Business Commons^™

Coping Under Constraint: How Consumer Vulnerability And Caregiver Status Shape Food Choice And Well-Being, Kerry-Ann V. Forbes, Prachi Gala

AMTP Proceedings 2026

Caregiving is a chronic and understudied form of consumer vulnerability that reshapes everyday decision-making, particularly in food contexts. This research conceptualizes caregiving as a sustained role-based vulnerability. It proposes a moderated-mediation model in which consumer vulnerability influences coping strategies that subsequently affect food choice and consumer well-being. Drawing on the Theory of Planned Behavior, Coping Theory, and Transformative Consumer Research, the study examines how caregiver status (familial, professional, or non-caregiver) serves as a boundary condition that shapes these relationships. A three-phase mixed-methods design is employed: qualitative interviews to refine constructs, a survey–experiment to test the moderated-mediation model, and an experimental …

Dressed For Judgment: What Should Celebrities Wear To Court?, Alaina Jean, Emily Lesmes, Hyunju Shin

AMTP Proceedings 2026

This project explores consumers’ perceptions of celebrities facing criminal charges based on their choice of outfit. On the basis of Weiner’s attribution theory, we argue that when celebrities facing criminal charges are attired in traditional/professional outfits such as a black suit for males or a black knee-length dress for females in court compared with non-traditional/casual outfits such as a casual shirt with a defiant print and sneakers, consumers are likely to infer their remorse for their wrongdoings, which in turn may lead to more favorable attitudes toward the celebrity and higher forgiveness intentions. This research expands understanding of how consumers’ …

Consumer Insights About Art Workshop And Art Boutique Preferences, Lucia M. Johnson, Richard Kaminski, Megan E. Marlin, Craig B. Joyner

AMTP Proceedings 2026

This research explores customer preferences, the effects of local demographics, purchasing habits, and the impact of social media platforms in driving customer engagement and loyalty. By surveying consumers, the study identifies the key qualities necessary to further engage potential and return customers, including pricing, location, and accessibility. The findings suggest a deep appreciation for creating artwork rather than buying artwork, distinct social media opportunities through the utilization of apps such as Instagram, Pinterest, and TikTok, as well as focusing their current offerings while broadening and segmenting their marketing initiatives. However, the study also notes limitations such as a convenience-based sample …

Running On Empty: How Burnout Derails Customer Delight And Sales Performance In Road Warrior Salespeople, Charshae L. Marshall-Phillips

AMTP Proceedings 2026

In an increasingly competitive marketplace, firms rely on customer delight for success. The physical and emotional toll on “Road Warrior” salespeople often acts as a barrier to this goal. This research proposes a model connecting antecedents (burnout) and outcomes (sales performance) via the salesperson's ability to create customer delight.

Employing a quantitative design with B2B salespeople traveling over 50% of the time, Structural Equation Modeling (SEM) is used to test hypothesized relationships. It is hypothesized that emotional exhaustion negatively impacts the capacity to create delight, subsequently lowering sales performance. Crucially, sales manager support is expected to moderate this relationship, acting …

From Channel Partnerships To Performance: The Enabling Role Of Artificial Intelligence, Manisha Mathur

AMTP Proceedings 2026

This study reframes channel strategy by shifting attention away from relationship investments as direct performance drivers and toward the mechanisms through which those investments create value. It proposes that resources committed to channel partners influence firm performance only insofar as they build channel equity, the capacity to operate credibly, visibly, and effectively within markets, and that this capacity is further shaped by firms’ analytical capabilities.

Internship Best Practices: A Comparative Analysis Of A Small Private University (Tiffin University) And A Large Public University (Kennesaw State University), Kellie Mcgilvray, Randy Stuart

AMTP Proceedings 2026

The balance of scholarship and professional practice is a hallmark of career preparation in higher education. While classroom instruction is essential for building foundational knowledge, experiential learning through internships allows students to apply theory in authentic professional contexts.

Are the requirements and administration of internship experiences the same at a small private university (Tiffin University-TU) (student population 3,726/687 business majors) as at a large public university (Kennesaw State University-KSU) (student population 50,000/10,000 business majors) and what best practices can be learned from both organizations? This paper will compare and contrast the practices at both schools and recommend best practices to …

Reimagining Brand Resonance: A Symbolic Interactionist Framework For Influencer-Brand Relationships And Within-Category Switching, Antoinette Okono

AMTP Proceedings 2026

This conceptual paper reinterprets brand resonance as a mechanism for competitive acquisition rather than retention. While traditional frameworks position resonance as the outcome of loyalty and attachment, contemporary markets require strategies that convert consumers embedded in rival ecosystems. Drawing on symbolic interactionism, the model positions influencers as meaning intermediaries who reshape interpretations of identity, relevance, and social permission. Influencer–brand partnership strength initiates a sequential pathway in which effort expectancy and performance expectancy reduce perceived barriers, while a novel construct—switching legitimization—authorizes movement away from incumbent brands. Through repeated mediated encounters, attachment to the target brand develops prior to behavioral change. The …

Do Salespeople Best Understand Market Orientation Of Their Company?, Thomas L. Powers

AMTP Proceedings 2026

The perspective of salespeople is important to consider in order to fully understand market orientation and how it influences company performance. Salespeople mediate the firm and its customers, and they are key to the successful implementation of a market orientation. A discrepancy in the perception of market orientation may exist as executives and managers may have an inherently higher assessment of market orientation than other members of the organization. In order to address this issue, the research presented in this paper examines the relationship between cultural and operational market orientation and performance from the perspective of salespeople, managers and customers.

Determinants Of E-Waste Recycling Intentions Among Us And Uk Consumers, Catherine A. Roster

AMTP Proceedings 2026

The amount of e-waste generated globally is rising faster than e-waste recycling rates and represents a danger to the environment and humans. The objective of this study was to investigate determinants of e-waste recycling intentions among a representative sample of 1,050 adult consumers from the US and the UK. Cross-national differences were also examined. A model integrating factors drawn from the theory of planned behavior and value-belief-norm theory was tested using PLS-SEM. Findings showed that values, awareness of consequences, ecological self-identity, and ascription of responsibility influenced personal norms toward e-waste recycling, and that personal norms partially mediated relationships between these …

Mindset Matters: How Growth And Fixed Mindsets Shape Consumer Adoption Of Ai, Myungjin Smale, Yuri Martirosyan, Hui Zhang

AMTP Proceedings 2026

This research examines how individuals’ mindsets shape their use of generative AI (gen AI). In a study with 348 undergraduate students, participants imagined writing a graduate school Statement of Purpose and indicated whether and how they would use AI tools. Among participants who indicated they would use AI, fixed-mindset students were more likely to rely on AI for brainstorming tasks, such as idea generation, whereas growth-mindset students were more likely to use AI for writing aids, such as grammar or spell checking. A significant interaction emerged between mindset and AI use type on anticipated guilt: growth-mindset students anticipated greater guilt …

Institution-Based Trust And Covid-19 Compliance Across Countries, Liz Wang

AMTP Proceedings 2026

Trust is central to public health compliance, yet most social marketing models still focus on individual-level drivers such as attitudes and norms. This study examines institution-based trust (IBT) as a moderator of citizens’ intentions to comply with COVID-19 prevention guidelines within a TRA model, using online survey data from US, UK, Australia, and Taiwan collected during the pandemic. Results show that IBT moderates both the attitude–intention (ATT–BI) and subjective norm–intention (SN–BI) relationships and suggest that high- and low-IBT contexts activate different mechanisms—legitimacy-based versus self-protective routes—to compliance. The paper outlines research and managerial implications for social marketing theory and practice.Institution-Based …

From Eye Rolls To Exploitation: Differentiating Consumer Incivility From Jay Customer Behavior, Scott M. Widmier, Prachi B. Gala, Nikolaos Iason Koufodontis

AMTP Proceedings 2026

Problematic customer behavior in service settings ranges from mild rudeness to deliberate exploitation, yet research often treats such actions as a single construct. Drawing on the General Aggression Model, this study differentiates customer incivility (reactive, stress‑driven misconduct) from Jay Customer behavior (calculated, strategic exploitation) and examines their distinct antecedents. Survey data from 820 U.S. adults show that Dark Triad personality traits strongly predict both behaviors, with a substantially stronger effect on Jay Customer behavior. Perceived stress predicts both outcomes but is particularly salient for incivility. In contrast, Light Triad traits negatively predict both forms of misbehavior and moderate the stress–incivility …

Conversation Analysis Of Public-Servant And Persons-Of-Interest Face-To-Face Talk Via Llm‑Supported Ai Script Mapping Tools, Arch G. Woodside, Suresh Sood

AMTP Proceedings 2026

Professional public servants (PSs) including police officers, postal workers, and government tax office and DMV employees interact face-to-face with citizens/persons of interest (POIs), in encounters that are frequently recorded using mobile phones and publicized on platforms such as YouTube.com. Building on our observations about recurrent PS–POI scripts and LLM-supported analysis, we develop five grounded propositions linking enacted scripts to existing theory. The propositions focus on describing early turn-taking asymmetry, the importance of sequential detail beyond-shallow analysis, the predictive role of script recurrence, the value of rich, script-based role-play, and the potential of narrative-intelligence databases for institutional learning. Instead of treating …

Conceptualizing Cancel Culture In Marketing: Moral Policing In A Hyperconnected World, T. Andrew Poehlman, Sairah Abraham

AMTP Proceedings 2026

The dynamics of marketing in society have shifted. Brands no longer sit at a distance broadcasting messages; they now occupy the same social networks as people, speaking in a human voice and inviting quasi-personal relationships. In this environment, we argue that corporate cancel culture is best understood as moral policing of brands that have chosen to act like human nodes in social networks. Drawing on hierarchy research, we frame cancellations as “leveling” responses when high-status brands behave in ways that feel domineering, hypocritical, or extractive rather than prestige-based and service-oriented. Using Moral Foundations Theory, we show how diverse cancellations can …

Commentary: If You’Re Unhappy At Work, A Hasty Job Change May Not Help, Nick Chiam

Research Collection Yong Pung How School Of Law

Finding joy at work isn’t about having the perfect job, but seeing work as part of the larger story of a life well lived, says SMU lecturer Nick Chiam.

2026 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2026.

Bba405-Management Decision Making Syllabus, Di Wu

Open Educational Resources

Syllabus for BBA405 Management Decision Making course.

Impending-Exit Period And Employee Performance: Rethinking Human Capital Disruption, Yea Hee Ko, Charlie O. Trevor

Research Collection Lee Kong Chian School Of Business

The well-established disruptive effects of employee turnover on firms have typically been attributed to post-exit dynamics, such as losses of human and social capital. Little is known, however, about leavers’ pre-exit job performance, which, if declining in sufficient magnitude as separation nears, may drive some of this disruption. Drawing on career concerns research, we argue that impending exit weakens incentives to improve future career prospects at the firm, thereby resulting in reduced performance. Our analysis reveals strikingly large negative relationships, as job performance during the impending-exit period declines by 53.9% and 79.8% across two performance measures. Additionally, we predict and …

Woulda, Shoulda, Coulda? The Impact Of Predictive, Prescriptive, And Prospective Expectations On Stakeholder Reactions, Yuri Mishina, Maxine Yu, David Gomulya

Research Collection Lee Kong Chian School Of Business

When and why might stakeholders react to firm activities in ways that might be different than, or even contradictory to, what we might expect based on the extant research? We draw on expectancy violation theory (EVT) and bring in the notion of heuristics and future-oriented expectations to examine this question, using a sample of investor reactions to earnings surprises from 2013 to 2019. We find that, in addition to comparing earnings to consensus earnings estimates, investors appear to compare the earnings surprises to the firm’s past performance and to its peers. Importantly, their expectations regarding future interactions with the firm …

Price Discovery On Decentralized Exchanges, Agostino Capponi, Ruizhe Jia, Shihao Yu

Research Collection Lee Kong Chian School Of Business

Decentralized exchanges (DEXs) allow traders to express their willingness to pay for quick execution through a public priority fee bidding mechanism. We provide evidence that high-fee DEX trades are more informative and contribute more to price discovery. Using address-level blockchain transaction data, we show that informed traders persistently bid higher fees to secure early execution, revealing a strong willingness to pay for execution priority. Further, analysis of Ethereum mempool data demonstrates that informed traders employ a “jump bidding” strategy, placing high initial bids to deter potential competitors.

Can Financial Literacy Enhance Esg Disclosures?, Xiaoran Jia, Kiridaran Kanagaretnam, Kiat Bee Jimmy Lee, Chee Yeow Lim

Research Collection School Of Accountancy

Using an international sample of firms and two country-level measures of financial literacy, we find robust evidence of a positive relation between financial literacy and firms' Environmental, Social and Governance (ESG) disclosures. In cross-sectional analyses, we find that the effect of financial literacy in enhancing ESG disclosures is more prominent in poorer information environments, weaker legal institutions and weaker ESG reporting environments. Lastly, we find that financial literacy also enhances ESG performance. Our study contributes to and extends the literature by providing strong evidence that citizens' financial literacy enhances firms' ESG disclosure and the associated ESG performance.

Dynamic Knowledge Practices In Tourism Village Development: An Activity Theory Perspective, Xianyang Hu, Jie Chen, Songshan (Sam) Huang

Research outputs 2022 to 2026

This study investigates why tourism village development models often fail to replicate success despite cultural and geographic similarities. Using activity theory and knowledge management concepts, we analyze two adjacent Chinese villages to trace explicit knowledge flow and examine disrupted tacit and indigenous knowledge practices. Findings show that while surface-level knowledge transfer occurs, contradictions within activity system elements, especially the marginalization of indigenous knowledge and community capacity, hinder effective knowledge application. Knowledge flow is inherently nonlinear and deeply context-dependent. We develop a comparative activity system model that highlights how success hinges less on knowledge transfer and more on the integration of …

Overservice Backfires: The Impact Of High Robot Attentiveness On Tourists' Discontinuous Usage Intentions, Jinwei Wang, Yingzong Tang, Xin Chen, Songshan (Sam) Huang

Research outputs 2022 to 2026

AI-powered robots can meet both functional and emotional consumer service needs through proactive engagement. Yet, excessive attentiveness may produce unintended negative outcomes. Drawing on conservation of resources theory, this research employs four studies and a single-paper meta-analysis to investigate how highly (vs. moderately) attentive robotic service influences tourists' intentions to discontinue use. Results show that highly attentive robotic service increases discontinuous usage intentions, and this effect unfolds sequentially through perceived threat to freedom and emotional exhaustion. Furthermore, information sensitivity and technology anxiety moderate the relationship between robotic attentiveness and discontinuous usage intentions. These findings offer strategic insights for tourism practitioners …

Lindenwood Signs Transfer Pathway Agreement With Swic, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Using The Four-Quadrant Model Of Think/Feel/Fast/ Slow To Understand The Decision-Making Of Self-Managed Superannuation Fund Trustees, Roger Colbeck, Steven D’Alessandro, John Minas

Research outputs 2022 to 2026

This research focuses on decision-making by trustees of self-managed superannuation funds (SMSFs) in Australia. Behavioral attributes are examined using the four-quadrant model (FQM) developed by Lovric et al. (2010), comprising the cognitive, affective, controlled, and automatic quadrants. The FQM integrates two closely related dual-process theories (DPT). Both the DPT framework and the FQM draw on foundational principles from the cognitive and behavioral sciences. The result of the mixed methods study uses the FQM to explain investment decision-making. The dataset was examined using cluster analysis to identify underlying group structures, followed by regression modelling to assess the relationships between key variables. …

Lindenwood Athletics And 4 Hands Brewing Company Launch Co-Branded Lindenwood Lager, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Deinfluencers As Institutional Actors: Dramaturgical Work And The Embedded Contestation Of Consumerism, Gokcen Coskuner-Balli, Charlene Chu, Niklas Myhr, Cristina Nistor

Business Faculty Articles and Research

"In the sections that follow, we develop theoretical scaffolding for our analysis. We begin by reviewing the literature on institutional work, focusing on how embedded actors engage in purposive actions to disrupt taken-for-granted norms. Next, we examine theoretically how influencers operate, setting the stage for understanding how deinfluencers leverage and subvert these roles. We then review scholarship on anti- consumption and consumer resistance, highlighting how deinfluencers depart from conventional activist modes by adopting culturally embedded, everyday practices. Collectively, these literatures inform our conceptualization of deinfluencing as a dramaturgically enacted form of institutional work. Subsequently, we present our methodology, followed by …

State Normal School Lafayette--Dialectical Literary Society Program, State Normal School

Documents

Lafayette--Dialectical Literary Society Program, State Normal School, 1923

Dialectical Society Purchase Receipt-Cherry & Stickle, Cherry & Stickle, Dealers In Staple And Fancy Groceries (H.A. Cherry/J.L. Stickle)

Documents

A purchase receipt for items needed by the Dialectical Society in 1896

State Normal College Joint Anniversary Of The Literary Societies, State Normal College

Documents

1897 Program from the Joint Anniversary of the Literary Societies of State Normal College