Business Commons^™

Social Enterprises And Social Media: A Dialogic And Comparative Analysis, Kevin L. Rawls

Doctoral Dissertations and Projects

This study is devoted to assessing the public relations activities of social enterprises on social media through a dialogic communication lens and comparing those activities with traditional businesses. Social enterprises are fundamentally devoted to leveraging market forces to help create sustainable social change, and as such are interested in not only financial returns but also specific social returns, and the public relations strategies of these organizations should be more aligned than traditional businesses with fully functioning society theory and dialogic communication principles. This study reveals areas of opportunity for both social enterprises and conventional companies to develop in the area …

Seven Top Opportunities For Utah Girls And Women, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Although national and statewide studies continue to show that women and girls in Utah are not thriving in critical areas, the Utah Women & Leadership Project (UWLP) also wanted to explore what Utahns believe are opportunities for females in the state. With Utah continuing to have high levels of domestic violence, sexual assault, child sexual abuse, and gender-based discrimination¹ and ranking as the worst state for women’s equality with low levels of women’s leadership representation in nearly all domains, Utahns need reminders that there are opportunities available. Even though we do know that the needle has moved slightly in …

The Safest Suburbs In The Mountain West, 2023, Ivan Sun, Zachary Billot, Caitlin J. Saladino, William E. Brown Jr.

Cities & Metros

This fact sheet presents data from the Smart Asset report, “America’s Safest Suburbs – 2023 Study,” which examines the 370 safest suburbs in the United States and the 35 most affordable safest suburbs. This fact sheet focuses on data for the nine safest suburbs and most affordable safe suburbs in the Mountain West states of Arizona, Colorado, Nevada, and Utah ranking among the top 100 safest suburbs in the United States.

How To Build A Competitive Advantage For Your Brand Using Generative Ai, Yuanyuan (Gina) Cui, Patrick Van Esch, Steven Phelan

Marketing and Hospitality, Resort and Tourism Management

Generative Artificial Intelligence––defined as AI-enabled technology that analyzes and learns from existing data and generates novel human-like content –– has emerged as a revolutionary technology for firms seeking sustainable competitive advantage. We highlight the evolution of generative AI from generic, domain tailored and collaborative systems, that are democratized and only offering demand-driven insights, to the next frontier of alternative perceptual systems. Managers who integrate these current large language models into building their brand persona will empower their firms to experiment along the evolutionary journey. By embedding alternative perceptual systems into generative AI platforms, firms can achieve novel, interactive, and personalized …

The Role Of E-Participation, Human Capital, And Corruption-Free On Environmental Performance, Mohammad I. Merhi, Punit Ahluwalia

Information Systems Faculty Publications

There are many concerns at the global level about environmental performance. The United Nations has created a framework for measuring national development goals that enable environmental sustainability. This paper examines the relationships between technological and social factors as enablers of environmental performance and draws from technological determinism and human agency paradigms. It fills an important gap in the literature by empirically examining the hypothesized relationships. The specific examined factors are online service (maturity and quality), IT infrastructure, e-participation, corruption-free, and human capital. Environmental performance is the dependent variable. These factors are relevant to ten of the seventeen goals that the …

Smart Meetings, Morgan Forster, Arthur Durity, Cathy Cole

Operations Transformation

A one year look at how the CHA executive team focused on opportunities to have fewer yet more productive meetings! In this presentation we will discuss the details that help shape improvement around the challenge of too many meetings and share the results from lessons learned at PBMC and Waldo.

Visitor Use Management: How The Timed Entry Permit Reservation System At Parks And Protected Areas Influence The Perception Of Sustainable Recreation And Impact Visitor Motivations, Cassandra L. Onufrak

Masters Theses

Parks and protected areas across the United States have undergone substantial change in recent years, specifically pertaining to visitation trends and patterns. National parks have endured rapid growth in park visitation and popular attractions within park boundaries now experience a high visitor concentration and traffic. As visitation within national parks increases, there is a high probability that visitor-related impacts, such as vegetation trampling, wildlife disturbance, soil erosion, and intra-visitor conflict, are also likely to increase. Visitors are more likely to feel crowded and rushed, and ultimately label their park experience as low or poor quality. Through the use of Visitor …

The Effects Of The Tax Credit On The Used Electric Vehicle Market, My Tu T. Tran

Undergraduate Economics Working Paper Series

In the past few years, tax credits have become the fundamental policy instrument to incentivize the adoption of electric vehicles (EVs) in the United States. However, contemporary research primarily focuses on new EVs, while the impact of tax credits on the used EV market remains obscure. This research aims to enhance the knowledge of EV adoption by examining the potential effects of the Used Clean Vehicle Credit, a federal program providing up to $4,000 credit to eligible consumers. We have collected sales data of used cars from 245 CarMax locations in the U.S. between 2021 and 2023 to assess the …

The Impact Of A Project Management Approach On Micro-Businesses In Achieving Strategic Goals, Karen M. Lowe

Doctoral Dissertations and Projects

This flexible case study delves into the challenges micro-businesses in Ontario face, where the informal nature of operations and unique goal-setting processes are seen as obstacles to achieving strategic goals. Despite project management being proven to improve business success, many micro-businesses do not engage in formal processes. The research, employing a flexible case study methodology involving 15 micro-business founders in Ontario, explores the approaches used, differences in outcomes when goals are achieved versus not, and the role of project management in mitigating potential business failure. Analysis reveals five key themes, including lack of defined strategic goals, the unintentional use of …

Formalized Succession Planning: A Need In East Tennessee Health Departments, Elizabeth A. Maples

Doctoral Dissertations and Projects

Gaps in employment competencies can hinder the government from serving the public and the community. The lack of succession planning and the turnover of employees can cause unnecessary strain and unstable situations within an organization. This problem can lead to decreased productivity. Undefined criteria for potential candidates remain an issue of succession planning because leaders have no best way to compare or evaluate applicants. With a growing need to fill jobs, employers complain about a lack of qualified workers. While research included the importance of succession planning, this study will include the need for a formalized succession planning process with …

An Examination Of The Perceived Impact Of Social Networking On Discipleship In Yalobusha County, Mississippi, Gary Bernard Walton

Doctoral Dissertations and Projects

Significant technological advancements in this new digital age and culture have increased digital and online technology. However, churches faced many challenges in integrating, creating, and transitioning new media platforms to develop a cooperative network society to train and equip disciples. Some research showed that many clergies vehemently opposed the use of digital platforms for discipleship, primarily because those leaders believed that digital discipleship platforms were insufficient in power to be transformative as compared to what would occur at a traditional church location (Campbell & Garner, 2016). This phenomenological research study aimed to understand better the perceived impact of social networking …

The Environmental And Social Impacts Of Chinese Fdi On The Peruvian Mining Industry: Shougang And Toromocho, Meicheng Lu

CISLA Senior Integrative Projects

My SIP will be on the social and environmental impacts of the mining industry in Peru, specifically Chinese companies’ involvement and the effect Chinese Foreign Direct Investment has on the local communities and the climate. Currently, there are challenges in ensuring that the local communities are satisfied with certain benefits and ethical conducts of operations. Mining is an economic activity that should be well-facilitated to ensure sustainable mining practices that safeguard the environment, workers, and the community are followed. Many mining projects face protests from local communities, which often results in long-term stalemates. Many projects don’t even get to start …

What Salt Lake County Leaders And Residents Can Do To Strengthen The Impact Of Girls And Women In Their Area, Deborah Lin, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2024 gathering of 65 leaders in Salt Lake County. Girls and women face challenges unique to the area in which they live, and the goal of this gathering was to identify those barriers and determine strategies and initiatives that local leaders and residents can implement to address them. This document includes recommendations in the following areas: education, home and family, health and wellbeing, government and community engagement, business and economics, and culture.

Alumni Support For Ncaa Division I Reclassification, John F. R. Harter, Matthew Howell

EKU Faculty and Staff Scholarship

We surveyed alumni of Eastern Kentucky University (EKU) in an attempt to measure their support for the school changing classifications in NCAA membership from the Football Championship Subdivision (FCS) up to the Football Bowl Subdivision (FBS). Using a contingent valuation method (CVM) mechanism, we show that alumni who intend to attend more football games in FBS are most likely to support the reclassification and support it most strongly. In general, alumni who donate to the university anyway, are out-of-state residents, are former intercollegiate athletes, attend football games, and think athletics are important would favor the reclassification.

Lindenwood Student Team Earns Multiple Accolades At American Advertising Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Reducing Carbon Emissions In Supply Chain Transportation, Khalid Bin. Essa

Sustainable Supply Chain Management

This chapter explores strategies to reduce carbon emissions in supply chain transportation, a sector responsible for nearly one-quarter of global energy-related CO₂ emissions. It begins by analyzing the environmental impact of major transport modes trucks, planes, and ships and identifies operational challenges like inefficient fleets, outdated infrastructure, and time-sensitive delivery pressures.

The chapter presents practical solutions including the adoption of electric and hybrid vehicles, use of route optimization software, intermodal transport methods, and energy-efficient warehouse operations. Each approach is supported by real-world case studies from Maersk, UPS, and Walmart, illustrating how industry leaders are improving both sustainability and logistics performance. …

Thinking About Cement, Luke Weinbaum

Sustainable Supply Chain Management

A discussion and analysis of contemporary cement production, environmental impact and industry innovations.

Dr. Jose Jones Receives 2023 Alumni Service Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Sentinel Surveillance Of Sars-Cov-2 Rates And Equity Impacts Using Labor And Delivery Patients In Phoenix, Arizona, Caitlyn J. Linehan, Trisalyn Nelson, Celeste V. Bailey, Esma Gel, Dean V. Coonrod, Cheryl K. Roth

Department of Supply Chain Management and Analytics: Faculty Publications

Proactive management of SARS-CoV-2 requires timely and complete population data to track the evolution of the virus and identify at risk populations. However, many cases are asymptomatic and are not easily discovered through traditional testing efforts. Sentinel surveillance can be used to estimate the prevalence of infections for geographical areas but requires identification of sentinels who are representative of the larger population. Our goal is to evaluate applicability of a population of labor and delivery patients for sentinel surveillance system for monitoring the prevalence of SARS-CoV-2 infection. We tested 5307 labor and delivery patients from two hospitals in Phoenix, Arizona, …

Netflix, Inc. Strategic Audit, John Kinney

Honors Program: Senior Projects (Public)

Netflix, Inc. is a large publicly traded multinational corporation within the Streaming entertainment industry. Founded in 1997, Netflix started as a mail-based DVD rental service. Soon switching from a per-rental fee model to the subscription model they still use today. In the late 2000s the company began offering the ability to stream content directly from home and have now grown to become the most successful streaming company in the world. This report will provide an overview of Netflix’s background, its position in the industry landscape, and its ability to sustain a competitive edge. Using both Porter's Five Forces and PESTEL …

Proctor & Gamble’S Irreverent Wartime Marketing Campaign, Mary Gifford

History & Classics Student Scholarship

In the early twentieth century, Ivory Soap was renowned in America as a “dependable, old fashioned house-hold soap,” but by mid-century they began to face struggles with the rise of competition from similar soap companies and needed to differentiate themselves. The market was at capacity, with the “sales of soap to consumers rapidly reaching the saturation point and synthetic detergents coming into wider use, soap manufacturers face the ‘keenest competition in years.’” This saturation coincided with economic challenges stemming from World War II. During this turbulent period, marketing for non-essential products declined, prompting Procter & Gamble, Ivory Soap’s parent company, …

Health Prompts Affect Consideration Of Health But Not Intertemporal Preferences While Promoting Healthier Food Choices, Olivier Tuyizere, Christopher Gustafson, Devin J. Rose

Department of Agricultural Economics: Faculty Publications

Diet-related diseases impact populations across the globe. While intertemporal preferences—a fundamental preference for the distribution of benefits across time—have been used to explain low-quality food choices, the recent literature proposes another cause: inattention to the future implications (or opportunity costs) of the options faced. Food choices tend to become habitual to conserve cognitive resources, rather than carefully modeling future health impacts. Both low discount rates for future benefits and attention to future health impacts predict healthier decisions. While intertemporal preferences are stable, attention may provide an opportunity to intervene in the decision process to promote healthier decisions. In this study, …

2024 Private Capital Markets Report, Craig R. Everett

Pepperdine Private Capital Markets Report

The Pepperdine private cost of capital survey was originally launched in 2007 and is the first comprehensive and simultaneous investigation of the major private capital market segments. This year’s survey specifically examined the behavior of senior lenders, asset-based lenders, mezzanine funds, private equity groups, venture capital firms, angel investors, privately-held businesses, investment bankers, business brokers, limited partners, and business appraisers. The Pepperdine survey investigated, for each private capital market segment, the important benchmarks that must be met in order to qualify for capital, how much capital is typically accessible, what the required returns are for extending capital in today’s economic …

Board Of Trustees Minutes, May 10 2024, Indiana State University Board Of Trustees

Board of Trustees

No abstract provided.

Nutrien V. Agreeta, Order On Def's Emergency Motion To Partially Quash 3 Nonparty Subpoenas, John J. Goger

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Assessment Management In Higher Education, Maytha Al-Ali

All Works

This paper presents key findings from a study conducted with several universities in the GCC region regarding their approach and use of e-Assessment within their learning environments. The study identifies key factors that could impact the use and quality of e-Assessment, and describe how those factors could influence forming a consistent and effective approach to employ a long-term e-Assessment approach. Data was collected from several higher education institutions in the GCC region, using an online survey, in-depth interviews with academic administrators, and direct observation. The study identifies six critical factors that may have a direct or indirect impact on forming …

Importance Of Intergenerational Leadership In Organizations, Kelta Tabaku Ms.

M.S. in Leadership

Abstract

This study delved into the details of leadership within intergenerational settings, spotlighting the pivotal role of effective communication and cultural comprehension. It underscores how intergenerational leadership shapes organizational dynamics, necessitating innovative methods and meticulous succession planning. The research emphasizes the imperative of acknowledging each generation's distinct contributions and the deployment of leadership training and mentorship initiatives to cultivate inclusive leadership spanning generations. This capstone research thesis aims to explore the challenges in executing effective intergenerational leadership practices in contemporary organizations, potentially uncovering issues like communication barriers, change resistance, or generational misunderstandings. The hypothesis posits that adeptly implemented intergenerational leadership …

The Effects Of Relationship Quality And Duration On Negative Word-Of-Mouth After A Low-Contact Service Failure, Tuğberk Kara, Tugba Tugrul

Marketing Faculty Publications

This article examines the effects of relationship quality (RQ) and relationship duration (RD) on negative word-of-mouth (WoM) after a low-contact service failure. Partial least square structural equation modeling was used to analyze the data collected through a scenario-based online survey (n=153). First, unlike the inconsistent findings in high-contact service research, the results showed that RQ led to decreased negative WoM in low-context service failures, namely telecommunication. Second, this research contributes to the literature by revealing the negative effect of RD on customers’ tendency to spread negative WoM. In addition, RD did not moderate the relationship between RQ and negative WoM.

The Importance Of Intergenerational Leadership In Organizations, Kelta Tabaku Ms.

M.S. in Leadership

Abstract

This study delved into the details of leadership within intergenerational settings, spotlighting the pivotal role of effective communication and cultural comprehension. It underscores how intergenerational leadership shapes organizational dynamics, necessitating innovative methods and meticulous succession planning. The research emphasizes the imperative of acknowledging each generation's distinct contributions and the deployment of leadership training and mentorship initiatives to cultivate inclusive leadership spanning generations. This capstone research thesis aims to explore the challenges in executing effective intergenerational leadership practices in contemporary organizations, potentially uncovering issues like communication barriers, change resistance, or generational misunderstandings. The hypothesis posits that adeptly implemented intergenerational leadership …

The North Central Extension Risk Management Education Center, Part I: Helps Producers Manage Risks, Christine Lockert, Sheila Aikanathan Johnson, Bradley D. Lubben

Cornhusker Economics

Established in 2001, the North Central Extension Risk Management Education Center (NCERMEC) has a long history of supporting risk management education programs serving producers in the region. Located at the University of Nebraska-Lincoln Agricultural Economics Department, the Center is one of four regional Extension Risk Management Education (ERME) Centers located throughout the country. ERME is funded through USDA’s National Institute of Food and Agriculture (NIFA) and was authorized by the Agricultural Risk Protection Act of 2000. The fundamental purpose of the ERME program is to educate producers to manage risk and position their farm or ranch for future growth and …