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Full-Text Articles in Business

The New Accounting For Operating Leases: Unintended Consequences In The Airline Industry, Renata Bandeira, Bridget M. Lyons, Carolyn Trabuco Jan 2022

The New Accounting For Operating Leases: Unintended Consequences In The Airline Industry, Renata Bandeira, Bridget M. Lyons, Carolyn Trabuco

WCBT Faculty Publications

By 2020, new accounting rules for operating leases were applicable to publicly traded companies reporting under either the US Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS). The accounting authorities under both standards noted that the new rules were developed to increase the transparency of lease transactions to provide more relevant and comparable information. We compare two Brazilian airlines reporting under IFRS, Azul and Gol, with an operationally similar US airline reporting under US GAAP, JetBlue, to determine whether the new standards improve the ability to understand, evaluate, and compare performance, managerial decision making and credit metrics. …


Valuation Challenges Arising From The New Leasing Standard Asc 842: A Teaching Note, Bridget M. Lyons Jan 2022

Valuation Challenges Arising From The New Leasing Standard Asc 842: A Teaching Note, Bridget M. Lyons

WCBT Faculty Publications

Accounting Standards Codification (ASC) Topic 842, the new accounting standard on leasing, aims to improve transparency related to leasing and to enable users of financial statements to more readily compare firms that lease with firms that borrow to buy assets. The standard is effective for 2020 and has had a significant impact on the balance sheets of many firms. This note provides an overview of the accounting changes and highlights key issues related to financial analysis and valuation with guidance on how to avoid common errors and accurately calculate and compare enterprise value, EBIT, EBITDA, valuation multiples and key valuation …


Quantifying The Evidential Value Of Celebrity Endorsement: A P-Curve Analysis, Shiyun Chloe Tian, Ruoyu Sun, Qian Huang, John Petit Jan 2022

Quantifying The Evidential Value Of Celebrity Endorsement: A P-Curve Analysis, Shiyun Chloe Tian, Ruoyu Sun, Qian Huang, John Petit

WCBT Faculty Publications

Celebrity endorsements have long been used as a promotional tool in marketing communication. However, literature has documented inconsistent findings on the effects of celebrity endorsements compared to no endorsement or noncelebrity endorsements, suggesting a close examination about the reliability and robustness of celebrity endorsements is needed. This study conducted a p-curve analysis among two sets of published studies based on different comparison groups (celebrity endorsements vs. no celebrity endorsement; celebrity endorsements vs. noncelebrity endorsements) to investigate if both sets of studies contain an evidential value. The significantly right-skewed p curve suggests that both sets of published studies have some integrity. …


The Coronavirus Shopping Anxiety Scale: Initial Validation And Development, Ruchika Sachdeva Jan 2022

The Coronavirus Shopping Anxiety Scale: Initial Validation And Development, Ruchika Sachdeva

WCBT Faculty Publications

Purpose

The purpose of this study is to develop a scale to measure coronavirus shopping anxiety. Numerous studies have developed a scale for measuring coronavirus anxiety and fear, notably absent is a concerted effort to review and assess the impact of coronavirus on the shopping anxiety of consumers. This scale fulfills this gap.

Design/methodology/approach

The steps taken for checking the various psychometrics of the scale include item generation, followed by exploratory factor analysis (EFA) through SPSS and confirmatory factor analysis through AMOS. The data were collected from over 208 respondents.

Findings

This study resulted in the development of a nine-item …


Co-Jumps, Co-Jump Tests, And Volatility Forecasting: Monte Carlo And Empirical Evidence, Weijia Peng, Chun Yao Jan 2022

Co-Jumps, Co-Jump Tests, And Volatility Forecasting: Monte Carlo And Empirical Evidence, Weijia Peng, Chun Yao

WCBT Faculty Publications

This study classifies jumps into idiosyncratic jumps and co-jumps to quantitatively identify systematic risk and idiosyncratic risk by utilizing high-frequency data. We found that systematic risk occurs more frequently and has larger magnitudes than the idiosyncratic risk in an individual asset, which indicates that volatilities from one sector are largely derived from the contagious effect of other sectors. We further investigated the importance of idiosyncratic jumps and co-jumps to predict the sector-level S&P500 exchange-traded fund (ETF) volatility. It was found that the predictive content of co-jumps is higher than that of idiosyncratic jumps, suggesting that systematic risk is more informative …


The Bobo Project: Hexa-Eagles, Anjana Mahesh Kumar, Huna Amad, Jean Samirah Venturina, Sakthivel Mithra, Suhasini, Sumaiyathul Faaliha Jan 2022

The Bobo Project: Hexa-Eagles, Anjana Mahesh Kumar, Huna Amad, Jean Samirah Venturina, Sakthivel Mithra, Suhasini, Sumaiyathul Faaliha

Student Works

The consumer business has undergone a substantial shift in how customers to shop since the introduction of online shopping. When the world was affected by Covid-19 in 2020, one of the most major repercussions was in the Food & Beverage (F&B) and grocery industries. As a result of the pandemic, many cities were put under lockdown, and everyone remained indoors. Consumer purchasing patterns changed dramatically, with malls closing or operating with limited access, and customers avoiding common spaces for fear of getting the virus. As the global epidemic progressed, several firms were forced to close their physical locations due to …


Self-Acquisition Of Liquid Propellant Versatile Arsenal Of Resources Endeavour (S.A.L.V.A.R.E.), Vittorio Baraldi, Nikki Smith-Cielo, Sotirios Zormpas Jan 2022

Self-Acquisition Of Liquid Propellant Versatile Arsenal Of Resources Endeavour (S.A.L.V.A.R.E.), Vittorio Baraldi, Nikki Smith-Cielo, Sotirios Zormpas

Student Works

Unlocking the mysteries of Mars’s past and future habitability is just within humanity’s grasp. With a multitude of inherent similarities to Earth, Mars is one of the most promising locations to extend humankind’s reach in manned space exploration. As humanity is at the summit of taking the next leap for mankind by preparing the first crewed missions to Mars, a need that must be met is to significantly reduce the mass necessary to deliver to the surface.

The Self-Acquisition of Liquid propellant Versatile Arsenal of Resources Endeavour (SALVARE) project details a mission for creating the first Mars water-based In-Situ Resources …


The Impact Of Entrepreneurship Education On The Construction Of Entrepreneurial Self-Identity Of University Students In Egyp, Hala Wasef Hattab, Omar Fahmy Mr. Jan 2022

The Impact Of Entrepreneurship Education On The Construction Of Entrepreneurial Self-Identity Of University Students In Egyp, Hala Wasef Hattab, Omar Fahmy Mr.

Business Administration

Due to the rise in the number of entrepreneurship education programs that are believed to have an impact beyond creating entrepreneurial knowledge and the multiple attempts to understand the entrepreneurial identity and how it is constructed, the current research aims at investigating the relationship between entrepreneurship education and entrepreneurial self-identity construction for university level-students, hence utilized two measures, the first one asked students whether they define him or herself in an entrepreneurial role or not (Hoang and Gimeno, 2015) and the second one was concerned about the social identity and measured it using the “Identity-scale” developed by Sieger et al. …


The Commercialist Identity Of Mid-Tier Firm Auditors: A Precarious Balancing Of Priorities, Michael Harber, Gizelle D. Willows Jan 2022

The Commercialist Identity Of Mid-Tier Firm Auditors: A Precarious Balancing Of Priorities, Michael Harber, Gizelle D. Willows

Business Papers and Journal Articles

Purpose: This paper aims to extend our understanding of how mid-tier firm auditors legitimise and institutionalise the logic of commercialism within their profession. This paper is responsive to research that shows how Big Four auditors have restructured the market and re-cast the relationality between the two logics to forge an identity that suits them commercially. Such research provides insight into auditor agency and intentionality, illustrating how auditors maintain and indeed grow their status and role within society.

Design/methodology/approach: Semi-structured interviews with audit executives situated in a strategically challenging regulatory context are interpreted through a theoretical framework developed from institutional …


Green Advertising Using Sick-, Well-, And Healed-Appeals, Dooyoung Choi, Ha Kyung Lee Jan 2022

Green Advertising Using Sick-, Well-, And Healed-Appeals, Dooyoung Choi, Ha Kyung Lee

STEMPS Faculty Publications

The purpose of this study was to examine the effects of sick, well, and healed appeals while examining the interaction effect of the saliency of environmental issues in the fashion industry on consumer responses. A 3 x 2 experimental study was conducted with the appeals (sick vs. well vs. healed appeals) and the salience for environmental issues in fashion (low vs. high) as independents and positive and negative anticipated emotions as mediators, leading to purchase intentions. A total of 195 usable responses were collected through MTurk. While all appeals worked well with consumers with high saliency through anticipated positive emotions, …


Can I Touch The Clothes On The Screen? The Touch Effect In Online Shopping, Ha Kyung Lee, Dooyoung Choi Jan 2022

Can I Touch The Clothes On The Screen? The Touch Effect In Online Shopping, Ha Kyung Lee, Dooyoung Choi

STEMPS Faculty Publications

We examined the interplay effects of device types (touch vs. non-touch) and the tactile sensitivity (fur vs. woven) on the product attitudes mediated by the mental simulation for touch. The participants from MTurk were randomly assigned to one of two tactile conditions. Responses from those who used tablets (n=83, touch device) and laptops (n=96, non-touch device) were included in the analysis. The main effects of device types and tactile-sensitivity on the mental simulation for touch were significant. The interaction effect of device types and tactile sensitivity was also significant. Those participants seeing the less tactile-sensitive product showed greater mental simulation …


Constructing The Social In The Fiscal: A Discourse Analysis Of Irish Budget Speeches (1970-2015), Ewan Alexander Macdonald Jan 2022

Constructing The Social In The Fiscal: A Discourse Analysis Of Irish Budget Speeches (1970-2015), Ewan Alexander Macdonald

Doctoral

Budget speeches are important discursive institutional practices in which fiscal and monetary policy are presented to parliaments on an annual basis. The issue of ideology and the contingent nature of discourse is rarely considered with budgets delivered in specific policy contexts presented as pragmatic truth statements unhindered by the distorting lens of ideology. Employing contributions from post-structural discourse theory, dialogism, critical realism and corpus linguistics this thesis addresses three research questions: what discourses are employed in Irish budget speeches from 1970 to 2015? How are these discourses structured? How are social imaginaries and subject positions constructed through these discourses? Methods …


What Drives Companies To Do Good? A “Universal” Ordering Of Corporate Social Responsibility Motivation, Alwyn Lim, Shawn Pope Jan 2022

What Drives Companies To Do Good? A “Universal” Ordering Of Corporate Social Responsibility Motivation, Alwyn Lim, Shawn Pope

Research Collection School of Social Sciences

The classic question of why companies do corporate social responsibility (CSR) is central to much theoretical, regression-based, and experimental research. Guiding research into this question is a tripartite schema of normative, instrumental, and political CSR motivations that has become increasingly established in the CSR literature. This paper challenges the schema’s status as a typology of equally plausible alternatives through an integration and analysis of a worldwide literature of 120 existing academic surveys on CSR motivation. Rather, the paper reformulates the schema into a surveyed ordering of CSR motivations that might be called “universal” in having remarkable stability across time periods, …


You Can't Get There From Here: The Influence Of An Audit Partner's Prior Non-Public Accounting Experience On Audit Outcomes*, Ling Lei Lisic, Jeffrey Pittman, Timothy Seidel, Aleksandra "Ally" B. Zimmerman Jan 2022

You Can't Get There From Here: The Influence Of An Audit Partner's Prior Non-Public Accounting Experience On Audit Outcomes*, Ling Lei Lisic, Jeffrey Pittman, Timothy Seidel, Aleksandra "Ally" B. Zimmerman

Faculty Publications

We examine the importance of audit partners' prior non-public accounting experience (hereafter, “industry experience”) to audit outcomes. We conducted 20 (nine) semi-structured interviews of audit partners with (without) industry experience. These interviews shed light on industry-experienced partners’ career path choices, perceptions of the challenges and benefits stemming from industry experience, and perceptions of how this experience influences their current audit work. Grounded in theory and the results of these interviews, we empirically examine using a unique hand-collected dataset whether audit partners with industry experience conduct higher quality and more efficient audits. Our evidence implies that industry experience is associated with …


Professional Networking And Personal Branding With Linkedin During The Covid-19 Pandemic: Personality, Impression Management, And Dirtiness In Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, Jennifer Morin Jan 2022

Professional Networking And Personal Branding With Linkedin During The Covid-19 Pandemic: Personality, Impression Management, And Dirtiness In Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, Jennifer Morin

AMTP Proceedings 2022

The National Center for Education Statistics in the United States reported that the undergraduate program with the most graduates in 2016 were business programs with 372,000 degrees (National Center for Education Statistics, n.d.). According to Robinson (2018), the total enrollment of undergraduate business programs globally among universities accredited by the Association to Advance Collegiate Schools of Business (AACSB) from 2012 to 2017 reported a 10% increase. The popularity of the business college degree presents a unique challenge to recent business graduates of how to differentiate from other business graduates to achieve the desired job or promotion in the new COVID-19 …


Tap ‘Follow’ #Fitfam: A Process Of Social Media Microcelebrity, Dominic G. Morais, Florian Hemme, Camille Reyes Jan 2022

Tap ‘Follow’ #Fitfam: A Process Of Social Media Microcelebrity, Dominic G. Morais, Florian Hemme, Camille Reyes

School of Business Faculty Research

The practice of microcelebrity in social media has become part of the internet’s mainstream, and has led to the rise of influencers–trusted tastemakers in an industry niche–who are playing increasingly larger cultural and economic roles. Scholars have examined this topic since Senft introduced it in 2001, shedding light on strategies and practices of popular influencers, as well as the cultural milieu contributing to microcelebrity practices. Missing from the literature, however, is an explanation of how these popular microcelebrities reached their social media influencer status. Thus, through phenomenological interviews with 24 participants in multiple areas of the fitness sector, this study …


A Bubble Of Protection: Examining Dispositional Optimism As A Psychological Buffer Of The Deleterious Association Between Negative Work-Family Spillover And Psychological Health, Sean T. H. Lee, Bryan K. C. Choy, Jose C. Yong Jan 2022

A Bubble Of Protection: Examining Dispositional Optimism As A Psychological Buffer Of The Deleterious Association Between Negative Work-Family Spillover And Psychological Health, Sean T. H. Lee, Bryan K. C. Choy, Jose C. Yong

Research Collection School of Social Sciences

Demands and stressors from work increasingly encroach upon people’s family lives in modern settings, resulting in poorer familial relationships and impaired psychological health. The current study proposed and examined dispositional optimism as a potential psychological buffer of the deleterious impact of negative work-to-family spillover (WFS) on psychological health. Based on a sample of employed midlife adults in the United States (N = 1,252) drawn from a large and nationally representative dataset, MIDUS 3, we found that dispositional optimism significantly moderated the relationship between negative WFS and subjective well-being, even after controlling for a variety of potential confounds. However, this moderation …


Why Companies Practice Corporate Social Responsibility, Shawn Pope, Alwyn Lim Jan 2022

Why Companies Practice Corporate Social Responsibility, Shawn Pope, Alwyn Lim

Research Collection School of Social Sciences

The article discussed why companies practice corporate social responsibility (CSR) and their meta-analysis of 200 surveys over 20 years found that CSR is often embraced as a “halo” strategy.


Civiic: Cybercrime In Virginia: Impacts On Industry And Citizens Final Report, Randy Gainey, Tancy Vandecar-Burdin, Jay Albanese, Thomas Dearden, James Hawdon, Katalin Parti Jan 2022

Civiic: Cybercrime In Virginia: Impacts On Industry And Citizens Final Report, Randy Gainey, Tancy Vandecar-Burdin, Jay Albanese, Thomas Dearden, James Hawdon, Katalin Parti

Sociology & Criminal Justice Faculty Publications

[First paragraph] Victimization from cybercrime is a major concern in Virginia, the US, and the world. As individuals and businesses spend more time online, it becomes increasingly important to understand cybercrime and how to protect against it. Such an understanding is dependent on valid and reliable baseline data that identifies the specific nature, extent, and outcomes of cybercrime activity. A better understanding of cybercrime activity is needed to target and prevent it more effectively, minimize its consequences, and provide support for both individual and corporate victims. Before that can occur, however, better baseline data are required, and this project was …


Feminist Academic Organizations: Challenging Sexism Through Collective Mobilizing Across Research, Support, And Advocacy, Lauren Gurrieri, Andrea Prothero, Shona Bettany, Susan Dobscha, Jenna M. Drenten, Shelagh Ferguson, Stacey Finkelstein, Laura Mcvey, Nacima Ourahmoune, Laurel Steinfield, Linda Tuncay Zayer Jan 2022

Feminist Academic Organizations: Challenging Sexism Through Collective Mobilizing Across Research, Support, And Advocacy, Lauren Gurrieri, Andrea Prothero, Shona Bettany, Susan Dobscha, Jenna M. Drenten, Shelagh Ferguson, Stacey Finkelstein, Laura Mcvey, Nacima Ourahmoune, Laurel Steinfield, Linda Tuncay Zayer

School of Business: Faculty Publications and Other Works

This paper examines the establishment of a feminist academic organization, GENMAC (Gender, Markets, and Consumers; genmac.co), serving gender scholars in business schools and related fields. In so doing, it builds on the emerging literature of feminist academic organizations, as situated within feminist organizational studies (FOS). Through a feminist case study and by assessing the reflections of GENMAC's board members, we tell the story of the emergence of GENMAC and detail the tensions the organization encountered as it formally established itself as a feminist organization within the confines of a business school setting, a patriarchal system, and a neoliberal university paradigm. …


Employee Green Behavior: A Meta-Analysis, Ian M. Katz, Rachel S. Rauvola, Cort W. Rudolph, Hannes Zacher Jan 2022

Employee Green Behavior: A Meta-Analysis, Ian M. Katz, Rachel S. Rauvola, Cort W. Rudolph, Hannes Zacher

Psychology Faculty Publications

Due to climate change, the need to protect biodiversity and reduce pollution, and governmental regulations, many organizations are aiming to become more environmentally sustainable. In this context, researchers and practitioners are increasingly interested in the construct of employee green behavior (EGB). EGB has been considered by numerous empirical studies over the last two decades and its associations with demographic characteristics, individual differences, workrelated perceptions, and job attitudes. To systematically synthesize the rapidly growing literature on EGB, we conducted a meta-analysis (k = 135 independent samples; total N = 47,442 employees). Results showed positive associations between EGB and, for example, proenvironmental …


Do Networks Govern Contracts?, Matthew C. Jennejohn Jan 2022

Do Networks Govern Contracts?, Matthew C. Jennejohn

Faculty Scholarship

An influential literature in private law argues that the legal system interferes with modern markets’ “private ordering.” Private ordering refers to parties relying upon informal institutions, like social norms and reputational sanctions, to enforce legal obligations. This informal governance is made possible by thick networks of social or commercial relationships, which circulate information about parties’ behavior. Social networks, not the state, govern commerce.

This Article argues that the private ordering literature has overlooked a paradox at the heart of its theory. The same networks that circulate reputational information also provide conduits for valuable technical information to leak from one company …


Contractual Evolution, Matthew C. Jennejohn, Eric Talley Jan 2022

Contractual Evolution, Matthew C. Jennejohn, Eric Talley

Faculty Scholarship

Conventional wisdom portrays contracts as static distillations of parties’ shared intent at some discrete point in time. In reality, however, contract terms evolve in response to their environments, including new laws, legal interpretations, and economic shocks. While several legal scholars have offered stylized accounts of this evolutionary process, we still lack a coherent, general theory that broadly captures the dynamics of real-world contracting practice. This paper advances such a theory, in which the evolution of contract terms is a byproduct of several key features, including efficiency concerns, information, and sequential learning by attorneys who negotiate several deals over time. Each …


The Transactional Dynamics Of Market Fragility, Matthew C. Jennejohn Jan 2022

The Transactional Dynamics Of Market Fragility, Matthew C. Jennejohn

Faculty Scholarship

This Article takes a step toward more clearly diagnosing market fragility for the purpose of developing better policy choices that anticipate and address future crises. It does so by connecting two erstwhile and distinct literatures: the legal scholarship on relational contracting and the social science on the diffusion of shocks in economic networks. This Article attempts to connect the strategies parties pursue in designing their agreements—a familiar topic to contract scholars—to the diffusion patterns observed in disrupted markets—an increasingly important area of study in macroeconomics. By investigating that intersection, this Article introduces a new potential policy domain for remediating market …


Promoting Wellness And Preventing Burnout: Our Success Story, Judith Schultz Cstr, Caiss, Carol Fox Ma, Rn, Ccrn Jan 2022

Promoting Wellness And Preventing Burnout: Our Success Story, Judith Schultz Cstr, Caiss, Carol Fox Ma, Rn, Ccrn

Administration & Leadership

No abstract provided.


Athletic Training Preceptors' Perceptions Of The Characteristics For Contemporary Expertise, Nicholas J. Philpot, Julie M. Cavallario, Stacy E. Walker, Cailee E. Welch Bacon Jan 2022

Athletic Training Preceptors' Perceptions Of The Characteristics For Contemporary Expertise, Nicholas J. Philpot, Julie M. Cavallario, Stacy E. Walker, Cailee E. Welch Bacon

Rehabilitation Sciences Faculty Publications

Context

As a part of the Commission on Accreditation of Athletic Training Education (CAATE) 2020 Standards for Accreditation of Professional Athletic Training Programs, all preceptors affiliated with accredited programs must identify an area of contemporary expertise in a routine area of athletic training practice. However, little is known regarding preceptors' perceptions of contemporary expertise.

Objective

To explore preceptors' perceptions of the characteristics of contemporary expertise.

Design

Cross-sectional.

Setting

Online survey with open-ended questions.

Patients or other participants

A total of 277 preceptors affiliated with 80 CAATE-accredited professional programs accessed the survey; 259 respondents completed at least 1 open-ended question, and …


The Importance Of Violence Prevention Coordinators To Your Trauma Program, Carol Fox Rn, Ma, Ccrn, Melissa Mee Jan 2022

The Importance Of Violence Prevention Coordinators To Your Trauma Program, Carol Fox Rn, Ma, Ccrn, Melissa Mee

Administration & Leadership

No abstract provided.


The Catholic Church Abuse Scandal In Ireland: Two Steps Forward, One Step Back By Pope Francis?, Augustine Pang, Eada Hogan, Igor Andrasevic Jan 2022

The Catholic Church Abuse Scandal In Ireland: Two Steps Forward, One Step Back By Pope Francis?, Augustine Pang, Eada Hogan, Igor Andrasevic

Research Collection Lee Kong Chian School Of Business

Purpose: Ireland is viewed as the shining base for Catholicism. That image is shattered as survivors revealed the abuse in the Magdalene Laundries and Mother and Baby Homes, and sexual abuse by priests. This study aims to examine image repair efforts by the Pope during his August 2018 visit. Design/methodology/approach: Examined against the Letter of His Holiness released days earlier, this study evaluates all the Pope's speeches during his visit to Ireland using the image repair theory (Benoit and Pang, 2008) as its theoretical lens. Findings: Pope Francis used the evasion of responsibility strategy to address the Magdalene Laundries and …


The Moderating Role Of National Philanthropic Environment In The Relationship Between Advertising Intensity And Corporate Social Responsibility, Alexey V. Semenov, Arilova Randrianasolo Jan 2022

The Moderating Role Of National Philanthropic Environment In The Relationship Between Advertising Intensity And Corporate Social Responsibility, Alexey V. Semenov, Arilova Randrianasolo

Funded Scholarship

Research concerning the relationship between advertising intensity and corporate social responsibility has yielded mixed results. Some scholars have found a positive link, supporting a complementary perspective, while others have found a negative link, supporting a substitute perspective. The authors of this current study employ a contingency perspective to propose that the focal relationship is moderated by national philanthropic environments, which reflects the propensity of a nation to be philanthropic. With a sample of 271 firms from 13 countries, a hierarchical linear model analysis was conducted, and the findings support the contingency perspective. Specifically, the results showed that in countries with …


How Does Firm Scope Depend On Customer Switching Costs? Evidence From Mobile Telecommunications Markets, Niloofar Abolfathi, Simone Santamaria, Charles Williams Jan 2022

How Does Firm Scope Depend On Customer Switching Costs? Evidence From Mobile Telecommunications Markets, Niloofar Abolfathi, Simone Santamaria, Charles Williams

Research Collection Lee Kong Chian School Of Business

This paper examines the relative advantages of single-product and multiproduct firms following changes in customer switching costs. Whereas a single-product firm can closely tailor offerings to customers' needs, a multiproduct firm can create value for customers in the form of flexibility, allowing them to change between product varieties as preferences evolve without needing to switch providers. We argue that this value-creation mechanism is more effective when customers face high switching costs and explore this prediction in the mobile telecommunications sector, using an exogenous policy change (mobile number portability) that suddenly decreases customer switching costs. Our results reveal that when customer …