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2016

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Full-Text Articles in Business

Asia Marketing Journal Vol. 18 No. 1 목차 Apr 2016

Asia Marketing Journal Vol. 18 No. 1 목차

Asia Marketing Journal

No abstract provided.


Contractor Work Preparation Process Improvement Using Lean Six Sigma, Asana Kusnadi, Gatot Yudoko Apr 2016

Contractor Work Preparation Process Improvement Using Lean Six Sigma, Asana Kusnadi, Gatot Yudoko

The South East Asian Journal of Management

To ensure the health and safety of their workforce and protection of their assets and the environment, a global oil and gas company operating in Indonesia requires comprehensive identification and evaluation of job hazards that were included in work permitting process prior work execution in the field. Based on 20 data points obtained in August 2013, start-working time for contractors who worked for Capital Project Management (CPM) Team in Facility B was in average at 09.05 a.m. The aim of this paper is to present how the firm implemented Lean Six Sigma to reduce non-added value activities while fulfilling to …


Exploring The Customization Decision Support System Using Waypoint Solutions, Akinori Ono, Kiyokazu Matsuura, Seiji Endo, Nakagawa Apr 2016

Exploring The Customization Decision Support System Using Waypoint Solutions, Akinori Ono, Kiyokazu Matsuura, Seiji Endo, Nakagawa

Asia Marketing Journal

Product customization has been popular since Internet shopping began. Many firms have introduced customization configuration systems, allowing customers to choose a wide range of product attributes, attracting them to participate in the shopping process, and increasing customer satisfaction. Paradoxically, the attribute-by-attribute (AbA) choice in the customization process requires a high-information processing load resulting in shopper confusion. To reduce this confusion, the CvSS (customization via starting solution) system has recently been developed. However, this system provides solution support only for the starting point of the configuration process. Thus, in this study, the authors proposes the CvWS (Customization via Waypoint Solutions) system, …


National Culture And Relational Selling, Jeong Eun Park, George D. Deitz Apr 2016

National Culture And Relational Selling, Jeong Eun Park, George D. Deitz

Asia Marketing Journal

Globalization and the emergence of new markets has placed increased emphasis on cross-cultural sales and marketing research. Despite considerable advances in the personal selling literature, little is known about the cross-cultural transferability of key constructs. Given the degree to which wellaccepted relational sales behaviors such as ASB and customer oriented selling reflect Western values such as individualism and low uncertainty avoidance, the relative efficacy of such practices in alternative cultural context is less clear. Using a Korean sample, our results confirm the beneficial direct effects of these relational selling practices upon performance. However, we also find strong workgroup interdependence diminishes …


2016-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


The Mediation Effect Of Trusting Beliefs On The Relationship Between Expectation-Confirmation And Satisfaction With The Usage Of Online Product Recommendation, Muhammad Ashraft, Noor Ismawati Jaafart, Ainin Sulaiman Apr 2016

The Mediation Effect Of Trusting Beliefs On The Relationship Between Expectation-Confirmation And Satisfaction With The Usage Of Online Product Recommendation, Muhammad Ashraft, Noor Ismawati Jaafart, Ainin Sulaiman

The South East Asian Journal of Management

Online Product Recommendations (OPRs) are increasingly available to online customers as a value-added self-service in evaluating and choosing a product. Research has highlighted several advantages that customers can gain from using OPRs. However, the realization of these advantages depends on whether and to what extent customers embrace and fully utilise them. The relatively low OPR usage rate indicates that customers have not yet developed trust in OPRs’ performance. Past studies also have established that satisfaction is a valid measure of system performance and a consistent significant determinant of users’ continuous system usage. Therefore, this study aimed to examine the mediation …


Empowerment Of The Few And Disempowerment Of The Many - Disempowerment In Thai ‘One Tambon One Product' Organizations (Otops), Thomas Diefenbach Apr 2016

Empowerment Of The Few And Disempowerment Of The Many - Disempowerment In Thai ‘One Tambon One Product' Organizations (Otops), Thomas Diefenbach

The South East Asian Journal of Management

Thai ‘One Tambon One Product’ organisations (OTOPs) have had considerable economic suc-cess since their initiation by the Thai government in 2001. However, in contrast to their ever-increasing economic relevance, OTOPs’ contributions to social development have been acknowl-edged and interrogated only very little. In particular the issue of empowerment, a key component of any social development whether within organisations, at community or even societal level, is strangely absent from any discourse about OTOPs. This article looks at how far the idea of em-powerment is realised within Thai OTOPs – or how far it is not realised. For this, a three-dimensional concept …


Employers’ Perspective Towards People With Disabilities: A Review Of The Literature, Sonali Heera, Arti Devi Apr 2016

Employers’ Perspective Towards People With Disabilities: A Review Of The Literature, Sonali Heera, Arti Devi

The South East Asian Journal of Management

The significance of employment for people with disabilities has gained interest among researchers. The successful inclusion of people with disabilities in the employment settings depends on the employers’ perspective towards their integration in the mainstream workforce. This review examines literature over the past 25 years with an attempt to assess the employers’ perspective and specifically, the factors influencing their perspective towards inclusion of people with disabilities in employment. A search of electronic databases has resulted in the selection and analysis of 44 articles. The literature indicates that employers’ perspective plays an important role in providing and maintaining employment opportunities for …


Segmentation Of Mobile Internet Users In The Indonesian Context: Insight For Mobile Internet Product Development Management, Sri Daryanti, Kristina Uli Simanjuntak Apr 2016

Segmentation Of Mobile Internet Users In The Indonesian Context: Insight For Mobile Internet Product Development Management, Sri Daryanti, Kristina Uli Simanjuntak

The South East Asian Journal of Management

This study strives to identify the market segment for mobile Internet based on demographic characteristics and technology usage behavior attributes. Market segment analysis is one of the most important factors for target market identification of products or services. Segmentation analysis is also very crucial to the success of product development management to ensure that products reach their potential customers or their target market effectively with the right marketing strategies, thereby ensuring peak profitability. In this segmentation research project, data were collected through a paper-based survey using nonprobability sampling among 232 respondents. Based on cluster analysis, the mobile Internet segment in …


Exploring Factors And Elements Of Coordination Between Key Account Management Units And Non-Key Account Management Units, Shoko Tonai Apr 2016

Exploring Factors And Elements Of Coordination Between Key Account Management Units And Non-Key Account Management Units, Shoko Tonai

Asia Marketing Journal

Studies in key account management (KAM) have identified the importance of cross-functional coordination in firms to effectively implement KAM. However, these studies have ignored how companies integrate KAM and other customer management (non-KAM). This paper explores coordination design between KAM units and non-KAM units by analyzing a case study through three dimensions: frontend coordination, back-end-coordination, and organizational translation at the beginning of research. The case study shows that non-KAM conditions can require a modification of the coordination design. This research performs an in-depth analysis of changes in the implementation of sales reforms for an IT-related machinery and system vendor in …


The Impact Of Patent Infringement Litigation On Customer-Based Brand Equity, Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi Apr 2016

The Impact Of Patent Infringement Litigation On Customer-Based Brand Equity, Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi

Asia Marketing Journal

With continuous news headlines related to patents in the public media, awareness of patents’ value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism of the effects of patent infringement litigation (PIL) on customers. More specifically, this study examines the influence of PIL on customer-based brand equity (CBBE) and brand innovation image (BII). Based on this study’s findings, PIL’s outcomes directly affect BII, which in turn indirectly affects CBBE. That is, people will evaluate a winning brand as a highly innovative brand, which …


2016-April-30-Carter Museum Heritage Day, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-30-Carter Museum Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Checklists & Illustrative Financial Statements, Not-For-Profit Entities, April 30, 2016, American Institute Of Certified Public Accountants (Aicpa) Apr 2016

Checklists & Illustrative Financial Statements, Not-For-Profit Entities, April 30, 2016, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.


The Impact Of Learning Curve Model Selection And Criteria For Cost Estimation Accuracy In The Dod, Candace Honious, Brandon Johnson, John J. Elshaw, A. B. Badiru Apr 2016

The Impact Of Learning Curve Model Selection And Criteria For Cost Estimation Accuracy In The Dod, Candace Honious, Brandon Johnson, John J. Elshaw, A. B. Badiru

Faculty Publications

The first part of this manuscript examines the impact of configuration changes to the learning curve when implemented during production. This research is a study on the impact to the learning curve slope when production is continuous but a configuration change occurs. Analysis discovered the learning curve slope after a configuration change is different from the stable learning curve slope pre-configuration change. The newly configured units were statistically different from previous units. This supports that the new configuration should be estimated with a new learning curve equation. The research also discovered the post-configuration slope is always steeper than the stable …


2016-April-29-Reunions: Class Of '66, Golden Fifties, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-29-Reunions: Class Of '66, Golden Fifties, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-29-Student-Led Bands, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-29-Student-Led Bands, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Lindenwood Donates Boone Home And Property To People Of St. Charles County, Lindenwood University Apr 2016

Lindenwood Donates Boone Home And Property To People Of St. Charles County, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ethics In The Nonprofit Sector: A Study On The American Red Cross, Emily Smith Apr 2016

Ethics In The Nonprofit Sector: A Study On The American Red Cross, Emily Smith

Honors Theses

When disaster strikes in the United States, there is one organization that is on everyone’s mind, the American Red Cross. It has operated for over a hundred years on the simple premise of delivering aid to those in need. The organization does this by reacting effectively and efficiently to natural and man-made disasters and delivering humanitarian aid to those affected. In recent years, though, the American Red Cross has come under scrutiny for mismanagement and ineffective disaster relief. The purpose of this paper is to use ethical standards of the nonprofit sector to evaluate and explain the performance of the …


2016-April-29-Sensational Seasonings, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-29-Sensational Seasonings, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-29-Percussion Ensemble Spring Concert, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-29-Percussion Ensemble Spring Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-29-Arbor Day Tree Giveaway, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-29-Arbor Day Tree Giveaway, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-April-29-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-29-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Corporate Social Responsibility: Implications For Businesses Operating In The United States And The European Union, Kaitlyn Sapp Apr 2016

Corporate Social Responsibility: Implications For Businesses Operating In The United States And The European Union, Kaitlyn Sapp

Honors Scholar Theses

The expectations of what businesses should be responsible for has changed more and more as the consumer consciousness has evolved. For many businesses, especially those in the United States, change in their approach to corporate social responsibility (CSR) is necessary in order to satisfy customers and stay competitive. This paper will discuss and compare the history and current practice of CSR between the United States and the European Union. I find that since the European Union has a history of holding companies to higher CSR standards, European-based companies have an advantage in various consumer markets with growing consciousness. Meanwhile, companies …


Through The Eyes Of Volunteers, Megan Ridings Apr 2016

Through The Eyes Of Volunteers, Megan Ridings

Sport Management Undergraduate

The motivation behind this paper is showing that the long-term survival of nonprofit organizations depends on the recruitment and retention of today’s young adults. Determining what motivates young adult’s verses what holds them back and how organizations can meet student’s interest seems to be still unknown. Looking within the St. John Fisher community through an emailed survey can help pinpoint some of those unanswered questions for nonprofits. With help of the data we can see SJFC student’s volunteer history, influence for volunteering and influences for not volunteering, which organizations they volunteered for and pinpoint why as a volunteer they would …


Fan Reaction On Twitter Following The Announcement Of Ahl Teams Relocating, Pat Sofia Apr 2016

Fan Reaction On Twitter Following The Announcement Of Ahl Teams Relocating, Pat Sofia

Sport Management Undergraduate

Franchise relocation has been occurring in professional sports for years. The Hartford Whalers experienced one in 1997. Almost 20 years later, the American Hockey League (AHL) experienced a historic franchise relocation process. However, little research has been done that included more recent research about fan identity, affiliation, and actions. This study is a content analysis of fan Twitter posts a week prior when the rumors start to spread that both the Manchester Monarchs and the Norfolk Admirals will be relocating to California for the 2015-2016 hockey season and the week following the official announcement. A total of 43 tweets were …


The Tides Of Life (Convene Ceo Summit), C. William Pollard Apr 2016

The Tides Of Life (Convene Ceo Summit), C. William Pollard

C. William Pollard Papers

Delivered at the Convene CEO Summit, this speech asks how Christian business leaders might apply their faith in work settings. In particular, Pollard notes that servant leadership -- while not always overtly Christian -- is oftentimes the primary means of actualizing Christian values in the corporate firm.


An Empirical Analysis Of Efficiency And Profitability Ratios In The U.S. Retail Industry, Sergio Ribera Boigues Apr 2016

An Empirical Analysis Of Efficiency And Profitability Ratios In The U.S. Retail Industry, Sergio Ribera Boigues

Morehead State Theses and Dissertations

A Thesis Presented to the Faculty of the College of Business and Technology Morehead State University in Fulfillment of the Requirements for the Course IET 699 - Thesis by Sergio Ribera Boigues on April 28, 2016.


“Oversight Of The False Claims Act” Testimony By Professor Larry D. Thompson Before The U.S. House Of Representatives Judiciary Subcommittee On The Constitution And Civil Justice, Larry D. Thompson Apr 2016

“Oversight Of The False Claims Act” Testimony By Professor Larry D. Thompson Before The U.S. House Of Representatives Judiciary Subcommittee On The Constitution And Civil Justice, Larry D. Thompson

Presentations and Speeches

Sibley Professor in Corporate and Business Law Larry D. Thompson testifies in a U.S. House of Representatives Judiciary Subcommittee on the Constitution and Civil Justice hearing on “Oversight of the False Claims Act.” The purpose of the hearing was to examine the act’s success and seek ways “to prevent, detect and eliminate false claims costing taxpayer dollars, while ensuring fair and just results.”


2016-April-28-America's Best Award 2016, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University Apr 2016

2016-April-28-America's Best Award 2016, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Shareholder Activism And Its Long Term Effects, Louis Beck Apr 2016

Shareholder Activism And Its Long Term Effects, Louis Beck

Honors Scholar Theses

The purpose of this paper is to provide an overview of the current climate in the activist shareholder space, with a primary focus on activist hedge funds aiming to financially benefit from their endeavors. It begins with a written timeline of the history of activist investing throughout the twentieth century and follows with a transition into the current climate. The current landscape of activist investing is then discussed, which includes both criticisms and compliments. This analysis of the current landscape includes a case study of eight well-known hedge funds, some of which operate as pure activist funds while others contain …