Business Commons^™

Entrepreneurial Finance, Jackson Stewart

Honors Theses

The writings and research presented in this document are for a chapter of a textbook the focuses on entrepreneurship. The chapter focuses on many areas of entrepreneurship including: opportunities, networking, roles, economics, innovations, and history. The area that the potential writings focus on is entrepreneurial finance, or how one acquires capital to start their own business.

There are many ways to gain capital to start a business. These include a variety of investors that can give someone funds or loan that are given out by financial institutions. Investors are a great way to gain capital as investors will give the …

The Impact Of The Covid-19 Pandemic On The Human Resource Management Practices Of The American Auto Industry, Connor Bradley

Honors Theses

The purpose of this study was to investigate the ways in which the COVID-19 pandemic has impacted the human resource management practices of the American auto industry. The information used in this study was based on interviews with twelve employees from four different companies. For the sake on anonymity, the four companies were referred to as Auto, Dealer, Financial, and Marketing. The interview questions covered topics related to the potential changes made to human resource management practices such as workplace location, communications, talent acquisition and retention, employee training and development, employee engagement, workplace safety, labor relations, benefits and compensation, and …

An Analysis Of The Extent To Which Responsible Technology Is Taught In R1 And R2 Research Universities In Michigan., Maisie Blaukamp

Honors Theses

Responsible technology development, use, and communication is crucial as technological innovations scale. An increasing topic of conversation in the technology and education industries is how to educate individuals to interact with technology in an ethical way, as harmful technologies and use of technologies are creating negative impacts on individuals, businesses, and society. This research examines the extent to which responsible technology is taught in major Michigan universities.

An analysis of courses and course descriptions at 8 R1 and R2 universities shows that there is a lack of responsible technology education in business colleges, courses teaching technology development, and courses teaching …

Ethical Monetization For Social Media Companies, Leo Phillips

Honors Theses

The most popular social media companies today all monetize primarily through the same revenue stream, advertising. Popular social media strategies have developed similar methods to increase the advertising revenue that each user generates. These strategies for monetization have become ever increasingly exploitative and harmful to the social media user population as these major companies are gripped in a technological arms race to capture as much of their user’s time and attention as possible. The effects of increased social media use are a general overall decline in our society’s physical, emotional, and social health (Haugen, 2021 & Harris, 2019). These health …

Business Financing: Bonds, Joshua Davis

Honors Theses

For my thesis, I researched information on financial bonds to contribute to a developing college textbook written by Dr. Bret Wagner called “Fundamentals of Business”. After having gathered the research, I then began writing to match the style in which Dr. Wagner had written the other chapters. Overall, this was a completely different experience for me as I have done research plenty of times before but opening my brain to a creative writing aspect and deliberating the research I had gathered into a form that would be consumed by future young adults was both exciting and difficult. I had to …

Leveraging Both Art And Science In National Level Sales Competitions, Sarah Obermeyer

Honors Theses

The following report is an analysis of the preparation and results that come from utilizing both the art and science of sales while preparing the Western Michigan University team for the 2022 National Collegiate Sales Competition. In this report, I introduce Western Michigan University's sales and business marketing program and review how the National Collegiate Sales Competition functions. There is an analysis of which aspects of art and science the competitors leveraged in their preparation to give them a competitive edge. Finally, I review the competition results and takeaways. Any data or information cited in the paper can be found …

What Are The Essential Elements Of The Customer Journey Experience For Food Delivery?, Benjamin Famiano

Honors Theses

As more restaurants start to adopt ghost kitchens to fulfill online orders, those restaurants need to know which customers would be satisfied with the fact that a ghost kitchen is preparing their food, and if not, what can restaurants do to appeal to those customers. Will the use of ghost kitchens have a negative effect on the consumers trust and satisfaction level or will it have positive or neutral effect? To answer this question, we conducted a survey using 100 random respondents each from New York City, Chicago, and San Francisco. We collected the demographics of the respondents and then …

The Potential Growth Of Synchronized Skating In The Midwestern Section Of Us Figure Skating, Hanna Marie Fussman

Masters Theses

Synchronized skating, a sport in which eight to twenty skaters perform a program in unison as a team, is the fastest growing yet least known and recognized discipline of figure skating in the United States. Skaters do not have control over whether they are exposed to synchronized skating due to their location not having a team, or due to a coach who has tainted the perception of their students to believe that synchronized skating is not as “worthy” of a discipline, causing them to have little to no interest to take advantage of the exposure and opportunities they may have. …

The Importance Of Public Space During The Covid-19 Pandemic With A Case Study Of The City Of Kalamazoo’S Kik Pool, Natalie Baker

Honors Theses

No abstract provided.