Business Commons^™

Payne, Joyce (Fa 821), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archive Project 821. Collection titled “Tollgates between Lebanon and Campbellsville, 1895-1924” describes the method of building roads and collecting toll. This project was completed for a folklore class at Western Kentucky University. The information is based on stories provided by residents from Marion County and Taylor County, Kentucky.

Investigating South African Vendors’ Cloud Computing Value Proposition To Small, Medium And Micro Enterprises: A Case Of The City Of Tshwane Metropolitan Municipality, Lucas N. Gumbi, Ernest Mnkandla

The African Journal of Information Systems

While Small, Medium and Micro Enterprises (SMMEs) are known to contribute significantly to economic growth and reduction of unemployment worldwide, South Africa experiences high failure rate, stagnation and limited growth of SMMEs. Cloud computing, which promises cost efficiencies for SMMEs through its unique outsourcing based business model, is emerging as a viable solution and an excellent value proposition to SMMEs. This study investigated the value proposition of cloud computing vendors to South African SMMEs. The problems addressed in this research are:

- investigating whether the concept of cloud computing and its related key terms are being comprehended by South African …

A Context-Aware Model To Improve Usability Of Information Display On Smartphone Apps For Emerging Users, Felix F. Ntawanga, Andre P. Calitz, Lynette Barnard

The African Journal of Information Systems

Smartphones have become a reliable technology for accessing information and services in rural communities. Mobile applications, such as social media and news apps running on smartphones, are no longer exclusively utilised by users in developed communities. Mobile applications are accessed in highly contextualised environments. This paper discusses a context-aware model that was implemented to improve the usability of information presented on smartphone applications for emerging users. User evaluation was conducted within a remote area in South Africa with a sample of users, most of whom did not have prior experience in using computer applications. The results of the evaluation present …

Factors Influencing The Use Of M-Banking By Academics: Case Study Sms-Based M-Banking, Gbolahan Olasina

The African Journal of Information Systems

There are several advantages with m-banking. Several related studies have shown that m-banking and indeed SMS-based mobile banking applications have become popular in many countries in Europe and America. The phenomenon remains not widely used in many others such as Nigeria. This study identified and investigated the factors that influence academics in Nigeria to use m- banking with focus on the evaluation of SMS-based mobile banking. The research model was adopted from the Unified Theory of Acceptance and Use of Technology model (UTAUT). A survey questionnaire was administered to collect data from 150 academic staff and 350 university students of …

2015-September-28-Dr. Jesse Graves Chosen For East Tennessee Writers Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-28-Etsu Named A Top 20 Pre-Med School In America, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Fourth Annual Fashion Design Alumni Showcase On Homecoming Weekend, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Effects Of Risk Management Programs On Financial Professionals' Judgments, James F. Boyle

Doctor of Business Administration Dissertations

Despite the present focus in practice on enterprise risk management (ERM), academic studies have not responded to the question, “How do risk management programs (RMPs) influence the business decisions of financial professionals?” This study addresses this issue by examining the effects of RMPs on the levels of judgment conservatism and effort exercised by financial professionals. Specifically, in a 2 x 2 between-subjects experiment using experienced financial professionals as participants, I manipulated RMP type (i.e., robust or ceremonial) and financial risk level (i.e., high or low). The study examines the effect of RMP type and the interaction of RMP type and …

An Analysis Of The Characteristics And Practices Of Selected Alabama Small Livestock Producers: A Focus On Economics And Marketing, Jannette R. Bartlett, Nii O. Tackie, Mst Nusrat Jahan, Akua Adu-Gyamfi

Professional Agricultural Workers Journal

Abstract

The study examined the characteristics and practices of small livestock producers, focusing on economics and marketing. Data were obtained from a convenience sample of 121 small producers from several South Central Alabama counties, and were analyzed using descriptive statistics, including chi-square tests. The socioeconomic characteristics reflected a higher proportion of part-time farmers; a higher proportion with at most a two-year/technical degree or some college education; and a higher proportion with $40,000 or less annual household income. A majority had been farming more than thirty years, and most had small herds. Also, very few made profits; many sold animals live …

2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-09-24, Morehead State Board Of Regents

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Event At Rebecca Farm 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for Montana Equestrian Events, Inc. to provide insight into the characteristics of attendees to the fourteenth annual The Event at Rebecca Farm. Paper surveys were completed by 473 attendees of the event. Results show that 60% of attendees were residents of Montana and of those 29% came from outside of Flathead County. Visitors spent an average of 6.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and gasoline while visiting the area than other spending categories. Respondents to the survey reported total spending of $261,020 in the Flathead Valley. Results provide …

Using Data To Guide Strategy: Enhancing Donor Engagement At Yale University, Deepti Pradhan, Richard C. Horne, Kathryn Nimety

Yale Day of Data

With an increasing number of avenues for philanthropy available to charitably inclined citizens, university offices of development are thinking of new means to identify and engage donors for consistent giving. In order to establish proof of principle for a new approach, we have analyzed large amounts of giving data captured by the various entities at Yale.

We will present the development of predictive models for two types of giving to Yale. One model estimates the likelihood of donating to Yale through selected types of charitable contributions, including charitable gift annuities; a second model estimates alumni participation in 50^th reunion …

2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Grant To Boost Innovation Campus, Biotech Startups, Chris Dunker

Nebraska Innovation Campus Materials

The University of Nebraska-Lincoln will use a $750,000 grant from the U.S.Department of Commerce to build biotechnology lab space at Nebraska Innovation Campus for small and start-up companies. Together with unused construction funds to match the federal Economic Development Administration's grant, UNL will create a “biotechnology connector program” to stimulate economic growth in fields from agriculture to pharmaceuticals. Within months, 10,000 square feet of vacant space at the Food Innovation Center will become laboratory space for up to eight small companies a year for the next nine years,said Matt Erskine, deputy assistant secretary of commerce for economic development. “This investment …

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …