Business Commons^™

Indiana Council For Economic Education, Jeff Sanson

Purdue P-12 Networking Summit & Poster Session

The Indiana Council for Economic Education (ICEE), a center in the Department of Agricultural Economics prepare students to become active citizens and productive members of our economy by providing them with the ability to make sound economic and financial decisions.

This poster provides a summary of activities conducted throughout Indiana.

Innovation In Library Spaces And Services – A Case Of Learning Resource Centre, Indian School Of Business, Venkadesan S.

2016 ABLD-EBSLG-APBSLG Joint Conference & Meeting

No abstract provided.

2016-May-18-Manahan Margin Of Excellence Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-May-18-Regents And Chancellor's Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-May-18-Foundation Annual Meeting, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Infopills For Virtual Classrooms, Carolina Sanmartín

2016 ABLD-EBSLG-APBSLG Joint Conference & Meeting

No abstract provided.

Professional Development And The Academic Business Librarian: A Knowledge-Competence Framework, Akbar Hakim Harun

2016 ABLD-EBSLG-APBSLG Joint Conference & Meeting

No abstract provided.

An Appraisal Of The Actuaries’ Climate Risk Index, Stephen Lee Kolk

May 18, 2016: The Economic Impacts of Sea-Level Rise in Hampton Roads

PDF of powerpoint presentation given at the workshop "The Economic Impacts of Sea-Level Rise in Hampton Roads: An Appraisal of the Projects Underway" on May 18, 2016 at the Virginia Modeling and Simulation Center, 1030 University Blvd, Suffolk, VA 23435

Cyber Security Awareness In Higher Education, Toni Hunt

Symposium Of University Research and Creative Expression (SOURCE)

With technology advancing every day our society is becoming more connected than we have ever been before. While these advances are making our daily lives easier they are also adding extra risks to our personal information. Most people do not think about their identities getting stolen when they make an online purchase, check their email, or use social media. However, each time that you put your personal information on the Internet you are at risk of that information getting stolen. This is especially true for students, who spend so much time online doing school activities. Every time that they login …

2016-May-17-Adult Piano Lessons, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Report: Nic Heating, Cooling System To Cut Environmental Impact In Half, Leslie Reed

Nebraska Innovation Campus Materials

By using wastewater to heat and cool its buildings, Nebraska Innovation Campus (http://innovate.unl.edu) will give off only about half as much greenhouse gas as comparable commercial buildings, a new study has found. The findings demonstrate NIC’s emphasis on sustainability and social responsibility, said Dan Duncan, the campus’ executive director. “It’s part of the environment we’re trying to create, the culture we’re trying to create,” he said.“We want to show that this is a different place.” Instead of energy-gobbling boilers and cooling towers, the research campus at the University of Nebraska-Lincoln uses a stream of effluent from a nearby wastewater treatment …

New And Innovative Beef Supply Chains In Thailand, Carey Ramm

Animal production and livestock published reports

The Department of Agriculture and Food Western Australia (DAFWA) has contracted AEC Group Pty Ltd (AEC) to undertake this pre-feasibility study into the creation of new and innovative beef supply chain models in Thailand.

The purpose of this study is to consider the potential industry benefits of diverting existing live export cattle into a dedicated supply chain featuring leading technology and best management practice. A range of potential supply chain models were considered, with detailed analysis focussing on importing, holding, intensively feeding, processing and distributing Western Australian live exported cattle to Thai in-country and regional export markets.

This pre-feasibility study …

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after a …

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …

Engagement And The Moderating Role Of Presence Within A Video Game Experience, Stef G. Nicovich, Silvia L. Martin

Atlantic Marketing Journal

Abstract

This study looks to explore the role presence plays in the link between narrative comprehension and engagement. To explore these relationships we will first present an overview of presence research to date, followed by an exploration of narrative engagement with an emphasis on narrative comprehension. We then test these relationships within the context of a video game experience and present results and implications for researchers.

In order to test these relationships we devised an experiment using a popular computer game. The above research questions were tested by running a moderated regression where the degree of narrative comprehension was regressed …

A Further Empirical Investigation Into “Up To” Advertising Claims: The “As Low As” Claim, Jeffrey S. Gutenberg, James M. Quinn

Atlantic Marketing Journal

For many years the Federal Trade Commission has sought to prevent deceptive advertising under Section 5 of the Federal Trade Commission Act. The FTC’s focus has encompassed not only false advertising claims, but also advertising claims that, while literally true, tend to deceive consumers. “Up to” claims fall under this scrutiny since they can be misunderstood as promising consumer benefits (e.g. “up to 50% savings”) that might not be realized by all consumers. This paper presents the results of research conducted with 600+ members of a commercial consumer panel to evaluate a variant of this type of claim, the “As …

Loyalty Program In The Alcohol Beverage Industry: A Preliminary Look, Lilian Garzon, D. Christopher Taylor

Atlantic Marketing Journal

In the United States the alcoholic beverage industry has created one of the largest markets in the world. Alcohol is a taxed and well-regulated product most profitable for large chain retailers who continuously dominate the industry. This research paper reports the story of loyalty programs throughout the beverage industries. Additionally, by analyzing a database of 107 top alcohol beverage retailers, this research paper provides a profile of the market trends for alcohol beverage retailers in the United States. Secondly, this research aims to shed light on how loyalty programs form a part of the current market trends in the alcohol …

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz

Atlantic Marketing Journal

ABSTRACT

This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which is influenced …

Trial-Attitude Formation In Green Product Evaluations, Christy Ashley, Jason D. Oliver, James E. Zemanek

Atlantic Marketing Journal

How do merchandising and trial affect consumer responses to green products? To respond to this question, the authors use expectancy-value theory as a conceptual framework and evaluate the product-trial attitude formation process for environmentally friendly products in two experimental studies. The results show that addressing quality concerns and segmenting customers based on their environmental values may help increase adoption and positive word-of-mouth surrounding environmentally friendly products. Further, hands-on trials and exclusive communications and displays may help overcome explicit beliefs about poor green product quality and increase green product adoption intentions.

Consumer Preferences Among Low-Price Guarantee Offers, Stephen Baglione, Louis A. Tucci, James A. Talaga

Atlantic Marketing Journal

The competitive realities of the marketplace forces retailers to consider implementing low-price guarantees. Given that retailers will use low-price guarantees, which of the multitude of guarantees should be used? This paper examines the nature of low-price guarantees from the perspective of how consumers make trade-offs in different low-price guarantee designs. Using conjoint analysis, buyers indicate their preference for different low-price guarantee designs. Not all consumers respond to low-price guarantees the same. There are several segments of consumers with regard to low-price guarantees. The study was done with young adults (MBA students) who may be more sophisticated than the population as …

The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju

Atlantic Marketing Journal

In recent years, considering that consumers are giving more importance to their role and consequence with regards to social and environmental implication of their consumption decisions, there has been increase in ethical consumption research. However, to date, the role of individual susceptibility to interpersonal influence and other relevant factors (e.g., environmental apparel knowledge) have not been studied. Therefore, the present study explored several critical constructs related to green apparel consumption including consumer susceptibility to interpersonal influence (CSII). The present study focused on American youth (n = 1,049). Based on extant literature review, a hypothesized model was proposed. To test …

Ada News - 05/16/2016, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Harry S. Truman Scholarship Awarded To Huntsman Student, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Don't let her small frame fool you. Madelyn Fife is a powerhouse full of drive and intelligence. In April, Madelyn Fife received some incredible news from USU President Stan Albrecht. Under the ploy that she needed to sign a travel form in the President's office, Madelyn was informed that she was awarded the Truman Scholarship and would become one of 54 students in the nation to become a Truman Scholar.

3 Ways To Attract Success After Graduation, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Gail Miller, owner of the Larry H. Miller Group, gave the following commencement address on May 7, 2016. It has been condensed and edited for length.

Huntsman Student Team Secures Top Rank, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

The Jon M. Huntsman School of Business is known for encouraging its students to ‘dare mighty things’ and supplement their education through outside-the-classroom experiences. The Master of Science in Financial Economics (MSFE) is a rigorous graduate program that prepares students for a wide range of careers both inside and outside the financial industry, including risk management, asset management, macroeconomic and financial forecasting, trading, and financial and economic research.

2016-May-16-Wellness Peer Educators, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Robustness Of Firm-Specific And Macroeconomic Determinants Of Exploration Investments Implications From Egyptian Oil & Gas Industry, Mohamed Rashwan, Tarek Eldomiaty, Mohamed Bahaa El Din

Business Administration

Purpose – The uncertainty that surrounds oil and gas exploration environments call for an examination at different angles. In terms of robustness, the purpose of this paper is to focus on three performance measurements: the amount of exploration investments, the growth rate of exploration investments, and the value at risk (VaR) of exploration investments.

Design/methodology/approach – The study utilizes the properties of discriminant analysis for deriving Z-score models that can be used for monitoring firms’ performance. A cointegration analysis is utilized as well in order to examine the level of cointegration between predictors of each performance measure. The sample includes …

Examining The Relationship Between Procedural Justice, Perceived Organizational Support, Organizational Trust, Organizational Commitment, And Intent To Leave Among Temporary Employees, Kristen Waddell

Human Resource Development Theses and Dissertations

The nature of today’s business world is ever changing, and it is crucial that organizations remain flexible. In order to compete in this fast-paced business environment, companies must be able to react quickly to meet business demands while still keeping an eye on the bottom line, often referred to as strategic flexibility (Nadkarni & Herrmann, 2010). The use of temporary employees also allows organizations to target the specific skill set they need to further their businesses without extending their resources of both time and money by either recruiting individuals themselves or by developing their own employees (Chambel & Castanheira, 2006). …

Nsf Grant To Support Development Of New Phenotyping Instrument, Haley Steinkuhler

Nebraska Innovation Campus Materials

With support from a National Science Foundation grant, University of Nebraska-Lincoln researchers are developing a new tool that will help them better identify plant characteristics that are critical to improving crop performance. The three-year, $534,194 grant will be used to develop an instrument that will improve capacity, sensitivity and throughput for plant phenotyping. Producing enough food and energy for a world population of more than 9 billion by the year2050 is the greatest challenge facing agriculture. To solve the looming global food security challenge, crop stress tolerance and yields must increase. Researchers around the world are studying plant characteristics, or …

Hosting Services, May 16, 2016 ,Comments Are Requested By July 18, 2016; Exposure Draft (American Institute Of Certified Public Accountants), 2016, May 16, American Institute Of Certified Public Accountants. Professional Ethics Executive Committee

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.