Business Commons^™

A Model For Evaluating Charitable Contributions In Nonprofit Organizations In Kalamazoo County, Michigan, Kristen Smith

Dissertations

Reported data suggest there has been an increase in charitable giving and the number of charitable organizations in communities nationwide over the last 20 years. It is widely believed that growth in nonprofit organizations would be a valuable asset for a community, but limited research evaluates the return on investment in these organizations. To ensure these organizations are good stewards of resources, various forms of accountability have been established, including websites like “Charity Navigator™,” which provide rankings and scores to charities nationwide. Data repositories like these make it possible to investigate variations in these organizations' funding, growth, and impact. This …

An Examination Of Types Of Health Insurance And The Reported Prevalence Of Autism In The United States, Jennifer L. Thompson

Dissertations

The prevalence of Autism Spectrum Disorders continues to rise despite barriers of changes to diagnostic criteria and lack of insurance coverage. Increases in prevalence affect costs associated with a disorder since cost of health care services are often estimated based on utilization of services. This can also affect an individual’s ability to access to health care services. To equitably distribute autism services to individuals an accurate estimation of the true prevalence of autism is needed.

Access to health care can be influenced by the type of insurance coverage a person holds. Other factors, such as socio-economic status, ethnicity, location of …

Applied Microeconomics And Business Intelligence In The Digital Age, Thomas J. Weinandy

Dissertations

The Digital Age is defined by advances in big data, low-cost computing, and modern analytical methods. In three chapters, I apply microeconomic thought to the influence these digital technologies have on business and consumer decision-making.

Chapter One considers how Transportation Network Companies (TNCs) like Uber and Lyft impact the relationship between the quantity of car service trips and fuel prices. I find that a single day 1% increase in fuel prices is associated with a 0.367 to 0.486% decrease in the number of TNC trips and a 0.033 to 0.088% increase in the number of taxi trips, even though the …

Exploring The Perception Of Sponsored Posts On Instagram, Mahek Verma

Honors Theses

Influencer marketing has grown immensely, and consumers are now frequently interacting with and making decisions based on content published by influencers on social media. This thesis explores how different types of endorsed influencer posts are perceived along with how the type of endorsed post can impact a consumer’s perception of the product and brand being endorsed. Using self-administered questionnaires, semi-structured interviews a simulated influencer content browsing experience, this research examines differences between influencer endorsements officially sponsored by a company, endorsements of products merely gifted by the company, and endorsements of products with no company involvement. Research findings identified a lack …

Media, Marketing, And More – How Social Technology Is Changing The Face Of Small Business, Lily Reynolds

Honors Theses

The purpose of this study is to identify the ways in which social media and marketing technology advances are affecting small retail businesses. A total of three interviews were conducted with working professionals in different areas along the fashion supply chain, and were contacted based on common acquaintances. Each interview was conducted over the phone, and lasted between ten minutes and half an hour, with guided and supplemental questions focusing on their experiences with technology in their fields. The results showed that each area was affected in numerous ways, from superficial business changes to advancements at the cores of their …

Accounting And Sustainability: Cost And Benefit, Emma Smith

Honors Theses

In today’s busy, complex, and technically advanced world, it is too easy to get caught up in day to day activities that distract from what needs to be accomplished and conserved. Therefore, there is a needed emphasis on sustainability in all industries, more specifically in the realm of accounting with respect to protecting the environment and citizens. Whether it be material, information, or human capital sustainability, appropriate practices are important and require attention (Sustainability Accounting Standards Board). This thesis will (a) document information regarding the Sustainability Accounting Standards Board, (b) discuss sustainability practices businesses can take to benefit the environment …

Mindstate: A Capstone Project, Kyle Petronio

Honors Theses

Objectives For four years, I have been trying to release music under the moniker of Rookie Plenty. Aside from a few songs on Bandcamp, my releases have been few and far between. In addition to releasing music on streaming platforms, MindState: A Capstone Project is an experiment in exploring genre fluidity. Many mainstream musical projects released in the twenty-first century are often genre constrained and demonstrate minimal sonic deviation between songs. This extended-play album is an attempt to exemplify a mastery of genre conventions while branching outward into new musical territory.

Methods To demonstrate an understanding of genres, I focused …

The Impact Of Covid - 19 On The Student Experience: A Wmu Student Survey And Study, Henry Thiry

Honors Theses

Over the past year it has become clear that the COVID-19 pandemic has drastically changed college students’ everyday lives. Students are less likely to be employed or rely less on wage income and are also less likely to get very ill and die because of COVID-19. Moreover, courses moving online, loss of social connection, and drastic changes in the lives of students’ parents and other family has negatively impacted many students' ability to thrive. In order to measure the impact of COVID-19 on the student experience at Western Michigan University, I conducted a survey of students based on a survey …

Remote Careers And Entertainment: The Shift From Gaming Console Entertainment To Pc Capabilities, Jacob Sanderson

Honors Theses

This study arose from a conversation with my roommate about the state of the gaming industry in terms of devices on which consumers play. We perceived a shift in our attitudes towards gaming PCs due to Covid-19 and other aspects. I wondered if this affected a wider population. If this change in attitude was widespread, it would affect different companies in the gaming industry as well and would alter consumer behavior related to large purchases in the gaming industry.

To examine these issues, I conducted five in depth interviews and administered a survey developed through Qualtrics to two WMU business …

Wmu Essential Studies Program: Creating Awareness For The New Required Curriculum, Catherine Lemus

Honors Theses

In the Fall semester of 2020, the WMU Essential Studies (WES) Program officially launched. This new program replaces the previous WMU General Education curriculum which was over 30 years old with curriculum concepts over 100 years old. While the WES program was not allocated any financial or human resources by Western Michigan University as its inception, it required assistance in creating messaging and content to help educate multiple audiences including current and prospective students, WMU faculty, WMU staff, and local community members. Catherine Lemus stepped in the role of WES Strategy and Marketing Assistant with the guidance of Prof. Greg …

The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion, Jordan Miller

Honors Theses

The purpose of this research was to understand the detrimental effects the textile industry has had on global environments and ecosystems across the globe. The textile industry for many years has continued to disregard the current acceleration of global warming and other environmental crises, and it is time the fashion industry holds itself accountable for these actions and takes a change in a new, more sustainable future. With proper education of the environmental pollution the textile industry has made, young consumers will be able to make the change necessary for businesses to develop more sustainable habits for the future production. …

Global Emergencies: How Do They Affect Supply Chain Management Students?, Alexander Stratton

Honors Theses

The goal of this thesis project is to discover how the effects of global emergencies such as Covid-19 affect graduating supply chain management students. Global emergencies cause issues and can completely disrupt supply chains. Therefore, it is hypothesized that since supply chain students may be of help in aiding these supply chains that they may currently or eventually be of higher need and value. Global disasters are full of uncertainties and it is unknown how an event on the scale of Covid-19 will influence employment decisions made by supply chain employers. Uncertainty can be worrisome and cause stress, so it …

Board Gender Diversity, Esg, And Corporate Performance, Novena Sutiono

Honors Theses

No abstract available.

Strategic Analysis Of Knowledge Management Practices, Mason Gordon

Honors Theses

This paper analyzes the critical success factors for knowledge management and looks at how the current knowledge management strategy of the Warranty department at Eaton. To analyze these success factors, the current platforms for knowledge management were analyzed for their intended use, determined how the platforms were used by the department, and determined flaws of the current platform in relation to the needs of the department. Training content and methods were analyzed to determine effectiveness. The results show that the current knowledge management strategy of the department lacks the ability to capture critical business knowledge, information is siloed between departments, …

Fundamentals Of Business - Introduction To Information Technology, Joy Goldschmidt

Honors Theses

This chapter will discuss the relevance and importance of information technology and its integration into several business models. The term Information Technology encompasses all types of technology used to create, store, exchange, and utilize data and information in all shapes and forms. This chapter will primarily focus on Enterprise Resource Planning (ERP) technology, which refers to a type of software that organizations use to manage day-to-day busy-ness activities such as accounting, procurement, project management, risk management, and supply chain management. In more simpler terms, ERP systems tie together a variety of business operations, enabling a smooth flow of data and …

Collegiate Dance Club Marketing Plan, Aubrie Malhoit

Honors Theses

The objective of this thesis is to develop a marketing plan to support the creation and implementation of a new dance club at Western Michigan University (WMU). A situational analysis was conducted that established that there are currently no dance-related opportunities on campus that offers a low time commitment and multiple styles of dance for all skill levels of dancers. Based on primary research, this marketing plan outlines a strategy for the inauguration of a dance club that encompasses what current dance-related activities at WMU are lacking and incorporates the features students are looking for in a new dance club. …

Requirement Elicitation, Cameron Myers

Honors Theses

Requirement Elicitation is a flexible and malleable process that can be changed based upon the requirements of the analyst, stakeholders, and/or the application. In recent years analysts have given more distinction to the effectiveness and the types of result yielded based on the unique attributes of each elicitation technique. These distinctions arose because of advancing technology and use cases used when developing an application. Naturally, the elicitation techniques are advancing as well. They are advancing into different categories to better focus on yielding the right information to identify the right requirements. Such as behavioral techniques, cognitive techniques, contrived techniques, etc. …

The Effects Of The H2-A Program On Southwest Michigan Farmers, Marisol Quiroz

Honors Theses

Growing up as the daughter of migrant farm laborers has sparked an interest in researching the effects of the H-2A program. With more and more unwilling domestic laborers, farmers were left with a significant lack of workers. The H-2A program is a guest worker program, that brings foreign laborers into the United States in order to assist farmers in their harvesting efforts. The lack of willing domestic labors to assist farmers in times of harvest has created the need for such program. This is a reoccurring trait throughout American history, where other guest worker programs such as the H-2A program …

An Examination Of Western Michigan University's Financial Statements, Jordan Farrel

Honors Theses

In the attempt to fulfill the university’s mission, the leaders must constantly balance each decision and its effect on the various stakeholders at the university. Students, faculty, and outside enterprises all want what is best for themselves, and sometimes those wants can clash. In order to ensure that the university is allocating its resources in a way that is beneficial to stakeholders collectively and focuses on the long-term, financial analysis can be done on the university’s annual financial reports. The financial reports for universities experienced massive changes in the early to late 1990s as the Governmental Accounting Standards Board (GASB) …

Trends In The Study Of Indirect Procurement, Daniel Israel

Honors Theses

Indirect procurement has largely been ignored in scholarly research due to only representing a small portion of a firm’s expenditures, and suffers from a confusing nomenclature that makes drawing conclusions difficult. However, indirect procurement is a diverse and crucial component of purchasing that allows for sustainable competitive advantages and reduced costs, if managed properly. By performing a keyword search in the ABI/INFORM database, we analyzed, consolidated, and summarized the current areas of research as it pertains to indirect procurement. We also identified suggested further areas of research, as educated by our previous analysis. We find that the majority of the …

Financial Literacy: The Argument For Required Coursework Regarding Personal Finance In Schools, Maclain Canfield

Honors Theses

Financial literacy is one of the most important skills for adults to possess, and therefore personal finance should be required education. Being financially literate provides individuals with the knowledge needed to make financially prudent decisions that substantially impact their lives (Kenton, 2019; Lusardi, 2008; Zucchi, 2018). However, only fifty-seven percent of adults in the United States are financially literate (Klapper, Lusardi, & Oudheusden, 2015).

Although financial literacy provides lifelong benefits, basic personal finance is seldom taught in schools (Council for Economic Education, 2018; NPR, 2019). Research shows that students are more financially literate where financial education in high school is …

Generational Differences In Remote Work, Lauren Nowakowski

Honors Theses

In business, a remote worker consists of an individual that does their day to day work from an environment that is out of the office. Some employees work remotely 1-2 days a week; other times, it is remote work all the time. Different generations may view remote work differently. Some may find it to be a blessing, others a curse. This report will discover what generations are best suited for remote work, and which are better off in the office. The organization begins with defining who a remote worker is. Next, there are the benefits of having a remote worker …

Marketing Plan For The Foundation Scholarship Program, Marissa Chupp

Honors Theses

The Foundation Scholarship is a full-tuition scholarship for incoming freshman who meet the scholarship’s criteria at Western Michigan University (WMU). Along with the scholarship funds, the Foundation Scholar program aids students by providing a solid community of peers and mentors. Since the program’s debut in 2015, there has been no marketing plan set in place. This thesis is devoted to the creation of a marketing plan that can be used as a guideline to promote the Foundation Scholarship. The goal of this marketing plan is to persuade donors to give to the program and incoming WMU students to apply for …

Strategic Continuity Plan, Margaret Scannell

Honors Theses

To earn a Minor in Nonprofit Leadership with Certificate at Western Michigan University (WMU), all students must enroll in PADM 3210 and 3220, which are one-credit courses two different semesters. The difference between earning a nonprofit minor with certificate versus without certificate is a 300-hour internship, enrolling in PADM 3210 and 3220, and attending the Alliance Management Institute Conference (AMI). At AMI, which happens for three days every January, the Nonprofit Leadership Alliance (NLA) will give graduating students their credentials of Certified Nonprofit Professionals (CNPs).

This course, PADM 3210/3220 is direct involvement in the Nonprofit Leadership Student Association (NLSA). I …

Western Michigan University Stallions Club Hockey Business Plan, Zachary Roberts

Honors Theses

This project discusses the different areas in which the Western Michigan University Stallions hockey club can improve their organizational structure. Being a part of the club from 2015 – 2019, I saw the tremendous amount of growth that the club had throughout Western Michigan University and the hockey world, but also understood that there was much room for improvement. By addressing these issues and offering solutions of improvement, the club will have a strategic direction to move forward with and implement.

The objectives of this plan are: (1) improving internal operations (2) increase involvement with the Kalamazoo community (3) increase …

Knowledge Gap: Supply Chain Students And Employers, Kathryn Bules

Honors Theses

This thesis project aims to identify the gap(s) between supply chain students and employers for both the preparedness and relative importance of the critical job skills employers seek in graduating students. This research is relevant because students view college as an investment that will pay off through better job placement and higher pay upon graduation. The problem is that some employers feel students do not have the skills necessary to be successful on the job. While there has been extensive research regarding a skills gap in graduating students and common criteria employer’s use to rank these students, there is minimal …

Preparing College Graduates For Work Success In A Rapid Changing Modern-Day Business Landscape., Benito Vavra

Honors Theses

The goal of this thesis is to provide a well-developed and hypothetical course curriculum overview that could serve as a course for students in business school.

The course itself will contain three core phases:

1. Getting a job – How to get a job, more specifically covering the complexity in navigating through the process of attaining a job after college. Some of the topics will be getting hired, the interview process, job hunting, wage negotiation and its importance, setting up goals, and selecting a career path. (Readings: What Color is your Parachute)

2. Your Hired – Once a graduate is …

Stakeholder Theory In Ethical Business Decisions: The Case Of Nestle, Mckayla Marcola

Honors Theses

The traditional view of business is that executives have an obligation to base all decisions around increasing the value of the business. But what happens when those decisions infringe on the surrounding environment? In 2017, Nestlé proposed a water withdrawal increase at their Evart, MI water bottling plant from 250 gallons per minute, to 400 gallons per minute. During April 2018, the Michigan Department of Environmental Quality approved the new withdrawal proposal; this caused an up roar in the environmental community. From local citizens, to public interest groups, many have expressed their opposition for this increase stating that this increase …

Experiential Learning In Collegiate Academia: The Silicon Valley Immersion, Kirsten Settle

Honors Theses

A thesis in an examination of experiential collegiate learning, specifically that are found within the vocational field of entrepreneurship and business management. This student-driven project’s objective primarily is to recruit a dedicated team of diverse students from Western Michigan University (WMU) to engage in a systematic, site-based experiential learning in one of the world’s biggest tech-metropolitans, San Francisco, California. The mission is to stimulate an experience-based approach to studying a business centered curriculum through field research with some of the country’s most successful companies. Participants evaluated company culture in diverse business settings to comprehend professional prospects and project management best …

What's Wrong With The Tap? Examining Perceptions Of Tap And Bottled Water At Western Michigan University, Lindsey Makos

Honors Theses

Distrust in tap water seems to be increasing in the United States with a consonant increase in single-use bottled water. As a result, I was intrigued to explore the behaviors and opinions of Western Michigan University (WMU) students in Kalamazoo, MI towards bottled water. Specifically, I initiated a study to examine student’s perceptions and use of tap water and bottled water. To study water consumption habits on WMU’s campus, I replicated a Purdue University study from 2011. In addition, because of the high profile of the Flint Water Crisis, particularly in Michigan, I added a section that focuses on the …