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Articles 5431 - 5460 of 36264
Full-Text Articles in Business
Analisis Teori Antrian Dan Optimalisasi Pelayanan Pada Watsons Cabang Bendungan Hillir Menggunakan Model Singel Channel-Single Phase, Raditya Agung Nugroho, Devini Kartikasari
Analisis Teori Antrian Dan Optimalisasi Pelayanan Pada Watsons Cabang Bendungan Hillir Menggunakan Model Singel Channel-Single Phase, Raditya Agung Nugroho, Devini Kartikasari
Jurnal Administrasi Bisnis Terapan
Abstract
Watsons is a health and beauty stores which in service to consumers, so service must be considered and taken into account for consumer convenience. The purpose of this study is to see how optimal the service at Watsons bendungan hillir branch, watsons convenience stores use a single channel-single phase queuing system.The Single Channel-Single Phase queue model is very appropriate to use because buyers can be served well and get optimal time. This can be seen from the number of individuals or buyers waiting in the queue (Lq) with a value of 0.001. The average number of buyers in the …
Teng-Go Axis Package: A Marketing Efforts Analysis, Alessandra Dwi Maharani
Teng-Go Axis Package: A Marketing Efforts Analysis, Alessandra Dwi Maharani
Jurnal Administrasi Bisnis Terapan
This study's purpose is to analyze the marketing efforts of Teng-Go Package by Axis. In this study, the method used is a qualitative approach with literature reviews regarding the related topics and external analysis using several analytical frameworks. The analysis frameworks carried out in this article consists of three broad sectors, which are Company Analysis with Marketing Mix and SWOT Analysis, Customer Analysis with STP Analysis, and External Analysis with Porter’s Five Forces, and Competitive Landscape Analysis. The output of this article shows that the marketing efforts undertaken by Axis for the Teng-Go Package have gone quite well and are …
Systematic Literature Review: The Effect Of Work Environment And Work Supervision On Employee Performance, Jihan Nur Azizah, Wawan Prahiawan
Systematic Literature Review: The Effect Of Work Environment And Work Supervision On Employee Performance, Jihan Nur Azizah, Wawan Prahiawan
Jurnal Administrasi Bisnis Terapan
This research is a literature review which aims to determine the influence of the work environment and work supervision on employee performance. In the corporate world, good employee performance is very important to achieve competitive advantage. Therefore, understanding the factors that can influence employee performance is key important. There are various factors that can influence employee performance, for example the work environment and work supervision. The work environment is everything that surrounds employees and influences them in carrying out the tasks assigned to them. A conducive work environment allows employees to work optimally. Apart from that, supervision is also an …
Determinanty Sukcesu Zarządzania Projektami Informatycznymi W Opiniach Ekspertów, Witold Chmielarz, Anna Sołtysik-Piorunkiewicz
Determinanty Sukcesu Zarządzania Projektami Informatycznymi W Opiniach Ekspertów, Witold Chmielarz, Anna Sołtysik-Piorunkiewicz
Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski
Purpose: The primary purpose of the article is to identify factors and activities influencing the proper management of IT projects. Method: The study was based on the opinions of forty-five experts who took part in the BPM Symposium organized in April 2023 at the University of Warsaw. Expert opinions were collected using a survey questionnaire based on literature analysis and our own professional experience in project management.
Results: The result of the conducted research is the determination of the ranking of conditions and effects of the use of computerization projects in the functioning of the organization, the assessment …
Technologie Ict I Ich Wpływ Na Życie Człowieka I Społeczeństwa – Wybrane Problemy, Tomasz Parys
Technologie Ict I Ich Wpływ Na Życie Człowieka I Społeczeństwa – Wybrane Problemy, Tomasz Parys
Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski
Purpose: The main objective of this paper is to try to present the impact of ICT on human life in the broadest possible way, taking into account the development of this technology and the changes taking place in the concepts and methods of its use. This impact is shown from two classical perspectives : positive and negative.
Methodology: The scope of the research was ICT technologies, their development and evolution, and their application in various areas of both individual and social life. Source material was searched for. Mainly sources in the form of scientific studies were taken into …
Wykonywanie Zaleceń Pokontrolnych Jako Istotny Element Mający Wpływ Na Efektywność Funkcjonowania Systemu Przeciwdziałania Praniu Pieniędzy I Finansowaniu Terroryzmu W Kontekście Nieuchronności Sankcjonowania Naruszenia Obowiązków Wynikających Z Ustawy Aml, Izabella Hobler-Micherska
Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski
Purpose: The aim of the article is to assess the impact of implementing post-audit recommendations on the effectiveness of the anti-money laundering and terrorism financing system in the context of the inevitability of sanctioning violations of obligations under the AML Act.
Design/Methodology/Approach: reports on the activities of the General Inspector of Financial Information, typological newsletters, and reports on the activities of the Office of the Polish Financial Supervision Authority were used to conduct the study. The study of the functioning of the system was carried out using data analysis.
Findings: the results of the analysis allowed us …
Metody Analizy Danych Na Potrzeby Audytu Wewnętrznego, Piotr Buda, Agata Szczerbetka
Metody Analizy Danych Na Potrzeby Audytu Wewnętrznego, Piotr Buda, Agata Szczerbetka
Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski
Purpose: The research objective of the article is to assess the effectiveness and practical application of various data analysis methods in internal audit processes. The main research problem involves the identification of the most efficient data analysis methods, their specific applications during audits, and the analysis of benefits derived from their use in building added value and increasing the efficiency of audit processes. This publication is not a typical scientific article. Due to the subject matter and limitations in the availability of literature in this area, the main goal of the authors was to present methods identified and tested …
Internacjonalizacja Przedsiębiorstw W Kontekście Osiąganych Przez Nie Wyników Finansowych, Justyna Bogołębska
Internacjonalizacja Przedsiębiorstw W Kontekście Osiąganych Przez Nie Wyników Finansowych, Justyna Bogołębska
Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski
Purpose: The purpose of this article is to assess the impact of the internationalisation process on the financial performance of companies.
Methodology: random sampling was used, where joint-stock companies from the South American region were considered in the research sample. The empirical chapter used econometric models to verify the hypothesis.
Results: Hypothesis H (There is a relationship between selected financial performance and the internationalisation process of companies) was confirmed by the model (within model). This may be due to the fit of the variables to the model and the size of the research sample.
Limitations/implications: The …
Determinants Of Willingness To Pay For Handicraft Products – An Experimental Approach, Magdalena Brzozowicz
Determinants Of Willingness To Pay For Handicraft Products – An Experimental Approach, Magdalena Brzozowicz
Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski
Purpose: The main purpose of this study is to identify the determinants of the willingness to pay for handicraft products.
Methodology: In the study the methods of experimental economics were used. In Study 1, a laboratory experiment on a sample of students (N=218) was conducted; the subject of valuation was a voucher for the caricature or portrait. In Study 2, field experiments at shopping centers in Poland were performed, comprising a large and naturally diversified sample of customers (N=1664). In Study 2 participants reported willingness to pay for hand-painted ceramic mugs. In both experiments, the willingness to pay …
Innowacje Odwrócone – Kluczowe Czynniki Sukcesu I Bariery Transferu Innowacji Z Rynków Rozwiniętych Do Rozwijających Się, Karolina Łudzińska, Aleksandra Kwiatkowska
Innowacje Odwrócone – Kluczowe Czynniki Sukcesu I Bariery Transferu Innowacji Z Rynków Rozwiniętych Do Rozwijających Się, Karolina Łudzińska, Aleksandra Kwiatkowska
Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski
Purpose: The main objective of the research is to analyze the transfer of innovations from developed to developing markets within the framework of the concept of reverse innovation and to identify key factors that contribute to its success and those that may constitute potential sources of difficulties and barriers. As a secondary goal, the study aims to trace the genesis and development of the concept of reverse innovation and those innovation concepts that have become its nucleus.
Design/methodology/approach: To conduct the research, a methodological approach was adopted that involved a review of selected publications as well as a …
Understanding The Big Picture Before Assigning Full Blame: The Lost Opportunity With The Oakland A’S, Mark S. Nagel
Understanding The Big Picture Before Assigning Full Blame: The Lost Opportunity With The Oakland A’S, Mark S. Nagel
The COSMA Journal
Despite operating in Oakland, California since the 1960s, the A’s have received Major League Baseball (MLB) approval to permanently move operations to Las Vegas in 2028. Though most fans and media members have placed the blame for the move on A’s primary owner John Fisher, a detailed analysis indicates that at least some of the blame for the A’s leaving their long-time home should be attributed to MLB and the MLB Players’ Association as they failed to recognize opportunities for the A’s to remain in the Bay Area and for the entire baseball industry to increase their short and long-term …
Developmental Logic Of Social S&T Awards In China And Suggestions For High Influence Development, Xiaoya Ren, Zhiqiang Zhang
Developmental Logic Of Social S&T Awards In China And Suggestions For High Influence Development, Xiaoya Ren, Zhiqiang Zhang
Bulletin of Chinese Academy of Sciences (Chinese Version)
The scientific award system is a significant characteristic of the institutional development of science and technology, and is an important institutional arrangement for promoting the S&T development and building a great power in science and technology in China. This study focuses on the direction of promoting the development of social S&T awards in China, with the goal of studying the high-impact development of social S&T awards in China. Firstly, the study systematically examined the evolution of the domestic and international S&T award system, analyzed the operating experience of internationally high prestigious social S&T awards, and further refined the value and …
International Experience And Enlightenment Of Multi-Entity Collaborative Development Of Semiconductor Talents, Sumei Wang, Qiuju Zhang
International Experience And Enlightenment Of Multi-Entity Collaborative Development Of Semiconductor Talents, Sumei Wang, Qiuju Zhang
Bulletin of Chinese Academy of Sciences (Chinese Version)
The semiconductor industry, characterized by intensive technological sophistication, high capital requirements, and rapid innovation cycles, faces critical talent development challenges. Conventional talent development models prove inadequate in addressing the industry’s dynamic skill demands, necessitating exploration of adaptive and efficient multi-entity collaborative approach for talent development. This study examines motivation mechanisms of the main subjects involved and analyzes international paradigms of collaborative talent development through case studies of ASML in the Netherlands, Interuniversity Microelectronics Centre (IMEC) in Belgium, and the National Semiconductor Technology Center (NSTC) in the United States. Finally, insights into strengthening multi-entity collaborative talent development are provided, such as …
Us Restrictions On Science And Technology Venture Capital Flows To China: Impacts On High-Tech Industrial Development And Strategic Responses, Yuan Zhou, Zhiqing Wang, Yuchen Gao, Lan Xue
Us Restrictions On Science And Technology Venture Capital Flows To China: Impacts On High-Tech Industrial Development And Strategic Responses, Yuan Zhou, Zhiqing Wang, Yuchen Gao, Lan Xue
Bulletin of Chinese Academy of Sciences (Chinese Version)
Science and technology venture capital (STVC) provides financial and operational support for enterprise’s technological innovation, effectively mitigating risks in entrepreneurial activities. Foreign STVC, represented by that from the United States, has ever played a crucial role. The technology sector has emerged as the primary battleground in Sino-US strategic competition, with tightened restrictions on US-led STVC flows to China becoming a critical tool for suppressing Chinese technological advancement. The study systematically analyzes the key provisions of a series of U.S. legislative acts imposing sanctions on China’s science and technology innovation investments and assesses the characteristics of restriction measures during the Trump …
Fanfiction: When Copyright Violation Benefits Brands, Ethan Milne, Kirk Kristofferson, Miranda Goode
Fanfiction: When Copyright Violation Benefits Brands, Ethan Milne, Kirk Kristofferson, Miranda Goode
Proceedings from the Document Academy
We investigate fanfiction (i.e., original fiction adopting elements of pre-existing media), as a copyright-violating phenomenon and show it can benefit brands. Our work first identifies two benefits of fanfiction: 1) reading fanfiction increases purchase intent for brand content, 2) and fanfiction production rates can be used to generate more accurate estimates of next-week TV viewership. Next, we identify that brands can grow their fanfiction communities by waiving copyright protection, thus removing a barrier to publication faced by many fanfiction authors. We demonstrate these results using two real-world datasets representing billions of words of fanfiction content, and one lab study (N=600).
Co-Design To Evaluate The Impact Of Gender Equality Initiatives: Lessons For Practitioners, Evaluators And Researchers, Helen Taylor, Sue Williamson
Co-Design To Evaluate The Impact Of Gender Equality Initiatives: Lessons For Practitioners, Evaluators And Researchers, Helen Taylor, Sue Williamson
The Qualitative Report
Achieving gender equality is an ongoing challenge in science, technology, engineering, mathematics, and medicine (STEMM) disciplines in universities globally, including in Australia, where our study was located. As institutions that deliver research and teaching in STEMM, universities have committed to a range of initiatives and programs to address this challenge. The Athena Swan Institutional Award is one such program, operating as an accreditation process that measures progress towards gender equality, and is reliant on demonstrating impact. The work required to meet accreditation standards is extensive. Very little academic literature has advanced qualitative methodology suited to delivering the evaluation of gender …
Green Initiatives In Pakistani Universities: Nexus Among Human Resource Practices, Employee Environment Behavior, And Innovative Work With Mediating Role Of Work Engagement In Pakistani Universities, Kifayat Ali Larik, Marvi Mangi, Shah Imran Ahmed
Green Initiatives In Pakistani Universities: Nexus Among Human Resource Practices, Employee Environment Behavior, And Innovative Work With Mediating Role Of Work Engagement In Pakistani Universities, Kifayat Ali Larik, Marvi Mangi, Shah Imran Ahmed
Business Review
This study aims to develop a model based on social exchange theory (SET) to elucidate the influence of green human resource management (GHRM) on employee on-the-job, off-the-job, and green innovative work behaviors (GIWB). Drawing from the job demand resource model and SET, the study proposes that green work engagement (GWE) mediates the relationship between GHRM work behaviors. A self-administered survey was conducted among 168 employees within higher education institutions in Pakistan to gather data. The primary statistical analysis employed partial least squares structural equation modeling to test the research hypotheses. The results indicate that GHRM significantly predicts employees' green behaviors …
Privacy Perceptions On Personal Data And Data Breaches In South Africa, Phillip Nyoni, Mthulisi Velempini, Nehemiah Mavetera
Privacy Perceptions On Personal Data And Data Breaches In South Africa, Phillip Nyoni, Mthulisi Velempini, Nehemiah Mavetera
The African Journal of Information Systems
Research shows that data breaches often occur when organizations fail to protect users’ personal data sufficiently well. Many devices are connected to the Internet such as mobile phones, smart cars, wearables and ‘Things’ which increase the number of potential entry points into data stores. This paper discusses the potential data privacy risks that users face online. The study used online content analysis and surveys to establish the privacy perceptions of users and trends of data breaches in South Africa. The findings reveal that users have a positive perception of data managers and view them as knowledgeable in data protection. Nevertheless, …
The Effect Of It Governance Implementation On Decision-Making Performance (Case Study In Pt Xyz), Annisa Mahri, Zaldy Adrianto
The Effect Of It Governance Implementation On Decision-Making Performance (Case Study In Pt Xyz), Annisa Mahri, Zaldy Adrianto
Journal of Accounting Auditing and Business
This study aims to determine the effect of IT governance implementation on decision-making performance. This study uses qualitative data and population of the research is from interview data with 5 respondents from PT XYZ in different divisions, which are Management Information System division, Finance division, and consultant. The data analyzed using Atlas.ti software for processing qualitative data. The results of the study show that the implementation of IT Governance at PT XYZ has a significant impact on decision-making performance by focusing on performance measurement and establishing clear KPIs for evaluation. Furthermore, the adoption of an ERP system allows all business …
Accompanying People Affected By Cancer In Their Return To Life After Treatment: A Report On An Experiment Conducted In Canada, Christine Arsenault, Saskia Hazout, John Calogerinis, Françoise Poirier, Louise Normandin, Cécile Vialaron, Monica Iliescu Nelea, Marie-Pascale Pomey
Accompanying People Affected By Cancer In Their Return To Life After Treatment: A Report On An Experiment Conducted In Canada, Christine Arsenault, Saskia Hazout, John Calogerinis, Françoise Poirier, Louise Normandin, Cécile Vialaron, Monica Iliescu Nelea, Marie-Pascale Pomey
Patient Experience Journal
This study aims to assess family doctors' perceived needs for improved patient follow-up post-acute treatment in oncology departments, specifically focusing on the Patient Oriented Discharge Summary (PODS) for individuals living with cancer. A cross-sectional quantitative survey targeted family doctors, and a before/after exploratory study was conducted with patients to measure their needs pre- and post-PODS implementation. Twenty-one out of 42 family doctors participated in the survey (50%). Patient data was collected at three points in time: prior to PODS implementation (T1, n = 20/30; 77%), one month later (T2, n = 20/26; 77%), and six months later (T3, n = …
Investigating The Perceived Impact Of Surgeons' Burnout On Surgical Physician Associates' Wellness In United States Ambulatory Surgery Centers, Rhionna J. Smith, Lihua Dishman, John W. Fick, Kathleen M. Thomas
Investigating The Perceived Impact Of Surgeons' Burnout On Surgical Physician Associates' Wellness In United States Ambulatory Surgery Centers, Rhionna J. Smith, Lihua Dishman, John W. Fick, Kathleen M. Thomas
Patient Experience Journal
Surgeons are the de facto leaders of surgical teams with surgical physician associates (SPAs) as integral members who function in all areas of the peri-operative environment. Surgeons often supervise SPAs. Ambulatory surgery centers (ASCs) provide patients with same-day diagnostic and preventive procedures as more convenient alternatives to hospital-based outpatient procedures. This qualitative, national, and cross-sectional study explored the perceived impact of surgeons' burnout on SPAs' wellness in U.S. ASCs during global health crises. Primary demographic and qualitative data were collected using a self-developed, three-section survey instrument: (1) information regarding informed consent; (2) 10 short demographic questions; and (3) two open-ended …
Primary Care Productivity And Patient Satisfaction Community Practice: What Is The Relationship?, Thomas G. Howell Jr.
Primary Care Productivity And Patient Satisfaction Community Practice: What Is The Relationship?, Thomas G. Howell Jr.
Patient Experience Journal
Research has shown a consistent positive association between patient and provider experience and improved patient outcomes and safety. There is a belief that patient satisfaction and physician productivity are competing interests. The relationship for primary care physicians, in a Midwest Health system was evaluated as part of this project. Data from Press Ganey patient satisfaction surveys on likelihood of recommending the practice and the physician were compared between primary care physicians in the top quartile of average monthly patient visits and those that were in the three lower quartiles. A secondary analysis of patient satisfaction scores related to continuous years …
The Perceived Usefulness Of Patient Narrative Feedback In Primary Care Settings, Sasmira Matta, Yuna S.H. Lee, Rachel Grob, Mark Schlesinger, Ingrid Nembhard
The Perceived Usefulness Of Patient Narrative Feedback In Primary Care Settings, Sasmira Matta, Yuna S.H. Lee, Rachel Grob, Mark Schlesinger, Ingrid Nembhard
Patient Experience Journal
Research suggests that insights from patient narratives – stories about care experiences in patients' own words – contain information that can be used to improve care. However, assessments of narratives reported by clinical personnel have been mixed. This is the first study, to our knowledge, to systematically measure how useful personnel in primary care perceive patient narratives to be. We surveyed 276 clinical and administrative personnel in nine primary care clinics in a large health system in the United States. We found that perceived usefulness of patient narratives is generally high, but varies by individual characteristics such as level of …
A Commitment To Experience Must Reach Across The Continuum Of Care, Jason A. Wolf Phd
A Commitment To Experience Must Reach Across The Continuum Of Care, Jason A. Wolf Phd
Patient Experience Journal
A conversation on patient experience is not restricted to one care setting, nor should it be. People's healthcare journeys are not singular instances, but most often a series of encounters that while perhaps separate operationally from the delivery side of care, all weave together to frame one experience for a patient, their family members and care partners. This special issue purposefully takes us outside the traditional conversation space for experience, looking at segments of the care continuum including primary care, ambulatory care, free clinics and even dental care and the use of non-traditional care methods such as telehealth and app-based …
The Effect Of Current Ratio, Net Profit Margin, Roa, Company Age, On Profit Growth& Stock Prices During The Covid-19 Pandemic, Gayatri Rejeki, Erwin Harinurdin
The Effect Of Current Ratio, Net Profit Margin, Roa, Company Age, On Profit Growth& Stock Prices During The Covid-19 Pandemic, Gayatri Rejeki, Erwin Harinurdin
Jurnal Administrasi Bisnis Terapan
The purpose of this study was conducted to examine the effect of Current Ratio (CR), Net Profit Margin (NPM), Return On Assets (ROA), and Company Age on Profit Growth and the Effect of Profit Growth on Stock Prices on the Indonesia Stock Exchange 2018-2021. This research is a quantitative type. The population in this study are companies on the LQ45 index listed on the Indonesia Stock Exchange in the 2018-2021 period with a total sample of 34 companies. This study used a purposive sampling method. Methods of data analysis using descriptive statistics, comparative analysis, multiple linear regression analysis, and classical …
How To Read A Patent: A Survey Of The Textual Characteristics Of Patent Documents And Strategies For Comprehension, Graham Sherriff
How To Read A Patent: A Survey Of The Textual Characteristics Of Patent Documents And Strategies For Comprehension, Graham Sherriff
Journal of the Patent and Trademark Resource Center Association
Reading patents is an important activity for inventors and anyone seeking to file or defend a patent, as well as for “exploratory” researchers such as students in a range of disciplines. However, they are notoriously difficult to read. This paper examines the characteristics of patent documents that impair their readability and seeks to identify comprehension strategies and techniques that may alleviate this difficulty. Insights were gathered from a review of the scholarly literature on reading and patent literacy, a survey of patent educators affiliated with the US Patent and Trademark Office (USPTO)’s Patent and Trademark Research Center (PTRC) Program, and …
Incorporating Subjective Measures Of Problematic Money Issues In Extension Workshops, Lucy M. Delgadillo Ph.D, Luke Erickson
Incorporating Subjective Measures Of Problematic Money Issues In Extension Workshops, Lucy M. Delgadillo Ph.D, Luke Erickson
Journal of Extension
This study highlights the importance of incorporating subjective measures of identifiable problematic money issues in financial education workshops conducted by extension specialists. Addressing problematic money behaviors such as overspending, financial infidelity, and financial enabling empowers individuals to overcome harmful financial habits and improve basic money management practices such as paying bills on time and saving. The distinction between problematic money issues and money disorders, as well as overspending and compulsive buying, is clarified. The study uses empirical testing on problematic money behaviors and their association with fundamental money management practices to inform the development of comprehensive financial training and counseling …
How Trust In Human-Like Ai-Based Service On Social Media Will Influence Customer Engagement: Exploratory Research To Develop The Scale Of Trust In Human-Like Ai-Based Service, Jin Jingchuan, Shali Wu
How Trust In Human-Like Ai-Based Service On Social Media Will Influence Customer Engagement: Exploratory Research To Develop The Scale Of Trust In Human-Like Ai-Based Service, Jin Jingchuan, Shali Wu
Asia Marketing Journal
This research is on how people's trust in human-like AI-based service will influence customer engagement (CE). This study will discuss the relationship between trust and CE and explore how people's trust in AI affects CE when they lack knowledge of the company/brand. Items from the philosophical study of trust were extracted to build a scale suitable for trust in AI. The scale's reliability was ensured, and six components of trust in AI were merged into three dimensions: trust based on Quality Assurance, Risk-taking, and Corporate Social Responsibility. Trust based on quality assurance and risk-taking is verified to positively impact customer …
Paying Back To Good Deeds: A Text Mining Approach To Explore Don-Jjul As Pro-Consumption Behavior, Hojin Choo, Sue Hyun Lee
Paying Back To Good Deeds: A Text Mining Approach To Explore Don-Jjul As Pro-Consumption Behavior, Hojin Choo, Sue Hyun Lee
Asia Marketing Journal
More consumers are choosing pro-consumption for social change, but scholars know little about why and how consumers engage in pro-consumption behaviors. A newly emerged pro-consumption behavior called "Don-jjul,'' which appeared during the COVID-19 pandemic in South Korea, refers to compensating businesses that have engaged in altruistic actions by boosting their sales. This study used Latent Dirichlet Allocation (LDA) of topic modeling, sentiment analysis, and in-depth interviews to investigate the perceptions, motivations, and emotions regarding Don-jjul. As a result, the study revealed pro-consumers' perceptions of Don-jjul as "collective pro-consumption for contributing to social well-being.'' Don-jjul has two main motives: "supporting underdogs …
Nodding As A Catalyst For Improving Attitudes And Purchase Intentions In Online Context, Yusu Lee, Jinhee Choi
Nodding As A Catalyst For Improving Attitudes And Purchase Intentions In Online Context, Yusu Lee, Jinhee Choi
Asia Marketing Journal
This study investigates the influences of the head movement (nodding vs. head shaking vs. nothing) on consumer attitude and purchase intention toward the product in an online shopping context and introduces the consumer motivation (need vs. want) as a moderating factor for this relationship. Through two studies, this article finds that nodding, as opposed to head shaking or no movement, leads to more positive attitudes and higher purchase intentions toward the product, and this effect is strengthened when the shopping is pursued with a need compared to a want motivation. The effect is found specifically in the fashion industry, where …