Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (1229)
- Social and Behavioral Sciences (1207)
- Marketing (1015)
- Higher Education (961)
- Business Administration, Management, and Operations (712)
-
- Accounting (382)
- Arts and Humanities (348)
- Finance and Financial Management (330)
- Organizational Behavior and Theory (307)
- Public Affairs, Public Policy and Public Administration (290)
- Physical Sciences and Mathematics (276)
- Law (269)
- Business and Corporate Communications (268)
- Management Sciences and Quantitative Methods (268)
- Human Resources Management (265)
- Communication (259)
- Medicine and Health Sciences (252)
- Economics (239)
- Engineering (234)
- Management Information Systems (223)
- Entrepreneurial and Small Business Operations (207)
- Technology and Innovation (197)
- Tourism and Travel (197)
- Sociology (196)
- Psychology (166)
- History (162)
- Hospitality Administration and Management (159)
- Business Law, Public Responsibility, and Ethics (151)
- Operations and Supply Chain Management (148)
- Institution
-
- East Tennessee State University (638)
- Walden University (342)
- Singapore Management University (306)
- Technological University Dublin (154)
- Morehead State University (147)
-
- University of Mississippi (125)
- Lindenwood University (100)
- Eastern Illinois University (94)
- Georgia Southern University (94)
- Utah State University (92)
- University for Business and Technology in Kosovo (90)
- Purdue University (87)
- Kennesaw State University (85)
- Nova Southeastern University (80)
- Grand Valley State University (70)
- University of Nevada, Las Vegas (70)
- Brigham Young University (69)
- American Dental Association (64)
- University of South Carolina (63)
- University of Nebraska - Lincoln (62)
- University of Arkansas, Fayetteville (59)
- University of Central Florida (53)
- Western Kentucky University (52)
- Vocational Training Council (47)
- Old Dominion University (46)
- University of Tennessee, Knoxville (46)
- Georgia State University College of Law (42)
- Universitas Indonesia (40)
- Western Michigan University (40)
- City University of New York (CUNY) (39)
- Keyword
-
- Press release (121)
- Leadership (98)
- Lindenwood University (98)
- Higher education (88)
- Collective bargaining (81)
-
- Management (73)
- Entrepreneurship (66)
- Unions (64)
- Business (62)
- Marketing (62)
- Labor relation (54)
- Social sciences (51)
- Sustainability (49)
- Innovation (41)
- AMTP (39)
- Education (36)
- Newsletter (35)
- Social media (32)
- Economics (31)
- Finance (31)
- Accounting (26)
- Broadsheet (26)
- Corporate communications (26)
- Newspaper (26)
- Oral health (26)
- Paper (26)
- Professional association (26)
- Small business (26)
- Technology (26)
- Business announcements (25)
- Publication
-
- ETSU News (592)
- Walden Dissertations and Doctoral Studies (330)
- Theses and Dissertations (143)
- Research Collection Lee Kong Chian School Of Business (138)
- Archived Lindenwood Press Releases (97)
-
- Journal of Collective Bargaining in the Academy (89)
- Faculty Publications (79)
- Faculty Senate Records (79)
- International Journal of Religious Tourism and Pilgrimage (64)
- The Foundation Review (63)
- Research Collection School Of Accountancy (58)
- Jon M. Huntsman School of Business News Collection (57)
- Honors Theses (51)
- Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions (42)
- AMTP Proceedings 2016 (39)
- Dismantling Bias Conference Series (38)
- International Journal of Nuclear Security (37)
- AMBROSIA 客道 : The Magazine of The International Culinary Institute (36)
- Accent [newsletter] (35)
- Organization Management Journal (35)
- 14th IMHRC Proceedings (Karlsruhe, Germany – 2016) (33)
- International Conference on Gambling & Risk Taking (33)
- Staff Congress Records (33)
- Dissertations (32)
- Perspectives@SMU (30)
- Electronic Theses and Dissertations (29)
- Research Collection School Of Computing and Information Systems (29)
- KSU Proceedings on Cybersecurity Education, Research and Practice (28)
- Student Scholarship (27)
- ADA News (26)
- Publication Type
- File Type
Articles 4951 - 4980 of 5214
Full-Text Articles in Business
Identifying Business Risk Factors Of Identity Theft, Robert K. Minniti
Identifying Business Risk Factors Of Identity Theft, Robert K. Minniti
Walden Dissertations and Doctoral Studies
Businesses are under pressure to identify and control risks affecting profitability, including the risk of fraud. Identity theft, a type of fraud, costs businesses, governments, and individuals in excess of $56 billion a year. In order to develop good internal controls to help prevent and detect fraud, it is necessary to identify the risks to the business, but business owners are not always aware of what risk factors relate to identity theft. A nonexperimental research design formed the basis of this research study. The population for this study was data from all 50 U.S. states, represented via government databases maintained …
Job Satisfaction In The National Geospatial Intelligence Agency, Calvin Colbert
Job Satisfaction In The National Geospatial Intelligence Agency, Calvin Colbert
Walden Dissertations and Doctoral Studies
Approximately every 20 years, a new generation is born and eventually dominates the workforce; although changes occur with each new generation, the importance of job satisfaction remains constant. Research within the U.S. Intelligence Community is lacking with regard to changing trends of job satisfaction levels. The purpose of this study was to explore job satisfaction levels between Generation X and Generation Y workforce employees at the National Geospatial-Intelligence Agency (NGA). The central research question addressed how job satisfaction differed by generational differences in the workforce. A quantitative method was used to assess survey data. A structural equation modeling technique was …
A Quantitative Examination Of The Relationship Between Cultural Competence And Patient Satisfaction Scores, Kelley Ann Lovati
A Quantitative Examination Of The Relationship Between Cultural Competence And Patient Satisfaction Scores, Kelley Ann Lovati
Walden Dissertations and Doctoral Studies
As the U.S. population continues to diversify, hospitals need to understand and care for patients of diverse backgrounds and provide quality service for positive patient satisfaction scores. The purpose of this nonexperimental quantitative retrospective survey design was to determine what relationship exists between cultural competence initiatives (CCI) and patient satisfaction scores as reported by the Hospital Consumer Assessment of Health Care Providers and Systems (HCAHPS) survey in U.S. hospitals. The theoretical framework for this study was based upon CCI and patient satisfaction through the lens of service quality. The research questions were created to understand the relationship between CCI and …
The Relationship Between Hospital Leadership Activities And Clinical Quality Outcomes In Iowa, Sarah Pavelka
The Relationship Between Hospital Leadership Activities And Clinical Quality Outcomes In Iowa, Sarah Pavelka
Walden Dissertations and Doctoral Studies
The Centers for Medicare and Medicaid Services have been working with hospital networks across the United States to improve health care through education and training on clinical best practices and leadership frameworks. Some organizations have failed to reach the high-quality standards of care expected and have adverse patient care outcomes. The purpose of the study was to determine the relationship between leadership actions, funding type, and clinical care outcomes in participating Partners for Patients hospital programs in Iowa. The secondary variable data were provided from a Partnership for Patients contractor, through the Centers for Medicare and Medicaid Services Organizational Assessment …
Initial And Long-Term Homeless Shelter Volunteerism: An Interpretative Phenomenological Analysis Study, Jonathon Andrew Wade
Initial And Long-Term Homeless Shelter Volunteerism: An Interpretative Phenomenological Analysis Study, Jonathon Andrew Wade
Walden Dissertations and Doctoral Studies
This interpretative phenomenological analysis (IPA) study was implemented to explore
and describe the initial and long-term motivations of community volunteers within a selected homeless shelter in central Indiana. The settlement house movement of human service delivery was the conceptual framework, which provided guidance and understanding concerning why and how community members provide human services through volunteerism. The research question examined the ways in which long-term volunteers thought about and made sense of their motivations to volunteer initially and over the long term at a homeless shelter. To answer the research question, the IPA methodology was implemented with 6 long-term community …
Sustainability Challenges For Maize And Cassava Farmers In Amankwakrom Subdistrict, Ghana, Franklin Komla Atadja
Sustainability Challenges For Maize And Cassava Farmers In Amankwakrom Subdistrict, Ghana, Franklin Komla Atadja
Walden Dissertations and Doctoral Studies
Agricultural system in Ghana underperformed because of limited financing, which constrained some small-scale maize and cassava farmers. The purpose of this case study design was to explore the methods that some small-scale maize and cassava farmers in Amankwakrom Subdistrict used in obtaining farm financing. Two themes from the literature review were a lack of collateral for small-scale farm financing and the small-scale farmers cooperative associations' role in farm financing. Regional-scale management sustainability index formed the conceptual framework for this study. Data collection included semistructured face-to-face interviews with 8 fluent English speaking small-scale maize and cassava farmers who have obtained farm …
Impact Of Regulatory Burden On Small Community Banks In Pennsylvania, Teresa L. Gregory
Impact Of Regulatory Burden On Small Community Banks In Pennsylvania, Teresa L. Gregory
Walden Dissertations and Doctoral Studies
Community bank managers are struggling with the implementation of the many new regulations promulgated over the past several years. The purpose of this qualitative multiple case study was to explore strategies community bank managers in Pennsylvania use to implement new financial regulations. The population of interest included all community banks in Pennsylvania. For purposes of this study, a community bank was defined in terms of an asset size less than $500 million. Two community banks in Pennsylvania were selected, and 3 participants at each bank were interviewed. The participants included the chief executive officer, the compliance manager, and a mortgage …
The Relationship Between Health Risk And Workplace Productivity In Saudi Arabia, Sarah Lorraine Hayman
The Relationship Between Health Risk And Workplace Productivity In Saudi Arabia, Sarah Lorraine Hayman
Walden Dissertations and Doctoral Studies
Rising worldwide rates of noncommunicable diseases (NCDs) in the Middle East, principally Saudi Arabia, have put an increasing load on the health system and employers. Middle Eastern organizations have been slow to develop targeted health programs, which include an emphasis on employee productivity. The purpose of this study was to determine the relationship, if any, between employee lifestyle and workplace productivity. Productivity is the amount of work produced based on the time and cost required to do so. The underlying theoretical foundations of this research were the socioecological health model and the human capital model. The quantitative, ex post facto …
Strategies For Managing An Age-Diverse Workforce In Curaçao, Yamil Walid Lasten
Strategies For Managing An Age-Diverse Workforce In Curaçao, Yamil Walid Lasten
Walden Dissertations and Doctoral Studies
Some business leaders find it challenging to manage individuals from different age groups; this is an issue, as organizations in many developed countries become more age-diverse. The purpose of this single case study was to provide business leaders with information about strategies top-level business executives and team leaders at a large company in Curaçao (a developed island nation in the Caribbean) use for enhancing productivity of an age-diverse workforce. The conceptual framework of this study consisted of generational theory of Mannheim. A key tenet of the generational theory includes that belonging to the same generational unit, generational location, and generational …
The Implications Of Employee Turnover On Credit Unions, Jason Carreno
The Implications Of Employee Turnover On Credit Unions, Jason Carreno
Walden Dissertations and Doctoral Studies
A lack of managerial responses to employee needs contributes to an increased rate of employee turnover in credit unions. Some managers do not possess the skills and strategies necessary to reduce employee turnover. This case study explored what strategies managers used to successfully reduce employee turnover. The population for this study was managers of a financial institution in Northeast Kansas with at least 1 year of leadership experience using methods to reduce employee turnover. Theory X and theory Y theory was the conceptual framework for this study. Data collection included semistructured face-to-face interviews with 10 managers and an exploration of …
The Credibility Of Government Budget: The Case Of Sierra Leone, Patrick Saidu Conteh
The Credibility Of Government Budget: The Case Of Sierra Leone, Patrick Saidu Conteh
Walden Dissertations and Doctoral Studies
Fiscal reports have, since 2010, documented weak budget credibility in Sierra Leone public financial management noting that the government budget does not constitute a dependable framework for the planning, allocation and efficient use of the nation's resources. The purpose of this study was to develop a budgetary reform agenda and the research question that guided the study related to the reasons for the high monetary variances between the approved budget and the year-end financial reports. Government budgets and financial reports were reviewed for 2010-2014 and senior government officials were interviewed regarding the main stages of the annual budgetary process. The …
Exploring Skills That Liberian Small-Business Entrepreneurs Use To Succeed In Business, Mars Mellish
Exploring Skills That Liberian Small-Business Entrepreneurs Use To Succeed In Business, Mars Mellish
Walden Dissertations and Doctoral Studies
Over 35 years of gross economic mismanagement and business failures led Liberia's gross domestic product to collapse by 90% in less than two decades. As a result of a general lack of business skills, up to 80% of Liberian small-business entrepreneurs fail in business beyond the first year. Based on the theory of constraints, the purpose of this exploratory multiple case study was to explore the business skills that Liberian small-business entrepreneurs used to succeed in business beyond the first year. Data came from semistructured face-to-face interviews with 5 central regional Liberian small-business entrepreneurs who had succeeded in business beyond …
Retention Of Direct Care Professionals Supporting Intellectually Disabled Individuals, Melanie Opalka-Bentler
Retention Of Direct Care Professionals Supporting Intellectually Disabled Individuals, Melanie Opalka-Bentler
Walden Dissertations and Doctoral Studies
In the health and human service industry, employee turnover affects business practices and causes disruption of the lives of vulnerable individuals with intellectual disabilities receiving support. Using a human capital conceptual framework perspective, the purpose of this multiple case study was to explore strategies used to increase employee retention. The criteria for participation included organizational leaders from 3 Pennsylvania human service agencies that supported individuals with intellectual disabilities, tracked employee turnover for at least 2 years, and developed strategies to increase employee retention. Organizational leaders volunteered to participate and the first 3 organizations meeting the criteria were selected. Data collection …
A Multiple Case Study On Leader Support, Breastfeeding, And Work Commitment, Lisa Marie Rancourt
A Multiple Case Study On Leader Support, Breastfeeding, And Work Commitment, Lisa Marie Rancourt
Walden Dissertations and Doctoral Studies
In the United States, over 50% of women return to paid work after becoming mothers. Mothers who breastfeed are more likely to stop working than peers who chose to use infant formula. The purpose of this research was to explore work commitment among new mothers during the first year of their infant's life. Many of these mothers had skills that were imperative to organizational success, making their retention a priority. The relationship between leadership support for dual roles as mothers and employees had not received attention previously in the literature. This multiple case study analyzed the perceptions of new mothers …
Integration Of Sustainability Reporting At An Academic Institution, James William Shimko
Integration Of Sustainability Reporting At An Academic Institution, James William Shimko
Walden Dissertations and Doctoral Studies
Leaders at nonprofit academic institutions are following the global business trend of embracing sustainability initiatives for positive social change; however, there has been slow growth in sustainability reporting among academic institutions. The purpose of this study was to explore the strategies and processes necessary for leaders and managers to integrate sustainability reporting into the reporting cycle for a nonprofit higher education institution. I conducted a single case study of a nonprofit academic institution that utilized sustainability reporting. The study sample consisted of 4 leaders and managers at a nonprofit academic institution located in the state of Michigan that published sustainability …
Controlling Auditor Interactions To Improve The Quality Of A Financial Statement Audit, Christopher Turner
Controlling Auditor Interactions To Improve The Quality Of A Financial Statement Audit, Christopher Turner
Walden Dissertations and Doctoral Studies
Poor quality financial statement audits have a negative impact on the information provided to principals and stakeholders that can increase the risk of corporate fraud. The well-documented collapses of companies, such as Enron and WorldCom, brought the issue of audit quality to the headlines. Using agency theory as the conceptual framework, the purpose of this single case study was to determine what strategies client managers and boards can use to facilitate an engagement with an audit firm and effectively carry out their responsibility to provide effective relevant evidence and support for their management assertions as outlined in the engagement letter. …
Branding Strategies Of Private International Schools In India, Balasubramanian Varadarajan
Branding Strategies Of Private International Schools In India, Balasubramanian Varadarajan
Walden Dissertations and Doctoral Studies
Private international schools in India are considered by many to be a quality brand. They have grown rapidly leading to competition among schools for student enrollments. The purpose of this case study was to explore the branding strategies used by leaders of Indian private international schools. The study population consisted of private international school leaders in India as well as the faculty and parents from the study site. The double vortex brand model served as the conceptual framework for the study. Semistructured interviews were conducted with 5 school leaders, 5 faculty, and 5 parents from an international school in Chennai. …
Strategies For Accessing Credit By Small And Medium Enterprises, Henry Jefferson Ogoi
Strategies For Accessing Credit By Small And Medium Enterprises, Henry Jefferson Ogoi
Walden Dissertations and Doctoral Studies
Small and medium enterprise (SME) business owners play a significant role in the Kenyan economy as they account for approximately 78% of total employment and 57% of the new jobs created. The purpose of this qualitative multiple case study was to explore what strategies some Kenyan SME business owners used within the past 5 years to access credit to improve company profitability and growth. The target population consisted of 4 SME owners of businesses located in Kakamega Town, Kenya, who have had access to credit within the past 5 years. The conceptual framework for this study was the social capital …
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Walden Dissertations and Doctoral Studies
While 95% of Indian SME leaders have not adopted an e-commerce platform, the few SME leaders having adopted such platforms reported 64% higher sales and 65% higher profits. The purpose of this multi-case study, guided by the diffusion of innovation (DOI) theory, was to explore the strategies that Indian SME leaders used to adopt e-commerce platforms to expand their businesses. Data for this study emerged from conducting face-to-face, semistructured interviews with 3 SME leaders who operated in the manufacturing industry in western India. The data analysis process included validating, coding, interpreting, and summarizing data and generating themes. Methodological triangulation of …
Examining Data Privacy Breaches In Healthcare, Tanshanika Turner Smith
Examining Data Privacy Breaches In Healthcare, Tanshanika Turner Smith
Walden Dissertations and Doctoral Studies
Healthcare data can contain sensitive, personal, and confidential information that should remain secure. Despite the efforts to protect patient data, security breaches occur and may result in fraud, identity theft, and other damages. Grounded in the theoretical backdrop of integrated system theory, the purpose of this study was to determine the association between data privacy breaches, data storage locations, business associates, covered entities, and number of individuals affected. Study data consisted of secondary breach information retrieved from the Department of Health and Human Services Office of Civil Rights. Loglinear analytical procedures were used to examine U.S. healthcare breach incidents and …
Accounting Strategies For Small Business Law Firms' Sustainability, Karen Ann Adams
Accounting Strategies For Small Business Law Firms' Sustainability, Karen Ann Adams
Walden Dissertations and Doctoral Studies
Small business family law firms generate jobs within the local community, but often fail because of suboptimal accounting strategies. A multiple case study was used to research the accounting strategies small business family law firm owners use to succeed in business beyond 5 years. The population for this study was three small business owners of family law firms located in West Chester, Pennsylvania. The small business family law firm owners had achieved and maintained profitability of their businesses for a minimum of 5 years. Financial literacy theory and the leadership skill model comprised the conceptual framework for this study. Data …
Transformational Leadership Skills Needed By Private Basic School Proprietors In Ghana, Moses Adu-Gyimah
Transformational Leadership Skills Needed By Private Basic School Proprietors In Ghana, Moses Adu-Gyimah
Walden Dissertations and Doctoral Studies
Survival of small and medium scale enterprises (SMEs) is a critical issue for business leaders. The Ghana Statistical Service reported that over 60% of SMEs, including Ghanaian small and medium scale private basic schools, fail during their first 5 years of operation. The purpose of this multiple case study was to explore the transformational leadership skills that proprietors of Ghanaian small and medium scale private basic schools have used to enhance employee performance for sustainability beyond 5 years. The conceptual framework for this study was Bass and Avolio's transformational leadership theory. Data collection included semistructured interviews to elicit narratives from …
Adoption Of Information And Communication Technology In Nigerian Small- To Medium-Size Enterprises, Kessington Enaye Okundaye
Adoption Of Information And Communication Technology In Nigerian Small- To Medium-Size Enterprises, Kessington Enaye Okundaye
Walden Dissertations and Doctoral Studies
Small- to medium-size enterprises (SMEs) play a vital role in a dynamic economy through job creation, poverty alleviation, and socioeconomic development in developed and developing countries. The purpose of this multiple case study was to explore how SME leaders in Lagos, Nigeria, adopted information and communication technology (ICT) as a business strategy to increase profitability and compete globally. Organizational leaders have adopted ICT so that their organizations can become more efficient, effective, innovative, and globally competitive. This study involved 4 SMEs that had successfully implemented ICT. The participants included 5 SME leaders from each of the SMEs. The data collection …
Factors Affecting Job Satisfaction In Nigerian International Oil Companies, Kingsley Chukwuemeka Onyebuenyi
Factors Affecting Job Satisfaction In Nigerian International Oil Companies, Kingsley Chukwuemeka Onyebuenyi
Walden Dissertations and Doctoral Studies
Leaders of Nigerian international oil companies (IOC) were facing challenges developing efficient strategies for motivating demographically diverse employees. Some IOC leaders possessed limited knowledge of the extent to which demographic variables influenced job satisfaction and affected employee productivity. The purpose of this correlational study was to examine the relationship between employee category (being a permanent or nonpermanent employee) and facets of job satisfaction after controlling for gender and nationality factors. Herzberg's motivation-hygiene theory was the theoretical framework for this study. A random sample of 104 senior employees (76 permanent and 28 nonpermanent employees) from 5 IOC located in Port Harcourt …
Challenges And Implications Of Implementing Strategic Intelligence Systems In Mexico, Hector De Jesus Rivera Ochoa
Challenges And Implications Of Implementing Strategic Intelligence Systems In Mexico, Hector De Jesus Rivera Ochoa
Walden Dissertations and Doctoral Studies
Business intelligence (BI) allows companies to make faster and better-informed decisions. Unfortunately, implementing BI systems in companies in developing countries is minimal. Limited and costly access to the technology, coupled with the cultural background affecting how people perceive BI, has restricted such implementations. The purpose of this phenomenological study was to explore and describe the lived experiences of chief executive officers (CEOs) in northern Mexico to obtain insight into the challenges of implementing BI systems. Research questions focused on the reasons behind the lack of BI systems implementation and the challenges faced by these officers when implementing a new system. …
Success Strategies Saudi Entrepreneurs Used To Navigate Through Regulations In Jeddah, Farah Mehar Spencer
Success Strategies Saudi Entrepreneurs Used To Navigate Through Regulations In Jeddah, Farah Mehar Spencer
Walden Dissertations and Doctoral Studies
Saudi Arabian entrepreneurs face major difficulties with the country's complex regulatory system. Based on Schumpeter's theory of entrepreneurship, the purpose of this phenomenological study was to reveal the lived experiences of Saudi entrepreneurs in navigating regulatory procedures in Jeddah. Data were collected through prolonged, face-to-face phenomenological interviews with 22 Saudi businesspeople who started successful businesses. The van Kaam method and member checking helped validate the transcribed data, which were subsequently coded into 4 themes. Four themes emerged from the data analysis: (a) obstacles in regulatory processes, (b) lack of information, (c) cumbersome procedures and need for alternatives to stringent protocols, …
Managing Effective Communication After A Crisis, Enid Alane Thompson
Managing Effective Communication After A Crisis, Enid Alane Thompson
Walden Dissertations and Doctoral Studies
Despite the effects of natural disasters on small business owners, the owners' communication strategies to alleviate loss to their companies' profitability remain problematic. The purpose of this qualitative descriptive multiunit case study was to explore what communication strategies some small business owners developed and implemented for facilitating resuming their business operations after a natural disaster. The targeted population consisted of 2 small business owners located along the Belmar Boardwalk in Belmar, New Jersey. The conceptual framework for this study was Coombs' situational crisis communication theory. The case data collected were from semistructured interviews and company documents. Employing member checking and …
Small Business Crisis Management Strategies, Dovie Wilson
Small Business Crisis Management Strategies, Dovie Wilson
Walden Dissertations and Doctoral Studies
The absence of adequate crisis management strategies in small firms could result in a premature small business closure. A qualitative multiple-case study was used to explore the crisis management strategies that 3 small business owners have used to survive an unexpected operational interruption. The small business owners in this study were from different industries in the southeast region of the United States and each owner owned a business for more than 5 years and had survived at least a single crisis. The theory of crisis management and crisis intervention theory were the conceptual frameworks for this study. Data collection occurred …
Exploring Small Business Strategies In Halifax, Nova Scotia, Oluwatoyin Oluremi Akindoju
Exploring Small Business Strategies In Halifax, Nova Scotia, Oluwatoyin Oluremi Akindoju
Walden Dissertations and Doctoral Studies
Small business owners contribute 39% of Canada's gross domestic product and account for 67% of new jobs created, but only 50% survive beyond the first 5 years of existence. The purpose of this multiple case study was to explore what strategies some small business owners in Halifax, Nova Scotia used to sustain their business operations beyond the first 5 years. The study population consisted of 6 small business owners of professional firms located in Halifax, Nova Scotia who had succeeded in business beyond the first 5 years. The conceptual framework that grounded this study was the systems theory. Data were …
Business Leaders Marketing To Bottom-Of-The-Pyramid Consumers In Nigeria, Chantell Ramaun Beaty
Business Leaders Marketing To Bottom-Of-The-Pyramid Consumers In Nigeria, Chantell Ramaun Beaty
Walden Dissertations and Doctoral Studies
Business leaders often leave more than half of the world's population the bottom of the pyramid (BOP), a $5-trillion market of potential consumers untapped for products and services on account of failing to see BOP markets as profitable for business, yet business leaders who have managed inclusive BOP marketing in Nigeria have experienced profit margins as high as 120%. The purpose of this multiple case study was to explore strategies of business leaders who market to BOP consumers in Nigeria and maintain a profit. The study population consisted of 3 business leaders in the Dallas and Fort Worth metropolitan area …