Business Commons^™

Paid Search Marketing Vs. Search Engine Optimization: Analytical Models Of Search Marketing Based On Search Engine Quality, Kai Li, Chunyang Shen, Mei Lin, Zhangxi Lin

Research Collection School Of Computing and Information Systems

As search engines are leading revenue growth in online marketing, search marketing has become a popular area of academic research. Although search engine advertising has interested researchers for decades and much has been learned, one thing that puzzles scholars is why search engine optimization companies are tolerated rather than excluded from the market, even though they capture a significant share of the advertising market. In this paper, we shed light on this phenomenon and establish an analytical model based on organic search quality. Through analysis of the model, we were able to draw several intriguing conclusions. First, there is no …

Chronobiology Of Meal Timing In Early-Stage Hypertension: A Controlled Feeding Pilot Study Investigating The Effects On Renal And Vascular Function, Natalie J. Bohmke, Brittany Barton, Patrice Wiecek, Paula Rodriguez-Miguelez, Dave L. Dixon, Youngdeok Kim, Salvatore Carbone, Danielle L. Kirkman

EVMS School of Health Professions Faculty Publications

Lifestyle intervention is critical for young adults with early-stage hypertension. A Western diet has negative effects on kidney function and blood pressure; however, time-of-day effects are understudied. We hypothesized that consumption of a Western-style meal that is misaligned with the endogenous circadian rhythm would have adverse effects on blood pressure, kidney function, and vascular function. Ten young adults with elevated blood pressure or stage 1 hypertension (means ± SD: 26 ± 8 yr, 50% female) underwent a randomized crossover, isocaloric controlled feeding intervention. Participants were allocated to receive a Western-style meal high in sodium, sugar, and saturated fat in the …

One Size Doesn’T Fit All: Navigating Gendered Ageism In Older Women’S Entry Into Entrepreneurship, Yanying Chen, Zijie Song, Chevy-Hanqing Fang

Business and Information Technology Faculty Research & Creative Works

Though older women may choose entrepreneurship as a way to escape discrimination in the labor market, they may face other forms of discrimination in the entrepreneurial domain. Drawing on intersectionality theory, we posit that older women encounter amplified discrimination due to the stereotype-consistent implications from gender and age norms, namely gendered ageism. Using 815,428 individual observations pooled across country–year surveys from 56 countries between 2009 and 2018, we found that older women were least likely to enter entrepreneurship. And this intersectional disadvantage could be mitigated by weakening the normative exclusion and possessing resource endowments that signal capability. However, strategies focused …

Gubernatorial Re-Election Incentives, Local Investment Bias, And Pension Fund Performance, Hongxian Zhang, Liang Guo, Jun Hao, Yu Liu

Business and Information Technology Faculty Research & Creative Works

We investigate the impact of gubernatorial re-election incentive and political factors on US public pension funds from 1990 to 2022. Our empirical analysis finds no significant overall relationship between gubernatorial re-election incentives and local bias in the full sample. However, the effect of gubernatorial re-election incentives on local bias is influenced by a state's level of corruption. Specifically, in states within the lowest corruption quantile, governors eligible for re-election tend to prioritize local investments to gain consistent support. In contrast, in states within the highest corruption quantile, heightened scrutiny may encourage re-election-eligible governors to adopt conservative investment policies that do …

When Price Varies Across Otas: How Room Rate Disparity Shapes Switching Behavior And Brand Trust, Ling Ling, Chich-Chien Chen, Zvi Schwartz

Human Movement Studies & Special Education Faculty Publications

This study investigates how room rate disparity across Online Travel Agencies (OTAs) influences consumers’ switching behavior and perceptions of hotel brand integrity. Employing a scenario-based experimental design with a sample of 430 Chinese consumers, we explored price differences interact with loyalty status, price trajectory information, and brand consistency. Our findings reveal a complex non-linear inverse sigmoid relationship between rate disparity and channel switching. Contrary to expectations, loyalty membership did not reduce switching intent or increase discount thresholds. Moreover, rate disparity triggered brand integrity concerns, with brand doubt consistently exceeding switching intent. While price trajectory information did not change switching likelihood, …

The Relationship Between Enablement Sentiment And Kpi Achievement, Stefanie Boyer, David E. Fleming, Michael Rodriguez, Tom Tonkin

Marketing Department Faculty Journal Articles

Sales enablement (defined as the "activities, systems, processes and information that support and promote knowledge-based sales interactions with client and prospects” (Gartner, n.d.)) has evolved from a tactical resource to a strategic organizational function, crucial for aligning sales and marketing. Despite its importance, there is a lack of research on how 'sentiment' (perceptions toward enablement) influnces key performance indicators (KPI). This exploratory survey of sales and enablement professionals investigates sentiment across individual, team, and company levels, and its relationship with KPI achievement. Results reveal positive relationships between sentiment and performance outcomes at all levels with organizational sentiment being the strongest …

Ceo Compensation Changes Following Acquisitions, Leonce Bargeron, David J. Denis

Finance and Quantitative Methods Faculty Publications

We find that CEO compensation increases following acquisitions only in those deals in which acquirer stock is used as the method of payment. These compensation increases are driven by increases in equity-based compensation and are concentrated in riskier acquirers, in riskier acquisitions, and in acquirers whose CEOs have low exposure to the stock price. We find little support for traditional agency cost explanations of changes in CEO pay following acquisitions. However, our findings are broadly consistent with compensation changes representing a contracting solution to a two-sided adverse selection problem that is present only in stock acquisitions.

Moderating Role Of Perceived Staff-Replacement Likelihood On Self-Ordering Kiosk Adoption: Evidence From The Restaurant Industry, Wanmo Koo, Archana Kumar

Department of Marketing Faculty Scholarship and Creative Works

The restaurant industry widely employs self-ordering kiosks (SOKs). However, the increased use of automation in restaurants is causing job displacement, raising concerns about the lack of sufficient human support in restaurants. The study examined variables influencing customer willingness to use SOKs while considering how staff replacement perceptions alter these effects. Partial least squares structural equation modeling reveals that performance expectancy, effort expectancy, social influence, and perceived security significantly influence behavioral intention to use SOKs, and behavioral intention strongly predicts actual kiosk usage behavior. Among the moderating effects, only perceived staff replacement likelihood significantly influences the relationship between perceived security and …

Unshackling The Coffee Supply Chain: An “Ethics Project” For Catholic Colleges And Universities, Bernard Prusak, Kimberly Lamberty

2026 Faculty Bibliography

Against the background of a growing and increasingly sophisticated body of theological literature on economic ethics, this article proposes a project to change for the better, morally, how coffee is supplied on the campuses of Catholic colleges and universities. We argue that this project is squarely in service of a Catholic college or university’s core educational goal of humane development of its students. The article then proceeds in three steps. First, we explain how the coffee supply chain works and how it is entangled in what Pope Francis called “the economy that kills.” Second, we discuss obstacles to our proposed …

Grading In The Digital Age: Ai Feedback Versus Professor Feedback, Latoya Russell, Andrew Zeisler, Ronald Mickler Jr.

2026 Faculty Bibliography

Feedback is a cornerstone of academic development, particularly in marketing education, where skill development often requires iteration and applied practice. While instructors spend considerable time providing effective feedback, artificial intelligence (AI) tools can significantly reduce this burden by generating timely, tailored responses. For example, AI-based chatbots can supplement instruction, providing students with timely feedback and reducing instructors’ workload. This study examines how marketing students perceive feedback quality based on its source, specifically whether it is delivered by an AI system or a human instructor. Through a scenario-based experiment, we investigate student perceptions of feedback quality and effectiveness based on the …

Ceo's Influence On Top Management Team's Employee Engagement: A Qualitative Study, Wafa Damlaj, Matthew Hurtienne, Laura Hurtienne

Human Resource Development Student Publications and Presentations

This study explores how chief executives officers (CEOs) influence top management team (TMT) members' employee engagement. Using a constructivist phenomenological approach, the research examines ways CEOs shape TMT's employee engagement. Fifteen TMT professionals participated in semi-structured interviews, and the data were analyzed through a three-step coding process: open coding to identify key concepts, axial coding to refine categories by examining relationships, and thematic coding to organize the data into central themes. Findings revealed that CEOs influence TMT's employee engagement by addressing needs at three levels: individual, team, and organizational. Each level of needs aligns with specific CEO leadership styles and …

How-To: Academic Job Interviews (In The United States), Erin K. Peck, Kendall Valentine, Serina S. Wittyngham, Jessie S. Turner

OES Faculty Publications

[Introduction] "I (EKP) bombed my first interview on the tenure-track academic market. After I entered the Zoom room filled with search committee volunteers, the chair performed a quick round of introductions, and I was told that I would have strictly five minutes to answer each question. I smiled nervously, wringing my hands under the desk, and waited to be asked to derive a diagenetic equation or defend the methods I used in my recent manuscript.

“We'll start with something easy. Tell us about yourself,” began the chair.

I opened my mouth. I closed my mouth. My mind went blank. “Um …

Prosocial Ceos And Accounting Manipulation, Mei Feng, Weili Ge, Zhejia Ling, Wei Ting Loh

Research Collection School Of Accountancy

This paper examines the association between chief executive officers’ (CEOs’) prosocial tendency and their firms’ likelihood of accounting manipulation. We measure CEOs’ prosocial tendency based on their involvement with charitable organizations. We find that prosocial CEOs are less likely to engage in accounting manipulation, as proxied by material non-reliance restatements and SEC or DOJ enforcement actions. The effect is more pronounced when CEOs are involved with charities that directly aim to improve the welfare of others and when they face stronger incentives to misreport. These results continue to hold in analyses of changes in CEOs’ prosocial tendency around turnover events. …

Board Characteristics And Bank Performance: An Empirical Analysis Of The Size Effect In Emerging Economies, A. Bouteska, M. Kabir Hassan, Luca Pezzo, Jose Perez-Amuedo

Finance Faculty Research and Publications

Purpose

This paper aims to estimate the impacts of the board characteristics on bank performance in emerging countries, mainly focusing on the role of moderating factor.

Design/methodology/approach

Based on the literature review and the feasible generalized least squares econometric method approach, 137 deposit banks from seven emerging countries, including Saudi Arabia, Kuwait, United Arab Emirates, Bahrain, Qatar, Malaysia and Turkey, are all examined in the 2010–2022 year period.

Findings

Bank size is suggested as the statistically significant factor that moderates the association among the board characteristics, i.e. board size, duality, government ownership and bank performance. Based on the bank size, …

Agile And Lean Frameworks For Enhancing Accountability And Efficiency In Public Financial Management Systems In Emerging Economies, Mercy Amuna, Eunice Acheabea Offei, Omowumi Folorunso, Charles Zormelo

Student Publications

Findings: This review reveals that Agile and Lean frameworks dramatically improve public financial management by improving fiscal accountability, budgeting efficiency, and service delivery. Drawing on 49 studies published between 2010 and 2025, the majority from emerging economies with selected comparative OECD cases, budgeting and procurement reforms emerged as the dominant sectors analysed. Agile’s iterative and adaptive approach allows governments to make real-time adjustments to budgets, enhancing the economy’s response to economic developments and crises. They focus on reducing waste and financial planning to ensure that public funds are allocated efficiently and effectively. Similarly, Rwanda and Nigeria demonstrate the benefits of …

Ai-Driven Risk Forecasting For Strengthening The United States Food Supply Chain Resilience: Case Study: A National Ai-Enabled Food Supply Chain Risk Forecasting Framework And A Data Analytics Approach To Predicting Disruptions, Sarah Onyeche Usoro, Itua Austin Omogiate, Rahab Zhewe Felix, David Azikutenyi Galadima

Student Publications

The United States food supply chain is one of the most complex and interconnected systems in the world, spanning agricultural production, processing, transportation, storage, and retail distribution. While this complexity enables efficiency and scale, it also increases vulnerability to disruptions caused by climate change, labor shortages, geopolitical shocks, transportation failures, cyber threats, and public health crises. Conventional risk management methods, often reactive and siloed, have proven inadequate in predicting and mitigating systemic shocks that have become frequent occurrences in today’s world. This article examines how artificial intelligence (AI) and data analytics can transform risk forecasting in U.S. food supply chains …

Pedagogical Readiness And Adaptability In Higher Education In Egypt: An Exploration Of Generational Disparities In Ai Adoption., Maha Ahmed Zaki Dajani, Israa Lewaa, Hadia Fakhreldin

Business Administration

ABSTRACT

Dajani, M., LewaaElhamd, I., & FakhrEldin, H. (2025). Pedagogical readiness and adaptability in higher education in Egypt: An exploration of generational disparities in AI adoption. In Conference proceedings for the Annual Conference of Business, Economics and Politics in the Middle East (BEP-ME) 2025 (pp. 96,116). The British University in Egypt.

This study investigates generational differences in the adoption of AI tools in Egyptian higher education, examining how pedagogical readiness and adaptability influence engagement among students and educators. It addresses a key gap in the literature—the lack of an integrated pedagogical framework combining Kolb’s Experiential Learning Theory and Constructivist …

Pedagogical Readiness And Adaptability In Higher Education In Egypt: An Exploration Of Generational Disparities In Ai Adoption, Maha Ahmed Zaki Dajani, Israa Lewaa Elhamd, Hadia Fakhr Eldin

Business Administration

This study investigates generational differences in the adoption of AI tools in Egyptian higher education, examining how pedagogical readiness and adaptability influence engagement among students and educators. It addresses a key gap in the literature—the lack of an integrated pedagogical framework combining Kolb’s Experiential Learning Theory and Constructivist Learning Theory to explain AI adoption across generations. Prior studies have seldom compared Generations X, Y, and Z within one empirical model, and evidence from Egyptian universities remains limited despite distinctive cultural and institutional contexts shaping AI readiness.

Using a survey-based design grounded in these theories, the study employs structural equation modelling …

Shaping The Future: Emerging Technologies And Their Role In Industry 4.0 And Beyond, Liuliu Qin

Information Technology & Decision Sciences Faculty Publications

This paper provides a comprehensive review of emerging technologies driving the transition from Industry 4.0 to Industry 5.0. It examines the foundational concepts and pillars of Industry 4.0 and explores the transformative roles of Artificial Intelligence (AI), Extended Reality (XR), Collaborative Cobots (Cobots), Brain–Computer Interfaces (BCIs), quantum technologies, and next-generation connectivity (5G/6G). By integrating technological, human-centric, and sustainability perspectives, the study outlines how these emerging technologies reshape industrial systems and enable intelligent, adaptive, and inclusive futures.

Inequality In Education, Lantz Mcclanahan, Madison Tucker

SPARK Symposium Presentations

No abstract provided.

0897: William A. “Red” Dawson Collection, 1915-2023, Marshall University Special Collections

Guides to Manuscript Collections

William Alfred “Red” Dawson, a native of Valdosta, Georgia, led his high school football team to a state championship and played for four years at Florida State University. Dawson briefly played professional football for the Boston Patriots in the AFL and the Orlando Panthers. He was serving as an assistant football coach at Marshall University when a fatal plane crash killed seventy-five players, coaches, staff, and prominent citizens of Huntington. Dawson was essential in restarting the Marshall University football program, serving as acting head coach and coached through the 1971 season. He then began working in the construction industry and …

Brief #1: Collaborative Aggregation & Marketing Of Local Farm Food: A Qualitative Analysis Of Farmers' Collaboration Strategies, Evan England, Rachel Filippone, Hannah Stokes-Ramos, Cindy (Luyue) Zheng, Olivia Burton, Analena Bruce

Food Practice Research

This report presents research findings from a comparative case study of four Collaborative Aggregation and Marketing Models: Local Harvest, a cooperative non-profit, farmer-owned, and certified organic CSA, Three River Farmers Alliance, an online food hub and regional distributor, Vernon Family Farm Store, an on-farm, year-round store that aggregates from local farms, and Fresh Start Farms, a food hub, farmers’ market, and CSA operated by the nonprofit Organization for Refugee and Immigrant Success.

Trump Accounts: New Irs Guidance On A New Retirement Account For Children, Heath Mcconnell, Michelle Freeman

Faculty Open Access Works

Excerpt: 

Among the changes made by the One Big Beautiful Bill Act (OBBBA) was the creation of a new type of account called the “Trump account.” In simple terms, these accounts are designed to allow individuals under age 18 to begin saving for retirement, typically through contributions made by their parents or other eligible contributors. This article will begin with a discussion of the underlying reasons for creating these accounts and their enactment as part of the OBBBA. Following that, it will discuss the rules relating to these accounts from both the OBBBA’s statutory language as well as recently published …

Sociocultural Outsidership In Entrepreneurship: Rethinking The Double-Edged Role In Marginalisation, Robert J. Pidduck, Susana C. Santos, Eric W. Liguori, Reginald Tucker, Alexander Newman

Management Faculty Publications

This editorial introduces the special issue on marginalisation and entrepreneurship. While entrepreneurship research has long examined the impact of economic deprivation and structural barriers, far less attention has been given to sociocultural elements of outsidership – such as status incongruence, class-based identity conflict or cultural misalignment, among other related facets. We bring these dynamics to the fore, offering a conceptually rich yet ideologically neutral lens through which to understand how outsider dynamics can shape entrepreneurial cognition, legitimacy and venture development. Further, by synthesising emerging work across fragmented literatures, we propose a research agenda that explores sociocultural outsidership not only as …

Health Status In East Texas, Manuel Reyes-Loya, Cecilia Cuellar, Marilyn Young, Luisa Moraes

Hibbs Newsletter

This issue of the Hibbs Newsletter examines the key economic drivers of East Texas, highlighting trends in GDP, employment, and wages across major metropolitan areas. From 2015 to 2023, the region experienced steady economic growth, led primarily by healthcare, manufacturing, and mining industries. The report emphasizes healthcare as a dominant contributor to both employment and high-wage occupations, offering insight into the region’s evolving economic structure

Don't Walk By: Policy, Advocacy, And The Power Of Reconnection, Ashley Martinez, Isabella Dawkins, Hayley Tarro, Abby Hodge, Lily Stockwell, Grace Culp, Sebastian Lopez, Jesse Hartland

SPARK Symposium Presentations

Through this project, we will utilize dilemma reconciliation to address homelessness in the United States with frameworks implemented from The Netherlands and Finland.

How Interest Rates Influence Entry Level Employment Growth For Undergraduate Economics Students, Stiles B. Logan, Marc Joseph, Dylan Hilburn, Hayden Baker, Krisha Patel

SPARK Symposium Presentations

The United States job market has become a growing concern for graduating college students over the last decade. With rising unemployment, increased competition, and the rise of generative AI technology over the last five years, more students than ever are genuinely concerned that they will be unable to find long-term employment after graduation. In this paper, we will analyze the correlation between United States interest rates and entry-level employment growth, with the goal of contributing new and actionable information to help graduating college students plan for the future. We will be using data from IPUMS and FRED, spanning January 2009–December …

[Abstract For] Bond Pricing Mechanics Beyond Yield-To-Maturity Based Calculations, Maura Alexander, Tom Arnold, Xiu (Summer) Liu

Finance Faculty Publications

Three methods for pricing bonds are presented: using a constant yield to maturity, using the yield curve with discount factors, and using implied forward rates from the yield curve with backward induction.  By moving beyond the first method, more dynamic duration and convexity analyses emerge.  Further, logical connections and extensions are made in regard to pricing bonds with embedded options, the calculation of a swap rate, and the “bond bootstrapping” process for building a yield curve.

Forthcoming in the Journal of Wealth Management

The Attention Safeguard Models: Governing Digital Harm Without Restricting Lawful Speech, Delante Clark

Graduate Scholarship and Creative Works

Digital platforms increasingly govern contemporary social, civic, and psychological life through systems optimized for attention capture, amplification, and monetization. While lawful expression remains protected under the First Amendment, the infrastructural mechanisms that determine how speech circulates have produced a range of attention‑based harms, including cyberbullying, engagement farming, compulsive doom scrolling, emotional dysregulation, and civic polarization. This research paper introduces the Attentional Safeguards Model (ASM), coined and formalized by Delante Clark, as a novel governance framework that mitigates such harms by regulating systems of amplification rather than restricting expression itself. Building on attention economy theory, technological mediation, constitutional free‑speech doctrine, …

The Impact Of Value Homophily, Rational And Emotional Persuasion On Information Passing Of Social Media Advertisements: A Model Comparison Approach, Gloria Hui Wen Liu, Cecil Eng Huang Chua, Neil Chueh An Lee, Jenny Hua Jen Wu

Business and Information Technology Faculty Research & Creative Works

Increasingly, businesses collaborate with influencers and content creators (the source) to advertise on social media, with social media users being exposed to an environment saturated with unsolicited advertisements. With social contacts remaining the most trusted advertisement sources, users' passing of such advertisements helps their dissemination and creates a specific kind of electronic word of mouth called information passing. Information passing involves users forwarding advertisements about products/services to someone else. Prior studies have found at least three factors influence information passing, including value homophily (similarity with the source as perceived by users), rational appeal (information about how a product can meet …