Business Commons^™

Changes To Corporate Codes Of Ethics: A Twelve-Year Analysis, Curtis Silverman

Honors Projects in Accounting

The Enron scandal caused companies and their Board of Directors to reconsider how they were utilizing their code of ethics, especially after the legislation of the Sarbanes-Oxley Act of 2002. Enron's Board of Directors provided the CFO, Andy Fastow, with a waiver of the code of ethics to negotiate with himself, while also on behalf of Enron. The issue with this waiver was that, at the time, investors were left in the dark because they did not need to be notified about any changes or exceptions made to the code of ethics. After learning about why codes of ethics and …

Feeding Sustainability: The Environmental And Social Effectiveness Of Food Bank Supply Chains, Nicole Craig

Honors Projects in Global Supply Chain Management

ood waste continues to develop as a global issue, especially within the United States. According to 2020 data collected from the Economic Research Service of the United States Department of Agriculture, 10.5% of all households in the U.S. face food insecurity. Using grocery supply chains as a context, this study examines how food banks serve as sustainable resources for the distribution of recovered food to feed food insecure communities. Grocery stores, retailers, and other organizations acknowledge waste through the implementation of sustainable initiatives. Food banks and partnering agencies serve as an integral component of waste reduction. The primary data collection …

The Impact Of Female Leadership On Lgbtq-Supportive Policies, Samantha Bove

Honors Projects in Finance

In the past two decades, gender inequality in c-suites has received a large amount of attention. Thus, the number of women in top management roles has increased substantially. However, the corporate sector has also neglected other marginalized groups, specifically, members of the LGBTQ community. These individuals are important employees and previous literature has established the benefits, both financial and otherwise, that the presence of LGBTQ supportive policies have on American corporations. In this paper, I examine if the presence of women CEOs influences the LGBTQ policies that are implemented in that firm. This will be analyzed using an OLS regression …

The Influence Of Price Transparency On Consumer Perceptions: The Role Of Culture And Luxury Brands, Cady Qiu

Honors Projects in Marketing

There is an abundance of research that analyzes country of origin (COO) and its effect on consumer behavior; however, many of these studies are in relation to products unrelated to fashion. In addition, there are a plethora of studies that discuss price transparency and product transparency. Though, most of this research is also unrelated to the fashion industry. There is also a significant lack of COO studies in relation with price and product transparency. This current study aims to focus on developing new methods of marketing in congruence with COO and fashion products. Utilizing a between-subjects experimental design, 2 (country …

Looking In The Mirror: Does Representation In Marketing Impact The Consumer?, Alyssa Collins

Honors Projects in Marketing

This study explores the implications of fitness apparel marketing on consumer self-esteem, attitude towards brands and ads, and purchase intention. Furthermore, this study explores the relationship between a diverse, inclusive (body size and ethnicity) model and consumer attitudes. Female participants were recruited to share their feelings towards their own personal body satisfaction, how they perceive advertisements, how they feel about the brand based on the advertisement that they view, and their intentions to buy the product. The study found that while the original hypotheses were not statistically significant, that there was a positive correlation of customers being more likely to …

2022-April-22-No Tuition Increase For Etsu Undergraduate, Graduate Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2022) – Undergraduate and graduate students attending East Tennessee State University this fall will not see an increase in tuition. 

During its quarterly meeting today, the ETSU Board of Trustees voted not to increase tuition and fees for the 2022-23 academic year. This decision applies to all in-state and out-of-state undergraduate students and graduate students, with the exception of those attending Gatton College of Pharmacy and Quillen College of Medicine. The Board also approved the 2022-23 operating budget, which goes into effect July 1.

Earlier today during the Academic, Research and Student Success Committee meeting, members …

Pa/Pnh 390: Leadership Dynamics Oer Curation, Chealsye Bowley

Curated OER Collections

This OER curation is an annotated bibliography of prospective OER for the GVSU course PA/PNH 390: Leadership Dynamics, assembled by request from the instructor.

Scope For Pair-Wise Factor Substitution Strategies In Us Rural Transit Operations When Factor Prices Change, Gregory G. Lubiani, Albert A. Okunade

Faculty Publications

Rural transit providers face unique challenges beyond those of their urban counterparts, including worse road conditions, access to trained labor, tighter budget constraints, and higher miles per rider. To date, transportation economics and policy research is scarce for this essential service in rural geographies due to data paucity. Employing the Generalized Translog Cost-minimization model, the core innovation in this paper is presenting the first illustration of the cost-minimization strategies available to transit providers when faced with the constraints of sparsely populated geographic settings. Using a rich dataset of 42 U.S. rural transportation providers across 17 years, we estimate the operational …

The Stereotypical Perception Of A Spokesperson In A Sports Advertisement, Trinity Lennon

Honors Projects in Marketing

This study examines the gender role of a spokesperson and a type of sports in the "Match-Up Hypothesis." Two studies were conducted to test the effectiveness of sports advertisements for a gym membership: in a 2x2x2 experiment, the gender of the spokesperson, a type of sports, and the gender of the consumer are manipulated. Results indicated that females have a higher expectation of improvement when the gender of the endorser does not match the sport (Breaking the Glass Ceiling Effect). In contrast, males have a higher expectation of improvement when the gender matches the sport.

Anatomy Of The Short Squeeze: Using Technical And Statistical Analysis To Forecast Price Volatility, Gianni Demerski

Honors Projects in Finance

A short squeeze is a phenomenon in the stock market that occurs when the price of a security surges drastically higher over a short period of time. The main known cause of a short squeeze is due to short sellers aggressively covering their positions creating a short-term artificial increase in the demand for a given stock. The purpose of the present study is to determine whether the stock return volatility of a short squeeze can be forecasted using variables such as trade volume, price patterns, short interest, market capitalization, and a stock’s outstanding shares. The study attempts to determine which …

The Effects Of Sponsorship Disclosure On Consumer Perceptions, Evan Leonard

Honors Projects in Marketing

This study examines the effects of sponsorship disclosure by social media influencers on consumer perceptions. Influencers on the social media platform Instagram were focused on, testing consumer perceptions of trust, relevance, engagement, feelings towards the brand, and purchase intentions. The study was done through exploratory survey research analyzing the effects of different sponsorship disclosures on the variables (N=93). The study found a sponsorship announcement to show significantly positive results across the variables, with a discount code also shown to be significantly positive towards purchase intentions.

Research And Creative Works Shine At Student Academic Showcase, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2022-April-21-Etsu Jazz Ensemble Presenting Latin Music, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 21, 2022) – The East Tennessee State University Jazz Ensemble will present an evening of Latin music featuring the rhythms of South America, Africa and the Caribbean. The event is at 7:30 p.m. on Saturday, April 30, in the Grand Hall of the ETSU Martin Center for the Arts.

Concert is April 30

“We want to take the audience on a mini-vacation to the tropics with the sounds of Bossas, Mambos, Rhumbas, Sambas and more,” said Martin Walters, director of Jazz and Contemporary Music Studies at ETSU and a multiple Grammy winner. “This has been a …

American Rescue Plan Act (Arpa): City And County Budget Allocations In The Mountain West, Katie M. Gilbertson, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This fact sheet details how city and county governments within the Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah allocated funds from the State and Local Fiscal Recovery Fund (SLFRF) portion of the American Rescue Plan Act (ARPA). Brookings Metro in partnership with the National League of Cities and the National Association of Counties created the “Local Government ARPA Investment Tracker” to display how communities across the country allocate this financial resource. This interactive site allows budget information from cities and counties to be added as such decisions are made.

2022-04-21 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from April 21, 2022.

2022-04-21 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from April 21, 2022.

Nebraska Monthly Economic Indicators: April 20, 2022, Eric Thompson

Leading Economic Indicator Reports

The LEI-N rose by 0.89% during March 2022. The increase in the leading indicator, which is designed to predict economic activity six months in the future, signals continued economic growth in Nebraska through the 3rd quarter of 2022. The indicator improved for two primary reasons. First, initial claims for unemployment insurance fell during March suggesting continued strength in the Nebraska labor market. Second, respondents to the March Survey of Nebraska Business reported plans to increase sales and employment. By contrast, building permits for single-family homes fell during the month. There also was an increase in the value of the U.S. …

Development Of Evidence-Based Covid-19 Management Guidelines For Local Context: The Methodological Challenges, Sarah Nadeem, Salima Saleem Aamdani, Bushra Ayub, Nashia Ali Rizvi, Fatima Safi Arslan, Russell Seth Martins, Maria Khan, Syed Faisal Mahmood

Section of Diabetes, Endocrinology and Metabolism

Background: The coronavirus disease 2019 (COVID-19) pandemic has presented as a therapeutic challenge for clinicians worldwide due to its rapid spread along with evolving evidence and understanding of the disease. Internationally, recommendations to guide the management of COVID-19 have been created and updated continuously by the WHO and CDC, which have been locally adapted by different countries. Similarly, Pakistan's National Command Operation Center (NCOC), in its national COVID-19 management strategy, generated guidelines for national implementation. Keeping the guidelines updated has proved challenging globally and locally. Here, we present a summary of the process to assess the evidence, including a time-restricted …

Scarlet Hotel Is Open To Serve Huskers, Kate Engel

Nebraska Innovation Campus Materials

Nebraska’s Scarlet Hotel is open for business. Located at Nebraska Innovation Campus, the 154-room Marriott Tribute hotel is home to The Good Life Coffee Shop; the Well & Good, the hotel’s signature restaurant; and the Barred Owl, the rooftop bar with incredible views of Lincoln. The hotel’s restaurant, bar and coffee shop are open to the public and feature Nebraska-inspired cuisine and drinks. A grand opening celebration for the hotel is scheduled for 4 p.m. May 6.

Corporate Social Responsibility Within The American Craft Beer Industry: Environmental Sustainability And Community Engagement, Bradley Demild

Honors Projects in Management

Craft brewing and craft beer is emerging as an established business in the United States, with many states housing established regional breweries. As the United States looks to implement environmentally friendly practices in business operations, the goal of this report is to analyze the respective steps taken by the craft beer industry to achieve sustainability. Looking into environmental sustainability and community efforts holistically, the corporate social responsibly (CSR) practices of certified independent, craft brewers who are members of the Brewers Association of various sizes, lends insights into the current state of the industry. A combination of educational materials provided by …

Immersive Education For Every Future, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2022-April-19-Gray Fossil Site Calling For Volunteers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 19, 2022) – This summer, paleontologists at the Gray Fossil Site and Museum are going to be busy with the tasks of excavating and preserving fossils, and they’re looking for volunteers to help out. 

On Saturday, April 30, the museum will host a volunteer drive where attendees will learn about the ongoing operations at the site and how they can participate this year. The event will be held from 10 a.m. – noon.

Volunteer drive is April 30

The Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State …

A Note On The Relationship Between Covid-19 And Stock Market Return: Evidence From South Asia, Md Arafat Rahman, Md Mohsan Khudri, Muhammad Kamran, Pakeezah Butt

Research outputs 2014 to 2021

Purpose: The transformation of coronavirus disease (COVID-19) from a regional health crisis in a Chinese city to a global pandemic has caused severe damage not only to the natural and economic lives of human beings but also to the financial markets. The rapidly pervading and daunting consequences of COVID-19 spread have plummeted the stock markets to their lowest levels in many decades especially in South Asia. This concern motivates us to investigate the stock markets’ response to the COVID-19 pandemic in four South Asian countries: Bangladesh, India, Pakistan and Sri Lanka. This study aims to investigate the causal impact of …

Rainbowashing: Does It Impact Purchase Intention?, Ramon Luis Fille

Honors Projects in Marketing

Cause related marketing efforts by multiple brands have grown over the past few years. With the growth of social media and even more awareness for multiple causes, consumers are pickier when it comes to brands that supports them. While many studies have been done when it comes to “greenwashing” (the tactics of brands to show their green initiatives), there are still more that needs to be done to understand the impact of “rainbowashing” marketing methods on consumer purchase intention. The importance of this study and how it can affect businesses are discussed. To get a feel for the potential effect …

Footballer Valuations: Valuing World-Class Football Players Against Transfer Fees, Louis Diblasi

Honors Projects in Economics

This paper aims to create a model to value European football players. It will do so by comparing a player's transfer fee and then measuring their value based on performances in the season after the transfer has occurred. The model will be applied to Europe's top five leagues: the English Premier League, Serie A, La Liga, Ligue 1, and the German Bundesliga. This study takes variables from multiple past studies to be used in the model, and adds a valuation for goalkeepers, which has never been done before. The goal of this study is to measure the variables that contribute …

What Cache County Leaders And Residents Can Do To Strengthen The Impact Of Girls And Women In Their Area, Angie Kleven, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2022 gathering of 33 leaders and residents in Cache County, Utah. Girls and women face challenges unique to the area in which they live, and the goal of this gathering was to identify those barriers and determine strategies and initiatives that local leaders and residents can implement to address them. This document includes recommendations in the following areas: education, health and wellbeing, business and economics, culture and religion, and community engagement.

Assessing Happiness: An Evaluation Of The Latin American Paradox In The United States, Daniel J. Maisch

Honors Projects

Abstract: This research project investigates an array of pecuniary and non-pecuniary factors and their effect on happiness trends within the United States’ Latino population. Happiness Economics is a new field of economic study coined in the 1970s by Richard Easterlin. This new field of study laid the foundation for further research and, ultimately, led to the discovery of the Latin American Paradox. The Latin American Paradox identifies high levels of happiness amongst Latinos within Latin America and the United States, with low levels of economic prosperity. This study uses Mental Health data from IPUMS Health Survey to investigate the different …

Factors Influencing Small Business Employees’ Decisions To Return To Work, Alexis Kochanski

Research and Creativity Symposium

Some states in the early summer of 2021 decided to cancel their pandemic-related benefits nearly three months before the federal expiration date. The rationale was that removing this assistance would motivate the unemployed to reengage with the job market. The U.S. experienced a record number of job openings at that time; however, the Bureau of Labor Statistics reflected little change in the number and rate of hiring in the months that followed. This indicated that despite opportunities to return, potential employees were choosing not to return to work at all or seek specific opportunities. Remote and flexible work are two …

Innocent Until Proven Guilty: Suspicion Of Deception In Online Reviews, Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler

Publications

- Purpose: This study formulates a new framework for identifying deception in consumer reviews through the lens of Interpersonal Deception Theory and the Persuasion Knowledge Model. It evaluates variables contributing to consumer intentions to purchase after reading deceptive reviews and proposes deception identification cues to be incorporated into the interpersonal communication theoretical framework.

- Methodology: The first study is qualitative and quantitative, based on sentiment and lexical analysis of 1000 consumer reviews. The second study employs a USA national consumer survey with a PLS-SEM and a Process-based mediation-moderation analysis.

- Findings: The study shows deceptive characteristics that cannot be dissimulated …

Eco 2200: Module 8, Dorina Tila

Open Educational Resources

Cost of Capital

• Compute the component cost of capital for (a) debt, (b) preferred stock, (c) retained earnings, and (d) new common equity.
• Describe the weighted average cost of capital (WACC) and how it is used to make investment decisions.