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Full-Text Articles in Business

Parent Motivations For Enrolling Their Young Children In Early Childhood Programs: An Application Of The Theory Of Planned Behaviour, Rachel A. Mcgovern, Camilla Hodge, Edward Ruddell Jan 2024

Parent Motivations For Enrolling Their Young Children In Early Childhood Programs: An Application Of The Theory Of Planned Behaviour, Rachel A. Mcgovern, Camilla Hodge, Edward Ruddell

Faculty Publications

This study used the theory of planned behaviour to identify and determine the relative influence of factors influencing parents’ decisions to enrol their young children (3 to 5 years old) in early childhood programs at a specific museum venue. An eliciting questionnaire was distributed to museum members with at least one child 3–5 years old to elicit outcome expectancies, normative beliefs, and control beliefs, and these responses were developed into items for the main questionnaire. Regression and correlation analyses were conducted to determine factors associated with parents’ intention to enrol their children. Parents across socioeconomic and educational backgrounds indicated they …


How Can Chatbots Improve The Gender Gap In Information Systems?, Rebecca Berthelsen, Cherileigh L. Chandler, Lauren Dean, Mark Keith, Ryan M. Schuetzle, Degan Kettles, Greg Anderson Jan 2024

How Can Chatbots Improve The Gender Gap In Information Systems?, Rebecca Berthelsen, Cherileigh L. Chandler, Lauren Dean, Mark Keith, Ryan M. Schuetzle, Degan Kettles, Greg Anderson

Faculty Publications

The underrepresentation of women in STEM fields, including information systems (IS), is an ongoing issue that warrants our efforts to understand why a gender gap exists in this domain and what can be done to mitigate it. Prior research shows that women often have lower levels of self-efficacy than men regarding information systems tasks, which may explain the discrepancy between genders. In a previous study, we explored the effectiveness of a chatbot programming tutor in building self-efficacy of IS students and found that chatbot usage, which was self-reported, improved self-efficacy for all students but had a greater effect on self-efficacy …


Supervisor Integrity Empowers Employees To Advocate For Diversity In Problematic Climates, Timothy G. Kundro, Brett H. Neely Jr., Cindy P. Muir (Zapata) Jan 2024

Supervisor Integrity Empowers Employees To Advocate For Diversity In Problematic Climates, Timothy G. Kundro, Brett H. Neely Jr., Cindy P. Muir (Zapata)

Department of Management: Faculty Publications

Supervisors struggle to encourage employees to engage in diversity advocacy—key behaviors that help promote more equitable workplaces. Research hints that one reason for this struggle may be that employees lack the empowerment to engage in such behaviors. Drawing on perspectives that conceptualize diversity advocacy as a moral and virtuous behavior, we integrate research on leadership and empowerment to suggest that supervisor integrity can empower observers to engage in diversity advocacy. In exploring boundary conditions, we draw on performance models to counterintuitively suggest that this effect is strongest when employees perceive a negative diversity climate, as employees see the greatest need …


Tracking Social Media Conversations On Extreme Weather Discussion: A Longitudinal Analysis, James Chen, Suhong Li Jan 2024

Tracking Social Media Conversations On Extreme Weather Discussion: A Longitudinal Analysis, James Chen, Suhong Li

Information Systems and Analytics Department Faculty Journal Articles

With the increasing number of extreme weather events and various disasters, people are paying more attention to environmental issues than ever, particularly global warming. Public debate on it has grown on various platforms, including newspapers and social media. This study examines emotions of the general public on global warming in the context of extreme weather events, how emotions differ by location and the change of emotion on those topics over the time. Topic modeling is used to reveal dominant topics for each type of extreme weather. The results show that discussions on Twitter predominantly focus on floods and drought/heatwaves. There …


Faculty Matter: Development Of Faculty Diversity Climate And Its Relation To Graduate Student Intent To Stay, Jennica R. Webster, Gary A. Adams Jan 2024

Faculty Matter: Development Of Faculty Diversity Climate And Its Relation To Graduate Student Intent To Stay, Jennica R. Webster, Gary A. Adams

Management Faculty Research and Publications

This study sought to advance our understanding of the nexus between policy and ambient discrimination experiences of faculty and the intention to stay among graduate students. To accomplish this, we built on theory and research in higher education by leveraging models from the strategic human resource management (HRM) literature. In doing so, we advanced a novel theoretical model relating faculty perceptions of traditional HRM policies and ambient discrimination to department-level shared perceptions of diversity climate. We further theorized how that shared diversity climate relates to evaluations of graduate students’ general campus climate and their intent to stay. We tested this …


Enhancing Consistency Of Maximal Responding In Behavior Description Interviews: An Exploration Of Priming And Response Length, Allen I. Huffcutt, Satoris S. Howes, Dianne D. Murphy, Sara A. Murphy Jan 2024

Enhancing Consistency Of Maximal Responding In Behavior Description Interviews: An Exploration Of Priming And Response Length, Allen I. Huffcutt, Satoris S. Howes, Dianne D. Murphy, Sara A. Murphy

Management Faculty Research and Publications

In a Behavior Description Interview (BDI), candidates are asked to describe past experiences that demonstrate skills and abilities important for the position (Janz, 1982). A recent study by Huffcutt et al. (2020) found that only around half of participants (48.1 percent) describe an experience reflecting maximal performance capability. Random mixing of maximal capability with day-to-day typical performance tendencies is problematic psychometrically because candidates are not all providing comparable information and top candidates could be overlooked. Given notable methodological concerns with Huffcutt et al.’s approach, our first purpose was to provide empirical confirmation that maximal responding in BDIs is, in fact, …


Factors Influencing Anticipated Migration Patterns Across Metropolitan Cities In The United States Between 2018 And 2022, Vinayaka Gude, Ricardo Melendez, Md Monirul Islam Jan 2024

Factors Influencing Anticipated Migration Patterns Across Metropolitan Cities In The United States Between 2018 And 2022, Vinayaka Gude, Ricardo Melendez, Md Monirul Islam

Faculty Publications

The COVID-19 pandemic has impacted people’s lives in various cities across the United States. This study explored the factors influencing anticipated migration patterns as indicated by the house search on the Redfin platform in 132 United States cities before, during, and after the COVID-19 Pandemic. The research addresses a crucial gap in the existing literature on recent trends in migration patterns, factors influencing this, and the potential impact of the pandemic. We employed a multivariate regression model to study overall migration and additional models to examine yearly data, identifying key factors that drive people to relocate. We identified that regions …


The Pursuit Of Peace: Adlai Stevenson’S Impact On The Cuban Missile Crisis, Alexandra M. Buonanno Jan 2024

The Pursuit Of Peace: Adlai Stevenson’S Impact On The Cuban Missile Crisis, Alexandra M. Buonanno

Pell Scholars and Senior Theses

This paper explores the idea that Adlai Stevenson was a more significant member of the Executive Committee of the National Security Council and voice for peace than given credit for. It includes the betrayal of Stevenson by JFK during the Bay of Pigs fiasco and how many members of the Kennedy administration felt Stevenson was too naive and weak to be an ambassador to the United Nations during the Cold War. This papers seeks to prove that without Adlai Stevenson the Cuban Missile Crisis would have ended horrifically rather than peacefully.


Eco-Illusions: Unveiling Greenwashing Techniques On Corporate Social Media, Madeline B. Davis Jan 2024

Eco-Illusions: Unveiling Greenwashing Techniques On Corporate Social Media, Madeline B. Davis

Pell Scholars and Senior Theses

As the climate crisis continues, businesses are becoming savvier with how they communicate their environmental impact to their audiences. Greenwashing, the act of making unsubstantiated claims about the environmental friendliness of products, is becoming more popular amongst unsustainable corporations. Past research shows that companies are using specific techniques to deceive consumers. By conducting a content analysis of five corporate Instagram accounts from companies with past greenwashing allegations, this research used four main criteria to categorize greenwashed posts: color palette recurrent language, pleasant nature imagery, and vague appeals. Vague appeals were most commonly used online. Understanding how companies are perpetuating greenwashing …


Jimmy Carter’S Dilemma: The American Boycott Of The 1980 Summer Olympics, Grace E. Schoales Jan 2024

Jimmy Carter’S Dilemma: The American Boycott Of The 1980 Summer Olympics, Grace E. Schoales

Pell Scholars and Senior Theses

Amidst strong political tension and the global uncertainty of the Cold War, an unlikely group of American college students took their skills to the Olympic ice in 1980, unknowingly preparing to make history. They defeated the notoriously tough Soviet Union team, boosting American pride across the nation. This victory left the U.S. feeling unstoppable and ready to face off against the Soviets again in a few months at the Moscow Summer Games. There was just one problem- the Carter Administration would soon announce the United States’ official boycott of the Games. This followed heightened Cold War tensions due to the …


Risk Perception, Cooperation, And Emotional Distress During The Covid-19 Pandemic: Exploring Adaptive Risk Perception, Haiping Liao, Rebecca L. Monk, James Gaskin, Jin-Liang Wang Jan 2024

Risk Perception, Cooperation, And Emotional Distress During The Covid-19 Pandemic: Exploring Adaptive Risk Perception, Haiping Liao, Rebecca L. Monk, James Gaskin, Jin-Liang Wang

Faculty Publications

During the COVID-19 pandemic, while risk perception may promote public cooperation with pandemic prevention, it may also increase emotional distress and thus endanger mental health. This study aimed to examine whether there is an adaptive risk perception pattern that fits both needs of pandemic control and mental health protection. Two waves of Chinese participants (N sample 1 = 1633, N sample 2 = 1899) completed the Scale of Pandemic Risk Perception, the Scale of Public Cooperation with Pandemic Prevention, the Epidemic Worry Scale, and the Positive and Negative Affective Schedule during Feb 3rd to 5th, and during Feb 18th to …


Customer Experience Quality With Social Robots: Does Trust Matter?, Sanjit K. Roy, Gaganpreet Singh, Saalem Sadeque, Richard L. Gruner Jan 2024

Customer Experience Quality With Social Robots: Does Trust Matter?, Sanjit K. Roy, Gaganpreet Singh, Saalem Sadeque, Richard L. Gruner

Research outputs 2022 to 2026

Although service providers increasingly adopt social robots, much remains to be learned about what influences customers' experiences with robots. To address this issue, this study investigates the relationships among customer equity drivers (i.e., value equity, brand equity and relationship equity), trust in social robots, and trust in service providers. Specifically, we hypothesize that customer equity drivers influence trust in social robots and trust in service providers. We also propose that customer equity drivers influence customer experience quality in the context of social robots and that trust in social robots and trust in service providers mediate these relationships. The study used …


The Impact Of Environmental Policy On Renewable Energy Innovation: A Systematic Literature Review And Research Directions, Hiva Rastegar, Gabriel Eweje, Aymen Sajjad Jan 2024

The Impact Of Environmental Policy On Renewable Energy Innovation: A Systematic Literature Review And Research Directions, Hiva Rastegar, Gabriel Eweje, Aymen Sajjad

Research outputs 2022 to 2026

Renewable energy innovations are imperative to tackle the climate change crisis. However, there is a gap in the literature regarding the effectiveness of environmental policies in promoting renewable energy innovations. To bridge this gap, we have adopted a systematic literature review process covering the period from 2005 to 2023. We identified and analysed 29 articles in our final sample. Further, we employ two levels of analysis (individual-policy and policy-mix levels) for analysing the extant research. Our findings show that fiscal incentives and emissions trading policies such as the European Union (EU) Emissions Trading System (ETS) consistently promote renewable energy innovations. …


The Impact Of The Belt And Road Initiative On Green Innovation And Innovation Modes: Empirical Evidence From Chinese Listed Enterprises, Bowen Li, Zijing Zhang, Zhaoyong Zhang Jan 2024

The Impact Of The Belt And Road Initiative On Green Innovation And Innovation Modes: Empirical Evidence From Chinese Listed Enterprises, Bowen Li, Zijing Zhang, Zhaoyong Zhang

Research outputs 2022 to 2026

Under the Belt and Road Initiative (BRI), promoting green innovation in enterprises has been the central focus of the developmental strategy for China and countries along the Belt and Road to ensure sustainable development in line with the UN Sustainable Development Goals (SDGs) related to the environment and development. This paper examines the driving factors and heterogeneous mechanisms of the BRI in green technology innovation, especially in collaborative vs. independent innovation modes, utilizing a multi-period difference-in-difference model (DID) and micro-level panel data of Chinese listed enterprises spanning from 2007 to 2021. We find that the BRI has significantly stimulated the …


Front-Line Management In The Irish Public Service: Realities, Challenges, And The Role Of Social Capital, Arpita Pal Jan 2024

Front-Line Management In The Irish Public Service: Realities, Challenges, And The Role Of Social Capital, Arpita Pal

Doctoral

This study investigates the evolving role of Front-Line Managers (FLMs) within the Irish public sector as they adapt to devolved Human Resources Management (HRM) responsibilities amidst a backdrop of fiscal austerity, staff reductions, and organisational restructuring. Policy initiatives such as the One Civil Service Approach and the Civil Service Renewal Plan have shifted HRM responsibilities to FLMs without adequate formal training or resources, compelling them to rely heavily on social capital—networks of relationships and informal interactions—to bridge knowledge gaps and manage operational demands.


Levels Of Unrelated Diversification And Firm Performance: A Conceptual Description Of An S-Shaped Hypothesis, Kwaku Alex Gyan Jan 2024

Levels Of Unrelated Diversification And Firm Performance: A Conceptual Description Of An S-Shaped Hypothesis, Kwaku Alex Gyan

Research outputs 2022 to 2026

This study reconceptualizes the so far inconclusive relationship between unrelated diversification and financial performance by explaining how coordination costs can shape the amount of free cash flow and related agency problems at different levels of unrelated diversification. The study builds upon the notion that coordination requirements and associated coordination costs will vary at levels of unrelated diversification to regulate the amount of free cash flow managers will have at their disposal at each level of unrelated diversification. Based on the agency costs associated with free cash flow, we conceptualize that at different stages of unrelated diversification, the degree of managerial …


The Use Of Experimental Designs To Examine Causality In Authentic Leadership: A Scoping Review, Ann Dadich, Ling Abbott, Andrei A. Lux, Kevin B. Lowe Jan 2024

The Use Of Experimental Designs To Examine Causality In Authentic Leadership: A Scoping Review, Ann Dadich, Ling Abbott, Andrei A. Lux, Kevin B. Lowe

Research outputs 2022 to 2026

Authentic leadership studies are often criticised for the limited use of causally defined research designs. To advance scholarship is this area, this article presents a scoping review on the use of experimental designs to examine causality in authentic leadership. Eleven publications were identified, which presented 16 experiments that met the inclusion criteria. Generally, these experiments tested authentic leadership as an antecedent; were conducted online; used a one-factor design; involved large samples, typically of working adults or residents; involved a manipulation check; involved the use of written vignettes to manipulate levels of authentic leadership; included counterfactual conditions; culminated with outcomes pertaining …


Authentic Leadership: 20-Year Review Editorial, Andrei A. Lux, Kevin B. Lowe Jan 2024

Authentic Leadership: 20-Year Review Editorial, Andrei A. Lux, Kevin B. Lowe

Research outputs 2022 to 2026

Our field has reached a critical juncture. Authentic leadership, which once promised to illuminate how leaders inspire and influence through genuine actions, has become mired in conceptual ambiguity and ideological bias. Much of the research is based on evaluations of behaviour conflated with antecedents and outcomes, presuming an oversimplified, positive view of authenticity. To advance, we must refocus on what authentic leaders actually do – their discrete behaviours – as signals of leadership. In this editorial, we redefine authentic leadership through signalling theory to address unresolved critiques and provide a platform for meaningful progress. We then summarise and synthesise the …


Changing Overwork Culture: Stakeholder Management For Employee Wellbeing And Social Sustainability In Large Japanese Companies, Kazunori Kobayashi, Gabriel Eweje, David Tappin Jan 2024

Changing Overwork Culture: Stakeholder Management For Employee Wellbeing And Social Sustainability In Large Japanese Companies, Kazunori Kobayashi, Gabriel Eweje, David Tappin

Research outputs 2022 to 2026

Effectively addressing overwork culture in business remains a challenge, despite growing concerns about its negative impacts on employee wellbeing and productivity. This paper investigates corporate social responsibility (CSR) initiatives and stakeholder management promoted by large Japanese companies to address overwork culture. Based on interviews with managers and stakeholders from 31 companies, the study reveals that despite being part of CSR, overwork reduction initiatives often come into conflict with entrenched institutional pressures. These pressures are embedded in a cultural-cognitive and institutional context that prioritises quality and cooperation over individual productivity. We argue that improving stakeholder relationships is vital for developing a …


Gender Difference On Internal Equity: Evidence From The Hospitality Industry In Ghana, Patricia Peprah Jan 2024

Gender Difference On Internal Equity: Evidence From The Hospitality Industry In Ghana, Patricia Peprah

Faculty Publications

It is a hypothetical position that employees in the hospitality industry in Ghana experience salary disparities based on the gender of the employee. Pay disparities exist because of unconscious biases in areas such as hiring, promotions, performance reviews, and salary decisions. In ensuring equal pay for equal work to fulfill the International Labor Organization (ILO) convention, this study investigated the internal equity pay of the employees in Ghana's hospitality industry based on equal work. This quantitative association study adopted a self-constructed research instrument to measure internal equity pay and randomly selected 350 respondents in the hospitality industry in Ghana to …


Mapping Metaverse Research To The Sustainable Development Goal Of Good Health And Well-Being, Raghu Raman, Laurie Hughes, Santanu Mandal, Payel Das, Prema Nedungadi Jan 2024

Mapping Metaverse Research To The Sustainable Development Goal Of Good Health And Well-Being, Raghu Raman, Laurie Hughes, Santanu Mandal, Payel Das, Prema Nedungadi

Research outputs 2022 to 2026

The rise of the metaverse - a convergence of virtually enhanced physical reality and persistent virtual spaces - presents transformative potential for the healthcare sector. This study systematically explores how metaverse technologies, such as virtual reality (VR), augmented reality (AR), mixed reality (MR), and digital twins, contribute to achieving United Nations Sustainable Development Goal 3 (SDG3), which focuses on good health and well-being. By integrating these technologies, the metaverse offers innovative solutions for telemedicine, medical training, mental health support, public health education, and global medical research collaboration. This study maps the current research landscape, highlighting the capacity of metaverse technologies …


How Chatbots Augment Human Intelligence In Customer Services: A Mixed-Methods Study, Xiaolin Lin, Xuequn Wang, Bin Shao, Joseph Taylor Jan 2024

How Chatbots Augment Human Intelligence In Customer Services: A Mixed-Methods Study, Xiaolin Lin, Xuequn Wang, Bin Shao, Joseph Taylor

Research outputs 2022 to 2026

Although artificial intelligence (AI)-enabled chatbots have been increasingly incorporated into firms’ business processes, such as customer service, they are still ineffective at handling unstructured tasks. Therefore, organizations might adopt chatbots to cut down the workforce for structured tasks and augment the remaining employees in unstructured tasks. Although there are substantial workforce implications for rebalancing work activities, few studies have assessed chatbots from the augmentation angle by focusing on employees’ performance, perhaps because of the lack of a theoretical foundation and research on this new phenomenon within organizations. Using a mixed-methods design, we developed a model illustrating the impact of chatbots …


Host Organizations' Perceptions To Providing Safe And Inclusive Work-Integrated Learning Programs For Students With Disability, Tanya Lawlis, Tamieka Mawer, Thomas Bevitt, Tom Arthur, Lesley Andrew, Ruth Wallace, Ros Sambell, Amanda Devine Jan 2024

Host Organizations' Perceptions To Providing Safe And Inclusive Work-Integrated Learning Programs For Students With Disability, Tanya Lawlis, Tamieka Mawer, Thomas Bevitt, Tom Arthur, Lesley Andrew, Ruth Wallace, Ros Sambell, Amanda Devine

Research outputs 2022 to 2026

Inclusive work-integrated learning (WIL) requires collaboration between universities, host organizations and students, particularly, when designing and delivering WIL for students with disabilities. Host organizations, however, are not often included in the collaborations. This study explored host organization knowledge, capacity and challenges to providing WIL experiences for students with disability. A case study multi-method approach comprising an online survey and focus groups was undertaken. Host organizations, represented by supervisors, providing WIL to students enrolled in health courses at two Australian higher education institutions participated. The perceived need for student disclosure, office building limitations, and host organization limited knowledge of WIL expectations, …


Accounting-Based Variables As An Early Warning Indicator Of Financial Distress In Crisis And Non-Crisis Periods, Robert J. Powell, Dung V. Dinh, Nam T. Vu, Duc H. Vo Jan 2024

Accounting-Based Variables As An Early Warning Indicator Of Financial Distress In Crisis And Non-Crisis Periods, Robert J. Powell, Dung V. Dinh, Nam T. Vu, Duc H. Vo

Research outputs 2022 to 2026

Financial integration in the Association of Southeast Asian Nations (ASEAN) region is a key focus of the ASEAN Economic Community. Whereas many studies focus on modelling corporate default, this paper identifies early warning indicators of financial distress before a default, using multiple discriminant analysis (MDA) models with a sample of listed and delisted companies in the ASEAN region. The analysis examines 720 companies in 10 different industries across six ASEAN countries from 1997 to 2016. The study constructs individual models for each country as well as an overall model for the entire region, using both in-sample and out-of-sample approaches. This …


Uncovering The Green Procurement Knowledge Structure: A Systematic Citation Network Analysis, Abderahman Rejeb, Karim Rejeb, Andrea Appolloni, John G. Keogh, Mohammad Iranmanesh Jan 2024

Uncovering The Green Procurement Knowledge Structure: A Systematic Citation Network Analysis, Abderahman Rejeb, Karim Rejeb, Andrea Appolloni, John G. Keogh, Mohammad Iranmanesh

Research outputs 2022 to 2026

Recently, academics and practitioners have devoted considerable attention to studying green procurement. Due to the growing number of articles in this fast-evolving domain, it is critical to examine the current body of knowledge thoroughly. The knowledge structure and dissemination channels in this field have been systematically examined for the first time. Four hundred fifty-two Scopus journal articles were analysed using keyword co-occurrence network and main path analysis (MPA) to identify the important research topics and historical evolution of green procurement research. The findings indicate that the literature focuses on multiple topics, including green supply chain management, sustainable public procurement, sustainability, …


Are We Talking About The Same Thing? The Case For Stronger Connections Between Graduate And Worker Employability Research, Jos Akkermans, William E. Donald, Denise Jackson, Anneleen Forrier Jan 2024

Are We Talking About The Same Thing? The Case For Stronger Connections Between Graduate And Worker Employability Research, Jos Akkermans, William E. Donald, Denise Jackson, Anneleen Forrier

Research outputs 2022 to 2026

Purpose and approach: This article presents the case for creating stronger connections between research on graduate and worker employability. We offer a narrative review of commonalities and differences between these research streams and offer thoughts and suggestions for further integration and mutual learning. Findings: We outline some of the main theories and concepts in the graduate and worker employability domains. Furthermore, we analyze how these show considerable overlap, though they have barely connected with each other yet. We also formulate an agenda for future research that would spur stronger connections between the fields. Finally, we turn to our fellow authors, …


Multiple Mediating Effects In The Association Between Hotels’ Eco-Label Credibility And Green Wom Behavior, Saeid Nosrati, Levent Altinay, Mahlagha Darvishmotevali Jan 2024

Multiple Mediating Effects In The Association Between Hotels’ Eco-Label Credibility And Green Wom Behavior, Saeid Nosrati, Levent Altinay, Mahlagha Darvishmotevali

Research outputs 2022 to 2026

This study investigated the effect of hotels’ eco-label credibility (HELC) on customers’ green word-of-mouth behavior through triple mediating effects of biospheric and egoistic values, pro-environmental attitude, and green patronage intention. Data were collected from 304 customers of eco-label hotels in Hong Kong. The PROCESS Macro plug-in software model (6) was employed to assess the hypotheses’ direct, indirect, and triple mediating effects. The results showed that HELC did not have a significant link to green word-of-mouth behavior. However, the triple mediation effects of biospheric and egoistic values, pro-environmental attitude, and green patronage intention between the impact of HELC and green word-of-mouth …


The Role Of Technology In Online Health Communities: A Study Of Information-Seeking Behavior, Leann Boyce, Ahasan Harun, Gayle Prybutok, Victor R. Prybutok Jan 2024

The Role Of Technology In Online Health Communities: A Study Of Information-Seeking Behavior, Leann Boyce, Ahasan Harun, Gayle Prybutok, Victor R. Prybutok

Information Systems Faculty Publications

This study significantly contributes to both theory and practice by providing valuable insights into the role and value of healthcare in the context of online health communities. This study highlights the increasing dependence of patients and their families on online sources for health information and the potential of technology to support individuals with health information needs. This study develops a theoretical framework by analyzing data from a cross-sectional survey using partial least squares structural equation modeling and multi-group and importance-performance map analysis. The findings of this study identify the most beneficial technology-related issues, like ease of site navigation and interaction …


Unlv Title Iii Aanapisi & Mcnair Scholars Institute Research Journal 2024, Jesica Godinez-Paredes, Kian Hassankhan, Apia Hickman, Robin Ruth Kee, Kevin Ayala Pineda, Briana Melendez, Kalli Ramos, Saturn L. Reyes, Fabian Leija, Selena Pepe, Silva Topchyan, Celeste Ainsley, Mayra Arzate, Jessica Balistreri, Zantana Ephrem, Mirella Jasso, Karl Panou, Nichole Pelaez, Miklo Alcala, Akshay Dave, Mey Mey Heng, Michael Finkle, Janessa Montenegro, Reynafe Naol Aniga, Victor Mejia, Angelica G. Diaz, Anayeli Flores-Garibay, Kari Lee Joe Goold, Samantha Hernandez, Lianelys Cabrera Martinez, Caitlin Reynolds, Kimberly N. Usbeck, Abdulrahman Alahdal, Angelica Diaz, Willaine Mae Kahano, Raquel Jackson, Cecia Ruiz-Hernandez, Kers Ung-Watson, Yessenia Henriquez, Vanessa Marie Booth, Alexia Brown, Darlyn Magana, Bianca Navarro, Nicholas Pereira, Gia Renemae Calip, Lucky Heng, Ralph Sagun, Lucas Abreu, Alexandra Maria Acosta, Tristan Benally, Cosset Hernandez Pena, Adrian Montenegro, Cierra Paaaina-Daquioag, Nicole Torosian, Tracy Fuentes, Julissa Martinez, Medina Mcallister, Michal Newhouse-Van Vlerin, Tiria Carr, Nima Abkenar, Isabella Aceituno, Yuhan Bi, Victoria Campos, Melika Cummings, Zachary J. Johnigan, Alexis Sotolongo-Marin Jan 2024

Unlv Title Iii Aanapisi & Mcnair Scholars Institute Research Journal 2024, Jesica Godinez-Paredes, Kian Hassankhan, Apia Hickman, Robin Ruth Kee, Kevin Ayala Pineda, Briana Melendez, Kalli Ramos, Saturn L. Reyes, Fabian Leija, Selena Pepe, Silva Topchyan, Celeste Ainsley, Mayra Arzate, Jessica Balistreri, Zantana Ephrem, Mirella Jasso, Karl Panou, Nichole Pelaez, Miklo Alcala, Akshay Dave, Mey Mey Heng, Michael Finkle, Janessa Montenegro, Reynafe Naol Aniga, Victor Mejia, Angelica G. Diaz, Anayeli Flores-Garibay, Kari Lee Joe Goold, Samantha Hernandez, Lianelys Cabrera Martinez, Caitlin Reynolds, Kimberly N. Usbeck, Abdulrahman Alahdal, Angelica Diaz, Willaine Mae Kahano, Raquel Jackson, Cecia Ruiz-Hernandez, Kers Ung-Watson, Yessenia Henriquez, Vanessa Marie Booth, Alexia Brown, Darlyn Magana, Bianca Navarro, Nicholas Pereira, Gia Renemae Calip, Lucky Heng, Ralph Sagun, Lucas Abreu, Alexandra Maria Acosta, Tristan Benally, Cosset Hernandez Pena, Adrian Montenegro, Cierra Paaaina-Daquioag, Nicole Torosian, Tracy Fuentes, Julissa Martinez, Medina Mcallister, Michal Newhouse-Van Vlerin, Tiria Carr, Nima Abkenar, Isabella Aceituno, Yuhan Bi, Victoria Campos, Melika Cummings, Zachary J. Johnigan, Alexis Sotolongo-Marin

McNair Journal

Journal articles based on research conducted by undergraduate students in the AANAPISI, LSAMP, and McNair Scholars Program.

Table of Contents

About AANAPISI

Dr. Chris Heavey, Interim President

Dr. Keith Rogers, Vice President for Student Affairs

Ms. Zhanna Aronov, Associate Vice President for Retention & Outreach


A Review On Machine Learning Methods For Customer Churn Prediction And Recommendations For Business Practitioners, Awais Manzoor, M. Atif Qureshi, Etain Kidney, Luca Longo Jan 2024

A Review On Machine Learning Methods For Customer Churn Prediction And Recommendations For Business Practitioners, Awais Manzoor, M. Atif Qureshi, Etain Kidney, Luca Longo

Articles

Due to market deregulation and globalisation, competitive environments in various sectors continuously evolve, leading to increased customer churn. Effectively anticipating and mitigating customer churn is vital for businesses to retain their customer base and sustain business growth. This research scrutinizes 212 published articles from 2015 to 2023, delving into customer churn prediction using machine learning methods. Distinctive in its scope, this work covers key stages of churn prediction models comprehensively, contrary to published reviews, which focus on some aspects of churn prediction, such as model development, feature engineering and model evaluation using traditional machine learning-based evaluation metrics. The review emphasises …