Business Commons^™

How Google Advertisements Attract Consumers' Call-To-Action And Electronic Word-Of-Mouth, Tser-Yieth Chen, Hsueh-Ling Wu, Jiun-Hua Yun

Asia Marketing Journal

This study investigated central and peripheral route factors to assess the impact of Google Advertisements on how these factors contribute to users' call-to-action (CTA) and electronic word-of-mouth (e-WOM) behaviors. We explored the persuasive effects of Google Advertisements on consumers by using a dataset of 483 valid empirical samples from Taiwan. We employed structural equation modeling (SEM) to examine the hypotheses. The empirical results of this study indicate that both peripheral (image appeal) and central (information completeness) routes positively lead to the persuasion effect. This finding confirms that the peripheral and central routes increase the persuasion effect. The empirical results indicate …

The Effect Of Ewom On Movie Sales Considering Competition And Culture, Jungwon Lee, Cheol Park

Asia Marketing Journal

This paper aims to empirically analyze how competitive and cultural factors moderate the relationship between electronic word-of-mouth (eWOM) characteristics and sales in the US and Korean film industries. A conceptual model was developed based on the cue utilization theory (CUT) to analyze the role of cultural and competitive factors that moderate the relationship between three characteristics of eWOM (volume, valence, and variance) and movie sales. Data of 45 days of 163 films released in Korea and the US were collected and a total of 7,335 samples were analyzed by panel regression. As results, competitive factors enhanced the influence of the …

Understanding The Motivations Behind Engaging With Hospitality-Related Facebook Fan Pages, Kunsoon Park, Xu Li

Journal of Global Hospitality and Tourism

Understanding the motivations behind social media participation is crucial for brand managers looking to enhance customer loyalty and attract new customers. This study explores the factors driving consumer engagement with hospitality brand Facebook pages, identifying key motivations and engagement patterns. Utilizing a comprehensive multi-phased methodology—descriptive analysis, factor analysis, canonical correlation analysis, cluster analysis, and discriminant analysis—data were gathered from a survey of 501 adults engaging with the Facebook page. The results show that consumers prioritize brand interaction, social integration, and information-seeking over entertainment or rewards. Two distinct consumer groups emerged: passive observers and active participants, with a preference for contributing …

Exploring New Frontiers In Hospitality And Tourism, Faizan Ali

Journal of Global Hospitality and Tourism

As we embark on the second issue of Volume 3 of the Journal of Global Hospitality and Tourism, we are presented with a rich and diverse collection of research that investigates contemporary challenges and innovations within our dynamic field. This issue features a diverse range of studies that illuminate emerging trends, address critical issues, and offer practical insights for both industry practitioners and academics.

Reducing Mega-Event Syndrome: A Case Study Of Expo 2020, Zehra Abdulla, Christopher S. Dutt

Journal of Global Hospitality and Tourism

The study was designed to explore how Expo 2020, as one of the first mega-events to be hosted in the Middle East, was undertaking steps to avoid many of the negatives of such events, termed mega-event syndrome (MES). A qualitative approach was adopted, where 5 elite face-to-face interviews were conducted with senior officials within Expo 2020 who could offer detailed insights into the planning of the event. Participants were purposefully selected based on their knowledge and experience within Expo 2020. Participants felt that Expo 2020 was not exposed to many of the symptoms of MES largely because of Dubai’s pre-existing …

Do Social Support, Supervisory Feedback, And Job Stress Matter To An Employee’S Sense Of Ownership? Context In The Lodging Sector, Aladin M. Ibrahim, Zyra R. Cabrera, Rodin S. Pescuela

Journal of Global Hospitality and Tourism

In the face of intensified competition within the hospitality sector, exacerbated by the challenges of post-pandemic recovery, organizations are increasingly focused on re-engaging employees impacted by workforce reductions and retaining those who demonstrate a strong sense of attachment, care, and commitment to their workplace. These ownership behaviors are pivotal in fostering organizational stewardship and driving performance. However, the question arises: how can organizations cultivate and enhance these positive employee behaviors? This study investigates the influence of leader- and work-related factors, including social support, supervisory feedback, and job stress, on employees’ sense of ownership towards their organization. Employing a survey methodology, …

Managing Tourist Booking Intentions: A Study Of Hotel Marketing Strategies During The Covid-19 Crisis In Cyprus, Chrystalla Markou, Giannis Theofanous, Doros Michael

Journal of Global Hospitality and Tourism

This study investigates the impact of specific marketing strategies on tourist booking intentions during the COVID-19 crisis in Cyprus, aiming to understand the effectiveness of these strategies in maintaining booking intentions. The study also investigates the challenge of maintaining tourists’ booking intentions during the financial impact of COVID-19. A quantitative, non-experimental correlational study examined the existence, strength, and direction of the relationship between all-inclusive holiday packages, room discounts, and special hotel amenities and hotel accommodations as measured by intentions to select a hotel in the Cyprus hotel industry. For the purpose of this study, 161 tourists who stayed in Cyprus …

Crisis To Success: Online Food Delivery For Restaurants’ Sales Performance And Customer Purchase Intention, Wenfang Liu, Jaewook Kim

Journal of Global Hospitality and Tourism

Identifying factors influencing food delivery sales and customers’ intentions amid pandemic restrictions aids strategic planning for restaurant business in uncertain business environments. This paper aims to explore restaurant survival strategies by examining customers’ purchase intentions towards online food delivery services. The results of this paper assist restaurant business in establish a sustainable competitive advantage amidst market crises with a focus on organizational learning for future events. This paper utilized a mixed-method approach and comprised two studies. Study one explores factors affecting online food delivery sales through multiple linear regression analysis. Study two investigates customers’ intentions under online payment concerns through …

Championing Retention In The Hospitality Industry – Leveraging The Strengths Of A Multigenerational Workforce, Laur-Ann Daley

Journal of Global Hospitality and Tourism

The hospitality and tourism industry has a long history of high turnover rates and businesses are constantly scrambling to fill vacancies. With four generations occupying the industry’s workforce, leaders are further challenged with fostering harmony in an attempt to increase their retention rates. Despite the challenges in leading a generationally diverse team, given their unique values, businesses can realize strategic advantages. This opinion paper highlights the strengths of multigenerational teams and how they can be leveraged for competitive benefits.

Bridging The Digital Divide In Hospitality And Tourism: Digital Inclusion For Disadvantaged, Xi Y. Leung

Journal of Global Hospitality and Tourism

As technology continues to revolutionize the hospitality and tourism industry, the issues of digital equity and digital divide have gained increasing prominence (Minghetti & Buhalis, 2010; Reverte & Luque, 2021). While digital advancements offer unprecedented opportunities for businesses and consumers, they also risk exacerbating existing inequalities (Wu & Yang, 2023). This is particularly evident in the growing digital divide, referring to the capabilities gap of individuals, groups and regions to access and process digital information technology (OECD, 2001). The rapid pace of technological advancement has left certain groups struggling to keep up. These digital disadvantaged groups—comprising individuals with limited access …

Locum Tenens Dentists: You May Need One, Or You May Be One, Angie Kanazeh

The Journal of the Michigan Dental Association

Locum tenens dentists temporarily fulfill the duties of an absent or short-staffed dentist. This practice is beneficial for both hiring dentists and those serving as locum tenens. For hiring dentists, considerations include ensuring the locum tenens dentist is properly licensed, credentialed with insurance networks, and adequately insured. For locum tenens dentists, benefits include flexible schedules, diverse experiences, networking opportunities, and potential higher earnings. Both parties should have clear agreements and consult with healthcare attorneys. The demand for locum tenens dentists is growing, offering valuable support in the dental community.

Dentistry And The Law: Don’T Overlook Corporate Transparency Act Compliance, Daniel Schulte Jd

The Journal of the Michigan Dental Association

Under the Corporate Transparency Act (CTA), entities existing as of January 1, 2024, must report beneficial ownership to FinCEN by December 31, 2024. Beneficial owners include those with 25% ownership or substantial control. Required information includes legal name, birthdate, address, and ID details. Non-compliance can result in severe civil and criminal penalties. Exceptions may apply for tax-exempt entities and large companies. Legal challenges to the CTA are ongoing, but compliance is advised.

Hold Tightly To The Human Touch, Michelle C. Dziurgot Dds

The Journal of the Michigan Dental Association

In this editorial, Dr. Dziurgot reflects on the diminishing human interaction in various services, from ordering food to medical appointments. The editorial emphasizes the importance of maintaining personal communication in dentistry, arguing that patient care should remain personalized and compassionate. The author reminisces about the personalized service of the past, stressing the need for dentists to engage directly with patients, understand their unique needs, and provide a welcoming environment. The piece calls for a return to human touch in professional practices, despite the convenience of modern technology.

Guest Editor's Note, Rajiv Thakur

Midwest Social Sciences Journal

No abstract provided.

The Adaptation Wedge: Capacity-Building Scenarios For India’S Cities, Jagan Shah

Midwest Social Sciences Journal

The increasing frequency and severity of floods, heat waves, and storm surges impacting global cities, combined with the growing morbidity in public health, necessitates prompt and effective climate action. Adaptation and mitigation require adequate and appropriate institutional, technical, and societal capacities—all of which are in short supply in most low- and middle-income country cities that are experiencing growth while suffering vulnerabilities. Although national governments are alerted to climate risk and the imperatives of planning, financing, and managing climate transitions, their responses to capacity constraints and approaches to capacity building display neither urgency nor scale. We use a scenario-building methodology to …

The Decline Of Republican Democracy And Rise Of The Techno-Authoritarian State: Reading Dystopian Novels In Hindi Literature, Manindra Nath Thakur

Midwest Social Sciences Journal

In the past few decades, the nature of capitalism has changed fast as it has lost its philosophical justification based on the principle of the common good. There have been many avatars of the idea of the “common good”: “white man’s burden to civilize the world,” “welfarism,” and “neoliberal concept of freedom of choice.” Capitalism now seems to have moved in a new direction, however, and it has failed to produce any further philosophical justification for its existence as a mode of production despite generating unprecedented economic inequality. Consequently, there is a rising tension between capitalism and democracy in societies …

Economic Development In Legacy Cities: Current And Emerging Challenges And Opportunities, Neil Reid, Sujata Shetty, Jane Adade

Midwest Social Sciences Journal

As manufacturing employment has declined in the traditional manufacturing regions over the past decades, many communities have experienced population loss and overall economic decline. Local economic development professionals have had to grapple with long-term structural changes in the economy as well as short-term jolts. To gain insights into the changing landscape of economic development, we interviewed economic development practitioners in Indiana, Michigan, Ohio, and Pennsylvania. The interviews focused on their perception of current and emerging challenges and opportunities with respect to economic development in their respective communities. Having identified the major challenges and opportunities, we asked them to articulate the …

Displacement, Social Justice, And The Right To The City: A Review And Critical Reflections In The 21st Century, Tara Fitzgerald, Brij Maharaj

Midwest Social Sciences Journal

This paper aims to review the literature and themes relating to displacement, social justice, and the right to the city in the 21st century. Displacement, in its various forms, is central to understanding the human rights abuses and livelihood implications when urban rights are revoked, forcing inhabitants to the periphery, and is the focus of this paper. Whereas the city’s services, resources, and opportunities should be a collective right advanced by local authorities for all who occupy urban space, displacements lead to resettlement and impoverishment, especially as livelihoods are disrupted. Urban renewal, through mega-projects, clean-up campaigns, and speculative gentrification processes, …

The Moderating Role Of Cost And Convenience On The Relationship In The Utaut Model To Adopt E- Payment Services, Essia Ries Ahmed, Brahim Zirari, Imane Tabet Derraz

Journal of International Technology and Information Management

Many emerging economies are on the brink of a major digital revolution as a result of the disruptive and game-changing wave of digitization that aims to create a financial ecosystem that will make the transition from a cash-based economy to a cashless (digital) economy the easiest way by making reliable and secure networks, Seamless payment solutions, ensuring large transactions at lightning speeds are a reality. Most studies using UTAUT are cross-sectional, capturing data at a single point in time. Longitudinal studies are needed to observe changes in behavioural intention and actual adoption of e-payment services over time, particularly in response …

N Y State Dent J August-September 2024

The New York State Dental Journal

In the August-September 2024 issue, the reader will find the following feature articles:

• Success of Implant Placement in Patients with Human Immunodeficiency Virus
• Effects of Mandatory COVID-19 Testing Policy on No-Show Rates for Aerosol-Generating Procedures
• Heterotopic Bone Formation after TMJ Surgery
• Rural Oral Health Access Disparities in New York State

This issue includes regular columns with regional news impacting the New York membership including editorial and perspectives columns, legal, association activities, component news, continuing education opportunities, and classifieds.

Spaces Of Progress And The Challenge Of “Mindfulness” In A Postcolonial World, M. Satish Kumar

Midwest Social Sciences Journal

Progress implied both change and improvement in the colonial and postcolonial world. Such a concept of progress came to be enshrined in specific geographical places. The notions of development and underdevelopment in the postcolonial context thereafter supplanted this idea. Over time, while the structures of colonial domination dissolved, those of embedded regional inequalities came to be deeply entrenched, thereby urging for Thich Nhat Hanh’s approach to “mindfulness” in a “postcapitalist,” postcolonial world. The key question is whether postcolonialism has reached an impasse in its delivery and deployment of ideas across the widening gulf between the spaces of progress and stagnancy. …

Notes On The Future Possibilities Of Engaged Anthropological Research: Why Decolonizing Anthropology Needs Black Diasporic Feminist Theory And Methodologies, Meryleen Mena

Midwest Social Sciences Journal

While in the past decade there have been more ethnographic accounts that shed light on minoritized stories and demystify the specific challenges that women and femmes experience during their research, much is desired to prepare students and junior scholars from marginalized identities for fieldwork research. Reflecting on a moment of precarity in the context of pre-impeachment São Paulo, I explain why the integration of Black diasporic feminist thought, method, and praxis is critical to further decolonizing efforts in anthropology. Beyond reflection, this narrative calls for sustained politically active engagement to establish an anthropology of liberation.

Author Biographical Notes

Midwest Social Sciences Journal

No abstract provided.

Statement From The Indiana Academy Of The Social Sciences And Board Of Directors

Midwest Social Sciences Journal

No abstract provided.

Introduction To The Special Issue

Midwest Social Sciences Journal

No abstract provided.

Volume 26, Issue 2 (Special Issue) -- Full Contents

Midwest Social Sciences Journal

No abstract provided.

Mission And Editorial Policy

Midwest Social Sciences Journal

No abstract provided.

Mda At Your Service: My License Expired, And I’M Overwhelmed, Kristin Johnson Dds

The Journal of the Michigan Dental Association

The Michigan Public Health Code allows a 60-day grace period for license renewal with late fees and CE requirements. For health insurance options, MDA Insurance provides assistance and quotes. Attend the MDA Health Insurance Seminar on Oct. 25 for more insights. Engage in organized dentistry via local society meetings, the MDA Leadership Forum, and the LEAD Program. MDA Insurance offers Medicare support, including educational events on Sept. 13 and 27. For more details, contact relevant MDA representatives.

The New Professional: Mastering Those Awkward Moments With Patients, Amrita Patel Dds

The Journal of the Michigan Dental Association

Navigating awkward moments in a dental office is essential for positive patient experiences. Establish rapport with patients, use active listening, and avoid jargon. Prepare for common scenarios, communicate clearly, and address fears. Stay calm with difficult questions and provide honest answers. Train staff through role-play and feedback, and cultivate a positive, empathetic environment. Regularly solicit patient feedback to improve. These strategies ensure patients feel valued and supported.

Staff Matters: Assessing Health Benefits For Lgbtq+ Employees, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

To support LGBTQ+ employees, understand your health benefits by asking key questions about domestic partner coverage, mental health benefits, transgender healthcare, IVF, and surrogacy coverage, and identifying LGBTQ+-friendly providers. Regularly check in with staff to ensure benefits meet their needs and consider making changes if necessary. Proactively share benefit information throughout the year to enhance employee recruitment, retention, and engagement.