Business Commons^™

Equity Fund Monthly Report, April 2022, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

2022-April-01-Etsu Health Obgyn Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Women’s health care has been a passion for most of Crystal Green’s career. Of her 13 years in nursing, she has spent 12 in women’s services, the last three of which have been as a nurse practitioner in obstetrics and gynecology.

She is accepting new patients at ETSU Health OB/GYN.

“I became a nurse practitioner to be able to provide quality, patient-centered care on a higher level,” Green said. “I have always been a nurturer at heart. Being the caring, considerate person that I am, I believe we should treat our patients as we would want …

2022-April-01-Renaissance Child Camps Celebrate 20th Anniversary At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s Office of Professional Development invites children and youth to participate in a series of events scheduled this summer in conjunction with the 20th anniversary of the Renaissance Child Camps.

The camps offer a variety of education, hands-on and interactive sessions for children in first grade through high school. The first Renaissance Child Camps were held in the summer of 2002, and the program has grown in popularity since that time. The camps aimed at providing participants with a variety of academic, creative and physical activities are based on the STREAM (science, technology, …

2022-April-01-Etsu College A Hub For Some Of The Fastest-Growing Health Professions, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 2022) – “When students decide they want to go into health care, they typically think of two things – a physician or a nurse. However, if you look at what comprises the health care team, it’s allied health professionals making up two-thirds of the team, and that’s a wide description of everybody else besides nurses or physicians,” says Dr. Don Samples, dean of the College of Clinical and Rehabilitative Health Sciences at East Tennessee State University.

“It’s the physical therapists, the occupational therapists, the speech-language pathologists, the respiratory therapists, the radiographers, the nutritionists and social workers,” …

Does Restricted Stock Turn Ceos Into Risk-Averse Managers? Insights From The Regulatory Focus Theory, Rong Ma, Wanrong Hou, Richard L. Priem, Peter Wright

Management Faculty Publications

Restricted stock awards carry upside and downside risks for CEOs. We follow a socio-cognitive perspective by suggesting that awards of restricted stock are viewed as potential gains or potential losses depending on each CEO's dominant regulatory focus. Regulatory focus, therefore, helps determine how a CEO responds to restricted stock awards. We also propose that the moderating effect of regulatory focus strengthens as firm complexity increases and as CEO tenure lengthens, because complexity and tenure both increase CEOs' reliance on heuristic information processing. Specifically, complexity restricts a CEO's cognitive capacity for thoughtful deliberation during decision making, and tenure affects …

Teaching Tip: Socio-Cultural Learning To Increase Student Engagement In Introduction To Mis, Amy J. Connolly, Leigh A. Mutchler, Daniel E. Rush

IT and Supply Chain Management Faculty Publications and Presentations

Introduction to Management Information Systems (MIS) is a challenging course to teach because of the broad expanse of rapidlychanging material, the centrality of the course to the business curriculum, students’ demand for interactive teaching rather than traditional lecture, and general student disinterest in or lack of familiarity with the subject. Further compounding these problems, faculty may not be adequately comfortable with or trained in active teaching modalities. To address these challenges, we used principles of socio-cultural learning to design a system of class activities to teach the dynamic concepts commonly found in the Introduction to MIS course. Faculty can adapt …

Perceptions Of The Efficacy And Trustworthiness Of Faith-Based Organizations And Secular Ngos In Mgwashi, Bumbuli District, Tanzania, Naomi Tomlin

Independent Study Project (ISP) Collection

This study investigated perceptions of faith-based organizations (FBOs) compared to secular non-governmental organizations (NGOs) in Mgwashi, Bumbuli District, Tanzania. Perceptions were sorted into two categories: efficacy of services and trustworthiness. This study also examined gender and religion to determine potential influences on perceptions of trustworthiness and efficacy.

This study conducted 72 interviews of Mgwashi residents (18 Muslim men, 18 Muslim women, 18 Christian men, and 18 Christian women). Participants were asked for their opinions on the trustworthiness and efficacy of secular NGOs and FBOs with which they had experience. Then, those who had experience with both types (n=41) were asked …

Issue 2, Thriving Women, Joey Leszczynski

Thrive

No abstract provided.

Transcendent Financial Planning, Joseph Daughtry

Senior Honors Theses

Financial planning is a broad discipline that involves many different categories of work. Professionally, the goal of financial planning is to help a client invest according to his/her personal needs in such a way that minimizes risk. From a Christian perspective, financial planning is about stewarding what God has given. Combining these perspectives means helping a client invest their finances in such a way that minimizes risk and accomplishes the goals of God. While simply stated, this is a complex and profound topic. To bring greater clarity, financial planning can be broken down into categories, four of which are retirement …

Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson

Senior Honors Theses

Business as Mission (BAM) is the operation of a for-profit business located in a cross-cultural setting and aimed toward the fulfillment of the great commission. This definition reveals four key success factors for BAM: support, financial and otherwise, for both the business and the missionaries; the ability to gain access to cross-cultural settings; the opportunity to advance the gospel; and the requirement of managing both missional and business goals. Examining each of these areas, along with the historical effectiveness of BAM, reveals that BAM is an efficient and effective missional strategy, which should be used to see the Great Commission …

The Impact Of Different Worldviews On The Financial Planning Process, Luke Osterhus

Senior Honors Theses

An individual's worldview has an effect on all aspects of their life. Worldview affects the decisions people make, the clothes they wear, the people they interact with, and so much more. What is often overlooked is the impact of worldview on one's view and use of money. Money is universal and everyone has some form of currency or assets. However, the way money is used, whether it is saved, spent, or invested, is often determined by an individual's own concept of money. Additionally, relationships between people are often chosen or influenced by an individual's worldview. Human beings are seen differently …

The Threat Of Communism To Judeo-Christian Tradition And How To Stop It, Vittoria D'Addesi

Senior Honors Theses

Judeo-Christian tradition is what has made America great. Today, the biggest threat to Judeo-Christian values in the United States is the rise of communism. This threat stems from the large-scale decline in the percentage of the American population who adheres to a biblical worldview. A biblical worldview is the moral foundation for Judeo-Christian tradition, so without a dominant biblical worldview, Judeo-Christian tradition cannot survive. There are two parts to the stopping the spread of communism. First, a biblical worldview must be restored to America. Second, capitalism must be upheld because it is the only economic system with which a biblical …

General Purpose Computing On Graphics Processing Units For Accelerated Deep Learning In Neural Networks, Conor Helmick

Senior Honors Theses

Graphics processing units (GPUs) contain a significant number of cores relative to central processing units (CPUs), allowing them to handle high levels of parallelization in multithreading. A general-purpose GPU (GPGPU) is a GPU that has its threads and memory repurposed on a software level to leverage the multithreading made possible by the GPU’s hardware, and thus is an extremely strong platform for intense computing – there is no hardware difference between GPUs and GPGPUs. Deep learning is one such example of intense computing that is best implemented on a GPGPU, as its hardware structure of a grid of blocks, each …

Exploring Mechanisms Insurers Employ To Set Premiums And Maximize Profitability, Brent Ferenczy

Senior Honors Theses

The insurance industry is a very complex segment of the macroeconomy. An explain will be given as to how these companies are able to maintain and maximize their profits, allowing them to remain in business. A key area in this process is the setting of premiums. This activity draws from many areas of the business model. This paper will start with a birds-eye view and telescope in, starting with standard business practices and ending with specific undertakings of insurance companies. Companies must keep adequate liquid funds. This is done mainly through forecasting cash outflows and investing their assets under management. …

The Music Bluetooth Controller: An Intersection Between Technology And Music, Lydia Wu

Senior Honors Theses

The modern musician faces a new challenge: how can technology be used to enhance a performance? This thesis documents the development of a Bluetooth remote controller that will aid today’s performing musicians by interacting with a digital display (e.g., an iPad) to flip musical score pages remotely. At its core, while mimicking a Bluetooth pedal (the current industry standard), this device attaches to the musician’s hand. In its pilot stages, the device has been referred to “MBC” (Music Bluetooth Controller).

Effects Of Esg Investing On Returns, Hank De Roover

Senior Honors Theses

Countless researchers have sought to find out if there is a positive correlation between Environmental, Societal, and Governance (ESG) investing and returns that beat the market over the past few decades. To analyze what ESG investing is, the history of the practice, and if there can be any conclusion drawn between ESG investing and returns. A deeper understanding of what goes into returns, including modern portfolio theory, will uncover that ESG securities cannot be efficiently placed on the efficient frontier. Risk associated with ESG stocks cannot only be tied directly to beta, but also to external qualitative forces that make …

Impact Of Risk Perception And Risk Tolerance On Investment Portfolio Decisions, Claire Covey

Senior Honors Theses

Average individual investor returns drastically underperform standard investment benchmarks, with common attributing factors including relying on instincts and overconfidence in trading ability. Neural processing, financial risk, risk perception, and risk tolerance literature show how instinctual reactions form and how those reactions affect risk decision-making under the Prospect theory. Examining the effect of neural processing and risk framing on subjective risk perception allows a measurement of the indirect impact on risk tolerance. The stable factors of risk tolerance directly impact investment risk decisions. There are implications of accurately assessing risk tolerance in a client/advisor relationship. Advisor application of a proper risk …

The Theme Park Throwdown: The Successes And Failures Of Ip-Related Attractions And Expansions In Disney Theme Parks And Strategies For The Future, Aubree Zern

Senior Honors Theses

The Disney brand invokes strong feelings of loyalty from supporters and dissatisfaction from its opponents, and it many facets play an important part in society (Havard et al., 2021). It is certainly true that “the Magical World of Disney remains unsurpassed in terms of brand name recognition, planning complexity, and detailed execution. It is the paradigmatic ideal of how architecture can establish a universe around its landscape” (Dalov, 2019, p.10). For nearly 70 years, the Imagineers cultivated an idea from the mind of one man into a global phenomenon of twelve theme parks and counting (Tang & Iwerks, 2019). The …

Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist

Senior Honors Theses

One of the many ways Disney is a successful organization is because of the effective use of marketing. For Disney to be able to have effective marketing tactics within the entire target audience, market segmentation must take place. A prevalent segment within Disney’s target market is children ages 2-10. There are differences in emotional maturity and interests throughout this age range which requires Disney to start the process of segmentation. Many factors that encompass the process of segmentation are attitudes, interests, and opinions that define this segment. These factors also need to be taken into consideration when marketing to parents …

Policy Strategies To Solve The U.S. Recycling Crisis, Flavia M. Scotto D'Antuono

Student Publications

Following China’s Operation National Sword in 2018, the politics and economics of recycling have increasingly come under scrutiny as many examine whether it remains a worthwhile endeavor. Differences across municipalities, changing prices of goods, contamination, mislabeling, and involvement by the plastics industry has further confused the issue. This paper examines to what extent a national recycling policy would be effective and what form it may take using several case studies - whether it be mandatory recycled content minimums, extended producer responsibility, or allowing the industry to phase out completely,

The Benefits Of A Professional Website For A Musician, April C. Cain

IPS/BAS 495 Undergraduate Capstone Projects

For my capstone project at Boise State, I decided to create a website for my music. I am a music producer and needed a professional web presence for promotion, current and future fans, professional contacts, and to also serve as a portfolio of my work. There are also added benefits for future projects in the form of a blog and file selling features. I researched web-building platforms and methods as well the benefits of having a website for not just myself but for fans and other consumers of music and developed an action plan to create my own professional website. …

Supply Chain Sustainability In The Fashion Industry, Quinn Hanley

Honors Projects

Sustainability in the fashion industry has become an important topic recently for both retailers and consumers. Through my research I will be laying out what supply chain sustainability is, how it relates to the fashion industry, as well as how companies are doing it well or poorly. I will be using both scholarly pieces and other articles online to perform my research on the topic, to find a more in-depth understanding of how companies are affecting the world around us as well as the people around us. My goal with this research is to educate consumers about how supply chain …

Complementary Effects Of Crm And Social Media On Customer Co-Creation And Sales Performance In B2b Firms: The Role Of Salesperson Self-Determination Needs, Omar S. Itani, Ashish Kalra, Jen Riley

Marketing Faculty Publications

Highlights

• Social media, CRM technology & social CRM enrich the knowledge of salespeople.

• Social media, CRM technology & social CRM support value co-creation efforts.

• Knowledge mediates the effects of social media, CRM technology, and social CRM.

• Job autonomy & sales quota ease moderate the effect of knowledge on value co-creation.

• Value co-creation increases sales performance.

Abstract

This study examines the effects of salespeople's social media and customer relationship management (CRM) technology use on value co-creation through knowledge and the downstream impact on sales performance. Based on task-technology fit and self-determination theories, the findings reveal that social media, CRM technology, and …

Integrating Objectification And Social Role Theories: A Proposed Framework For Analyzing Media Objectification Of Female Athletes, Isabella Clemens

Student Publications

Despite the tremendous strides that women have taken in terms of their participation in sports the representation they receive from the media is still lacking. In addition, when they do receive media attention research has found that female professional athletes are more likely to be seen and focused on their appearance rather than their success and capabilities. This is a trend that has been persistent in the sports world. This paper will provide a review of the research by looking at two theories, the objectivation theory, and the social role theory. These theories have helped explain the inequalities that women …

2022-April-01-Board Of Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Board of Trustees to hold quarterly meeting April 22

JOHNSON CITY — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, April 22.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become …

2022-April-01-Etsu's Spring Literary Festival Is April 12-13, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 1, 2022) – East Tennessee State University’s annual Spring Literary Festival, packed with award-winning and nationally recognized writers, is set for later this month.

Poet Maurice Manning

“This is such a wonderful event, and I could not be happier about the talented writers who will be with us this year,” said Dr. Jesse Graves, ETSU’s poet-in-residence. “We are thrilled to be able to bring our literary community back together in the Reece Museum and the Martin Center.” 

Sponsored by the Bert C. Bach Written Word Initiative and the Department of Literature and Language, the two-day …

2022-April-01-Meet Mylan Hutchins, University Marketing And Communication, East Tennessee State University

ETSU News

Help Support Day of Giving

For Mylan Hutchins, a human services major with a double minor in special education and American Sign Language (ASL), service is a calling. Originally from Chattanooga, Tennessee, Hutchins came to East Tennessee State University as one of her first steps into what has evolved into a fulfilling journey of self-discovery.

“I came to ETSU because I wanted that experience of getting away from what you’re comfortable with,” said Hutchins. “I didn’t know anyone, and everyone I did know was suddenly several hours away. It was exciting.”

It wasn’t long until Hutchins realized those steps were …

2022-April-01-Championship Game, University Marketing And Communication, East Tennessee State University

ETSU News

On Tuesday, May 3 at 8 p.m., the ETSU JV Overwatch esports team will face the University of South Florida in the grand finals of the NACE Starleague Open Division.

NACE is the National Association of Collegiate Esports. They are the largest member association of varsity esports programs at colleges and universities across the U.S. Their Starleague is split in to three divisions: Varsity, Challenger, and Open. In this season, the ETSU JV team participated in the Open division.

The ETSU team is 4-2 (12-8) in the regular season and 4-1 (12-4) in the playoffs so far, for a current …

2022-April-01-University School To Hold Pickin In The Schoolyard Fundraiser At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – University School will host “Pickin’ in The Schoolyard” on Saturday, April 23 on the campus of East Tennessee State University from 10 a.m.-2 p.m. 

This event is an annual fundraiser for the Junior Appalachian Musicians Program (JAM) at University School. It will include several student groups performing Appalachian music throughout the event. Members of ETSU’s Bluegrass, Old-Time, and Roots Music Studies, JAM string bands and other University School students are scheduled to perform on both the school lawn and in the gymnasium. 

JAM is an after-school music program that introduces students to the Appalachian music of …

Best Practices For And Outcomes Of Implementing Live Cases In Marketing Courses, Jeff S. Johnson, Shannon Cummins

Marketing & Entrepreneurship Faculty Publications

Purpose of the Study: This study aims to improve the implementation of live cases (client-based projects) in marketing classrooms. Live cases involve direct interaction between companies and students and can be valuable pedagogical tools improving student learning and skill development. However, live cases can be difficult to implement, creating uncertainty for faculty and possibly tipping the risk-reward balance away from this approach. At present, the preponderance of live case research in marketing has been constrained to small sample sizes, leaving faculty to question whether the implementation insights provided will generalize across different contexts and faculty. Method/Design and Sample: This paper …