Business Commons^™

Engaging An Unengaged Demographic: A Phenomenological Study Of Christian Millennials’ Engagement With Religious And Nonreligious Memberships, Stephanie F. Prince

Doctoral Dissertations and Projects

Church membership is declining worldwide. Studies show that Millennials are less likely to belong to a church than previous generations. Even among churched Millennials, only 48% of church-attending Millennials are church members. Simultaneously, organizations such as health, fitness, and social clubs are seeing an increase in Millennial membership growth. Brand loyalty is high among Millennials, but church loyalty is low even among practicing Christian Millennials who attend church at least once per month. The purpose of this qualitative phenomenological study was to explore how practicing Christian Millennials understand the nature of engagement with church and nonreligious memberships and the factors …

Labor Force Participation Among Utah Women: A 2023 Update, Robyn C. Blackburn, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Since 1950, women ages 16 and older in Utah have increased their labor force participation from 24.5%¹ to 60.7%.² This is higher than the overall labor force participation rate of US women, which is 56.1%.³ According to the most recent US Census Bureau estimates from 2021, women in Utah now make up 44.2%⁴ (slightly higher than 43.9% in 2015)⁵ of the state workforce, which is lower than the US women’s share of the national workforce, 47.4%⁶ (which remains the same from 2015).⁷

New to this update is the unique impact the global COVID-19 …

2023-December-06-College Posters And Presentations At Ashp Midyear, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(December 6, 2023) — Student pharmacists and faculty from ETSU Gatton College of Pharmacy recently attended the American Society of Health-System Pharmacists (ASHP) Midyear Clinical Meeting in Anaheim, California, and presented the following posters or presentations:
 
Whitney Blessing 
Co-Authors: David Cluck, Kelly Covert
Impact of Guideline Changes on the Management of Non-Critically Ill Adults Admitted to the Hospital with Community-Acquired Pneumonia. 
 
Samantha Morris 
Co-Authors:  Stacy Brown, Timothy Coffee, Sophia Sergent, Michelle Tubolino
Stability of Lorazepam Oral Solution Repackaged in Plastic Oral Syringes at Room and Refrigerated Temperatures
 
Sophia Sergent 
Co-Authors: Jessica Burchette, Molly Lassiter, Stacy Brown
90-Day Stability Investigation of …

2023-December-06-Holiday Sales Are Tough To Resist. Etsu Asks Why.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Retailers – especially this time of year – excel at causing problems.

“By this,” said Dr. Kelly Price-Rhea, “I mean they present the consumer with a problem the consumer didn’t know they had.”

Price-Rhea, an associate professor and director of the online Digital Marketing Program at East Tennessee State University, has spent her professional career researching consumer behavior, the ethics of digital marketing and more.

And with the shopping season upon us, it is useful to understand why so many of the holiday sales you encounter are so difficult to resist.

“Retailers know how to pique our interest,” said Price-Rhea, …

2023-December-06-International Student Success At Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Over 400 international students call East Tennessee State University home. For over 100 years, students from around the world have moved to the region to attend ETSU. Recently, ETSU took a new step forward in supporting these students through the creation of the new International Enrollment and Services Office. The launch of this office demonstrates ETSU’s investment and support for international students on-campus and helping students from around the world reach their educational and career goals. Previously, these efforts were spread out across multiple offices on campus. Now, they have been consolidated to provide increased levels of support to …

2023-December-06-Etsu Students Dazzle In Research Competition.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Dravet Syndrome is a rare but deeply serious form of epilepsy that begins in a child’s first year of life.

Those who suffer from it are at an especially high risk of developing a complication of epilepsy disorders known as SUDEP, short for Sudden Unexpected Death in Epilepsy.

An East Tennessee State University graduate student is part of the important research aimed at better understanding this devastating illness.

For her efforts, Jessa Leigh Aldridge won first place in ETSU’s Fall 2023 3MT® Competition, an effort that helps graduate students hone their academic, presentation and communication skills.

The gist: Students must …

2023-December-06-A Campus Committed To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU is committed to providing students with hands-on learning opportunities to make a real-world impact.

Earlier this week, East Tennessee State University achieved a significant milestone. The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) voted to reaffirm our university’s accreditation with no findings or recommendations. This action signifies that one of the most stringent accrediting bodies in the nation not only gave ETSU its continued endorsement but did so without listing a single concern or recommendation for improvement. In short, it was a glowing review.  

ETSU must undergo the reaffirmation process every ten years to ensure that …

2023-December-06-Campus Conversations Health And Wellness, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode of campus conversations, President Noland speaks with Dr. Alison Davis and Halie Darby about the importance of managing our health and well-being and the resources ETSU offers to help us do so.

A Critical Librarianship Approach For Teaching Patent Searching: Who Becomes An Inventor In America?, Dave Zwicky, Ilana Stonebraker

Libraries Faculty and Staff Scholarship and Research

The ways in which a technology is invented, owned, and approved are strongly influenced by the same oppressive and exclusionary structures that critical librarianship interrogates. Patents, limited-term grants of rights to inventions, are issued to inventors in exchange for detailed specifications of the invention. This paper examines current practices used by business librarians in teaching students how to find patents and how these practices could be critically informed given the nature of the United States patent system as it exists today. An output of this work is a suggested lesson plan with recommended resources.

2023-12-06 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from December 6, 2023.

2023-12-06 Academic Department Organizational Changes, Morehead State University. Faculty Senate.

Faculty Senate Records

Forthcoming academic department organizational changes and its impact on the Faculty Senate as submitted on December 6, 2023.

Polisci 3210f: Feasibility Of A National Disability Insurance Plan (Ndip) In Canada, Twana Hassan, Aditi Priya, Dylan Poole, Samantha Rubin, Ethan Chen

Community Engaged Learning Final Projects

This research report presents an overview of the feasibility and reliability of a National Disability Insurance Plan (NDIP) in Canada. Several Global North countries are leading the way in disability legislation and disability funding in comparison to Canada's inaction on the matter. A National Disability Insurance Plan in Canada will have social and economic benefits for everyone in Canada. The report concluded that Canada is capable of implementing a NDIP and doing so is the right choice.

Lindenwood Faculty And Students Collaborate On Community Art Project, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-December-05-Emeritus Etsu Professor Authors Textbook On Hematology.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Whether at home or abroad, East Tennessee State University’s commitment to advancing understanding in complex areas of medical research is embodied by its faculty.

And when it comes to the field of hematology, Dr. Koyamangalath Krishnan is doing exactly that. Earlier this year, Krishnan, a professor emeritus with East Tennessee State University’s Quillen College of Medicine, recently authored a textbook on hematology for the Postgraduate Institute of Medical Education and Research (PGIMER), in Chandigarh, India. It serves as a dedication to the founding hematology faculty at PGIMER.

Krishnan, an alum of PGIMER, served as the editor-in-chief of the multi-author publication …

2023-December-04-2023 Annual Etsu Holiday Lighting Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

The 2023 holiday lights will be turned on Monday, Nov. 13 in a special ceremony in Alumni Plaza in front of Burgin Dossett Hall.

East Tennessee State University illuminiated the campus at the annual holiday lights ceremony on Monday, Nov. 13, at 5:45 p.m. at ETSU’s Alumni Plaza.

Festivities included live music by the ETSU Jazz Ensemble, a movie, free hot cocoa, cookies and more.

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East Tennessee State University was founded in 1911 with a singular mission: to improve the quality of life for people in the region and beyond. Through its world-class health sciences programs and interprofessional …

2023-12-04 List Of Departmental Ranks, Morehead State University. Faculty Senate.

Faculty Senate Records

A list of departmental ranks by college and department as of December 4, 2023.

2023-12-04 Department Ranks, Morehead State University. Faculty Senate.

Faculty Senate Records

The ranks of faculty by college and department at Morehead State University calculated on December 4, 2023.

Is The Declining Birthrate Really An Issue For The Economy?, Harsh Ramesh Pednekar, Theodore Lee, Darrion Chin

Introduction to Research Methods RSCH 202

This study aims to explore the complex implications of declining birth rates on the economy, focusing on GDP per capita as a crucial metric, and aims to uncover both potential opportunities and challenges stemming from this demographic transformation using regression analysis. Using a quantitative methodology and secondary data from OECD.stat, World Population Review, and World Bank, the study explores the relationship between declining birth rates and economic impacts. GDP per capita serves as an essential dependent variable, and it accounts for control variables such as labour force participation, literacy, and education levels, child dependence ratio, and physical capital. Past studies …

Female Ceos And Investment Efficiency In The Vietnamese Market, Jun Myung Song, Chune Young Chung

Sim Kee Boon Institute for Financial Economics

This paper proposes female CEOs’ overconfidence and risky behavior stem from gender stereotype threats. Using two subsamples from Vietnam—firms in the Northern and Southern regions—we empirically show that female CEOs in the North, where there is less gender stereotyping, tend to overinvest relative to male CEOs. However, in the South, they are indifferent. Additional analysis reinforces the main finding that female CEOs in the North tend to take more risks even when dealing with market volatility and uncertainty (e.g., the COVID-19 pandemic). Such risky behaviors do not deteriorate firm value but, instead, possibly improve firm performance.

Assessing The Impact Of Covid-19 On Financial Statements: Challenges And Improvements For The Future, Enidia Xhokaxhiu

Honors Projects in Accounting

The COVID-19 pandemic created several challenges in financial reporting and had a major impact on financial statements. The objective of this thesis is to discuss how financial statements were impacted from an auditing perspective. The goal is to analyze how covid affected the likelihood of misstatement and auditor going concern opinions and understand the challenges that were faced among auditors. By understanding these challenges and how these different areas impacted financial statements, auditors will know how to adjust their processes and become more familiar with these challenges for the future. Overall, the pandemic has caused several negative impacts, and this …

Beyond The Pixelated Mirror: Understanding Avatar Identity And Its Impact On In-Game Advertising And Consumer Behavior, Kyle Coble, Jay Ratican, James Hutson

Faculty Scholarship

This article examines the complex dynamics between avatars and in-game advertising, probing how virtual representations influence consumer behavior within digital environments. It delves into the psychological interplay between self-perception and avatar embodiment, suggesting that while younger users may treat avatars as accessories showcasing personal interests, adults tend to opt for idealized selves, affecting their interaction with and responsiveness to virtual marketing. The study contemplates the avatar’s function as both a consumer and influencer in the expanding metaverse, considering the escalating integration of branded items in games. It also highlights potential shifts in consumption patterns as digital and physical realities converge. …

The Archway Investment Fund, Annual Report 2023, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Equity Fund Monthly Report, December 2023, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Equity Fund Monthly Report, December 2023, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Cryptocurrency In Investing: An Analysis Of Digital Currencies And Understanding Investor Sentiment, Matthew Sprague

Honors Projects in Finance

In this paper, there will be discussion pertaining to the use of different cryptocurrencies as a tool within an investment portfolio and how different investors view the idea of investing with cryptocurrency. This includes the validity of cryptocurrency, historical trends, relationships to other asset classes, and the results of surveys taken to those questioned about cryptocurrencies. An outline of how the cryptocurrency markets operate will be included, as well as the creation and value of cryptocurrency. Further, there is discussion about specific investment cases such as a tool for retirement investing and how cryptocurrency can be used in the growing …

Behavioral Market Irrationality: An Exploration Of Financial Literacy Awareness, Behavioral Finance, And Financial System Investing, Ethan Kmiecik

Honors Projects in Finance

Since the dawn of recordable civilization, monetary systems have shaped the developments of history. From the Akkadian shekel to the Roman denarius, the Spanish piece of eight, the British pound sterling, and the United States dollar. The wellbeing of the civilization is dependent on the (mis)management of the currency system. While currencies touch the lives of nearly every human, the history, fundamentals, and causational relationships of currencies and their derivatives are not universally known. This paper examines the degree of financial and currency system awareness within the surveyed population and how it varies within the sub-categories of the surveyed population. …

Unpacking The Unconscious: Mortality Awareness And Its Effects On Consumer Engagement In Charitable Campaigns, Lois Warden

Honors Projects in Marketing

This research aims to investigate the interplay between terror management theory, self-other message framing, and psychological distance in influencing individuals’ perceptions, judgements, and behavioral responses, particularly in context of advertisements featuring animals of varying proximity to humans. The purpose of this research is to understand how mortality sensitivity and the categorizations of ‘self’ and ‘other’ impact individuals’ attitudes and intentions towards advertisements featuring animals. The research methodology employed involves experimental designs with manipulated salience of priming conditions (birth or death) and the presentation of animals (monkey as proxy to self and frog as distal to self) to gauge participants attitudes, …

Managing Demand Slowdown: The Interplay Between Trade-Ins And Quality Improvement, Wei Wang, Lipan Feng, Yongjian Li, Gangshu (George) Cai, Wubo Zhang

Information Systems and Analytics

Quality improvement and trade-ins are widely used by firms to manage the demand slowdown. However, how these two strategies interact with each other is unclear. In this paper, we construct a stylized model where a monopoly sells the new product to a market comprising both new and replacement consumers. We examine and compare the firm's optimal decisions, demands, and profits under four cases with quality improvement and/or trade-in program. We identify several interesting results. First, quality improvement may lead to a lower retail price, while the trade-in program consistently results in a higher price. Additionally, the trade-in program encourages the …

Perceptions Of The Farm Bill Among Nonmetropolitan Nebraskans, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley D. Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

The federal legislation known as the farm bill encompasses all things related to agriculture and food. This includes not only farm income safety net and conservation programs that typically come to mind when thinking about the farm bill, but also domestic food assistance programs (like SNAP), rural development (providing funding for items like broadband service, utilities, and housing programs) as well as programs that are focused on specific producers and crops. Given the variety of programs it entails, how familiar are rural Nebraskans with the farm bill and federal agricultural policy? Do rural Nebraskans support federal spending on the various …

What Davis County Leaders And Residents Can Do To Strengthen The Impact Of Girls And Women In Their Area, Deborah Lin, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2023 gathering of 35 leaders in Davis County. Girls and women face challenges unique to the area in which they live, and the goal of this gathering was to identify those barriers and determine strategies and initiatives that local leaders and residents can implement to address them. This document includes recommendations in the following areas: education, home and family, government and community engagement, business and economics, and culture.