Business Commons^™

2022 Census Of Agriculture: Nebraska Highlights, Kathleen Brooks, Bradley D. Lubben

Cornhusker Economics

In February 2024, the United States Department of Agriculture National Agricultural Statistics Service published data from the 2022 Census of Agriculture. This data is collected every five years. The current article highlights a few of the Nebraska numbers. Two significant highlights from the data are the total number of farms and the total value of production. U.S. farm numbers declined modestly in the U.S. from 2.04 million in 2017 to 1.90 million in 2022. The total value of production for U.S. farms and ranches increased substantially from $388.5 billion in 2017 to $543.1 billion in 2022. Crop production accounted for …

Trip Of A Lifetime: Lindenwood's Jack Gietl Awarded Gilman Scholarship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Inauthentic Inclusion: Exploring How Intention To Use Ai‐Generated Diverse Models Can Backfire, Sean Sands, Vlad Demsar, Carla Ferraro, Colin L. Campbell, Eli Cohen

School of Business: Faculty Scholarship

Rapid advances in AI technology have important implications for, and effects on, brands and advertisers. Increasingly, brands are creating digital models to showcase clothing and accessories in a similar way to human models, with AI used to customize various body types, ages, sizes, and skin tones. However, little is known about how the underrepresented consumers respond to a brand's intention to use AI-generated models to represent them. We explore this by conducting four studies. We find evidence that a brand's intention to use AI-generated (vs. human) models negatively affects brand attitude (study 1). We further investigate this effect using two …

Identifying Critical Employability Skills For Employment Success Of Autistic Individuals: A Content Analysis Of Job Postings, Amy Jane Griffiths, Amy E. Hurley-Hanson, Cristina M. Giannantonio, Angel Miles Nash, Wallace Walrod, Petersen Walrod, Rachel Torres, Raquel Delgado

Education Faculty Articles and Research

This study aimed to examine the literature on the skill sets of autistic individuals and determine how these skills align with current and projected future labour market needs. Based on a literature review, researchers identified the following skill categories common to autistic individuals: visual skills, attention to detail and systemizing composite skills. Researchers then gathered aggregated data on occupations and industries from over 90 state and federal sources in the United States. Next, they collected data on the most in-demand jobs, their industries and relevant skills by analysing hundreds of millions of online job postings. The results indicate the most …

The Mediating Effect Of The Covid-19 Pandemic On Heuristic Techniques And Cognitive Biases On Investment Decision-Making, Williams Kwasi Peprah, Christopher Ampadu Kwakwah-Oppong, Francis Osei-Kuffour, Lenny Leorina Evinita

Faculty Publications

US investors’ behavioral finance and investment decision-making approach became a concern during the COVID-19 pandemic era as the capital market crashed. The study used mediation analysis to explain how or why the COVID-19 pandemic intervened in the causal association of behavioral finance concepts of heuristic techniques and cognitive biases on their investment decision-making. This causal research design study was based on 500 snowball-sampled US investors who answered self-constructed, validated, and reliability-tested Likert-scale quantitative variables measured through a first-party data collection approach. The results showed that the COVID-19 pandemic was a specific moderate to partial significant mediator on the low positive …

2024-02-23 University Graduate Committee Meeting Minutes, Morehead State University. Faculty Senate., University Graduate Committee.

Faculty Senate Records

Meeting minutes from the February 23, 2024 University Graduate Committee.

The 2016 Us Presidential Election, Opinion Polls And The Stock Market, Kamal Upadhyaya, Raja Nag, Demissew D. Ejara

Finance Faculty Publications

Purpose – The purpose of this paper is to study the impact of the 2016 presidential election polls on the stock market.

Design/methodology/approach – The empirical model includes daily stock returns as the dependent variable and past asset prices, 10-year treasury rates, opinion polls and VIX (market uncertainty) as explanatory variables with a one-year lag. The model was estimated using two sets of daily polling data: from July 1, 2015, to November 8, 2016, and from June 1, 2016, to November 8, 2016. Additional descriptive statistics, such as means and standard deviations, were also calculated.

Findings – The estimated results …

Lindenwood Introduces New Ai-Centered Programs And Degrees, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindengiving Receives Volunteer Of The Year Award From Boys & Girls Clubs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Intellectual Property And Entrepreneurship, Dale Andersen

Space Dynamics Laboratory Publications

What is Intellectual Property

- Tangible vs. Intangible Property, Costs

How Your Business Acquires IP: Employment Inventions / Employment Copyrights

- Employment Agreements: IP Assignment, Non-Disclosure Agreement, Non-Competes

Know-how

Trade Secrets

- Trade Secret Misappropriation

- Non-Disclosure Agreements: Limitations and Liabilities

Copyright

- Definition, What Copyright Protects and Does Not Protect,

- How Copyright is Protected / Life of a Copyright

- Software Licenses

Trademark

- Use and Protection

- First Mover / Flood the Market

Patent

- Definition, Types, What is Patentable, Patentability Limits

- What’s in a patent?

- Example Patent Application Filing

- Example Portfolios

- Costs, …

Celebrating Diversity: Lindenwood Presents 2024 Mlk Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Volunteerism During Covid-19: Sport Management Students’ Career Interests Against Public Health Risks, Kyu-Soo Chung, Jennifer Willet, Chris Green, Nari Shin

Faculty Articles

Employing the theory of planned behavior, this study aimed to identify how sport management students’ intentions to volunteer for a sporting event were affected by their COVID-19 preventive health factors and social consciousness. From eight U.S. universities, 415 sport management students responded to a self-administered online survey. Collected data were analyzed via hierarchical regression modeling. While the students’ health literacy and susceptibility affected their intentions positively, their social consciousness played a crucial role in producing low intentions to volunteer for a sporting event. Sport management educators should include more hands-on activities in the curriculum and collaborate with local sport agencies …

Board Of Trustees Minutes, Feb. 16 2024, Indiana State University Board Of Trustees

Board of Trustees

No abstract provided.

Political & Civic Engagement: Research Summary, Susan R. Madsen

Marketing and Strategy Faculty Publications

During the fall of 2023, Utah Women & Leadership Project (UWLP) researchers conducted a statewide study to establish a baseline for public perceptions related to the awareness, understanding, and attitudes about challenges that Utah women and girls face (see Background & Methods for details). The study was created to support the work of 18 areas of focus (spokes) within the movement called A Bolder Way Forward, which is dedicated to helping more Utah girls and women thrive. One of the 18 areas of focus is political and civic engagement, and this summary shares findings that illuminate present circumstances and establishes …

The Status Of Women In Utah Politics: A 2024 Update, Kolene Anderson, Susan R. Madsen

Marketing and Strategy Faculty Publications

Although Utah has a rich heritage of women’s involvement in voting, advocacy, and various types of political participation, for decades Utah has lagged the nation in terms of women running for and serving in elected political roles. The Utah Women & Leadership Project (UWLP) began reporting on the status of women in Utah politics in 2014, with updates in 2017, 2021, 2022, 2023, and now 2024. Although strides have been made to increase the number of women serving in political roles in the last decade, there is still work to do. Research continues to confirm that when both men and …

Lindenwood Alumnus David Horvath Thriving As Paralympian, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Using Dark Triad Personality To Understand And Moderate Jay Customer Behavior In Hospitality, Scott M. Widmier, Prachi Gala, Iason Koufodontis

AMTP Proceedings 2024

Jay Customers are customers who act in a thoughtless or abusive way, causing problems for the firm, its employees, and other customers. Currently, the only way to identify Jay Customers is by their actions when it is already too late to prevent the negative consequences. This research tested and confirmed the use of Dark Triad personality (Narcissism, Machiavellianism, and Psychopathy) to identify individuals prone to Jay Customer behavior prior to its manifestation. Dark Triad personalities have distinctive characteristics that can be used to identify them along with a growing body of research on prescriptive actions to dissuade their disruptive behaviors. …

2024-02-15 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from February 15, 2024.

2024-02-15 Weather Plan Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

Weather plan proposal brought before the Faculty Senate on February 15, 2024.

Editorial: Towards An Emerging Science Of Customer Loyalty To Retail Stores: Explanation, Drivers, And Frameworks, Arturo Z. Vasquez-Parraga, Miguel Sahagun, Fabio Musso

Marketing Faculty Publications

No abstract provided.

Increasing Workforce Skills: The Possible Disconnect Between Employers And Potential Job Seekers, Cheryl A. Burkhart-Kriesel

Cornhusker Economics

In a multi-year survey of potential job seekers, those who are likely to change jobs in the next year or who are likely to reenter the workforce in the next year, several key training obstacles for improving their employment situation were identified. There seemed to be only slight differences in how they viewed these challenges, regardless of whether they saw their potential job as a career, a steppingstone to a career, or just a job to get by. The cost of training, the lack of available training, the distance or transportation to the training, lack of time, and the knowledge …

Supply Chain Strategies In Response To A Black-Swan Event: A Comparison Of Usa, French And Polish Firms, Matias G. Enz, Salomée Ruel, George A. Zsidisin, Paula Penagos, Jill Bernard Bracy, Sebastian Jarzębowski

Ed G. Smith College of Business Faculty Works

Purpose

Like a well-designed procurement strategy, a well-designed rolling stock strategy promotes the development of a railroad company and contributes to its competitive advantage. Effective implementation of the rolling stock strategy enhances the likelihood of enjoying the benefits of the strategy’s design. A successful implementation relies on the strategy being known, understood, controlled and communicated to the entire organization.

Design/methodology/approach

The research consists of an extensive literature review as well as a series of workshops with rolling stock suppliers, railway authorities and representatives and rail users.

Findings

This paper presents a collection of solutions for passenger rail rolling stock procurement. …

The Electric Vehicle Supply Chain Ecosystem: Changing Roles Of Automotive Suppliers, Sandeep Jagani, Erika Marsillac, Paul Hong

Faculty Publications – Management

The automotive industry is evolving due to the increasing adoption of Electric Vehicles (EVs). This transition has impacted automotive vehicles and led to profound changes in the supply chain ecosystem. Through a comprehensive review of the available literature and industry reports, this research investigates the automotive industry’s transition towards EVs and subsequent supply chain transformation, focusing on the changing roles of automotive suppliers. In this paper, we assess these transformations from economic, environmental, and strategic viewpoints. We examine the impact of these changes on supplier relationships, supplier OEM collaboration, and new entrants’ potential for disruption, as well as propose strategies …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

AMTP Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

An Investigation Of Social Media Discussion On Valentine's Day 2024 Trends: Money Can Buy Love And Chocolates, Jin-A Choi, Bond Benton, Yi Luo

College of Communication and Media Scholarship and Creative Works

Valentine’s Day, typically defined by expression of love and affection, has been celebrated as a symbolic day to exchange gifts among lovers. The expression of love has been firmly tied with the act of giving material things, such as gifts. However, over the years, discomfort and even anger has grown around the over-commercialization of Valentine’s Day, creating a deep divide between those who gift and those who criticize and denounce the holiday as nothing but a “Hallmark card holiday” to push consumerism. Our center’s study from the previous year indicated that over-commercialization of Valentine’s Day found that love is not …

Mercy Signs As Official Medical Provider For Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2024-February-12-Donors Welcomed To Carillon Society, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Taylor-Made Super Bowl: Taylor Swiftmania On Social Media Regarding The Big Game, Yi Luo, Jin-A Choi, Bond Benton

College of Communication and Media Scholarship and Creative Works

Celebrity couples occupy a unique space in popular culture. Similar to the royal unions of history and the present, the combination of notoriety and the voyeuristic appeal of watching a relationship play out in public spaces, celebrity couples energize popular discourse and invite public commentary and interest. The opportunity to become a spectator in ongoing celebrity coupling invites a level of perceived intimacy in what feels like a relationship with famous people.

Data collected for this study suggests Taylor Swift’s connection to Super Bowl LVIII has elevated the meaning of the game beyond the stratospheric levels of cultural significance the …

2024-February-12-Continuing Jess' Journey, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Optimizing Customer Experience In The Luxury Industry Through Ai Technologies. A Firm Perspective, Pradeep Kumar Ponnamma Divakaran, Louise Ivars

AMTP Proceedings 2024

The aim of this study is to examine the possible impact of artificial intelligence (AI) on enhancing customer experience throughout the customer purchasing process, specifically within the luxury sector. To achieve this objective, we carried out a qualitative investigation consisting of semi-structured interviews with experts in artificial intelligence and managers specializing in customer experience. The findings show that customer experience plays a significant role in luxury brands' ability to win customer loyalty. AI has the ability to improve customer experience by offering highly personalized services through the use of purchase forecasting and automatic customization. This allows luxury brands to provide …