounting Graduates: Perceptions Of Certified Public Accountants In Mississippi, Lisa Sandifer

Dissertations

Employers report recent college graduates are not prepared for the workforce and a skills gap exists (O’Bannon, 2016). Research indicates accounting graduates do not have the skills needed when entering the workforce (Altarawneh, 2016). The skills gap is costing companies money (Nanduri, 2017). Employers report extended job vacancies cost U.S. companies close to one million dollars annually (Nanduri, 2017). Also, the skills gap costs the U.S. economy an estimated $160 billion per year (Fisher, 2014).

This research determined the knowledge, technical skills, and employability skills required of accounting graduates in the workforce as perceived by Mississippi CPAs and determined if …

Exploring Churn And Alignment Between Retention And Occupational Culture As Perceived By Professional Truck Drivers, Catherine M. Cole

Dissertations

Despite advances in logistics software and increased driver pay, the trucking industry continues a historic wave of human capital risks in the form of driver turnover and driver shortages. Previous efforts to understand the phenomenon of driver turnover rely heavily on supply chain, transportation, and logistics based disciplines. The current study provides a human capital ontology towards understanding professional truck driver perceptions. Within the interpretive framework of pragmatism, the study applied a simultaneous ethnographic and phenomenological research design to explore the phenomenon of churn and professional truck driver perceptions of environmental alignment between trucking industry retention strategies and the occupational …

The Future Of Radio, Samuel Murray

Senior Honors Projects

Since its inception and rise to popularity among major forms of mass media communication, radio has been thought to be the next technology to become obsolete. When television came out people thought radio was going to die out, but alas radio and television coexist to this day. When music videos, and eventually channels like MTV came out, radio was put into jeopardy as music would become more and more visual and the need for the radio would cease. This was not the case. When satellite channels came into being and started getting big name celebrities like Howard Stern to broadcast …

Transgender Identity And Dress Behavior, Lauryn Devine

Senior Honors Projects

The purpose of this exploratory study was to examine how transgender individuals experience their bodies (e.g. body dissatisfaction) and how their body experience affects their shopping and clothing experiences. Clothing is often used as a way to define and express oneself. Therefore, if transgender individuals have a negative shopping experience and a negative outlook on clothing, it could make it more difficult to express their true identity. Society places extremely high expectations on individuals regarding appearance, which can be psychologically and emotionally difficult for cisgender individuals, but even more egregious for those individuals who do not fit society’s conventional gender …