Business Commons^™

The Power Of Brand Love, Marc Fetscherin, Ryan Barker, Jeffery Peacock

Faculty Publications

In this article we would like to respond to Romaniuk’s (2013) Viewpoint article "What’s (brand) love got to do with it?" and provide our point of view regarding brand love. While we agree with some of the limitations she points out in Batra et al.’s (2012) article, and acknowledge them, we disagree with her statement that there is ‘no evidence that building brand love leads to higher market share, sales or profitability’ (Romaniuk 2013, p. 185). It is conceivable that there was no evidence when she wrote the article in 2013. However, as this article illustrates, we have since 2013 …

Media Capabilities That Support Identity Communication In Virtual Teams, David W. Wilson, Sherry M. B. Thatcher, Susan A. Brown

Faculty Publications

Virtual teams play an increasingly important role in the modern economy, and many organizations struggle to overcome the weaknesses inherent in technology-mediated work. Identity communication has been shown to greatly improve individual- and group-level outcomes in offline settings, but these benefits have not been investigated in the context of virtual teams, where mediated interaction can reduce the opportunity for identity communication. Building on prior media theories, we develop and test a model explaining how technology can enable identity communication in virtual settings. Using a controlled experiment (N=186), we test our hypotheses and find strong support for the proposed model. Our …

Behaviorally Measuring Ease-Of-Use By Analyzing Users’ Mouse Cursor Movements, Jeffrey L. Jenkins, Joseph S. Valacich

Faculty Publications

Ease-of-use—the extent to which a technology is free of effort—is a hallmark of many successful websites and is a predictor of important user outcomes including intentions to use a system and a system’s perceived usefulness. We propose a behavior-based measure of ease-of-use based on the analysis of users’ mouse cursor movements. As a basis for this measure, we explain how ease-of-use influences the precision of users’ mouse cursor movements, extending Attentional Control Theory and the Response Activation Model. We propose two mousing statistics—Normalized Area under the Curve and Normalized Additional Distance—and predict that they are correlated with PEOU and can …

A Multi-Experimental Examination Of Analyzing Mouse Cursor Trajectories To Gauge Subject Uncertainty, Jeffrey L. Jenkins, Ross Larsen, Robert Bodily, Daniel Sandberg, Parker Williams, Steve Stokes, Spencer Harris, Joseph S. Valacich

Faculty Publications

Providing information online is pervasive in human-computer interactions. While providing information, people may deliberate their responses. However, organizations only receive the end-result of this deliberation and therefore have no contextual information surrounding the response. One type of contextual information includes knowing people’s response uncertainty while providing information. Knowing uncertainty allows organizations to weigh responses, ask follow-up questions, provide assistance, or identify problematic instructions or responses. This paper explores how mouse cursor movements may indicate uncertainty in a human-computer interaction context. Specifically, it hypothesizes how uncertainty on multiple-choice questions influences a mouse-movement statistic called area-under-the-curve (AUC). We report the result of …

Family Leisure: An Integrative Review Of Research From Select Journals, Camilla Hodge, Jason N. Bocarro, Karla A. Henderson, Ramon Zabriskie, Toby L. Parcel, Michael A. Kanters

Faculty Publications

Understanding the relationship between leisure and families has been and will continue to be an important area of study. The purpose of this study is to review existing family leisure research from four select journals between 1990 and 2012. Articles are examined for sample characteristics, methods, analytical approaches, and thematic trends. Overall, 181 articles regarding family leisure, leisure in context of family life or roles, and individual experiences of family leisure are identified. Findings suggest scholars made strides toward expanding methods, analyses, and sampling diversity, though more diversity in sampling and analytical approaches is needed. Three major research themes are …

Conceptualizing Structured Experiences: Seeking Interdisciplinary Integration, Mat D. Duerden, Peter Ward, Patti A. Freeman

Faculty Publications

While consensus exists around the importance of providing structured experiences, the industries interested in offering such experiences lack a common body of shared knowledge about how most effectively to do so. Potentially complementary research on structured experiences remains fragmented across multiple fields such as leisure, tourism, and marketing. The purpose of this paper, therefore, was first to review and then integrate this scattered literature into a structured experience framework in order to facilitate experience-related research with broader applicability for both commercial and public organizations interested in providing structured experiences.

Beyond Instrumentalism: A Relational Approach To Negotiation, Marc-Charles Ingerson, Kristen Bell Detienne, Katie A. Liljenquist

Faculty Publications

Instrumentalism, the philosophy that rational people will behave in ways that promote self-interest, is often the default assumption that scholars and practitioners rely upon when interpreting and predicting human behavior in negotiations. Instrumentalism, however, need not be the only lens through which negotiators and negotiations are viewed. In this article, we discuss some of the problems associated with too heavy a reliance on instrumentalism and propose an alternative relational approach, one in which negotiators see themselves as agents embedded in a system of relationships, who are motivated to understand and advance the welfare of others. We discuss some of the …

Two Essays On Ipos And Asset Prices, Gaole Chen

USF Tampa Graduate Theses and Dissertations

In the first essay we examine the effect of concurrent lending and underwriting on IPO withdrawal, we find that IPOs underwritten by the firms’ concurrent lending banks are significantly more likely to be withdrawn. The result is robust to controlling for the common factors that affect IPO withdrawal and also for endogeneity using a propensity score matching portfolio. Our evidence suggests a cost to IPO firms’ hiring concurrent lending banks as underwriters despite the potential benefit of informational scope economies such intermediaries may provide. It is consistent with an alternative argument that a current lending and underwriting bank has less …

The “Other” Side Of Wall Street: Banking, Policies, And Adaptive Methods Of U.S. Migrant Workers, Cassandra Rae Decker

USF Tampa Graduate Theses and Dissertations

Migrant farmworkers' social and economic mobility is frequently constrained through the denial of basic resources, such as access to the formal financial sector. This thesis ethnographically examines banking policies as they apply to low-income, mobile, populations that temporarily reside in Florida. It utilizes participant observation, interviews, and participatory mapping with migrant farmworkers. It also considers how policymakers and service providers in the formal and informal financial sectors rationalize control of resources and the effects on mobile populations. Particular attention is paid to adaptive practices in the alternative financial sector – cash checking services, carrying cash, and remittances. By utilizing the …

Examining Endorsement And Viewership Effects On The Source Credibility Of Youtubers, Stephanie Fred

USF Tampa Graduate Theses and Dissertations

The growth of YouTube has resulted in the industrialization of a platform that redefines mainstream success. Success measures such as endorsements and viewership are serving as motivational factors for YouTubers. YouTubers and brands want more views, but are those motivations effecting perception? While much research has focused on the effects that YouTube has on the brand, this study focuses on the effects that the brand has on the YouTuber. It also determines whether viewership affects YouTuber perception and whether it‟s a success measure worth using. Using the constructs of the source credibility theory, this study assessed the main effect of …

Two Essays Examining Organizational Performance, Stacey Alexis Gelsheimer

USF Tampa Graduate Theses and Dissertations

In highly competitive industries where firms aren’t protected by barriers to entry and consumers’ preferences are constantly changing, the willingness and ability to adapt and continually improve operations may be critical for continued success. However, the internal exchanges between employees and managers that may be an integral part of the development and implementation of new ideas are often not modeled or included in our standard economic theories. In this research I investigate whether a higher level of employee voice (or employee input) predicts higher levels of continual improvement, and whether this continual improvement predicts higher levels of firm performance. Additionally, …

How You Categorize Influences How Helpful You Are: The Effect Of Categorization Mindset On Consumers’ Social Decisions, Hsiao-Ching Kuo

USF Tampa Graduate Theses and Dissertations

This dissertation demonstrates how categorization mindsets (introduced by Ulkumen et al., 2010) moderate the altruistic behavior of consumers in decisions that have consequences to others besides oneself. Categorization mindset refers to a way of thinking about options, and is induced by simple sorting or categorization tasks. Ulkumen et al. (2010) has shown that mindsets can be unidimensional (in terms of being focused on a single, salient dimension) or multidimensional (in that both salient and non-salient dimensions are processed). Across three experiments, this dissertation finds that a multidimensional mindset (compared to a unidimensional mindset) enhances the preference for other-oriented options among …

How System Complexity And Organizational Culture Affect Ais Misuse, Mohd Saiyidi Mokhtar Mat Roni, Mohamad Azmi Nias Ahmad, Hadrian Djajadikerta

Research outputs 2014 to 2021

The demands for more studies on precarious practices in the AIS environment indicate that employees pose greater threats than outsiders. Addressing internally-bred security pandemonium with external-threat-oriented solutions further complicates the matter. The real issue is obscured rather than solved. Based on theory of planned behaviour (TPB), organisational culture and complexity of an accounting information system (AIS) were introduced to see how these factors affect employees’ mal-intention when working with an organisation AIS. Using partial-least-square structural equation modelling (PLS-SEM) approach, it was found that culture and complexity acting as pure moderating variables affecting certain forms of predictor-criterion relationship in TPB model. …

Pls-Sem Approach To Second-Order Factor Of Deviant Behaviour: Constructing Perceived Behavioural Control, Saiyidi Mat Roni, Hadrian Djajadikerta, Mohamad Azmi Nias Ahmad

Research outputs 2014 to 2021

Partial least square structural equation modelling (PLS-SEM) provides researchers with a predictive tool for theory building. In an attempt to understand deviant behaviour which can potentially become a criminal offence, PLS-SEM opens up a valuable mean to analyse latent constructs are designed from a composite of indicators. At its basic, this is called a first-order variable. Using the first-order variable in a basic predictor-criterion research model illuminates in-depth structure on how each component of these variables affects each other. However, as an analysis moves to a more complex level, the first-order variable poses a great challenge to the researchers. This …

Analytics And Healthcare Costs (A Three Essay Dissertation), Lina Bouayad

USF Tampa Graduate Theses and Dissertations

Both literature and practice have looked at different strategies to diminish healthcare associated costs. As an extension to this stream of research, the present three paper dissertation addresses the issue of reducing elevated healthcare costs using analytics. The first paper looks at extending the benefits of auditing algorithms from mere detection of fraudulent providers to maximizing the deterrence from inappropriate behavior. Using the structure of the physicians' network, a new auditing algorithm is developed. Evaluation of the algorithm is performed using an agent-based simulation and an analytical model. A case study is also included to illustrate the application of the …

Push Or Pull? A Website's Strategic Choice Of Content Delivery Mechanism, Dan Ma

Research Collection School Of Computing and Information Systems

Really simple syndication (RSS) technology enables an alternative delivery mechanism for online content. Instead of waiting passively for users to pull online content out, websites can push it to potential users through RSS. This is expected to significantly affect user behavior, website profitability, and market equilibrium. This research uses an economic model to study the impact of RSS adoption and examine whether it increases a website’s profit and competitive advantage. The findings are intriguing: they demonstrate that RSS can either increase or decrease website profit. In a competitive context, RSS adoption can actually be a disadvantage; in some cases, it …

Exploring The Benefits Of Attracting, Recruiting And Retaining Mature Age Employees Up To And Beyond The Traditional Age Of Retirement: Perspectives From Western Australia, Jonathan Georgiou

Theses: Doctorates and Masters

There has been a recent upsurge in media attention surrounding Australia’s ageing workforce. A review of academic, media and grey literature highlighted inadequacies in existing workplace polices, as well as flaws in financial and social security schemes. Of particular concern were persistent negative attitudes and counterproductive policies regarding mature age employees (MAEs). Poor retention rates among this cohort of workers aged 45 years and over are leading to skilled labour shortages and losses in corporate knowledge. This expected mass exodus of mature cohorts into retirement has been predicted to negatively impact the socio-economic sustainability of ageing societies world-wide and is …

An Analysis Of Insider Dysfunctional Behavours In An Accounting Information System Environment, Mohd Saiyidi Mat Roni

Theses: Doctorates and Masters

Insider deviant behaviour in Accounting Information Systems (AIS) has long been recognised as a threat to organisational AIS assets. The literature abounds with a plethora of perspectives in attempts to better understand the phenomenon, however, practitioners and researchers have traditionally focussed on technical approaches, which, although they form part of the solution, are insufficient to address the problem holistically. Managing insider threats requires an understanding of the interconnectedness between the human and contextual factors in which individuals operate, since technical methodologies in isolation have the potential to increase rather than reduce insider threats. This dilemma led many scholars to examine …

The Impact Of Participative Communication On Organisational Cultural Change: Two Local Government Cases Of Change, Katie Turton

Theses: Doctorates and Masters

Managing change is of critical importance in organisations. Communication during the change process has been the subject of considerable and highly contested academic and managerial debate. In this study, The Impact of Participative Communication on Organisational Cultural Change: Two Local Government Cases of Change, communication during the change process was closely examined to see how, if at all, participative processes impact upon the adoption of change. As a result of this research a ‘Ladder of Employee Participation in Change Management’ was developed, to better understand the nature of participative communication and provide clarity for change practitioners who develop change communication …

Vine Copula Modelling Of Dependence And Portfolio Optimization With Application To Mining And Energy Stock Return Series From The Australian Market, Jose Arreola Hernandez

Theses: Doctorates and Masters

This thesis models the dependence risk profile, investment risk and portfolio allocation features of seven 20-stock portfolios from the mining, energy, retail and manufacturing sectors of the Australian market in the context of the 2008-2009 global financial crisis (2008-2009 GFC) and pre-GFC, GFC, post-GFC and full sample period scenarios revolving around it. The mining and energy portfolios are the base of the study, while the retail and manufacturing are considered for benchmarking purposes. Pair vine copula models including canonical vines (c-vines), drawable vines (d-vines) and regular vines (r-vines) are fitted for the analysis of …

The Evolution Of Joint Management In Western Australia Parks And The Indigenous Tourism Nexus, Lori-Ann Shibish

Theses: Doctorates and Masters

Since the early 2000s, park management approaches to protected area governance have undergone a significant transformation, driven by the realisation that long-term conservation outcomes depend on participation in decision-making by stakeholders. To meet these challenges one of the measures being adopted by park managers is to engage in joint management arrangements. Recent changes to the conservation legislation in Western Australia provides the capacity for the Department of Parks and Wildlife (Parks and Wildlife) to enter into joint management arrangements with Aboriginal traditional owners and others for the management of protected areas, regardless of the land vesting or tenure. Joint management …

Special Section: Economics, Electronic Commerce, And Competitive Strategy, Eric K. Clemons, Rajiv M. Dewan, Robert John Kauffman

Research Collection School Of Computing and Information Systems

The title of this year;s special section of selected papers, whose initial versionswere presented at the “Economics and Electronic Commerce,” and “Information Technologyand Competitive Strategy” mini-tracks of the 2001 Hawaii International Conferenceon Systems Science (HICSS), reflects the increasing convergence of ideas fromEconomics and Information Systems (IS) research. This convergence has been occurringover the last several years and is related to the developments in e-commerce. ISresearch has been rapidly coming of age, driven by the ever-increasing importance ofinformation technology (IT) in the marketplace, and the need for managers, investors,policy-makers, and the public to understand how to more effectively navigate in ourhighly …

Improving Internet Security Through Mandatory Information Disclosure, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Although disclosure has long been considered as a solution to internalize externalities, mandatory security information disclosure is still in debate. We propose a mandatory disclosure mechanism based on existing data. The information is disclosed as straightforward rankings of organizations for users to understand, interpret, and make comparisons. As a result, the disclosure can influence organizations through reputational effects. We created a public website to disclose information regularly and conducted a quasi-experiment on outgoing spam to test the effectiveness of our mechanism on four matched country groups. For each treated country, we released the ranking list of top 10 most spamming …

Producer–Market Orientation Of Community-Based Tourism (Cbt) Products: A Case Study In Bali, Indonesia, Ni Made Ernawati

Theses: Doctorates and Masters

Community-based tourism (CBT) provides an attractive alternative to mass tourism. In Bali, Indonesia, it is a potentially significant contributor to tourism development. The aim of this research was to obtain a greater understanding of CBT through an examination of relevant issues, and the perceptions of the host communities and tourists regarding CBT products. This study used a mixed methods approach to collect data from the host communities and tourists who visited the villages in Bali.

Five main elements of CBT products came to light during a review of the literature in the preliminary phase of the research. Subsequently, aspects of …

Judging Dread: A Quantitative Investigation Of Affect, Psychometric Dread And Risk Consequence, Melvyn Griffiths

Theses: Doctorates and Masters

Risk is generally understood as a product of the likelihood and consequence of an event. However, the way in which estimations of consequences are formed is unclear due to the complexities of human perception. In particular, the influence of Affect, defined as positive or negative qualities subjectively assigned to stimuli, may skew risk consequence judgements. Thus a clearer understanding of the role of Affect in risk consequence estimations has significant implications for risk management, risk communication and policy formulation.

In the Psychometric tradition of risk perception, Affect has become almost synonymous with the concept of Dread, despite Dread being measured …

Secure Portable Execution And Storage Environments: A Capability To Improve Security For Remote Working, Peter James

Theses: Doctorates and Masters

Remote working is a practice that provides economic benefits to both the employing organisation and the individual. However, evidence suggests that organisations implementing remote working have limited appreciation of the security risks, particularly those impacting upon the confidentiality and integrity of information and also on the integrity and availability of the remote worker’s computing environment. Other research suggests that an organisation that does appreciate these risks may veto remote working, resulting in a loss of economic benefits. With the implementation of high speed broadband, remote working is forecast to grow and therefore it is appropriate that improved approaches to managing …

The Requirement To Be Fit And Proper: What Does It Mean To Australian Psychologists?, Francesca A. Bell

Theses: Doctorates and Masters

The phrase fit and proper is used in the Health Practitioners Regulation National Law Act (Qld), 2009, which came into effect nationally in 2010 and governs psychologists. As with previous legislation that used the phrase, the legislator does not define fit and proper, leaving it up to each profession to determine its exact meaning and inform the courts accordingly. A review of the literature established that to date no Australian psychologist has attempted to define the construct. This means that Australian lawyers do not get any guidance from psychologists regarding how they should interpret the phrase fit and proper in …

Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack

Publications

This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.

The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna L. Rhoades

Publications

"After deregulation in the United States in 1978, airlines faced intense competition on previously regulated routes. The proponents of deregulation stated that equilibrium in the industry would be achieved by providing lower fares and improved service (Daraban and Fournier, 2008). While this became true to some extent, the airline network in the U.S. was dominated by the hub-and-spoke system and concentrated in the hands of few large airlines. The emergence of the Low-Cost Carrier (LCC) model, which originated in the U.S. through Southwest Airlines in the early 1970s, became an instrument to drive the airlines towards a competitive equilibrium. The …

The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna L. Rhoades

Publications

No abstract provided.