Business Commons^™

The Perceptions Of Middle Class Male And Female Consumers Regarding Internet Retailing, Shane R. Premeaux

Mountain Plains Journal of Business and Technology

This study analyzes consumer perceptions regarding Internet retailing. Although there were differences between the attitudes of males and females regarding several aspects of Internet retailing the overall consensus was positive. Most of the perceptual differences were more a matter of intensity than direction. The preferred retail model is a “clicks-and-bricks” approach, where a retailer has a brick-and-mortar store and a companion web site. There was general agreement that a visually stimulating web site, with web pages for each product category, that is easy to navigate, with an effective search procedure enhances Internet shopping. There was also agreement that online shopping …

Common Forensic Authentication And Non-Repudiation Techniques To Deter Plagiarism, James Frost, Gamewell Gantt

Mountain Plains Journal of Business and Technology

The issue of academic integrity is a priority in any business school. Student education is one of the principal methods to deter plagiarism. Also, the instructor can direct students in paper preparation by requiring preliminary and final proposals, insisting on retention of source material and guiding the student to appropriate resources. Further, it is equally important for the instructor to use strong techniques to detect and confirm student plagiarism plus an active review of all submissions, not just selected “suspicious” student work. Finally, it is important to use computer forensic techniques to authenticate and avoid non-repudiation of student actions.

A Review Of The Americans With Disabilities Act: Accent On Employment Decisions, Gloria Fernandez-Vanzante, Neal Vanzante

Mountain Plains Journal of Business and Technology

This article focuses on Title I of the Americans with Disabilities Act (ADA), which prohibits discrimination against any qualified individual with a disability in hiring, compensation, promotion, termination, and job opportunities. The article is intended to be a follow up to Professor Cheryl Hein’s article entitled “The Americans with Disabilities Act: Accent on Employment Decisions” that appeared in the Summer 1992 edition of the Central Business Review. The article begins with an overview of the ADA and offers a brief ten-year review of the ADA, as well as a discussion of two recent Supreme Court decisions and reactions to those …

Corporate Responsibility To Provide Work-Family Programs, Susan R. Madsen

Mountain Plains Journal of Business and Technology

Defining and determining the responsibility of business organizations to provide and assist employees with work-family programs and initiatives (e.g., employee assistance programs, parental leave extensions, childcare, elder care benefits, flextime, compressed workweek, and telecommuting) is a current critical issue that has ignited controversy during the past few decades. The author argues that work-family programs (at some level) should be a part of every company and should be strongly linked to employer benefits. To expand and implement work-family programs and services in companies today,she argues that training and educating business leaders about work-family options and benefits is the bestsolution. This paper …

Economic Engagement: An Avenue To Employment For Individuals With Disabilities, William Kiernan, John Halliday, Heike Boeltzig

All Institute for Community Inclusion Publications

The role that employment has played for persons with disabilities over the past several decades has moved from one of no engagement in the workforce to a realization that persons with disabilities can work and are interested in working. The shrinking workforce has increased employers' interest in looking at the full range of potential workers, including those previously considered unemployable. The growing economy—coupled with the declining birth rate, the increase in technology and supports for a diverse workforce, and the increasing expectation that all persons should be provided with the opportunity to work—has led to a new view of individuals …

Institute Brief: Taking The Mystery Out Of Customer Service, Heike Boeltzig, Lora Brugnaro, Cecilia Gandolfo, Amy Gelb, Karen Zimbrich, Lara Enein-Donovan, Cindy Tsui, Joy Gould

The Institute Brief Series, Institute for Community Inclusion

With the current emphasis on universal access to employment services for all members of the community, the workforce development field needs to evaluate service delivery. A "mystery shopper" program is one of many evaluation tools available to ensure continuous quality improvement and customer satisfaction. This technique allows organizations to collect data on the experiences of One-Stop Career Center customers from the customer perspective. The brief includes a sample shopper questionnaire.

Interest Rate Parity In Excel, Tom Arnold, Bonnie Buchanan

Finance Faculty Publications

This paper develops interest rate parity in a framework that is easily implemented in Excel. The student can either be given the paper to see how the code is developed using the intuition of the interest rate parity framework or the student can be taught the interest rate parity framework and develop the Excel code as an assignment. Using either teaching method or the other exercises suggested in the paper, the student is able to understand how traders exploit violations of interest parity and become more comfortable with basic concepts, such as direct quotes and indirect quotes.

Building Relationships Between Business Schools And Students: An Empirical Investigation Into Student Retention, Phani Tej Adidam, R. Prasad Bingi, Birud Sindhav

Marketing and Management Faculty Publications

This study uses the relationship marketing theory of commitment and trust as a framework to investigate the issue of student retention in business schools. Structural equation modeling was used to examine relationships specified by Morgan and Hunt's (1994) theory of relationship marketing. Students' commitment to the business schools were determined by perceived benefits of attending the school, perceived similarity of values between the school and the students, and trust between the professors and the students. Commitment increased intentions to remain at the business school.

Public Perceptions Of The Midwest’S Pavements: Policies And Tradeoffs In Pavement Improvement, Richard Robinson, David Kuemmel

Marketing Faculty Research and Publications

With the budget crisis plaguing so many states, pavement management will compete more vigorously for limited funds. Findings reported from a tri-state pooled-fund research project provide insights and guidelines for pavement improvement derived from the perceptions of the driving public. The Phase II responses from statewide surveys in Iowa, Minnesota, and Wisconsin address the topics of perceptions of the State Departments of Transportation (DOTs), pavement repair tradeoffs, and pavement evaluation. The results disclose specific public perceptions of priorities for spending limited highway funds. Implications for pavement management, policy, planning, as well as for marketing to garner additional funds are explored.

Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco

WCBT Faculty Publications

The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …

Measuring Marketing Productivity: Current Knowledge And Future Directions, Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value. As time has gone by, this lack of accountability has undermined marketers' credibility, threatened the standing of the marketing function within the firm, and even threatened marketing's existence as a distinct capability within the firm. This article proposes a broad framework for assessing marketing productivity, cataloging what is already known, and suggesting areas for further research. The authors conclude that it is possible to show how marketing expenditures add to shareholder value. The effective dissemination of new methods of assessing marketing productivity …

Prospect Theory, Analyst Forecast, And Stock Returns, David K. Ding, Charlie Charoenwong, Raymond Seetoh

Research Collection Lee Kong Chian School Of Business

This paper documents how prospect theory can be used to explain stock returns and analysts' forecast behavior. Positive earnings surprises are associated with increases in abnormal returns but negative earnings surprises have only a limited negative impact on returns. We find that analysts display asymmetric behavior towards positive and negative earnings growth. Analysts' forecasts are found to be accurate during periods of positive earnings growth, but overly optimistic during periods of negative earnings growth. Our findings have implications for the structuring of investment products, as well as the role of market timing in their introduction.

Adherence Of Prime-Time Television Advertising Disclosures To The “Clear And Conspicuous" Standard: 1990 Vs. 2002, Mariea Grubbs Hoy, J. Craig Andrews

Marketing Faculty Research and Publications

In 1990, one-fourth of all national television commercials contained disclosures, yet none of the disclosures adhered to all of the Federal Trade Commission's "clear and conspicuous" standard (CCS). As a result of marketplace changes and a 2001 Federal Trade Commission and National Advertising Division joint workshop, the authors anticipate an increase in the number of disclosures and greater adherence to the CCS. The authors find a significant increase in disclosure incidence; however, adherence declines or remains unchanged for most individual guidelines. Finally, the authors provide public policy implications and offer suggestions to increase adherence to the CCS.

Punishment: Benefits, Risks, And Alternatives In A Business Setting, Chris Vaden

Senior Honors Theses

Punishment is utilized in many settings in the world today, but it is continually getting more negative responses for its use in the workplace. Punishment's main use is to decrease the occurrence of a behavior that is undesirable. In a business setting, this would most likely be a behavior that is a violation of policy or unsatisfactory work performance. A comparison of the positive aspects of punishment with its negative features, by utilizing information provided by scholarly journals and websites along with a survey of 31 employees, has yielded the results that there may be a better alternative to punishment.

The Role Of Manufacturing Flexibility On Product Platform Development, Soumen Ghosh, Byung Joon Park

Research Collection Lee Kong Chian School Of Business

In recent years firms from a range of industries have responded to growing market uncertainty by investing heavily in manufacturing flexibility. Manufacturing Flexibility is understood as process flexibility, that is a process that results from being able to build different types of products on the same production line at the same time. One benefit of manufacturing flexibility is the reduction of change over cost from building one product to another. Flexible manufacturing also relieves the problem of overcapacity, since excessive overcapacity could be avoided through the introduction of flexible manufacturing plants. Recently, firms have examined a new concept of enabling …

Chaos-Induced Escape Over A Potential Barrier, L. Y. Chew, Hian Ann, Christopher Ting, C. H. Lai

Research Collection Lee Kong Chian School Of Business

We investigate the statistical parity of a class of chaos-generated noises on the escape of strongly damped particles out of a potential well. We show that statistical asymmetry in the chaotic fluctuations can lead to a skewed Maxwell–Boltzmann distribution in the well. Depending on the direction of skew, the Kramers escape rate is enhanced or suppressed accordingly. Based on the Perron–Frobenious equation, we determine an analytical expression for the escape rate’s prefactor that accounts for this effect. Furthermore, our perturbative analysis proves that in the zeroth-order limit, the rate of particle escape converges to the Kramers rate.

U. S. Competitiveness In The Global Financial Services Industry, Lawrence G. Franko

Financial Services Forum Publications

The World Trade Center Towers: they were the headquarters of Morgan Stanley, one of the world’s leading investment banks, and of Cantor Fitzgerald, the world’s leading trader of U.S. government bonds. They were also the work location of 9,000 Merrill Lynch employees. The Citicorp Building. The Prudential Tower. The New York Stock Exchange. These actual and recently uncovered potential terrorist targets in the United States are financial services companies and organizations. Add to them the threats to the World Bank and the International Monetary Fund, and one could conclude that seven out of ten terrorists prefer financial services.

This focus …

Teenage Consumerism: The Rationale And Results Of Media Marketing, Kristi Wollbrink

Senior Honors Theses

Media marketing is growing in proportion with the advance of many forms of technology and the increase of advertising. Magazines, television, the internet and other media sources have become strong sources of information in a teenager's life. Finding it profitable, companies effectively target adolescents because of four common characteristics: their mass consumption of media, their spending habits, their trendsetting ability, and the vulnerability associated with youth. The effects that marketing institutes during adolescence include an increase in materialism as well as a commitment to brand loyalty. Although parents and peers lay the groundwork for the values that teenagers hold, media …

University Library Partnerships: Promoting Economic Development, J. Cory Tucker

Library Faculty Research

The article discusses an innovative partnership at the University of Nevada, Las Vegas (UNLV). The collaborative project involves the UNLV Libraries and the Nevada Small Business Development Center, which is affiliated with the College of Business. The partnership was created to assist the University's goal of promoting economic development in the Las Vegas and Southern Nevada region.

Inside Unlv, Diane Russell, Carol C. Harter, Cate Weeks, Cayrn Key

Inside UNLV

No abstract provided.

The Expos To Dc, Richard C. Crepeau

On Sport and Society

It is one of the great cities of North America. It is a city that loves its sports. It is a city that loves baseball and has a rich baseball history. On Wednesday the last Major League game was played at Olympic Stadium before an angry crowd of just over 30,000 fans.

Exploitation, Exploration, And Firm Performance: The Case Of Small Manufacturing Firms In Japan, Takehiko Isobe, Shige Makino, David B. Montgomery

Research Collection Lee Kong Chian School Of Business

The purpose of this study is to investigate the relationship between technological capabilities and firm performance. We divide technological capabilities into two types – exploitation, which refers to refinement, production and execution, and exploration, which refers to searching, flexibility, and innovation. Based on a sample of 302 small and medium-sized manufacturing firms in Japan, our analysis reveals that exploitation relates more positively to operational efficiency than exploration, and conversely, exploration relates more positively to strategic performance, such as technological innovation and new product development, than exploitation. Moreover, firms with superior exploitation capabilities tend to possess superior exploration skills. Our findings …

2004 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2004.

Linking Compensation Policies And Programs To Organizational Effectiveness, K. Dow Scott, Richard S. Sperling, Thomas D. Mcmullen, Marc Wallace

School of Business: Faculty Publications and Other Works

No abstract provided.

Annual Cash Incentives For Managerial And Professional Employees, K. Dow Scott, Thomas D. Mcmullen, Marc Wallace, Dennis Morajda

School of Business: Faculty Publications and Other Works

No abstract provided.

Investing In Hedge Funds: Risks, Returns And Performance Measurement, Francis Koh, Winston T. H. Koh, David K. C. Lee, Kok Fai Phoon

Research Collection Lee Kong Chian School Of Business

Hedge funds are collective investment vehicles that are often established with a special legal status that allows their investment managers a free hand to use derivatives, short sell, and exploit leverage to raise returns and cushion risk. We review various issues relating to the investment in hedge funds, which have become popular with high net-worth individuals and institutional investors, as well as discuss their empirical risk and return profiles. The concerns regarding the empirical measurements are highlighted, and meaningful analytical methods are proposed to provide greater risk transparency in performance reporting. We also discuss the development of the hedge fund …

How To Make Knowledge Management A Dynamic Capability, Arun Kumaraswamy, Raghu Garud

Research Collection Lee Kong Chian School Of Business

No abstract provided.

The Contribution Of A Satellite Market To Price Discovery: Evidence From The Singapore Exchange, Vicentiu Covrig, David K. Ding, Buen Sin Low

Research Collection Lee Kong Chian School Of Business

The Singapore Exchange (SGX), a small satellite market, successfully competes with a large home market, the Osaka Securities Exchange (OSE), in trading the Nikkei 225 futures index. In this paper, we investigate the contribution of the SGX to price discovery and shed light on the reasons for its continued success. Evidence is provided from information revelation and price discovery of three competing but informationally linked markets of the Nikkei 225 index - domestic spot (Tokyo Stock Exchange), domestic futures (OSE), and foreign futures (SGX), which represents the satellite market. Overall, the futures market contributes 77% to price discovery, with the …

House Prices And Fundamental Value, John Krainer, Chi Shen Wei

Research Collection Lee Kong Chian School Of Business

The performance of the residential housing market over the last ten years has been remarkable. According to the Office of Federal Housing Enterprise Oversight (OFHEO), house prices have appreciated at an annual rate of 5.4% on average (68.9% over the whole time period). Perhaps even more remarkable is that the performance was strong even when economic activity overall was weak. Average annual appreciation rates have been 7.4% (26% in total) since the collapse of the Nasdaq in 2000 and 7.1% (20% in total) since 2001:Q1, the beginning of the 2001 recession. In contrast, since the start of the 2001 recession, …

Future Perspectives On Employee Selection: Key Directions For Future Research And Practice, Neil Anderson, Filip Lievens, Karen Van Dam, Ann Marie Ryan

Research Collection Lee Kong Chian School Of Business

A future-oriented perspective for selection and assessment research is presented. Four superordinate themes of critical import to the development of future research are identified: (i) bimodal prediction, (ii) multilevel fit, (iii) applicant reactions and decision making, and (iv) tensions between research and practice in employee selection. Under each theme we pose a number of outstanding questions for research. Implications for practice and the ongoing advancement of the sub-field of selection, traditionally one of the most robust core disciplines in international IWO psychology, are discussed.