Business Commons^™

The Relationship Between Marketing Ethics And Corporate Social Responsibility: Serving Stakeholders And The Common Good, Gene R. Laczniak, Patrick E. Murphy

Marketing Faculty Research and Publications

No abstract provided.

On The Nature Of “Good” Goods And The Ethical Role Of Marketing, Gene R. Laczniak, Nicholas J. C. Santos, Thomas A. Klein

Marketing Faculty Research and Publications

The purpose of this essay is to elaborate on an important section of a document titled, Vocation of the Business Leader, published by the Pontifical Council for Justice and Peace. Subtitled “A Reflection,” this document is an 87 paragraph, 13,000 word (in English) statement about the ideals of business leadership as inspired by Christian values and ethics. It was sponsored by Peter K.A. Cardinal Turkson and Bishop Mario Toso in consultation with assorted educators, theologians, economists, and philosophers. The document developed from reflections and discussions on Pope Benedict XVI’s social encyclical Caritas in Veritate, particularly a seminar organized …

Assessing Perceptions Of The Integrative Justice Model Propositions: A Critical Step Toward Operationalizing A Macro Model, Tina M. Facca-Miess, Nicholas J. C. Santos

Marketing Faculty Research and Publications

Propositions underlying the theoretical tenets of the Integrative Justice Model (IJM), a normative, ethical framework for engaging in impoverished markets, are investigated for reliability in application. Santos and Laczniak provide numerous decision principles to help the marketer to evaluate fairness in the marketplace exchange, yet which are most reflective of the core tenets and most useful in application? Managerial perceptions of the extent to which the propositions reflect the core tenets of the IJM are evaluated in this critical step toward operationalizing the model. Factor analysis is implemented with a relatively small sample, a challenge particularly common in research with …

Effectiveness, Efficiency, And Ethics Of Marketing Analytics, Julia Hopkins

Honors Theses and Capstones

Abstract

The concept of big data has influenced the marketing field in numerous ways. By having access to more information about their consumers than ever before, marketers are presented with a unique opportunity to make the marketing process more streamlined and effective than ever; however, this also creates a challenge in understanding how this targeted advertising affects the brand’s perception by consumers. This study looks at the concepts of data marketing and re-targeted ads from three aspects. First, are marketers being as effective as possible to ensure they are sending the right advertisement, to the right customer, at the right …

Improving Cooling Tower Chemistry Control And Cost Savings Through Automation, Ryan Matthew Maxwell

Theses and Dissertations

Proper chemistry control of cooling towers reduces corrosion, biological growth, and precipitation of solids. Therefore, improving control can lead to increased equipment life, operating efficiency, and safety. Chemistry of cooling towers is highly dependent on loading, weather, and time. As such, cooling tower chemistry varies day to day and even hour to hour, requiring either continuous controls or large operating bands. Through automation, 24/7 monitoring and control can be achieved, allowing for deliberate operation within tight operating bands. As a direct result of automation water consumption has been reduced by 9.1 million gallons per year, CL-49 use has been reduced …

Competencies, Clusters, And Skews In Private Equity: Exploring The Investment Professional Competencies That Distinguish Extreme Outperformance In One Leading Pe Firm, Avi I. Turetsky

Student Scholarship

Using the real world laboratory of one leading private equity (PE) firm, this paper attempts to directly connect professional competencies to performance outcomes, and more specifically, to skewed performance distributions. Though no extant research appears to focus on the shape of PE return distributions, data presented in multiple studies indicates that returns are right skewed at the levels of funds and individual portfolio company investments. At both levels, a small percentage of actors drive an outsized portion of industry returns. This paper finds that within one leading PE firm, this right skew exists at both the levels of individual investments …

Disclosure And The Cost Of Capital: A Survey Of The Theoretical Literature, Jeremy Bertomeu, Edwige Cheynel

Olin Business School Faculty Research

This article offers a survey of theoretical research on disclosure a nd the cost of capital. We summarize the current state of the literature and discuss the c hannels through which information affects the cost of capital. After giving an overview of a sset pricing theory, we examine the rationale for an accounting risk factor or an ex-ante e ffect of information on the cost of capital. Then, we discuss the role of voluntary disclosur e, heterogenous beliefs, investor base, liquidity shocks, earnings management and agency p roblems as determinants of the cost of capital. Linkages between productive decisions and …

Non-Governmental Organization Vulnerabilities: Donors And Resource Dependence, Carolyn A. Islam

CMC Senior Theses

The main objective of my thesis paper is to determine which organizations from a wide range of NGOs, including their donor relationships, are susceptible to funding manipulation and why. Through review of a focused selection of literature and case studies, I seek to identify a pattern of characteristics or variables among the weaker organizations which increases vulnerability to such practices. I will review the organizations' size, market competition, funding strategies, and supply-led contracts. I intend to conclude with the various ways in which NGO's can protect against funding manipulation.

Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, Ian Thomas Newcombe

Honors Theses and Capstones

No abstract provided.

Franchising As It Relates To The Hospitality Industry, Cassidy R. Morgan

Honors Theses and Capstones

No abstract provided.

Management Theory And Social Welfare: Contributions And Challenges, Thomas M. Jones, Thomas Donaldson, R. Edward Freeman, Jeffrey S. Harrison, Et. Al

Management Faculty Publications

In this Introduction to the Special Topic Forum on Management Theory and Social Welfare, we first provide an overview of the motivation behind the special issue. We then highlight the contributions of the six articles that make up this forum and identify some common themes. We also suggest some reasons why social welfare issues are so difficult to address in the context of management theory. In addition, we evaluate means of assessing social welfare and urge scholars not to make (or imply) unwarranted “wealth creation” claims.

Corporate Social Performance And Economic Cycles, Jeffrey S. Harrison, Shawn L. Berman

Management Faculty Publications

Do firms respond to changes in economic growth by altering their corporate social responsibility programs? If they do respond, are their responses simply neglect of areas associated with corporate social performance (CSP) or do they also cut back on positive programs such as profit sharing, public/private housing programs, or charitable contributions? In this paper we argue that because CSP-related actions and programs tend to be discretionary, they are likely to receive less attention during tough economic times, a result of cost-cutting efforts. However, the various CSP performance areas vary in terms of their resource requirements and their influence on financial …

2016-Alumni Meghan Stuart Earns Fulbright Us Student Program Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to University School Alumni Meghan Stuart,Class of 2012, for earning a Fulbright U.S. Student Program Award for Study.

Meghan, a current University of Tennessee Student, who is triple majoring in physics, honors math, and computer science, will be studying math at the Renyi Institute in Hungary. She also plans to pursue research in topology.

So proud of our Bucs!

2016-January-Alum Matthew J. Brown's Photographs Featured In Ain't Bad Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Art & Design alum Matthew Jessie's photographs from his recent BFA exhibition, It's Hills and Valleys, are currently being featured in Oxford American's Eyes on the South, The Latent Image, Splash and Grab, Aint-Bad, and Wave Pool online magazines.

For more information on Matthew Jessie's photographs please follow these links:

http://www.oxfordamerican.org/item/735-corrections

http://latentimage.us/2015/12/17/matthew-jessie-mine/

http://splashandgrab.co.uk/post/135045573745/weekly-selection-1-ellen-pearson-2-mona

http://www.aintbadmagazine.com/?s=matthew+jessie&submit=Search

http://wave-pool.net/matthew-jessie/

The Impact Of Technology Acceptance And Openess To Innovaion On Software Implementation, Michael Marin Bertini

Walden Dissertations and Doctoral Studies

Senior management decisions to foster innovation and adopt new technology solutions have serious implications for the success of their organization change initiatives. This project examined the issue of senior management decision or reasons of their decision to adopt new Enterprise Resource Planning (ERP) systems as a solution to solve their business problems. This project investigated the degree that perceived ease of use and usefulness of the ERP system influenced decisions made by senior managers to innovate. Roger's diffusion of innovations theory and Davis technology acceptance model theory were used to predict when senior managers were open to innovation, and whether …

Flyer: Dupuy Silo And Quality Lab 2016 Tour, University Of North Florida

Transportation & Logistics Tours

This flyer was created for UNF's Coggin College of Business for their Transportation and Logistics Tour of the Dupuy Silo and Quality Lab Tour.

Flyer: Johnson And Johnson 2016 Distribution Center Tour, University Of North Florida

Transportation & Logistics Tours

This flyer was created for UNF's Coggin College of Business for their Transportation and Logistics Tour of the Johnson and Johnson Distribution Center.

Flyer: Tql Tour 2016, University Of North Florida

Transportation & Logistics Tours

This flyer was created for UNF's Coggin College of Business for their Transportation and Logistics Tour of the TQL Office.

Tls Newsletter, January 2016, Unf Transportation And Logistics Society

Transportation & Logistics Society Newsletter

Inside the newsletter: TLS Kick off Meeting on Wednesday January 27th. TLS President's Corner. Get to Know Nick Lamantia, Director of Recruitment. T &L Flagship Facility Tour--BMW Distribution Center. Alumni Recommended Reading--Visit to the New Panama Canal. Life after Graduation with James Flannagan

2016-2016 Designing For Safety.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Commercial Studio 6 students interacted with Larry Christopher, Brasfield & Gorrie Construction.  Mr. Christopher stressed the importance of designing for safety and that it was an important current issue in the built environment. He discussed typical project procedure for risk assessment and safety. He explained that it is a daily activity not just a one-time procedure.  Another topic discussed was acoustics.  Mr. Christopher described techniques for achieving acoustic privacy in con2015-2015 Studio Rome Kick-Offstruction, design and in material and finish specification.  He provided lessons learned from his experiences.  Students asked him questions regarding their children’s clinic and his experiences in …

2016-Gatton College Of Pharmacy Dean Named Outstanding Dean By National Organization, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Larry Calhoun, founding dean of the Bill Gatton College of Pharmacy at East Tennessee State University, is the recipient of a prestigious national honor from the American Pharmacists Association (APhA).

Calhoun has received the 2016 APhA Academy of Student Pharmacists Outstanding Dean Award, which was was established in 2004 by the APhA to recognize a school or college of pharmacy dean who has made significant contributions to the APhA-ASP chapter and promoted the welfare of student pharmacists through various activities.

Loren Kirk, a fourth-year pharmacy student at ETSU and 2014-15 Speaker of the House for the APhA-ASP, …

Factors Influencing The Adoption Of Smart Wearable Devices, Apurva Adapa

Masters Theses

"This study aims to examine the factors and issues in adoption of smart wearable devices. Wearable devices have many functions to offer which make them very useful in our daily lives. However, factors influencing the adoption of these devices are not well understood. This research explores the inhibiting and contributing factors influencing the adoption of wearable devices by employing the laddering approach. Qualitative data were collected through in-depth interviews using the laddering technique in order to understand these factors. Wearable devices that were examined include the Smart Glass (Google Glass) and the Smart Watch (Sony Smart Watch 3). After the …

Effect Of Cooperation On Players' Immersion And Enjoyment, Lakshmi Sushma Daggubati

Masters Theses

"This research examines the effect of cooperative versus non-cooperative game play on immersion and enjoyment in online games. It draws on the self-determination theory to generate the research hypotheses and explain the observed phenomenon. A within-subject experimental design (N=38) was used to evaluate the effects of cooperative versus non-cooperative game play on enjoyment and immersion by having participants play in a manipulated game mode in a controlled gaming environment. The participants' subjective responses were assessed to understand their user experience in cooperative and non-cooperative gaming environments. The results suggest that both immersion and enjoyment were significantly enhanced in cooperative game …

Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke

Masters Theses

"Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and "other" taboo topics. I found …

Understanding User Experience In Gaming, Sri Chaitanya Sanaboina

Masters Theses

"This research examines the effect of virtual reality gaming versus desktop based gaming on spatial presence, social presence, and intention to play. It draws on cognitive theory of presence, social presence theory, and theory of reasoned action to generate the research hypotheses and explain the observed phenomenon. A within-subject experimental design (N=53) was used to evaluate the effects of virtual reality versus desktop based gaming. The results suggest that both spatial presence and social presence were significantly enhanced in the virtual reality gaming environment while intention to play was significantly greater in the desktop based gaming environment"--Abstract, page iii.

Effect Of Timing And Source Of Online Product Recommendations: An Eye-Tracking Study, Qing Zeng

Masters Theses

"Online retail business has become an emerging market for almost all business owners. Online recommender systems provide better services to the consumers as well as assist consumers with their decision making processes. In this study, a controlled lab experiment was conducted to assess the effect of recommendation timing (early, mid, and late) and recommendation source (expert reviews vs. consumer reviews) on e-commerce users' interest and attention. Eye-tracking data was extracted from the experiment and analyzed. The results suggest that users show more interest in recommendation based on consumer reviews than recommendation based on expert reviews. Earlier recommendations do not receive …

Bridging The Gap Between Supply Chain And Consumer Experience, Cui Zou

Masters Theses

Many researchers agree that supply chain management is at the root of addressing customer values and increasing customer satisfaction. However, in reality the route to accomplishing these goals is not so clearly defined. The studies herein attempt to shed some insight on a special perspective to bridge the gap between supply chain and customer experience. The ideas behind these studies explore the notion that customer experience can be impacted by a vast spectrum of factors from suppliers to even the specific mobile commerce (m-commerce) tools they use.

To gain insight into the supplier dimension of the supply chain, a survey …

Using Eye-Tracking To Understand User Behavior In Deception Detection System Interaction, Prashanth Kumar Lakkapragada

Masters Theses

"This research presents the analysis of data collected using eye-tracking devices on user interaction with a deception detection system. The differences between two groups of subjects, namely Innocent and Guilty, were compared, where Innocent subjects did not carry any explosive and hence, had nothing to hide in declaring objects that they were carrying whereas Guilty subjects had to lie to deceive the system. The results indicate that there is no significant difference in pupil dilation between the Innocent and Guilty subjects. However, the amount of fixations on the empty spaces of slides containing an explosive image can be used to …

What Price Success? Is It Worth It? The Emotional Journey Of 50 Female Ceos And Directors, Sabra Brock, Sharon Rowlands

Graduate School of Business Publications and Research

What is the typical emotional journey to the C-Suite? Most female CEOs and Directors love their positions despite the sacrifices The emotional associations are generally positive: excitement (82%), gratitude (62%), and pride (58%), although there are also moments of feeling overwhelmed (48%) and frustration (44%). To quote a participant, “Female leadership is living an exhausting life balancing on a razors edge the need to be smart, but not too smart. Being tough but not a bitch. Being confident but not too full of yourself. Being vocal but not too opinionated, ambitious but not too aggressive, agreeable but not weak and …

2016-Etsu Gatton College Of Pharmacy National Champions For Second Time, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY For the second time in school history, the Gatton College of Pharmacy at East Tennessee State University was named the national champion of the American College of Clinical Pharmacy (ACCP)s Clinical Pharmacy Challenge.

The Clinical Pharmacy Challenge is a unique pharmacy student team competition that draws participation from institutions across the country. The online competition gave 112 teams the opportunity to compete in up to four rounds of competition in Hollywood, Florida, where they answered questions about everything from cardiovascular disorders and critical care to immunology and palliative care.

After successfully making its way to Hollywood and defeating …