Business Commons^™

How Does Sarah Mclachlan Make Me Donate To The Spca? Emotional Intelligence And Emotionally Laden Persuasive Appeals, Rose Opengart, Michael Mccall

AMTP Proceedings 2014

In the last 50 years there has been a plethora of academic research around consumer behavior (Macinnis & Folkes, 2010). While there have been a variety of topics examined by researchers, many aspects of persuasion and its effects on consumers’ decisions are not fully understood. Given the prominence of advertising in the field of persuasion, it is not surprising that persuasion theories have received a great deal of attention in scholarly research (Shrum, Liu, Nespoli, & Lowrey, 2012). Marketing and persuasion research have examined the importance of reaching the emotions of customers. It is known that feelings-oriented factors influence consumer …

A Reusable Wine Package That Also Serves As A Wine Rack, Mariah Cochiolo

Graphic Communication

The purpose of this study was to design and create a prototype of a reusable wine package that would be used primarily to transport a bottle of wine home, but also serve as a piece to build a wine rack when it reaches the consumer’s home.

This study investigated the factors to take into consideration when designing a wine package and coming up with a plan to build a product that met all those needs. One hundred questionnaires were sent to people over the age of twenty one to find out what they thought of the prototype and idea. The …

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …

Still Sparkling The Phenomenon Of Bottled Water—An Irish Context, Hayley Collins, Angela Wright

Dept. of Organisation & Professional Development Publications

Why choose to buy one brand of bottled water over another, when, as consumers, we are effectively just buying water — H2O — a colourless, odourless product? This study investigates the power of branding in the bottle water market—a billion euro industry that has been created to sell a product with little or no distinguishable features. Sales of bottled water continue to increase year on year globally, and in Ireland. Ballygowan and Volvic have the largest market share of the water market in Ireland, and, interestingly, they also invest the most in their marketing. One of the aims of this …

Transnational Business Governance Interactions: Conceptualization And Framework For Analysis, Burkard Eberlein, Kenneth W. Abbott, Julia Black, Errol Meidinger, Stepan Wood

Articles & Book Chapters

This special issue demonstrates the importance of interactions in transnational business governance. The number of schemes applying non-state authority to govern business conduct across borders has vastly expanded in numerous issue areas. As these initiatives proliferate, they increasingly interact with one another and with state-based regimes. The key challenge is to understand the implications of these interactions for regulatory capacity and performance, and ultimately for social and environmental impact. In this introduction, we propose an analytical framework for the study of transnational business governance interactions. The framework disaggregates the regulatory process to identify potential points of interaction, and suggests analytical …

How Do Business Students In The U.S. And In Cameroon Perceive Faculty Attributes? A Comparative Study, Donald L. Ariail, Muhammad A. Obeidat, Guy Laurent Fondjo

Faculty Articles

This study investigates student perceptions of ten selected attributes embedded in faculty behavior. These attributes are classified as primary and secondary attributes. The 4 primary attributes include effective communication (ability to communicate information effectively), ability to combine knowledge and application in real world cases and examples, high level of knowledge in presented materials, and substantial business experience in the area taught. The 6 secondary attributes include active association with the business community, active participation in academic organizations, active participation in business organizations, extensive publication of business research in scientific/scholarly journals, extensive publication of business articles in practitioner/trade oriented journals, and …

A Social Connection Approach To Corporate Responsibility: The Case Of The Fast-Food Industry And Obesity, Judith Schrempf-Stirling

Management Faculty Publications

Corporate responsibility for consumption-related issues has been on the business ethics agenda for several decades. However, some recent consumption-related issues, such as obesity, differ qualitatively from the traditional product liability cases. This study proposes an alternative responsibility concept, referred to as the social connection corporate responsibility (CR). A detailed conceptualization of a social connection CR is presented and subsequently contrasted with the liability approach to CR. Then, a social connection logic to the case of obesity is applied followed by an examination of how fast-food chains are socially connected to obesity, and of what kind of responsibilities such a …

Coworker Mistreatment In A Singaporean Chinese Firm: The Roles Of Third-Party Embeddedness And Network Closure, Violet Ho

Management Faculty Publications

This study integrates research in social networks and interpersonal counterproductive behaviors to examine the role of third-party relationships in predicting an individual’s susceptibility to coworker mistreatment, and in moderating the relationship between coworker mistreatment and job performance. Third-party embeddedness and network closure are examined in the formal workflow network and the informal liking network. Results obtained from employees in a family-owned Chinese business in Singapore indicate that an individual is more likely to be mistreated by a coworker when both parties are strongly embedded in mutual third-party relationships in the workflow network, and that the individual is less likely to …

Content Marketing Enhances Public Relations Strategies Through Social Media To Increase Market Shares For Businesses, Kelsey Donofrio

Journalism

This paper is the about the study of content marketing and the value it brings to companies. There will be discussion on the elements and tactics of content marketing that will help a business become successful. The data, to support this study, will come from working professionals in the marketing and public relations industry, as well as additional research from books and articles. This paper will discuss why written word and infographics are the best and most commonly used tactic, and why content marketing is a great tool for companies to connect and inform their consumers, on a themselves or …

Pay And Time Of Day, Kevin F. Hallock

Economics Faculty Publications

Is when we work an important part of total rewards? Total rewards are important to workers and organizations.

Montana Nonresident Traveler Expenditure Profiles: Quarter 2, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the second quarter of 2013.

Montana Nonresident Visitation Trends: 2003-2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 2003-2013. It also shows the total number of groups visiting Montana during the same time period.

Determining California National Guard Airmen’S Opinions And Attitudes Regarding Morale, Welfare And Recreation Programs: A Research Project, Natalie Delossa

Journalism

This senior project creates research design parameters that will facilitate two- way communications between the California Air National Guard and its airmen. The benefits of conducting its research are twofold. First, the California Air National Guard can learn more about its airmen. Second, the California Air National Guard can use information about its airmen to better serve its external publics in future public relations and marketing endeavors.

This project addresses the importance of conducting two- way communication between internal and external publics (in this case, the California Air National Guard and its airmen and the California Air National Guard and …

Design And Implementation Of Iso:9001 Standards At Sigma 6 Electronics, Inc., Robert Kirkpatrick, Dylan Geisen, Simon Schermerhorn

Industrial Technology and Packaging

ISO 9001 certification is a very long process that can take even the most dedicated team years to complete. For smaller companies such a process could be costly, confusing, and arduous. While many resources exist, it takes nearly the same amount of effort to tailor fit the examples as it does to create a whole new set.

The purpose of this senior project is to research examples and help fit them to a small manufacturing company, Sigma 6 Electronics, Inc. An interlinked, or combined, quality manual/procedures were chosen to aid Sigma 6 Electronics through making the documentation clear and perfectly …

2014-March-01-1/1 Altheria Davis Etsu.Edu /News/2014/03_Mar/Profilealtheriadavis.Php, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-01-1/1 Altheria Davis Etsu.Edu /News/2014/03_Mar/Profilealtheriadavis.Php, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Audit Sampling, March1, 2014; Aicpa Audit Guide, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.

State And Local Governments, March 1, 2014; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.

Not-For-Profit Entities, March 1, 2014; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.

Metropolitan Report - March 2014, Division Of Business And Economic Research, College Of Business Administration, University Of New Orleans

UNO Metropolitan Report (1986-2017)

No abstract provided.

The Development Of A Non-Profit Organization, Keep In Touch, As A Solution To The Problem Of Visitation, Shalom Z. Lapoint, Shalom Z. Lapoint

Electronic Theses, Projects, and Dissertations

ABSTRACT

This project discusses the development of Keep in Touch. Keep in Touch is a 501(c)(3) non-profit organization which is designed to aid the visitation process. Visitation is concerned with children and their families who have been separated. Reasons for separation vary; however, many children have been separated and would benefit greatly from a local visitation program. Items such as children’s rights, California’s mandatory mediation law, and the current conditions of the family court house in San Bernardino County are all discussed and examined as supporting evidence to the problem of family visitation. The goal of Keep in Touch is …

Mountain Monitor - 4th Quarter 2013, Kenan Fikri, Mark Muro

Mountain Monitor Quarterly

The quarter’s Mountain Monitor finds that the pace of economic recovery in the Mountain West region’s major metropolitan areas converged toward that of the rest of the nation in the last quarter of 2013.

While quarterly performance on the Monitor’s four indicators of economic recovery—employment, output, the unemployment rate, and house prices—varied considerably across the 10 major metro areas of the region, their combined performance broadly slowed to track with the rate of national economic recovery. The quarter’s average job growth remained unchanged in the region at 0.4 percent as the national economy caught up. The gap between the national …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

Does Option Trading Convey Stock Price Information?, Jianfeng Hu

Research Collection Lee Kong Chian School Of Business

After executing option orders, options market makers turn to the stock market to hedge away the underlying stock exposure. As a result, the stock exposure imbalance in option transactions translates into an imbalance in stock transactions. This paper decomposes the total stock order imbalance into an imbalance induced by option transactions and an imbalance independent of options. The analysis shows that the option-induced imbalance significantly predicts future stock returns in the cross section, but the imbalance independent of options only has a transitory price impact. Further investigation suggests that options order flow contains important information about the underlying stock value.

Aggregating Information In Option Transactions, Richard Holowczak, Jianfeng Hu, Liuren Wu

Research Collection Lee Kong Chian School Of Business

The listed options market in the United States trades hundreds of option contracts across different strikes and expirations for each underlying stock. The order flow from these option transactions reveals important information about the underlying stock price movement and its volatility variation. How to aggregate the trade information of different option contracts underlying the same stock presents an important challenge for developing microstructure theories and understanding price discovery mechanisms in the derivatives market. This paper takes options on QQQQ, the Nasdaq 100 tracking stock, as an example and examines different order flow aggregation methods in terms of their effectiveness in …

Speaking Of Corporate Social Responsibility, Hao Liang, Christopher Marquis, Luc Renneboog, Sunny Li Sun

Research Collection Lee Kong Chian School Of Business

We argue that the language spoken by corporate decision makers influences their firms’ social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future. Prior research has shown that speakers of strong FTR languages (such as English, French, and Spanish) exhibit less future-oriented behavior (Chen, 2013). Yet, research has not established how this mechanism may affect the future-oriented activities of corporations. We theorize that companies with strong-FTR languages as their official/working language would have less of a future orientation and so perform worse in future-oriented activities such as corporate social …

Family Incivility And Job Performance: A Moderated Mediated Model Of Psychological Distress And Core Self-Evaluation, Sandy Lim, Kenneth Tai

Research Collection Lee Kong Chian School Of Business

This study extends the stress literature by exploring the relationship between family incivility and job performance. We examine whether psychological distress mediates the link between family incivility and job performance. We also investigate how core self-evaluation might moderate this mediated relationship. Data from a 2-wave study indicate that psychological distress mediates the relationship between family incivility and job performance. In addition, core self-evaluation moderates the relationship between family incivility and psychological distress but not the relationship between psychological distress and job performance. The results hold while controlling for general job stress, family-to-work conflict, and work-to-family conflict. The findings suggest that …

Taking Flight – March 2014 Edition, Georgia Southern University

College of Business: News & Publications

• A Word from Dean Amason
• “Go Local,” the Team Chosen at the City Campus 3DS Event, Wins FastPitch Savannah
• Alumni Spotlight: Alan Kinney, Senior Vice President – Investments, Wells Fargo Advisors
• Forensic Accounting Program to Host 11th Annual Forensic Accounting Lecture Series
• From Sweet Tea to Green Tea – Alum Experiencing New Culture
• Senior Management Student, Jacoby Carpenter, Selected as 2014 SOAR Leader for 2nd Year in a Row
• College of Business Dean & Faculty Members Host Parliament Members from Ghana
• Eagle Executive Magazine

2014 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2014.

2014-03-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter for March of 2014.