Business Commons^™

What Is Wrong With Chinese Soccer? Consumers’ Attention, Involvement, And Satisfaction, Bo Gong, Nathan D. Pifer, Jerry J. Wang, Minhong Kim, Minkil Kim, Tyreal Y. Qian, James J. Zhang

AMTP Proceedings 2016

While Chinese supporters represent one of European soccer’s fastest-growing fan bases (Sporting Intelligence, 2011), the high-level of enthusiasm surrounding the European soccer leagues does not seem to be shared with China’s domestic league, the Chinese Super League (CSL). Soccer is in fact the most popular sport in China; however, locals have developed an attitude of resentment toward the product as they appear unhappy and unwilling to attend and watch CSL events, nor consume licensed CSL products. Based on these observations, the purpose of this study was to investigate Chinese soccer fans’ levels of satisfaction and dissatisfaction on the basis of …

Naming-Rights Sponsorship Outcomes And The Role Of Fan Connections To College Campuses And Stadia, Terry Eddy, Brendan Dwyer, Lamar Reams

AMTP Proceedings 2016

Despite the immense focus on revenue generation in college sport, only a small number of NCAA Division I institutions have come to agreements with naming-rights sponsors for their football stadia (Popp, Eddy, & McEvoy, 2015). The key underlying issue is that many institutions are concerned about the effect a corporately-named football stadium will have on key stakeholders, and whether this commercialization will be seen as an attack on tradition (Bentubo, 2007). However, fans’ attitudes toward naming rights relative to their perceptions of tradition and their attachment to college football stadiums are two areas which have received some attention in the …

Online Universities: Who Is Creating Virtual Communities?, Lisa Witzig, Joe Spencer, Katlyn Myers

AMTP Proceedings 2016

The use of online social communities for online universities seems a topic where usage can be taken for granted. This paper provides a literature review that shows the importance of community for students and alumni, and builds the case that online universities need to use online communities to deepen relationship. The paper then identifies the top social media network sites that can be used to build online communities and analyzes the activities of the top 54 undergraduate and top 53 graduate online programs at these sites. Despite the need to engage through these social media sites, online universities in general …

Scm?, Stephen A. Lemay, Dave Mcmahon, Jeffery A. Periatt

AMTP Proceedings 2016

Supply chain management remains a young field, one that has struggled to define itself in the most literal sense. This research looks at some of the most available definitions of supply chain management, analyzes their content, and explains the essence of the definitional problem. It does not attempt to define supply chain management--that would be a bit like driving onto a crowded road while complaining about the traffic--but it does attempt to lay out the path or paths that need to be followed to arrive at a consensus definition.

Re-Branding: The Case Of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick

AMTP Proceedings 2016

In late July 2011, administrative trademark judges in the US Patent and Trademark Office ruled, in a 2-1 decision, that the University of Southern Mississippi would have to discontinue the use of its Golden Eagle logo because it was too similar in appearance to the University of Iowa Hawkeye (Hinton, 2011). Administrative trademark judge David Bucher wrote in his majority opinion that he backed Iowa's claim that there would be "the likelihood of confusion" in merchandise sales between the schools and the “the overall similarity in appearance of the marks on the goods, particularly in light of the use of …

Information’S Role In Supply Chain Integration Efforts Of The Indian Manufacturing Firm Under Environmental Uncertainty: The Supply Chain Flexibility Impact, Katrina Savitskie, Sandipan Sen, Sampath Ranganathan

AMTP Proceedings 2016

Managers recognize that supply chain management (SCM) practices can improve operational efficiency (Monczka and Morgan, 1998). Supply chain management initiatives, including better communication often result in more responsive organizations. Indian companies are trying to become more competitive following the liberalization of the Indian economy by employing new approaches like SCM to be more efficient and competitive (Saad and Patel, 2006). Therefore, our study examines the impact of environmental uncertainty on the firm’s information sharing abilities and the information quality available and its subsequent impact on supply chain integration, and ultimately, supply chain flexibility in India.

Given that the Indian small …

Business-To-Business Buying Behavior And The Price-Perceived Quality Paradigm, Joseph Chapman, Russell G. Wahlers

AMTP Proceedings 2016

This article gives an overview of the development of the price-perceived quality paradigm. The original price-perceived quality model is presented to show the impact of price on consumer behavior. An extended model is discussed which shows the impact of presenting two prices to consumers in a purchase situation as well as showing the impact of various promotions such as coupons and rebates on consumer behavior. Based on two tests of the extended model, a revised model was developed to address the shortcomings of the extended model. All the previous research on the price-perceived quality model has been based on consumer …

Price Bundling Opportunities For The Savannah, Ga Market, Mark Mitchell, Gregory Turner, Dennis Rauch

AMTP Proceedings 2016

The Savannah area offers an eclectic mix of attractions for visitors. Broadly speaking, the tourism portfolio can be divided into four clusters: Museums, Bus/Trolley Tours, Water Tours, and Ghost Tours. This manuscript examines the possibility of combining the Savannah attractions into a price bundle to offer a lower price to consumers. Doing so may help stimulate demand during off-peak seasons. And, it may further promote greater awareness (and attendance) at attractions during the peak season.

Impact Of Personal Beliefs In Business-To-Business Buyer Decisions, Doreen Sams, Joe Schwartz, Ron Smith

AMTP Proceedings 2016

For school transportation buyers, who have depended on diesel for decades, gaining knowledge of complex and dynamic information is complicated by the growing number of alternative fuel vehicles. As with a number of business purchases, school bus acquisitions represent a major expense for school districts. It a multi-faceted decision and is typically made by a group of influencers who weigh the various alternatives and have extensive input in the purchase process. As would be expected from a process of this nature there are many elements that are considered such as product cost, safety, reliability, maintenance costs, and anticipated fuel expenditures. …

The Role Of Cultural Traditions On Branding And Word-Of-Mouth: Keeping Mother’S Recipes Alive!, Sindy Chapa

AMTP Proceedings 2016

The purpose of this study was to explore the impact a cultural tradition has on a perceived-brand-relationship (PBR) and word-of-mouth (WOM) behavior in person and electronically. Based on the cognitive-motivational-related theory of emotions and the social identity theory, a model is proposed to explain the impact that a family tradition, such as cooking with selective products, has on Hispanic mothers. Using a research mixed-method approach, a construct was developed to measure attitudes toward cultural traditions. Further, an online survey was administered for hypotheses and model testing using SEM and Logistic Regression tests.

Latina Mom Bloggers, a social media-marketing platform, was …

Consumer Warfare: The Effect Of Attitude Toward One’S Rival On Attitudes Toward Defensive Strategies, David J. Burns, Jennifer Hutchins, Rick Mathisen

AMTP Proceedings 2016

The use of warfare analogies in marketing is not something new, particularly in terms of competitive strategies. With the shifting of power down the marketing channel, however, the importance and the effectiveness of competition-centric strategies has declined. Instead, reflecting consumers’ new-found power and importance, a focus on strategies employed by consumers in the marketplace appears to be increasingly appropriate to effectively reach today’s and tomorrow’s consumers. Business leaders who best understand how consumers interact with and relate to each other may find themselves in the best competitive position in the 21st century. Burns and Warren (2008) introduced the concept of …

The Invisible Hand And Utility Remain Relevant Influencing Marketing Theory Consumer Behavior, Michael Kleppinger

AMTP Proceedings 2016

The invisible hand continues to influence marketing theory consumer buyer behavior. Utility will continue to be an important element in marketing theory and particularly consumer buyer behavior. Interestingly, consumer behavior is no longer constrained by traditional human behavior. Free markets, unparalleled technological computing power, low costs of capital and access to interpret infinite data sets will continue to fuel consumer buyer behaviors. Global leader’s awareness of market evolution will continue to loosen the choke hold via taxation, subsidy, and oppression expanding reach of all goods and services within the global economy.

The Generations And Restaurant Types, Dave Mcmahon, Stephen Rapier, Michael Mccall, Carol L. Bruneau

AMTP Proceedings 2016

Previously, research has created several scales for measuring different facets of the dining experience and suggest the need to do more segmentation by age. This research does that by collecting panel data to determine if there are relationships between the generations (Silent, Boomers, Xers, Yers, and Nexters) and the four main types of restaurants (QSR, fast casual, casual, fine dining). This was also conducted in an online environment as most consumers are now researching before they buy using the internet. The results indicate that Casual restaurants are associated with Boomers and Nexters while Fast Casual restaurants are associated with Gen …

Determining The Influence Of Electronic Messages On Consumer Behavior Based On Perceived Source Trust And Credibility, Mackenzie Sawyer, Tasha Hendershot, Shala Nettles, Sindy Chapa

AMTP Proceedings 2016

This research examines how heterosexual consumers react to explicit LGBT images in advertising, specifically pertaining to their personal relationships with LGBT individuals. The methodology used for this study was an online survey containing likert-scale, multiple choice, free response, and demographic questions. The survey was distributed online with the help of several organizations. The findings from this research show that heterosexual consumers generally have positive attitudes toward advertising that used LGBT imagery. Further, having a personal relationship with someone who identifies as LGBT seems to have an effect on overall attitudes toward LGBT imagery in advertising.

Graduate Bulletin, 2016-2017 (2016), Minnesota State University Moorhead

Graduate Bulletins (Catalogs)

No abstract provided.

Enterprise It Asset Disposition: An Overview And Tutorial, Shu Z. Schiller, Jeff Merhout, Rike Sandlin

Management Information Systems Faculty Publications

Enterprise IT Asset Disposition (ITAD) addresses the recovery and recycling of an enterprise’s IT assets that are near or at the end of their lifecycle. The aim of ITAD is to maximize the value of investment over the IT asset’s entire lifecycle while guaranteeing data security and protecting against environmental liability. Regulatory requirements mandate specific disposal methods for computing assets, and enterprises face significant risks if they fail to comply. Despite the critical importance of ITAD, many enterprises lack a clear understanding of ITAD and its regulations and struggle with the management of ITAD processes. One solution to this challenge …

นวัตกรรมระบบจัดเก็บข้อมูลด้านวัฒนธรรมอาหารท้องถิ่นไทย, อุรปรีย์ ประภาสวัสดิ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

นวัตกรรมระบบจัดเก็บข้อมูลด้านวัฒนธรรมอาหารท้องถิ่นไทย มีวัตถุประสงค์เพื่อศึกษาปัจจัยที่มีอิทธิพลต่อพฤติกรรมการรับรู้ความรู้ด้านอาหารท้องถิ่นไทย เพื่อสร้างระบบจัดเก็บข้อมูลด้านอาหารท้องถิ่นไทยเป็นหมวดหมู่ เพื่อสร้างเว็บไซต์รองรับการเผยแพร่ข้อมูลด้านอาหารท้องถิ่นไทย และเพื่อนำเว็บไซต์อาหารท้องถิ่นไทยออกสู่เชิงพาณิชย์ โดยวิธีการวิจัยประกอบด้วย การวิจัยเชิงคุณภาพ การวิจัยเชิงปริมาณ การวิเคราะห์จากความต้องการของลูกค้าโดยใช้เครื่องมือการกระจายการทำงานเชิงคุณภาพ เพื่อประเมินปัจจัยที่สำคัญในการออกแบบเทคนิคเชิงคุณภาพ และทำการออกแบบระบบจัดเก็บข้อมูลอาหารท้องถิ่นไทย ทำการทดสอบการยอมรับเทคโนโลยี และการศึกษาเชิงพาณิชย์ จากผลการวิเคราะห์ลำดับความสำคัญของข้อมูลอาหารท้องถิ่นที่มีการสืบค้นมากสุดของกลุ่มนักศึกษาด้านอาหาร โดยใช้คะแนนถ่วงน้ำหนัก อันดับที่ 1 ตำรับอาหาร 2.95 อันดับที่ 2 วิธีการปรุง 2.18 อันดับทื่ 3 รูปภาพอาหาร 1.78 อันดับที่ 4 ความเป็นมาของอาหาร 1.59 และอันดับที่ 5 ข้อมูลร้านอาหาร 1.78 ในส่วนของกลุ่มนักท่องเที่ยว อันดับที่ 1 ตำรับอาหาร 2.04 อันดับที่ 2 ประเภทของอาหาร (คาว/หวาน/ว่าง) 1.87 อันดับที่ 3 วิธีการปรุง 1.79 อันดับที่ 4 วิธีการหาวัตถุดิบ 1.76 และอันดับที่ 5 ข้อมูลร้านอาหาร 1.61 จากผลการวิเคราะห์ลำดับความสำคัญของข้อมูลอาหารท้องถิ่นที่มีการนำไปใช้ประโยชน์ของกลุ่มนักศึกษาด้านอาหาร โดยใช้คะแนนถ่วงน้ำหนัก อันดับที่ 1 ใช้ประโยชน์ในการศึกษา 2.28 อันดับที่ 2 ปรุงอาหาร 2.27 อันดับที่ 3 ประกอบตำราเรียน 1.90 อันดับที่ 4 เทคนิคการปรุงอาหาร 1.74 และอันดับที่ 5 เขียนตำราอาหาร 1.31 ในส่วนของกลุ่มนักท่องเที่ยว อันดับที่ 1 ได้แก่ ดูแลสุขภาพ 2.22 อันดับที่ 2 ปรุงอาหาร 2.13 อันดับที่ 3 ใช้ประโยชน์ในการศึกษา 2.03 อันดับที่ 4 เทคนิคการปรุงอาหาร และประกอบตำราเรียน 1.78 ผลการศึกษาการพัฒนา Model …

The Impact Of Status Consumption On Luxury Consumption Behaviors: The Influence Of Culture, Don L. Faulk

Honors College Theses

Status consumption refers to why people consume luxury products. Over the years a great deal of research has been done as to what factors are linked to status consumption. However there has been little research done on millennial’s status consumption trends. This study examined why millennials consume for status from a cultural angle (individualism and collectivism, power distance, and ethnicity). The survey findings suggest that while the motivation to consume for status and the cultural variable of power distance significantly impacted status purchase intention, individualism/collectivism and ethnicity did not. This study also delves into managerial implications of our results.

The Evolution Of The Annual Report To Shareholders, Laura Elizabeth Willimon

Honors College Theses

This exploratory study examines the evolution of the annual report to shareholders between 2005 and 2014. Several typical yet elective elements of annual reports are examined, specifically looking at the elements of sustainability, interactive interface, and length as it changed year to year. Additionally, I examined changes in independent auditor and classified companies according to Global Industry Classification Standards sectors.

Web Scraping The Easy Way, Yolande Neil

Honors College Theses

Web scraping refers to a software program that mimics human web surfing behavior by pointing to a website and collecting large amounts of data that would otherwise be difficult for a human to extract. A typical program will extract both unstructured and semi-structured data, as well as images, and convert the data into a structured format. Web scraping is commonly used to facilitate online price comparisons, aggregate contact information, extract online product catalog data, extract economic/demographic/statistical data, and create web mashups, among other uses. Additionally, in the era of big data, semantic analysis, and business intelligence, web scraping is the …

Southern Steam Prints: Large Scale, Relief Printmaking, Allison Mueller

Honors College Theses

Southern Steam Prints, a steamroller printmaking festival for Georgia Southern University I directed and organized. The project helped create community involvement in printmaking as an art form, gained notoriety for the Betty Foy Sanders Department of Art and especially the Print, Paper, and Book Arts Program. The project taught valuable skill mastery in relief print techniques, commercialism, and leadership for the kinds of event that artists plan, jury, and participate in, in the professional world. The Southern Steam Prints festival took place on April 23, 2016. Artworks created at the event were exhibited at the Center of Art and Theater …

Gretsch 2016 New Product Guide, Gretsch Company

Gretsch Company Catalogs & Price Lists

This is a Gretsch drum catalog from 2016, containing advertisements for the Gretsch Renown series of drum sets, as well as snare drums.

Assessing The Effect Of Personality Characteristics Of Minnesota Golfers On The Brand Equity Of Golf Drivers, Eric Schinella

All Graduate Theses, Dissertations, and Other Capstone Projects

Although many researchers have focused on the attributes of a product that affect brand equity, this study focuses on the attributes of the consumer that affect brand equity. More specifically, the current study examines how a variety of golfer personality characteristics affect the equity they assign to various brands of golf equipment. The results of the survey showed that as golfers are more skilled, they are willing to pay a higher premium for their preferred driver. This may be because golfers who are more skilled tend to take the sport more seriously and will probably have no problem spending more …

Letter From The Dean, Lona Robertson

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Then And Now: Across Ten Years Of Arkansas Women In Agriculture, Paige Acklie, Jennie Popp, Donald Johnson, Tamara Walkingstick

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The United States Agricultural Census show that between 2002 and 2012, the number of women farm operators in Arkansas grew 14% (from 19,856 to 22,637). These women operators have made up an increasingly larger percentage of all farm operators in the state (from almost 29% to nearly 33%). There is little published information regarding changes over time in the role of women in agriculture, their challenges, and factors important to their success. While some surveys of farm women have been conducted, these surveys are generally insufficient because data exist only for one point in time. This research uses the first, …

On Becoming Analytic: The Effect Of Data Interactions On Decision Making, Brian G. Williams

Student Scholarship

This study explores data interaction as an antecedent for decision-making quality in visual analytic (VA) environments. Literature contends that the presence of accurate, high quality data and good system tools will have a positive impact at the individual and organizational decision-making. But in visual analytic environments, the decision maker's ability and intent to interact with data may be more valuable than the quality of data or tools used. Decision makers in this context are not just acting upon the findings of analysts and interpreting static representations of data. To understand this new phenomenon, we conduct an online survey among nearly …

The Impact Of Food Recall On Third-Party Certification Adoption, Hongyi Zhang

Theses and Dissertations--Agricultural Economics

Food safety problems have gained national attention, and food recall is one of the most important indications of this concern. Third-party certifications have become a popular way to improve the safety and quality of products for consumers. Publications related to third-party certification usually focus on the motives and benefits of a particular certification. However, to date, no existing research investigates the effects of food recalls on certification adoption.

This study uses Probit models with a binary endogenous explanatory variable to examine the relationship between food recalls and third-party certification, based on recalls occurring between January 1, 2015 and February 18, …

Price Analysis Under Production Differentiation In Green Coffee Markets, Xi-Le Li

Theses and Dissertations--Agricultural Economics

To better understand the world green coffee market especially from the perspective of the coffee producing countries, I study three topics to overview and identify a puzzle: why growing differentiation of the coffee industry in final product markets has not been reflected in a similar pattern of differentiation to coffee farmers.

My first essay is a descriptive overview of the world coffee market, based on the framework and definition of competitiveness to understand both the demand and supply side of the coffee market. This paper then focuses on product differentiation as the source of competitiveness in the industry. Coffee as …

The Changing Face Of Corporate Compliance And Corporate Governance, Sean J. Griffith, Steve Thel, Miriam Baer, Geoffrey P. Miller, Gerald Manwah, Stuart Breslow, Alan Cohen, Martin Grant, Henry Klehm Iii, Allen Meyer, Thomas C. Baxter Jr.

Fordham Journal of Corporate & Financial Law

We are pleased to present this Symposium on the revolution in corporate compliance and its evolution in the financial services industry. This is the annual symposium hosted by the Fordham Journal of Corporate & Financial Law on significant topics in the realm of business law.

The format of the symposium is as follows. It begins with an introduction by Professor Sean Griffith, followed by edited transcripts of the two panel discussions and the keynote address.

The first panel is “Revolution: Challenging Corporate Norms?” and addresses the question of whether the revolution in corporate compliance challenges the established norms of corporate …

Corporations And The 99%: Team Production Revisited, Shlomitt Azgad-Tromer

Fordham Journal of Corporate & Financial Law

This Article explores the legal manifestation of the interaction between the general public and the public corporation. Revisiting team production analysis, this Article redefines the corporate team and argues that while several constituencies indeed form part of the corporate team, others are exogenous to the corporate enterprise. Employees, suppliers and financiers contribute together to the common corporate enterprise, enjoying a long-term relational contract with the corporation, while retail consumers contract with the corporation at arm’s length, and other people living alongside the corporation do not contract with it at all. Under this organizational model, the general public may participate in …