Business Commons^™

14th Annual Marketing Conclave 2024 At Jaipuria Noida

Management Dynamics

14th Annual Marketing Conclave was organised at Jaipuria Institute of Management Noida, by Marketing Club INVICTUS under the aegis of the Marketing Area Jaipuria Institute of Management, Noida on January 13, 2024. The theme of the conclave was "Marketing in the Metaverse," which aimed at exploring the intersection of marketing strategies and the emerging digital realm - the metaverse. The objective of the session was to understand how marketing strategies would be reshaped in an emerging landscape.

Jaipuria Institute Of Management, Lucknow Organizes Winter School - 2023 On Developing Competencies

Management Dynamics

No abstract provided.

Creating A Loyal Clientele: The Role Of Service Environment In Health And Fitness Facilities, Rekha Attri, Jagdish Bhagwat, Jack Reardon

Management Dynamics

India’s fitness service market in the year 2020 was worth US $ 2.6 billion while the fitness product market was worth US $ 3.7 billion and was anticipated to increase by 8.9% CAGR by 2026. Many people now actively participate in sports and attend fitness facilities due to the increased attention being paid to personal health. The factors affecting customer demand for fitness centres have not received much attention. To do so is the purpose of this paper. This study utilized the quantitative survey method of quantitative design to collect responses from fitness centre customers. Online and offline survey questionnaires …

Customer Churn Construct: Literature Review And Bibliometric Study, Uday Arun Bhale, Harpreet Singh Bedi

Management Dynamics

Background: The customer churn construct attracted the attention of marketing academics as in today’s digital world price is becoming more and more universal. The study of customer churn is significant because it supports the design of sustainable competitive benefits and improvement in the monetary outcomes of companies. As per a study by Gartner (2012), Customer churn can impact the profitability of the company, a five per cent churn reduction can improve a company’s profitability by up to twenty-five per cent, hence understating and managing customer churn is important for the organization. Objective: This study intends to offer the most recent …

Artificial Intelligence And Its Impact On Different Business Functions, Anubhav Mishra, Monika Sharma

Management Dynamics

Artificial Intelligence (AI) has emerged as a major disruption in every field of life. People have experienced AI as an alien thing in the first go but gradually they are getting a taste of the genius nous. The pace with which it is growing is grabbing attention in the business world. In this paper I have discussed the advancement of AI in the last 48 years in a tabular format, then moving towards the impact of AI in different businesses, and its impact on different business functions like Marketing, Sales, Operations, HR, Finance, etc. This work explores how AI has …

Payment Banks In India: Review And Research Agenda, Akshay Kumar Mishra

Management Dynamics

Payment banks were established in order to pave the way for a cashless system and hasten India's transition toward a cashless economy. This was accomplished by accelerating India's path toward a cashless economy. The incorporation of Payment banks into the Indian banking sector can be interpreted as a paradigm change within the context of a differentiated banking model. This study employs ‘payment banks' literacies as its research object, delving into and presenting the trends in scholarly interest in the field through the use of bibliometric analysis. In addition, the study combines a content analysis methodology to improve upon the features' …

Does Loyalty Program Membership Lead To Repeat Purchase: A Demographic Analysis With Customer Profiling And Machine Learning, Reeti Agarwal

Management Dynamics

Background: The current study was undertaken to find out the various benefits customers perceive as accruing from being members of loyalty programs of departmental stores. The study outspreads Yi and Jeon’s (2003) work assimilated along with the diverse advantages framework advocated by Mimouni-Chaabane and Volle (2010) from the perspective of departmental stores in India. Objective: The primary aim of the current study is to find out different groups of customers based on their perception of loyalty program benefits and to identify their demographic profile. Material and methods: The scale relating to observed loyalty program benefits was authenticated in respect of …

Application Of Machine Learning Algorithm For Creating Sustainable Omni-Channel Retail Ecosystem, Somedip Karmakar, Anuja Shukla

Management Dynamics

The retail ecosystem has evolved from simple Kirana stores to large omni-channel retail systems. The advent of omni-channel retailing has seen an increased count of fraudsters who can abuse the gap between the online and offline channels to perform different types of fraudulent activities. Fraud can be related to payment, account take over, refund and cancellation abuse, collusion of customers with associates. Waste can be due to over-production, sub-optimal pricing or discounts, damaged products, throwaways, availability issues, packaging waste. The paper tries to identify the need for better research on improvement in fraud detection systems for sparse data, improvement of …

Integrating Social Capital, Trust, And Dispositional Readiness With Technology Acceptance Model To Explore Social Media Usage By Indian Travellers On An International Vacation, Snigdha Singh, Pallavi Srivastava, Shailja Dixit

Management Dynamics

Over the years, social media usage has become an inseparable aspect of the travel experience. This study examines the factors that influence Indian travellers' use of social media when travelling abroad for a leisure vacation by incorporating social capital, perceived trust, and dispositional readiness toward social media into the Technology Acceptance Model (TAM). A survey was used to collect data from 280 Indian travellers who had taken at least one international vacation over the last one year. A Structural Equation Modelling using AMOS software revealed that the perceived usefulness (PU) of social media and social capital (SC) of an individual …

Financial Literacy During A Crisis: Financial Lessons Learned From Covid-19, Kirti Goyal

Management Dynamics

Background – Coronavirus Disease 2019 (COVID-19) has spawned a global health and financial crisis. It is high time we acknowledged the importance of financial literacy in preparing financially vulnerable households to get through tough times. Objective – This paper aims to highlight financial lessons learned from the pandemic, focussing on the role of financial literacy in the judicious financial behaviour. Material and methods – The paper amalgamates the concept, levels and outcomes of financial literacy, followed by the discussion on financial education. A framework is presented presenting the crisis’s impact on well-being and the noteworthy lessons. Results and conclusions – …

Chat Gpt: Revolutionizing Communication Or Threatening Authenticity?, Anubhav Mishra, Saumya Awasthi

Management Dynamics

No abstract provided.

Impact Of Iot On Consumer Behaviour, Amira Remadna

Management Dynamics

Purpose: The aim of this paper is to provide a deeper understanding of the effects of IoT on consumers’ intentions and behaviours and lay the ground for future research on the perspectives and trends in marketing. Design/methodology/approach – A review of existing literature is applied as the research methodology in addition to retrieving patterns from specialized secondary sources focusing on IoT dimensions and perspectives. Findings – The research findings address insights regarding the potential impact of IoT and its components on the theories of Consumer Behaviour through all its different dimensions. The results provide an extended understanding of the antecedents …

Mitigating The Negative Views Of Customers While The Adoption Of Artificial-Intelligence Chatbots In Online Banking Services: Relevant Gaps And Future Research Agenda, Abdullah Nabeel Al-Roshoud

Management Dynamics

The daily evolvement and growing interest in AI adoption worldwide, within different industrial sectors, have triggered scholars and practitioners to keep looking after every single piece of information and promising ideas that they can beneficially gather relative to that topic for the sake of enhancing consumers' experiences and excitements while using banks' mobile apps or any other online services. The level of adoption for AI chatbots in banking sectors promises to boost the servicing experience. however, due to issues related to trust, privacy, security, and emotional connections, the level of reluctancy while dealing with these AI chatbots still exists with …

Emergent Issues In Cryptocurrency: Identifying Research Gaps And Future Directions, Mohamad Fouad Shorbaji

Management Dynamics

This paper highlights potential research areas that require further investigation, suggesting that there are still significant gaps in the understanding of the factors that drive consumer behavior and adoption in the cryptocurrency industry. The study emphasizes the need for future research to explore issues such as the role of social media, trust, and branding in the cryptocurrency market, and their implications for marketing and business strategies. By identifying these research gaps, the study aims to encourage further exploration of these issues and contribute to a better understanding of the challenges and opportunities presented by this rapidly evolving industry.

How Does Internet Of Everything Enable Digital Transformation: A Review And A Research Agenda From An Editorial Perspective, Amrita Chakraborty, Arpan Kumar Kar

Management Dynamics

The Internet of (Every) Things (IoE/IoT) have revolutionized technology and industries at large. It has connected multiple domains such as healthcare, safety, education, finance, defense and many more, all under a common integrated platform. As evident, IoE/IoT is declared to be the future and the only possible solution to all technical limitations we are heading up to. Hence, it is of utmost importance for the budding technologists to be aware of the basics of IoE, its development track and the probable application areas which can be benefitted. This article emphasizes on the various industrial application areas which have been exploiting …

Influencer Marketing In Data-Driven World, Rekha Attri, Jagdish Bhagwat

Management Dynamics

Despite the increasing popularity of influencer marketing, the knowledge related to the parameters of influencer marketing affecting the brand knowledge and development of customer attitudes is scarce and not sufficiently explored. This research uses the tri-component attitude model to identify the impact of the credibility of mega influencer, content of the post and the congruence of the influencer with the brand on brand knowledge, affection and purchase intention of youth representing Gen Z for personal care products. We shortlisted the influencers to represent the Mega, Macro and Micro Influencer categories for our study. The survey instrument was a questionnaire developed …

Impact Of Experiential Marketing On Brand Loyalty: Moderating Role Of Gender, Bhavna Prajapati, Arijit Goswami

Management Dynamics

The basic objective of the paper is to develop a conceptual model on experiential marketing in order to find its impact on brand loyalty and moderating role of consumer gender. It is the fact that in the current scenario the segmentation of the personal care is based on gender. Experiential marketing is adopted by the marketers to let the consumers have the feel of using and having brand experience. At times this marketing is also referred as “live marketing” or “event marketing experience,” the motive behind it is to create an experience which has a memorable impact and helps in …

Work From Home: Benefits And Challenges, Anubhav Mishra, Monika Sharma

Management Dynamics

No abstract for this article type.

Jaipuria Institute Of Management, Lucknow Organizes Winter School - 2022 On Research Methods

Management Dynamics

Jaipuria Institute of Management, Lucknow organized a five-day Winter School on Research Methods from December 12-16, 2022. The objective of the Winter School-2022 was to provide a platform for doctoral scholars as well as academicians to have a better understanding of research methods and to learn about new software and techniques to help in their research.

Social Media Addiction- Risk Of Addiction In India Measured Through Bergen Social Media Addiction Scale(Bsmas, Shivani Arora, Manoj Kumar, Kaashvi Piplani

Management Dynamics

Background: Social Media usage is on the rise since its inception in the early 2000s. Though some aspects of Behavioral Addictions like Online gaming have been recognized as addictions, excessive social media usage requires more studies to validate the same. The study considers the General Pathological Internet Use aspect of the Cognitive Behavioural Model theory in its approach to deciphering Social Media Addiction.

Objective: This study aims to determine what percentage of the population studied is at a high risk of developing Social Media Addiction and analyzes the factors prevalent to Indian users, The shorter version of the Bergen Social …

Antecedents Of Employee Experience: A Systematic Review Of Literature, Arushi Grover, Ginni Chawla

Management Dynamics

No abstract provided.

The Vehicle Routine Problem : Applications And Research Perspectives, Yogesh K. Agarwal

Management Dynamics

No abstract provided.

Metaverse: Opportunities And Challenges For Marketers, Anubhav Mishra, Saumya Awasthi

Management Dynamics

Imagine if you are told that the life in which you are living, will going to be changed. How it will make you feel if you get to know that you can meet with your family members, friends, and go to work, not in real life, but rather in a three-dimensional virtual world? A world that is created artificially. Metaverse is a step ahead of imagination. Indeed, it is defined as an imaginary world where we can be a part of it, we can earn money from it, and ultimately, where, we can be a star by living our dream …

Examining Price Discovery In The Gold Market: Evidence From India, Santosh Kumar Pk, Sanjeev M A

Management Dynamics

Background: Commodity markets are rapidly changing across the globe due to technological and financial innovations. The introduction of commodity exchanges and futures trading has significantly affected their price discovery with ramifications for the commodity users and traders. The price discovery mechanism in commodity markets is dynamic and needs regular reassessment.

Objective: This paper aims to determine the price discovery mechanism (the relation between spot and future prices) of gold in the Indian commodity markets for the ten years between 2011-2020 and the direction of the price influence.

Materials & Methods: The current study uses daily gold price data between January …

Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation Performance: Moderating Effect Of Corporate Reputation, Eti Jain, Anuja Shukla, Shiv K. Sharma, Arvind Kumar

Management Dynamics

No abstract provided.

Cognitive Biases Of Trained Finance Professionals In India: An Exploratory Analysis, Labanya Prakash Jena

Management Dynamics

Cognitive biases among trained financial professionals may lead to mismanagement of investment decision-making or inadequate utilization of resources. Not many studies in this domain are available in the Indian context. The objective of the study is to find out the main cognitive biases among finance professionals in India. Using my diverse professional online networks, 162 trained finance professionals’ survey responses are gathered for this study. I used Principal Component Analysis (PCA) method since it is suitable for this study. The PCA method allows to find out the critical group of factors incorporated in the questionnaire and derive the significant factors …

Strategic Management Of A Finnish Bus Company: Challenges And Opportunities, Billy Mushi, Sajal Kabiraj, Juha Mustonen

Management Dynamics

Undoubtedly, strategic management's role has enabled businesses to attain growth, adapt to new trends, and face competition. While examining the bus transportation industry in Finland, which faces competition, we demand to know whether it will lead to a case company's success and competitive advantage by assessing its strategic management methods. Moreover, results show that the case company has gone through many challenging threats throughout its existence. However, by conducting a strategic assessment, strategic choice, and implementing other strategic management methods specified in this case study, the company can grow and compete against other bus transport services companies in Finland.

Online Influencer Marketing – An Effective Marketing Technique For Strategic Branding, Resonating Communication And Customer Engagement, Prashant Chaudhary

Management Dynamics

The power of word-of-mouth is all omnipresent, but with the advent and proliferation of social media with its speed of spreading the word, it’s more significant than ever before. Online influencer marketing is bringing fashion brands and customers specifically to the millennials – closer than ever before. Personality and content are what social influencers provide to the prospective customers of a fashion brand. Having created their online niche and their follower base these influencers are often probably like-minded individuals. Recommendations from influencers have become more effective and can hold more weight than various impersonal forms of advertisement. A business partnership …

Impact Of Work After Hours On Organizational Commitment Level And Job Satisfaction: A System Dynamics Approach, Mayuri Dilani, Anuja Shukla, Yamini Pandey

Management Dynamics

Work after hours depend on the working conditions of the organization where positive relationship with the organizational commitment and the employee job satisfaction can be seen. Work after hours depend on the working Aim of the study is to recommend a model for the organizational commitment, Job satisfaction and work after hours’ variables for any organization. Vensim 6.4 version and Stella 9.1.4 software packages were used for the analysis. Casual loop analysis was done to identify the interaction of the variables. Model is developed as fully causal loop analysis based on dimensions found in literature and extracted the applicable model. …

The Impact Of The Organizational Rewards On The Sewing Machine Operator’S Job Satisfaction: With Reference To Seethawaka Board Of Investment Sri Lanka, Mayuri Dilani, Yamini Pandey

Management Dynamics

Human capital has become imperative in contemporary organizations. Sewing Machine Operators are the backbone of the Apparel sector and thus the satisfaction of these employees is critical. As it is recording the higher turnover in the machine operators, the need of understanding of the impact of rewards on the satisfaction level of the employees is emerging. The direct product outcome has been provided by these employees. Accordingly, the study is undertaking to identify the organizational rewards on sewing machine operator’s job satisfaction as it is important o reduce the turnover and cost in operations. Study has used 142 respondents using …