Business Commons^™

Encouraging Social Entrepreneurship, Kanyaporn Skutalakul

Asian Management Insights

It’s about taking the first steps.

The Dynamics Of Entrepreneurial Networking Logics: Evidence From United Kingdom High-Tech Start-Ups, Joanne Jin Zhang, Charles Baden-Fuller, Jing Zhang

Management Faculty Publications

Purpose – This study aims to explore how entrepreneurial firms’ networking logics may change under different types of perceived uncertainty. The arrival of new knowledge from the entrepreneurial firm’s network may alter the perceived technology and market uncertainty that in turn determines how the firm adopts or combines the two opposing logics of causation and effectuation. Focusing on the roles of external advisors recruited by the firms, the study probes the details of the cyclical process and the mechanism through which networking logics are altered.

Design/methodology/approach – In this study the authors conducted a 3-year longitudinal multiple case study of …

Metaverse Beyond The Hype: Multidisciplinary Perspectives On Emerging Challenges, Opportunities, And Agenda For Research, Practice And Policy, Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy, Bhimaraya Metri, Dimitrios Buhalis, Reto Felix

Marketing Faculty Publications

The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persistent cross platform metaverse. Separating the hype and “meta…” rebranding from current reality is difficult, as “big tech” paints a picture of the transformative nature of the metaverse and how it will positively …

2022-October-01-Dr. Kevin Brooks Appointed As Mary V. Jordan Multicultural Center Director, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s Mary V. Jordan Multicultural Center, located in the D.P. Culp Student Center, now has newly appointed leadership at the helm.

Dr. Kevin L. Brooks will serve as director of the Multicultural Center at ETSU and Student Access and Success following a national search for the position. His new role began in September.

“I believe that the Multicultural Center impacts the campus and community through its provision of programs that promote cross-cultural learning and awareness,” said Brooks. “My personal desire is that we as individuals, as a campus community and as citizens …

2022-October-01-Wets-Fm Launches Fall Fund Drive, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Nurturing a trusted relationship with its listeners, public radio is critical in American society because it generates a more informed public. 

That’s the perspective of Chad Barrett, who now leads WETS-FM on East Tennessee State University’s campus.

That viewpoint is what drives Barrett as the station prepares for its annual fall fund drive that begins Saturday, Oct. 8, and goes through Friday, Oct. 14. 

“Public radio is so important here in the Appalachian Highlands and across the United States,” said Barrett. “We share critical news stories, informed opinions and so much more.” 

Barrett would like to see …

Taking Flight, Georgia Southern University

College of Business: News & Publications

• Taking Flight- October 2022
• Message from the Dean

2022-October-01-Introducing Buckys Blend - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Since its founding in 1911 as a state normal school to educate teachers, East Tennessee State University’s overarching mission has been to improve the quality of life for the people of the region. It aims to give that mission a boost by “improving the quality of life for people in the mornings” with the introduction of a new specialty coffee, Bucky’s Blend.

Taking its name from the university’s beloved mascot and its slogan, “Roasted in the shadow of the mountains,” from the first line of ETSU’s alma mater, this new whole-bean coffee is manufactured by Doe River …

2022-October-01-Etsu Trio Programs Win String Of Impressive Grants, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The U.S. Department of Education has announced that East Tennessee State University’s TRIO programs have won a string of impressive grants totaling more than $10 million in the coming years. 

The largest of the awards is for the TRIO-Upward Bound Math/Science program and three other Upward Bound programs, which support high school participants in their preparation for college entrance. The university will receive more than $7 million over the next five years.  

“It is a very competitive grant renewal process, and we feel fortunate to be able to continue Upward Bound and Upward Bound Math/Science for …

2022-October-01-Etsu Voting Site Opening Ahead Of November Elections, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s early voting location will be in operation from noon to 7 p.m. on Monday, Oct. 24, and from 9 a.m. to 5 p.m., Tuesday-Friday, Oct. 25-28. It will be in room 219 of the D.P. Culp Student Center.

“We are pleased to invite faculty, staff, students and community members back to campus for early voting this October,” said Nathan Farnor, coordinator for Leadership and Civic Engagement. “There is always a special level of energy and excitement around the state and federal general elections. We are hopeful that Washington County …

2022-October-01-Fafsa Etsu Scholarship Application Now Open, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The 2023-2024 Free Application for Federal Student Aid, also known as the FAFSA, is now open to current and potential college students.  

“We certainly understand that the financial aid process may seem daunting,” said Catherine Morgan, director of the Office of Financial Aid and Scholarships at East Tennessee State University. “At ETSU, we have dedicated and caring experts ready to assist you.” 

Why it matters 

The FAFSA is a student’s gateway to all federal financial aid, as well as the first step for many other funding opportunities. Many scholarships – including the Tennessee HOPE (Lottery) Scholarship – …

2022-October-01-Dr. Randy Wykoff Inducted Into Tennessee Health Care Hall Of Fame, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Randy Wykoff, dean of East Tennessee State University’s College of Public Health, was inducted into the Tennessee Health Care Hall of Fame on Tuesday, Oct. 18, in a ceremony held at the Fisher Center for the Performing Arts at Belmont University.

With a mission to honor those who have made significant and lasting contributions to the health and health care industries, the Hall of Fame was created in 2015 by Belmont University, the McWhorter Society and the Nashville Health Care Council, a founding partner. Wykoff was one of five 2022 inductees.

“Dr. Wykoff is a …

2022-October-01-'Let's Boogie, Bucs!' - Etsu To Celebrate Fall 2022 Homecoming, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Students, faculty, staff and the community are gearing up to celebrate Homecoming at East Tennessee State University. A seasonal tradition, Homecoming celebrations will accompany the red, yellow and orange hues gracing the Appalachian Highlands this fall from Oct. 17-23. The theme for this year has been coined, “Let’s Boogie, Bucs,” as participants can expect aesthetics, activities and apparel that align with the disco-saturated era of the 1970s.

“We chose disco as a unique, funky and exciting theme that everyone would be able to participate in,” said Sadie King, ETSU Student Government Association secretary of state and …

2022-October-01-Etsu Basler Chair Performing At Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University College of Arts and Sciences Basler Chair Jason Davis will present a performance of environmental music on Friday, Oct. 14 at 7:30 p.m. at the Martin Center for the Arts. 

Davis is a composer, bassist and the director of Climate Stories Project, an educational and artistic forum for sharing personal stories about climate change. 

The event, hosted by the Department of Music, is free and open to the public.

“Jason will present his music which is based on interviews and recordings of oral histories from communities facing climate challenges,” said Dr. Mimi Perreault, …

2022-October-01-Etsu Hosting Symposium On Bioeconomy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Research Corporation is hosting “Growing the Future: Symposium on Innovation and Education for the Bioeconomy” on Oct. 27 beginning at 9 a.m. in ETSU’s Mary B. Martin Center for the Arts. This event will bring together leaders in education, government and industry to highlight global bioeconomy opportunities and initiatives in the Appalachian Highlands. 

The symposium will feature some of the world’s most innovative thought leaders in the bioeconomy. Those include Dr. Bryan Greenhagen of Ginko Bioworks; Dr. Thomas Tubon, chief workforce development officer from BioMADE; Dr. Kate Sixt, principal director for Biotechnology …

2022-October-01-Etsu Will Honor Music Legends At Friday Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Jack Tottle, a legendary musician who founded what is now Bluegrass, Old-Time and Roots Music Studies at East Tennessee State University, will be honored with an honorary doctorate this Friday. 
 
The university will make the presentation during the program’s 40th anniversary concert on Friday, Oct. 21 at 7 p.m. at the ETSU Martin Center for the Arts.
 
Tottle will be joined at the concert by world-famous alumni.
 
The concert will feature a reunion of alumni bands from the 1980s, 90s and early 2000s, along with current ETSU faculty and students. 
 
Tottle, who is traveling from Hawaii, founded …

2022-October-01-Meet Morgan Laymon, University Marketing And Communication, East Tennessee State University

ETSU News

How many people knew what they wanted to pursue as a profession when they were children? Did it begin with a dream and vivid imagination to become a superhero, a professional athlete, a firefighter – or an actor who made the silver screen for Hollywood blockbuster movies?

For ETSU freshman Morgan Laymon, the dream he had as a child is one he’s making come true, thanks to a groundbreaking collaboration between BlueCross BlueShield of Tennessee and ETSU that resulted in the BlueSky Tennessee Institute powered by ETSU.

Morgan is from Chattanooga and is the second person in his family to …

2022-October-01-Next Carter Railroad Museum Heritage Day Is Saturday, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The legendary Southern Railway, as well as the many other railroad lines of the Southeast, will highlight the Oct. 29 Heritage Day at East Tennessee State University’s George L. Carter Railroad Museum.  

“The vacation destinations of the South generated competitive railroad traffic since railroading began, not to mention things like produce and other perishables,” said Geoff Stunkard, Heritage Days coordinator for the museum. “This resulted in fast schedules and colorful equipment, so we are looking forward to showcasing the trains of yesterday and today for this special event.”

Saturday event is 10 a.m.-3 p.m.

This Heritage Day …

2022-October-01-Spooky Spotlight - Lucille Clement Hall, University Marketing And Communication, East Tennessee State University

ETSU News

You hear marbles rolling on the top floor. You may hear a young boy say hello. You venture up the steps, however, and find no one is there. 

So goes the spooky story recounted by dozens of students and staff over the years from Lucille Clement Hall, a five-floor housing unit on ETSU’s campus. 

It’s the legend of “Marble Boy.” The gist: Many years ago, a young boy died falling down an elevator shaft after dropping his marbles. Now, he occupies the same building he perished in.

Beware the "Marble Boy"

Yelling at the ghost to stop doesn’t seem to …

2022-October-01-Priority Scholarship Nearing For Etsu Pharmacy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The deadline is nearing to earn up to $10,000 as a Priority Applicant at East Tennessee State University Bill Gatton College of Pharmacy. 

Tuesday, Nov. 1, is the last day to apply for a Priority Scholarship, the college’s biggest scholarship, and secure a spot in the Class of 2027. 

“This is an exciting time to pursue pharmacy as a career because we are seeing a shortage in pharmacy jobs, with sign-on bonuses being offered across the country,” said Dr. Kathy Mueller, the college’s new director of admissions. Mueller also serves as assistant professor of Pharmacy Practice and …

2022-October-01-Andrew Cbat Leadership Academy Announced Following $150,000 Scholarship Endowment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University's College of Business and Technology and the ETSU Foundation unveiled the newly named Andrew CBAT Leadership Academy following a three-year endowment commitment totaling $150,000 from two local business leaders,  Dewey Andrew and Scott Andrew. 

The Andrew CBAT Leadership Academy Scholarship Endowment is a generous gift that will support the college's Leadership Academy and fund scholarships aimed at empowering students to become the next servant leaders in the Appalachian Highlands and beyond. 

“The Andrew CBAT Leadership Academy enhances the professional development of selected undergraduate and graduate students through educational experiences and service leadership opportunities,” …

2022-October-01-Jcrc To Hold Open House, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Johnson City Recovery Center (JCRC) and East Tennessee State University Department of Social Work invite the community to an open house for the new location of the JCRC on Friday, Oct. 28, from 3-5 p.m.

The JCRC is the first addiction recovery community center in the Tri-Cities. Currently, the JCRC hosts several recovery support groups, but once it is fully operational, it will host up to three different mutual aid groups daily, recovery coaching services, linkages to community resources, and recovery information and education groups. JCRC offers a safe, recovery-oriented environment to help bridge the gap …

2022-October-01-Meet Chassady Abernathy, University Marketing And Communication, East Tennessee State University

ETSU News

There was a time Chassady Abernathy, a first-year student majoring in Bluegrass, Old-Time and Roots Music, had not even heard of East Tennessee State University. 

Her dad, musician Barry Abernathy, played a show in Johnson City and immediately called his daughter to share his positive view of the school, as well as the bluegrass program led by Dan Boner.

She came for a visit and ended up loving what she saw.

“The Bluegrass program drew me to ETSU, as well as the location,” she said. “I love being in the mountains, and I love this area and the people …

2022-October-01-Plan Your Trip To The Mountains, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – If you haven’t already, go ahead and book your trip to the mountains of the Appalachian Highlands. 

Fall color is about to boom in the region’s highest elevations.  

“Any time over the next three weeks that you can sneak in a mountain drive, it should not disappoint,” said Travis Watson, the campus arborist at East Tennessee State University.

Fall at ETSU

Trees on ETSU’s campus have started the annual symphony of colors, and that’s true for a variety of spots in Johnson City and the surrounding area.  

“But don’t be fooled by these early changers,” said Watson. …

A Strategic Audit Of Hasbro, William Weiner, Amanda Fuechtmann, Avery Smith, Michaela Webb, Zach Buhman

Honors Program: Senior Projects (Public)

This strategic audit dives into ten components of Hasbro’s strategic management. The first component discusses Hasbro’s history and current strategic leadership. This is followed by an analysis of the impacts of its external and internal environment. Next, the audit examines Hasbro’s recent performance and competition it faces in the Toy Wholesaling industry. The sixth, seventh, and eighth components consider different levels of strategy that Hasbro pursues. Lastly, the strategic audit considers Hasbro’s corporate governance and its organizational structure and controls.

Overall, we conclude that Hasbro is a mature company in a slow-growing industry. Its ability to translate its iconic and …

Online Vs. In-Person Work Environment: Is Productivity Really Maintained In The Hybrid Work Model?, Joaquin Carlos Pinga

Faculty Curated Undergraduate Works

Throughout the COVID-19 pandemic, the term “hybrid work” has been popularized in an attempt to maintain productivity while maintaining social distancing. Hybrid work is a combination of working partly online at home, and partly in the typical office setting. Its existence predates the pandemic; however, it has increased in usage due to the frequent need to quarantine. Hybrid work has also exceeded the boundaries of traditional work, most notably extending into the education field, affecting students’ learning. Come the tail-end of the pandemic, many institutions have adopted the hybrid work model in attempts to suave people’s concerns about returning, as …

Agriculture And Sustainable Farming In Vietnam, Minh Hoan Le

Asian Management Insights

Le Minh Hoan, Minister of Agriculture and Rural Development of Vietnam, talks about the future of sustainable agriculture in ASEAN.

The Future Of Digital Justice, Dirk Hartung, Florian Brunnader, Christian Veith, Philipp Plog, Tim Wolters

Research Collection Yong Pung How School Of Law

Justice systems worldwide are under increasing pressure as legal complexity rises andmore people rightfully demand access to justice. Digital transformation is the key forcourts to keep pace. Digital justice is an immense chance to improve the lives ofmillions of people, but only if the technology is understood and implemented fast.Drivers of Digital JusticeGlobally, the digitalization of justice systems is just beginning and generally laggingbehind the digital transformation of the rest of society. This has led to a widening gapbetween the expected user experience for both consumers and businesses and theactual services provided by the courts.Status quo of Digital Justice TransformationThe …

10 Good Reasons Why Llcs Should Not Elect To Be S Corporations, Paul N. Iannone, Danny A. Pannese

WCBT Faculty Publications

Since 2004, the IRS has administratively made S elections for limited liability companies (LLCs) very easy. An LLC that is otherwise eligible to be an S corporation that is classified as a partnership or a disregarded entity can simultaneously elect to be classified as both a corporation and an S corporation by timely filing Form 2553, Election by a Small Business Corporation, without the need to also file Form 8832, Entity Classification Election. The Treasury regulations treat the "one-stop-shop" rule as a "deemed election" under the entity classification regulations.

Multi-Functional Job Roles To Support Operations In A Multi-Faceted Jewel Enabled By Ai And Digital Transformation, Steven M. Miller

Research Collection School Of Computing and Information Systems

In this story, we highlight the way in which the use of AI enabled support systems, together with work process digital transformation and innovative approaches to job redesign, have combined to dramatically change the nature of the work of the front-line service staff who protect and support the facility and visitors at the world’s most iconic airport mall and lifestyle destination.

Field Experiments In Operations Management, Yang Gao, Meng Li, Shujing Sun

Research Collection School Of Computing and Information Systems

While the field experiment is a powerful and well-established method to investigate causal relationships, operations management (OM) has embraced this methodology only in recent years. This paper provides a comprehensive review of the existing OM literature leveraging field experiments and serves as a one-stop guide for future application of field experiments in the OM area. We start by recapping the characteristics that distinguish field experiments from other common types of experiments and organizing the relevant OM studies by topic. Corresponding to the commonly overlooked issues in field experiment-based OM studies, we then provide a detailed roadmap, ranging from experimental design …