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Full-Text Articles in Business

Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci Aug 2021

Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci

University of South Florida (USF) M3 Publishing

The study aimed to identify the factors that prevent tourists from participating in online co-creation activities. With this aim, the study sample was selected from the tourists who travelled to Istanbul, who did not participate in co-creation. The data were collected through the questionnaire technique, then, analyzed with descriptive and exploratory factor analysis. The findings of the study showed that three factors prevented the tourists from participating in online co-creation activities. These factors were named as (i) lack of knowledge, (ii) lack of participation in social communication networks, and (iii) personal perceptions of co-creation. Lack of knowledge is the most …

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Health Sector After Covid-19: Salt Thermal Facilities Example, Azize S. Tuncer, Sinan Bulut Aug 2021

Health Sector After Covid-19: Salt Thermal Facilities Example, Azize S. Tuncer, Sinan Bulut

University of South Florida (USF) M3 Publishing

While the demand for more and better health care increases as a result of increasing life expectancy, the increasing awareness of "healthy living" has turned young and old to take interest in health care issues. When the booming world population is taken into context, the upwards trend of such profitability gains importance. In addition, tourism has expanded from visiting places of interest to concepts such as "culture tourism" and "health tourism". Covid 19 pandemic has especially increased the importance of natural health therapy centers. In this study, after evaluating all these processes and examining their effects on cities, the role …

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Strategic Consciousness And Business Performance Relationship Of Open Innovation Strategies In Food And Beverage Businesses, Muhsin Halis, Kazim O. Ozer, Hasan Cinnioglu, Zafer Camlibel Aug 2021

Strategic Consciousness And Business Performance Relationship Of Open Innovation Strategies In Food And Beverage Businesses, Muhsin Halis, Kazim O. Ozer, Hasan Cinnioglu, Zafer Camlibel

University of South Florida (USF) M3 Publishing

The purpose of this study is to examine the effect of open innovation strategy on the performance of businesses within the framework of the strategic consciousness instrument of the relationship. Innovation has been researched in many ways with its performance enhancing effect for all businesses and the relationships between innovation and business performance have been proved. The open innovation paradigm focuses on the scope of collaboration with different stakeholders. There is less research on the relationship between open innovation and business performance in hotel businesses. For this purpose, the top managers of food and beverage businesses operating in Istanbul have …

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The Effect Of The Usage Of Virtual Reality In Tourism Education On Learning Motivation, Sarp T. Kumlu, Emrah Ozkul Aug 2021

The Effect Of The Usage Of Virtual Reality In Tourism Education On Learning Motivation, Sarp T. Kumlu, Emrah Ozkul

University of South Florida (USF) M3 Publishing

Humanity has developed with technology by following the new products that emerge throughout their lives. Technology, especially in education, enables students to show interest by having different and fun experiences in the course. It is thought that technology in applied and theoretical courses is also considered to be important in tourism education just as it is in engineering, architecture, and medicine as an effective tool for students to enjoy and succeed in the course. Besides that, it is possible to say that it is easier for students to access information and save time with technological tools. In the 21st century, …

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The Influence Of Study Travel On Quality-Oriented Education: The Case Of Handan, China, Wang Jingya, Alaa N. Abukhalifeh Aug 2021

The Influence Of Study Travel On Quality-Oriented Education: The Case Of Handan, China, Wang Jingya, Alaa N. Abukhalifeh

University of South Florida (USF) M3 Publishing

In recent years, the State has vigorously promoted quality-oriented education and thoroughly improved the comprehensive quality of primary and middle school students’ learning. Study travel is an important way to promote quality-oriented education in primary and middle schools and has received wide attention from all sectors of the community. At the end of 2016, the Ministry of Education and 11 other departments officially issued the Opinions on Promoting Primary and Middle School Students Study Travel, which was officially included in the primary and secondary school education and teaching plan. As a new teaching form, how does study travel develop, …

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The Place Of Kazakhstan Tourism Sector In The Countries Of The Region In Terms Of Transportation Infrastructure, Maiya Myrzabekova, Muhsin Halis, Zafer Camlibel Aug 2021

The Place Of Kazakhstan Tourism Sector In The Countries Of The Region In Terms Of Transportation Infrastructure, Maiya Myrzabekova, Muhsin Halis, Zafer Camlibel

University of South Florida (USF) M3 Publishing

For most countries with high tourism potential in today's world to develop economically and provide the foreign currency income it needs, it is necessary to increase the level of employment, market share and revenues it receives in the national sense. Because of this, many countries are engaged in relentless competition with each other in the international tourism sector. The different dimensions of the concept of National Competitiveness have attracted the attention of many researchers from various disciplines. While the discipline of economics makes the concept of competition a subject of examination at the international level in the light of the …

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An Examination Of Representations For Usa In Tourism Brochures For Chinese Market, Yasong Wang Aug 2021

An Examination Of Representations For Usa In Tourism Brochures For Chinese Market, Yasong Wang

University of South Florida (USF) M3 Publishing

This study exposed the complex nature of tourism representation and examined the photographic representations for U.S destinations in tourism promotion brochures published by National Tour Association, a U.S.-based trade association to have a tour operator program approved by the China National Tourism Administration. 537 pictures were collected from the brochures distributed to leisure travel professionals in China. The visual methodologies were employed. The results indicate almost the same top popular destinations have been represented more frequently in the selected brochures as those shown in the official report about the top U.S. destinations for Chinese tourists from the U.S. Department of …

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Local Food Festivals Within The Scope Of Destination Branding, Hatice Akturk, Atilla Akbaba Aug 2021

Local Food Festivals Within The Scope Of Destination Branding, Hatice Akturk, Atilla Akbaba

University of South Florida (USF) M3 Publishing

The perceptions and desires of individuals for touristic products are constantly changing in accordance with the changing conditions of the time. Today, while interest in mass tourism is decreasing, interest and searches for alternative types of tourism tend to increase steadily. In addition, in increasingly competitive conditions, destinations show their differences and attach importance to branding activities to create identity for themselves. In recent years, one of the most important tools used by destination (country, region, city, etc.) managers to differentiate their regions from their competitors and to achieve sustainable competitive advantage is destination branding. Activities in the region are …

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Perceived Usefulness, Ease Of Use, Online Trust And Online Purchase Intention: Mediating Role Of Attitude Towards Online Purchase, Muhammed Yazeed, Mohammed A. Dantsoho, Adamu A. Abubakar Aug 2021

Perceived Usefulness, Ease Of Use, Online Trust And Online Purchase Intention: Mediating Role Of Attitude Towards Online Purchase, Muhammed Yazeed, Mohammed A. Dantsoho, Adamu A. Abubakar

University of South Florida (USF) M3 Publishing

Despite this significant breakthrough on the emergence of e-commerce due to the proliferation of the Internet, little work has explored whether attitude towards online purchase can mediate the relationship between perceived usefulness (PU), Ease of Use (EU), Online Trust (OT) and Online Purchase Intention (OPI). This study was set to examine the mediating role of attitude towards online purchase on the relationship between PU, EU, OT and OPI. A cross-sectional research design was used to gather data from the research respondents using a simple random sampling procedure. 441 useful responses were used to analyse the data using partial least square …

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Social Media Marketing The African Door Of Return Experience In Badagry-Nigeria, Huseyin Arasli, Maryam Abdullahi, Tugrul Gunay Aug 2021

Social Media Marketing The African Door Of Return Experience In Badagry-Nigeria, Huseyin Arasli, Maryam Abdullahi, Tugrul Gunay

University of South Florida (USF) M3 Publishing

This study examines the role of social media in promoting the standard of return festivals and revisiting intentions in Badagry, Lagos, Nigeria. The festival, also known as the Door of Return festival, is a cultural event commemorating 400 years of African ancestors who were forcibly taken away as slaves and are now back to their mother land as queens and kings. The African ‘door of experience’, which took place in Lagos Nigeria is the 3rd door of return ceremony reflecting the significance of the slave trade activities that took place in the ancient town of Badagary. Data was collected in …

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The Effect Of Corporate Social Responsibility On Consumer-Based Brand Equity: A Research On Automobile Brands, Ali Koroglu, Ibrahim Avci Aug 2021

The Effect Of Corporate Social Responsibility On Consumer-Based Brand Equity: A Research On Automobile Brands, Ali Koroglu, Ibrahim Avci

University of South Florida (USF) M3 Publishing

One of the important issues that businesses emphasize in order to gain advantage in today's competitive environment is corporate social responsibility. Because the consumers' expectations from businesses are not only products and services, but also they expect them to behave responsibly towards society. Consumers care about the corporate social responsibility of businesses and brands of businesses with corporate social responsibility are more accepted by consumers. The aim of the research is to examine the effect of corporate social responsibility on consumer-based brand equity dimensions and the effects of these dimensions on purchasing intention. In this context, an online survey form …

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Virtual Influencer As Celebrity Endosers, Fanny Cheung, Wing-Fai Leung Aug 2021

Virtual Influencer As Celebrity Endosers, Fanny Cheung, Wing-Fai Leung

University of South Florida (USF) M3 Publishing

Human-like virtual influencers frequently appeared on various online platforms in recent years because of the rapid development of information technology and artificial intelligence. It is of interest to find out customers attitude and effectiveness of using virtual celebrity in advertising, and the preferred form of virtual celebrity. Celebrity model which comprises of attractiveness, trustworthiness and expertise has been adopted in this study to assess whether virtual celebrity has similar characteristics of real-person celebrity. An online survey has been conducted to examine whether customers have positive views on virtual celebrities and their opinions on virtual celebrity’s attractiveness, trustworthiness and expertise. Survey …

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Extending The Theory Of Planned Behavior To Explain Intention To Use Online Food Delivery Services In The Context Of Covid -19 Pandemic, Ahmed C. Bouarar, Smail Mouloudj, Kamel Mouloudj Aug 2021

Extending The Theory Of Planned Behavior To Explain Intention To Use Online Food Delivery Services In The Context Of Covid -19 Pandemic, Ahmed C. Bouarar, Smail Mouloudj, Kamel Mouloudj

University of South Florida (USF) M3 Publishing

The increased fear of getting COVID-19 led to significant changes in foodservice delivery and shoppers' behaviors. This paper incorporated trust and fear of COVID-19 into the theory of planned behavior (TPB) model to explore shopper’s intention to use online food delivery (OFD) services in the context of the COVID-19 pandemic. A self-administered questionnaire was developed to collect data from 278 respondents intercepted at the three largest shopping centers located in Algiers city (Algeria). A multiple regression analysis was used to test the hypotheses of the model. This research found that intention to use OFD is significantly and positively affected by …

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Market Expansion And Business Growth From The Perspective Of Resources And Capabilities: The Case Of A Micro-Enterprise, Jose G. Vargas-Hernandez, Omar C. Vargas-Gonzalez Aug 2021

Market Expansion And Business Growth From The Perspective Of Resources And Capabilities: The Case Of A Micro-Enterprise, Jose G. Vargas-Hernandez, Omar C. Vargas-Gonzalez

University of South Florida (USF) M3 Publishing

This paper has the purpose to determine and to analyze the internal and externa variables to consider in the design and formulation of strategies to be implemented by the small enterprise the D-Ksa aimed to expand organizational capabilities from the perspective business growth based on market expansion. This study intends to answer the question, why, the participation in different promotional events and activities aimed to position the branding in the regional market, do not target to achieve more points of sale in the state of Jalisco? The hypothesis formulated assumes that strategic alliances will increase the share and participation in …

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Effect Of Brand Credibility And Innovation On Customer Based Brand Equity And Overall Brand Equity In Turkey: An Investigation Of Gsm Operators, Suphan Nasir, Ozge Guvendik Aug 2021

Effect Of Brand Credibility And Innovation On Customer Based Brand Equity And Overall Brand Equity In Turkey: An Investigation Of Gsm Operators, Suphan Nasir, Ozge Guvendik

University of South Florida (USF) M3 Publishing

Today, challenging and intense global competition conditions have led to the transformation of local and small markets into larger and more developed markets. For this reason, firms have had to make different strategic decisions in order to survive and profit. If firms want to challenge the competitors one way is to increase their brand equity. The main purpose of this research is the effect of brand credibility and innovation on customer based brand equity and overall brand equity in the context of three GSM operators in Turkey. The sample for the study is limited to 589 participants. The data was …

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The Impact Of Industry 4.0 Strategy On The Work-Life Balance Of Employees, Ali S. Cetinkaya Aug 2021

The Impact Of Industry 4.0 Strategy On The Work-Life Balance Of Employees, Ali S. Cetinkaya

University of South Florida (USF) M3 Publishing

The era of Industry 4.0 has been creating new opportunities for the employees, like having more flexible and spare time. It has changed their work-life balance, like spending more time for the need to learn new concepts and skills. This quantitatively designed research aimed to investigate the impact of firms’ Industry 4.0 strategy on their work-life balance in manufacturing enterprises. The survey technique was used to collect 425 valid survey data from randomly selected employees working in the manufacturing enterprises operating in Konya in Turkey. Data were analyzed by using descriptive statistics, exploratory factor analysis, structural equation modeling path analysis …

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Affective Commitment In New Hires’ Onboarding? The Role Of Organizational Socialization In The Fashion Retail Industry, Pui S. Chan, Ho C. Ching, Pui Y. Ng, Annie Ko Aug 2021

Affective Commitment In New Hires’ Onboarding? The Role Of Organizational Socialization In The Fashion Retail Industry, Pui S. Chan, Ho C. Ching, Pui Y. Ng, Annie Ko

University of South Florida (USF) M3 Publishing

Fashion retail companies often lack a well-structured onboarding program which consequently result in lower staff commitment and a higher turnover rate. Organizational socialization plays an important role to acculture new hires learn about their work, organizational value, and adjust to the workplace. This study examined the content dimensions of organizational socialization and investigated new hires’ attitudes towards such areas. The results of exploratory factor analysis revealed seven dimensions of organizational socialization in the domain of the fashion retail industry. Regression analysis suggested a 4-factor model for improving new hires’ affective commitment to the organization. These factors are permeation with organizational …

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Do Burnout Perception Levels Of Nurses Working In The Health Sector Differ According To Demographic Characteristics?, Irfan Akkoc, Korhan Arun Aug 2021

Do Burnout Perception Levels Of Nurses Working In The Health Sector Differ According To Demographic Characteristics?, Irfan Akkoc, Korhan Arun

University of South Florida (USF) M3 Publishing

The challenge of today’s healthcare environment, especially with the effect of the Covid-19 pandemic, is not only about task burdens or degrading work/life balance but about immerse expectations from all shareholders, including governments, patients, and administrations. Thus, even if nurses are trained and the most experienced professionals, dealing with these challenges is related to different factors like training and practice level, age, and family support. So, the main aim of this paper is to find out the effects of demographic characteristics of nurses on burnout and its dimensions. The sample is 71 nurses from Izmir / Turkey. The survey results …

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Examining A Moderating Effect Of Employee Turnover Between Recruitment And Selection Practice And Organizational Performance In Maldives Civil Service Sector, Fathmath Muna, Azam S. M. Ferdous, Ahmad Albattat Aug 2021

Examining A Moderating Effect Of Employee Turnover Between Recruitment And Selection Practice And Organizational Performance In Maldives Civil Service Sector, Fathmath Muna, Azam S. M. Ferdous, Ahmad Albattat

University of South Florida (USF) M3 Publishing

This study aimed to examine a moderating effect of employee turnover between recruitment and selection practice and organizational performance in the Maldives Civil Service Sector.An adopted self-administered questionnaire distributed to Maldives Civil Servants. Google Doc questionnaire distributed through an online platform; Email, WhatsApp, Viber, and Facebook. The study tested the hypothesis through Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) procedure. Moderating factor evaluated through Regression Path Analysis Method using bootstrapping multi-group comparison indirect effects. Regression analysis revealed the moderating factor Employee Turnover (ET) has a significantly positive effect between Recruitment and Selection Practice (RSP) and Organizational Performance (OP) …

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Employment Of Blue-Collar Workers In Organized Retail Sector: The Case Of Turkey, Inci Kayhan-Kuzgun Aug 2021

Employment Of Blue-Collar Workers In Organized Retail Sector: The Case Of Turkey, Inci Kayhan-Kuzgun

University of South Florida (USF) M3 Publishing

This study provides an outlook on employability of blue-collar workers in the organized retail sector as a case study of Turkey. The employment conditions of blue-collar workers are different from the employment of the white collars. Internal and external factors affect development of organized retail sector. Besides working university students has an important share in the employment. The paper is organized in three chapters. Firstly, the development process and segmented structure of retail sector is discussed based on the Trade Law. The firms of organized and unorganized retail sector as commercial firms are subject to the Trade Law. The tradesmen …

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A Qualitative Study Of Perceptions Of The Residents Of Sidon, Lebanon Regarding The Economic Effect On Sidon With Reference To Repatriation Of The Palestinian Refugees, Raja El Majzoub, Karen Howells Aug 2021

A Qualitative Study Of Perceptions Of The Residents Of Sidon, Lebanon Regarding The Economic Effect On Sidon With Reference To Repatriation Of The Palestinian Refugees, Raja El Majzoub, Karen Howells

University of South Florida (USF) M3 Publishing

From 1948 onwards, hundreds of thousands of Palestinian refugees settled in Lebanon, in both United Nations camps and private accommodation. Until today, various peace initiatives have taken place to solve this humanitarian crisis, to no avail. The Palestinians in Sidon have integrated into Lebanese society, become intertwined into the community, as both entrepreneurs and employees. Considering the "right of return" for Palestinian refugees, the consequences of the repatriation of the refugees needs to be considered. In this context, this research aims to understand the perceptions of the residents of Sidon on what they believe will happen to the economy of …

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Covid-19 Effect On Fdi Motivation And Their Impact On Service Sector: Case Of Georgia, Vakhtang Charaia, Mariam Lashkhi Aug 2021

Covid-19 Effect On Fdi Motivation And Their Impact On Service Sector: Case Of Georgia, Vakhtang Charaia, Mariam Lashkhi

University of South Florida (USF) M3 Publishing

Based on the Scott-Kennel’s model of local industry upgrade through foreign direct investments, this paper analyses if investments are always positively benefiting the host economy, or if they are not promoting local/host economies at all, or to which exact level. This paper is focused on service sector oriented investments and answers the questions important to analyse for the successful investment policy creation, which could benefit both the local economy and foreign investors. In other words, only aggregated per year foreign investment numbers are not enough for the comprehensive picture creation and in some cases could even suggest incorrect strategic decisions. …

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Effect Of Real Exchange Rate And Income On International Tourist Arrivals For Turkey, Erhan Aslanoglu, Oral Erdogan, Yasin E. Aksu Aug 2021

Effect Of Real Exchange Rate And Income On International Tourist Arrivals For Turkey, Erhan Aslanoglu, Oral Erdogan, Yasin E. Aksu

University of South Florida (USF) M3 Publishing

Tourism has been one of the fastest growing sectors in the world economy for decades. It has been the third biggest export item in the world economy. According to World Tourism Organization (UNWTO), total 1.34 billion tourist arrivals has recorded in destinations around the world and total international tourism receipts has reached %10 of World GDP in 2017. By 2030, total number of international tourist arrivals is expected to be 1,8 billion. Beyond its effect on country’s brand value and image, tourism has significant contribution on every host country’s economy. Particularly, international tourism receipts stand as an important foreign exchange …

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Optimal Fiscal And Price Stability In Germany: Autoregressive Distributed Lags (Ardl) Cointegration Relationship, Ergin Akalpler, Dahiru A. Birnintsabas Aug 2021

Optimal Fiscal And Price Stability In Germany: Autoregressive Distributed Lags (Ardl) Cointegration Relationship, Ergin Akalpler, Dahiru A. Birnintsabas

University of South Florida (USF) M3 Publishing

The impact of optimal fiscal policy measures in a managed fixed exchange rate system were questioned in this study, to evaluate the extent of Integrated Monetary and Fiscal Policy issuing quarterly time series data for Germany, for the period ranged between 1991q1 to 2017q4. The study shows that an optimal utilization of fiscal policy measures for economic growth in Germany is questioned in the light of tax revenue, government expenditure and public debt and consumer price index. The Autoregressive Distributed Lag (ARDL) model was employed due to the fact that one of the data parameters becomes stationary at level by …

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Struggle With Covid-19 Crisis Within The Scope Of Financial National Security: The Example Of The Republic Of Turkey, Silacan Karakus Aug 2021

Struggle With Covid-19 Crisis Within The Scope Of Financial National Security: The Example Of The Republic Of Turkey, Silacan Karakus

University of South Florida (USF) M3 Publishing

The COVID-19 pandemic is a discovered infectious disease in the People's Republic of China. This disease was a transformation to pandemic, when to spread all over the world in a short time, within the research framework. The struggle of the COVID-19 in the scope of financial national security was an analytical issue with example of the Republic Turkey for this study. The initiation of the emergence process of the COVID-19 epidemic in China. The third part is an examination of the spread of the COVID-19 epidemic to the whole world. The evaluated struggle of COVID-19 within the scope of financial …

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The Integration Of Circular Economy In The Tourism Industry: A Framework For The Implementation Of Circular Hotels, Martina Sgambati, Alessia Acampora, Olimpia Martucci, Maria C. Lucchetti Aug 2021

The Integration Of Circular Economy In The Tourism Industry: A Framework For The Implementation Of Circular Hotels, Martina Sgambati, Alessia Acampora, Olimpia Martucci, Maria C. Lucchetti

University of South Florida (USF) M3 Publishing

The hospitality industry, together with the transports one, represents the highest source of emissions and pollution in the tourism sector. The hotels, to respond to the pressing tourist demand, are forced to make a spasmodic use of resources, causing irreversible environmental damage that includes pollution, CO2 emissions, high waste production, and depletion of resources. Various initiatives have been proposed to the hospitality industry to improve the environmental performance of hotels: the use of international standards, environmental certifications, sustainable labels, and international tourism guidelines. One solution to this environmental disaster is represented by the introduction of the Circular Economy in the …

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Comparative Analysis Of Tools For Matching Work-Related Skill Profiles With Cv Data And Other Unstructured Data, Florian Buttiker, Stefan Roth, Tobias Steinacher, Thomas Hanne Aug 2021

Comparative Analysis Of Tools For Matching Work-Related Skill Profiles With Cv Data And Other Unstructured Data, Florian Buttiker, Stefan Roth, Tobias Steinacher, Thomas Hanne

University of South Florida (USF) M3 Publishing

Matching job candidates with job offerings is one of the most important business tasks and is crucial to the success of a company. But there is not much knowledge available about the quality of matchings processed automatically by software. With a specifically developed scoring system it becomes possible to make a statement about the quality of the matching results generated by three different tools, i.e., Textkernel, Joinvision and Sovren. A series of resumes is being matched against two concrete open job positions, one by Google and one by the University of Zurich. The results are then compared in detail with …

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The Coverage Of Aiot Based Functional Service: Case Study Of Asian Futuristic Hotel, Gege Wang, Irini L. F. Tang, Eric Chan, Wai H. W. Chan Aug 2021

The Coverage Of Aiot Based Functional Service: Case Study Of Asian Futuristic Hotel, Gege Wang, Irini L. F. Tang, Eric Chan, Wai H. W. Chan

University of South Florida (USF) M3 Publishing

The combination of Artificial Intelligence and Internet of Things (AIOT) have been developing as a prevalent technology for applications in many industries and buildings. This research deliberately chooses a leading hotel in the application of automation to examine the coverage of using the AIOT. A recent functional framework of AIOT was used to investigate the functional attributes via observation to confirm the availability. Then the study proceeded to interview with 10 professionals in the hospitality businesses to solicit their views about the implementation of the same AIOT facilities in other hotels based on the tabled analytical results.

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The Effect Of The Blockchain Technology On Service Companies And Food Retailers: An Overview Of The Blockchain Use Cases And Applications, Gokhan Kirbac, Erkut Ergenc Aug 2021

The Effect Of The Blockchain Technology On Service Companies And Food Retailers: An Overview Of The Blockchain Use Cases And Applications, Gokhan Kirbac, Erkut Ergenc

University of South Florida (USF) M3 Publishing

Nowadays, as a result of the vertical development of technology, the concepts of information technologies and digital transformation have become more important for the service companies and food retailers. In this ecosystem, there are numbers of actors involved in the supply chain and logistics activities regarding service companies and food retailers. On the other hand, there are lots of technologies and applications to support the flow of the products and services in the supply chain activities. Here, the supply chain and logistics of the service companies and food retailers should remain efficient for the organizational structure. So blockchain is a …

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Assessment Of Industry 4.0 On Manufacturing Enterprises: Demographic Perspective, Ali S. Cetinkaya, M. Kemal Unsacar Aug 2021

Assessment Of Industry 4.0 On Manufacturing Enterprises: Demographic Perspective, Ali S. Cetinkaya, M. Kemal Unsacar

University of South Florida (USF) M3 Publishing

Industry 4.0, described as the new and advanced way of digitalization of the industries, that undoubtedly affects both businesses and the competitive environment. The preparations of the businesses to adapt this new era is vitally important in terms of competitiveness. In this perspective; this research study is aimed to examine the impact level of Industry 4.0 according to the demographic changes of manufacturing enterprises. The survey technique was used as a data collection tool and 387 valid surveys were obtained from the employees of the industrial enterprises in the city of Konya in Turkey. Theoretical model and hypotheses were tested …

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