Business Commons^™

A Model To Measure The Brand Equity Of South African Business Schools: A Case Study Of The North-West University Business School, Christo A. Bisschoff

AMTP Proceedings 2025

This study aims to measure the brand equity of a regional business school in the North-West province of South Africa. A tailor-made approach implied identifying relevant brand equity dimensions and their respective measuring criteria from the literature. Professionals and managers in the Gauteng and North-West provinces were targeted in a judgmental sample to complete the questionnaires, and 97 responses from the combined nine student research papers were analyzed. Five brand equity dimensions were identified from the literature and measured. They are: (1) Perceived quality, (2) Brand awareness, (3) Brand associations, (4) brand loyalty, and (5) University reputation. The results show …

Transforming Undergraduate Marketing Research: Building An Industry-Driven Research Incubator, Kristy C. Grayson, David Olsen

AMTP Proceedings 2025

This study presents a transformative approach to preparing undergraduate Marketing Research students for the data-driven workforce by creating the Research Incubator Framework (RIF). Drawing on an entrepreneurial philosophy, this adaptable model integrates open-source statistical tools such as Python and Google Colab, collaborative pedagogies, and strategic partnerships with local businesses to create a dynamic and iterative learning environment. Through hands-on projects with real-world datasets, students developed technical proficiency, critical thinking, and actionable problem-solving skills. The incubator emphasized iterative learning, cross-disciplinary collaboration, and alignment with industry standards, offering a scalable and cost-effective solution for modern marketing education. This study contributes empirical evidence …

Consumer Intentions And Its Influence On Local Rodeo Attendance, Sierra H. Greene, Melinda Mclelland

AMTP Proceedings 2025

The sport of rodeo has been an American fan favorite for many decades. The opportunity to experience western culture is captivating to many consumers. Although the sport has remained popular, there is limited research exploring consumer attitudes and behavioral intentions related to rodeo. Ultimately, this research will explore consumer attitudes and behavioral intentions toward rodeo via two studies. The objective for study one is to explore how students perceive local rodeos and how this impacts intentions to attend. The purpose of this study is to understand students’ attitudes towards rodeo and their intentions to participate and provide actionable insights to …

Pedagogical Approaches For Marketing Ethics And Legal Issues, Ellen Raineri, Erin Brennan

AMTP Proceedings 2025

Lapses and violations in marketing ethics and law can result in employee turnover, revenue losses, decreased customer loyalty, criminal prosecution, and civil liability. Although these topics are addressed in some marketing classes, students noted insufficient coverage. Also, inadequate discussion of legal topics can stem from new regulations and faculty lacking legal acumen and experience. To supplement teaching of marketing ethics and law, eight learning activities were developed: marketing ethics audit to identify organizations’ ethical lapses, vulnerabilities, and illegal activities; deceptive marketing campaigns; podcast analysis of marketing and branding legal issues; analysis of photography privacy and property issues within a …

The Impact Of Buy-Now-Pay-Later Use Frequency On Social Media Shopping, Luxury Consumption And Consumer Indebtedness, Neleen S. Leslie-Piper, Toluwani Oloke, Ficawoyi Donou-Adonsou

AMTP Proceedings 2025

This study explores the impact of BNPL usage on social media purchasing, luxury consumption, and debt accumulation. 7,371 respondents participated in this study, and 7,248 reported their BNPL usage. The results indicate that the frequency of BNPL usage is positively related to the use of the buy now button on social media, luxury consumption, and indebtedness. Results indicate that all three dependent variables are significantly predicted by BNPL use. Both direct and indirect effects were observed, indicating BNPL's role in impulsive online consumption and consumer debt accumulation.

These results underscore the need for further study on the topic. Although significant …

Examining The Roles Of Customer Relationships And Relationship Duration In Enhancing Profitability And Retention, Manisha Mathur

AMTP Proceedings 2025

Marketing experts emphasize the importance of fostering strong customer relationships to drive profitability, recognizing relationship management as a core element of marketing. However, the value of firms strategically prioritizing customers to enhance profitability has been debated in marketing literature. This study presents a conceptual framework that highlights the pivotal role of customer mapping in evaluating the effectiveness of investments in customer relationships and interaction frequency. Through empirical analysis, we seek to demonstrate how customer mapping contributes to explaining the impact of relationship investments on customer retention. Furthermore, our findings underscore the moderating effect of relationship duration.

Effective Lab Management Using Netsupport School, Rodger Faherty

Case studies: Digital Education

NetSupport School is a comprehensive computer lab management software system designed to enhance the teaching and learning experiences. It offers a range of features including screen monitoring, screen sharing, web filtering, real-time instruction, and assessment tools. Lecturers can monitor student activity, control access to websites and applications, and provide remote assistance. Prior to implementation and use of NetSupport School students could be distracted and not pay full attention during software demonstrations that were delivered via lecture podium and projector. With NetSupport lecturers can effectively control and communicate with connected student desktops. This allows for a high degree of collaboration, feedback …

Forecasting Supply Chain Disruptions And Reducing Costs Through Data Science, Kayla Ahrndt

SPARK Symposium Presentations

The timely and cost-effective distribution of antiretroviral (ARV) and HIV laboratory commodities, particularly in over-exploited and low-resource settings, is imperative through effective Supply Chain Management.This project uses a comprehensive supply chain dataset to analyze pricing trends, predict lead times, forecast demand, and optimize costs for ARV and HIV lab shipments across multiple countries. Through data science, we can predict future demand, detect unusual pricing patterns, assess risks of supply chain disruptions, examine how commodity prices fluctuate over time and across regions, identify key factors influencing shipment lead times, and develop predictive models for future demand. Through anomaly detection techniques, we …

Smart Strategies: The Impact Of Social Media And Ai In Modern Marketing, Waverly O. Smith

Student Publications

In recent times, social media and artificial intelligence (AI) have become increasingly popular in the world of marketing. With these technologies, companies can more efficiently and effectively find consumers and create tailored product advertisements. AI has helped companies segment consumers, identify trends, and predict consumer needs. Social media has created a platform in which companies can connect with consumers and gain direct feedback. Additionally, it has created a space in which anyone can become an influencer or market a product. With the evolution of technology and digital marketing, it has also become increasingly important for companies to use high quality …

Mobile Hyflex & Lessons Learned, Irene Neville

Case studies: Digital Education

My first Mobile HyFlex lecture was an insightful endeavour with 15 enthusiastic postgrad students on board, engagement was high, and their willingness to participate made for an energising experience. The high-spec hardware kit provided a solid foundation but an unstable Wi-Fi connection led to intermittent signal drops. If there is to be more widespread adoption of video camera over Wi-Fi going forward, the bandwidth requirements of the Wi-Fi network would need to be addressed and validated to ensure it can support multiple lecturers using the technology simultaneously, as this could be a bottleneck. Additionally, the camera, while impressive, seemed more …

The Board Committee Chair Effect: How Much Does It Contribute To Firm Performance?, Kalin Kolev, Donald J. Schepker, David B. Wangrow, Vincent L. Barker Iii

Management Faculty Research and Publications

Boards of directors rely on committees to perform important specialized monitoring and advising tasks. While there is general consensus that committees and their chairs influence board outcomes and, thus, firm performance, we know little about the magnitude of these effects on firm performance. Using variance decomposition, we show that audit, compensation, and nominating committee chairs explain a significant portion of variance in firm financial performance. Some of the performance variance attributed to committee chairs comes from the increased explanatory power of adding an important level of strategic leaders. However, most of the committee chair effect seems to stem from performance …

Behind The Curtain: The Influence Of Tourism And Production Costs On Broadway Success, João Branco Chaves, Alice M. Brawley Newlin

Management Faculty Publications

This study explores the relationship between Broadway's financial success, NYC tourism, and production costs. By analyzing data from 1980 to 2023, the study finds that tourism plays a crucial role in Broadway's performance, while cost management, particularly cotton prices, also influences its financial outcomes.

How Does Frugal Innovation Help Young Firms In The Us? The Moderating Roles Of Venture Capital Investment And Debt Financing, Zafrin Rahman, Wanying Shi

Business Faculty Publications and Presentations

This study examines the effects of frugal innovation on firm performance among young firms located in the U.S. Though frugal innovation is a concept that originated from innovation practices among emerging market firms, firms in the developed economies have absorbed a frugal mindset and are regularly exercising frugal innovation. We develop a framework for frugal innovation by building on entrepreneurial bricolage theory. One of our research findings shows that young firms in the U.S. find frugal innovation useful in gaining firm performance. In addition, interaction effects on firm performance are tested; those between frugal innovation and venture capital (VC) equity …

Is More Always Better? An Experimental Examination Of The Effects Of Feedback Frequency, Narcissistic Oversensitivity, And Growth Mindset On Performance Accuracy, Joseph A. Johnson, Khim Kelly, Wioleta Olczak

Accounting Faculty Research and Publications

The provision of more frequent feedback to employees is increasing, although prior research has found mixed results as to the effect of increased feedback frequency on employee performance. Narcissism research identifies narcissistic oversensitivity as a key narcissistic subdimension that may result in particularly strong responses to performance feedback. We predict and find in an experiment that increased performance feedback frequency has a more negative impact on the performance accuracy of individuals with higher levels of narcissistic oversensitivity and that this negative interactive effect of feedback frequency and narcissistic oversensitivity is mitigated by the priming of a growth mindset. These results …

The Effect Of Narcissism And Contract Frame On Employee Performance In The Presence Of An Ex Ante Target, Theresa Libby, Wioleta Olczak

Accounting Faculty Research and Publications

Incentive contracts containing ex ante targets are prevalent in organizations. Although prior research indicates that contract frame has no significant impact on employee performance when an ex ante target is assigned, we provide a more nuanced view by examining the role of narcissism in this relationship. Results indicate when an ex ante target is assigned, less narcissistic employees perform better than more narcissistic employees regardless of contract frame. In addition, target difficulty plays a role. When narcissism is lower, employees working under a less difficult target perform better than those working under a more difficult target, but there is no …

Graduate School Blog - April 2025 Volume 1, Cynthia Haynes

UofM Grad School Blog

The April 2025 UofM Graduate School Blog highlights a month full of events, stories, and celebrations, beginning with Dr. Deborah Tollefsen’s personal graduate school journey, shared during the “Is Graduate School Right for Me?” virtual workshop an inspiring narrative of resilience, mentorship, and finding purpose through education. This edition also spotlights Graduate Student Appreciation Week, featuring a robust lineup of events such as a virtual town hall, resume and job market workshop, student social and awards ceremony, study session, and social dinners all designed to support, celebrate, and connect the UofM graduate student community. With opportunities to hear from …

The Evolution Of Tyler's Housing Market: A Decade Of Transformation, Manuel Reyes-Loya, Cecilia Cuellar

Hibbs Brief

This brief reviews recent trends in the Tyler, Texas, housing market, noting a shift from rapid post‑pandemic price increases toward greater market balance in early 2025. With more homes for sale and longer selling times, housing conditions are stabilizing, though high mortgage rates continue to challenge affordability. Ongoing population growth and economic activity support continued demand for housing.

Do “Say-On-Pay” Votes Affect M&A Decisions?, Shantanu Dutta, Micah S. Officer, Ruixiang Wang, Pengcheng Zhu

School of Business

This paper demonstrates that firms receiving above-industry-average support in their “say-on-pay” (SoP) votes engage in more M&A transactions in the subsequent year. Our empirical findings suggest that high levels of SoP voting support may boost managerial confidence, thereby stimulating increased pursuit of acquisitions. Moreover, we observe that managers garnering higher SoP vote support are more likely to secure shareholders' backing in M&A votes, receive higher compensation in successful deals, and face a reduced likelihood of forced turnover following unsuccessful deals. Additionally, we find that both short-term and long-term M&A performance significantly improves in deals announced by managers receiving higher SoP …

An Analysis Of Burnout In Owner-Operated Businesses, Leslie Madison

M.S. in Leadership

This project explores what professional burnout is in the context of owner-operated businesses. The topic was selected based on my own experiences of burnout in my business. After just a few years of working without boundaries, I began to feel the lingering symptoms of stress. Pushing through the stress of running a creative business on my own eventually led to a state of debilitating burnout that caused me to stop all operations and allow my business to run on auto-pilot. Results of this study show a potential beginning of modern-day professional exhaustion which dates to the 17^th century when …

Behind The Curtain: The Influence Of Tourism And Production Costs On Broadway Success, João Branco Chaves

Student Publications

Broadway’s success is closely tied to the fluctuating dynamics of tourism and the rising costs of production. This paper explores how the growth in NYC tourism impacts Broadway’s profitability and the challenges producers face as production costs (lumber and cotton) continue to soar. Through an analysis of various sources, this study highlights the key role tourism plays in sustaining Broadway’s revenue and the vulnerabilities created by its unpredictability. It also examines the increasing financial burden of mounting Broadway productions, exploring how producers are adapting to stay financially viable. The paper identifies key strategies for managing these challenges, including innovative cost …

The Effectiveness Of Sms Marketing Campaigns Versus Email Marketing Campaigns, Akriti Nepal, Edward A. Porter, Eliza M. Hoover, Kyla G. Cordell

Student Publications

In the present study, we examine the effectiveness of using SMS marketing campaigns versus email marketing campaigns when marketing towards consumers. We used the e-commerce direct messaging multichannel from 2021 to 2023 to test our hypotheses. A random sample was taken of a messages-demo data set with 7,564 rows that contains 10 million messages to test our hypotheses. The effectiveness of purchasing rates in email and SMS marketing campaigns was tested using an independent samples t-test. The results demonstrate that email marketing messaging had a more positive customer perception compared to SMS marketing messaging, as measured by whether customers opened …

Advancing Devsecops In Smes: Challenges And Best Practices For Secure Ci/Cd Pipelines, Jayaprakashreddy Cheenepalli, John Hastings, Khandaker Mamun Ahmed, Chad Fenner

Research & Publications

This study evaluates the adoption of DevSecOps among small and medium-sized enterprises (SMEs), identifying key challenges, best practices, and future trends. Through a mixed methods approach backed by the Technology Acceptance Model (TAM) and Diffusion of Innovations (DOI) theory, we analyzed survey data from 405 SME professionals, revealing that while 68% have implemented DevSecOps, adoption is hindered by technical complexity (41%), resource constraints (35%), and cultural resistance (38%). Despite strong leadership prioritization of security (73%), automation gaps persist, with only 12% of organizations conducting security scans per commit. Our findings highlight a growing integration of security tools, particularly API security …

The Use (And Misuse) Of Tariffs In North America: A New Trade War?, Maroula Khraiche, Armando R. Lopez-Velasco, Jean-Baptiste Tondji

School of Economics and Finance Faculty Publications

Trade wars may have started. At the time this report was published, the Trump administration had threatened, then paused, a 25 percent tariff on Canadian and Mexican goods. Before the pause, Mexico and Canada were preparing retaliatory tariffs. After the pause, Trump ordered a 25 percent import tax on all steel and aluminum entering the United States to start in March 2025 and announced a plan for tariffs on US trading partners. In this brief, we document the different perspectives and economic consequences of North American trade wars and beyond.

Market Structure Evolution In The U.S. Automobile Industry: A Review Of Diversity And Concentration Metrics, P.V. (Sundar) Balakrishnan

AMTP Proceedings 2025

I examine the evolution of market structure in the U.S. automobile industry from 1937 to the present, focusing on the application of both traditional and novel diversity and concentration metrics. I use the Herfindahl-Hirschman Index (HHI), Comprehensive Concentration Index (CCI), and newer metrics from fields such as ecology and genetics to uncover insights into the shifting dynamics of market power, firm turnover, and industry stability. The U.S. automobile industry, characterized by consolidation and technological advancement, provides a unique case study for analyzing long-term market evolution. I contribute to the literature by synthesizing a broad range of diversity metrics and offering …

Susceptibility To Online Shopping Influence And Online Shopping Advocacy Behavior: Role Of Trust In Online Retailers, Ainsworth Anthony Bailey, Mojisola Tiamiyu

AMTP Proceedings 2025

Despite the significant increased pace of online shopping, there remains a lack of insights on individual personality factors that drive consumers’ online shopping behaviors and their online shopping advocacy. Consequently, this research project introduces the concept of consumer susceptibility to online shopping influence (CSOSI) and explores its role in driving consumer online shopping advocacy intentions and behavior. The conceptual model contends that CSOSI drives online shopping enjoyment and satisfaction, which in turn affect consumer online shopping disposition; this disposition leads consumers to engage in greater levels of online shopping advocacy. The proposed research study also investigates the moderating role of …

Exploring The Web And Language Accessibility Of Medical Tourism Providers’ Websites: Implications For Online Marketing And Patient Recruitment Practices, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers

Faculty Submissions

Background: Web accessibility as an attribute of the digital presence of organizations has been studied across domains and contexts. Our study aims to add to existing lines of research inquiry by examining the web and language accessibility of medical tourism provider (MTP) websites commonly used to market and promote international medical tourism treatments and services globally.

Objective: This study aims to (1) systematically analyze the web and language accessibility of MTP online health messages and (2) discuss challenges and implications for medical tourists’ user experiences when seeking health information online.

Method: We conducted an exploratory quantitative content analysis of web …

The Interplay Between Endothelial Glycocalyx Maturity And Both The Toxicity And Intracellular Uptake Of Charged Nanoparticles, Claire A. Bridges, Lu Fu, Jonathan Yeow, Xiaojing Huang, Miriam Jackson, Rhiannon P. Kuchel, James D. Sterling, Shenda M. Baker, Megan S. Lord

Business and Information Technology Faculty Research & Creative Works

Nanoparticles are widely studied for delivering treatments to target tissues, but few have reached clinical use. Most nanoparticles encounter blood vessels on their way to target tissues. The inner surface of these vessels is lined with endothelial cells covered by a glycocalyx, an extracellular matrix rich in anionic glycans. The role of the glycocalyx in nanoparticle interactions is not well understood. Here, we demonstrate that endothelial cells need extended culture times to synthesize a mature glycocalyx. Our research shows that branched polyethyleneimine functionalized gold nanoparticles bind to endothelial cells expressing either a developing or mature glycocalyx, with the interaction involving …

State Of Women In The Media: A Look At Kenya, Tanzania, And Uganda - Policy Brief 2025, Hesbon Owilla, Nancy Achieng' Booker, George Nyabuga, Shitemi Khamadi, Alykhan Peermohamed, Clare Mogere, Pauline Muriuki

Graduate School of Media and Communications

In 2023, Aga Khan University’s Graduate School of Media and Communications (AKU-GSMC) undertook a study examining the representation of women in East African news media organisations with a focus on the coverage and portrayal of women in prominent newspapers, television, and digital news platforms across Kenya, Uganda, and Tanzania. The study specifically sought to assess gender representation within the media workforce, the distribution of leadership roles and responsibilities in media companies, and the way women are covered and portrayed in the media. Using content analysis, the study reveals that women are frequently underreported in news stories and disproportionately portrayed in …

Undergraduate Accounting Capstone: Enhancing Integration, Reflective Learning, And Workplace Transition For Future Professionals, Duan Ning, Magdeleine Lew, Clarence Goh, Poh Sun Seow, Gary Pan

Research Collection School Of Accountancy

This study examines whether a university capstone course focused on accounting data and analytics equips undergraduate accounting students with the relevant professional and technological skills for future work. There is concern that the traditional accounting curriculum, which often emphasizes theoretical knowledge and technical skills, may not sufficiently prepare students for the complex, data-driven environment in the workplace. Therefore, our study is important because professional and technological skills are essential skills that students need to thrive in complex, data-driven environments, and our study provides insights into whether a capstone course can equip students with these skills. To examine these issues, we …

Library Post Partnerships: A Solution To Increase Access To Public Library Facilities In The Las Vegas Metropolitan Area, Wendy Rein

Calvert Undergraduate Research Awards

Resource deserts are areas with residential populations that lack access to public amenities. Current standards in the field of Library and Information Sciences recommend a two-mile buffer zone around public libraries in order to ensure access and use of facilities. In the Las Vegas metropolitan area, multiple library deserts can be identified overlapping with areas designated for community development. This research shows that public libraries provide resources that can improve community metrics, notably educational and vocational outcomes, but that many neighborhoods in the region lack access to a facility. Increasing the distribution of public libraries as they are currently architecturally …