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Full-Text Articles in Business

Survey On Purchasing Methods Of Food Products In Tarragona And Catania, Matarazzo Agata, Vazzano T. Alberto, Squillaci Carmelo Aug 2021

Survey On Purchasing Methods Of Food Products In Tarragona And Catania, Matarazzo Agata, Vazzano T. Alberto, Squillaci Carmelo

University of South Florida (USF) M3 Publishing

Marketing can be the strategical difference between two companies. It identifies the way to sell a product, emphasizing the characteristics of the product. The paper aims to examine the relationship between green marketing strategy by food companies and consumers shopping behaviour. In order to better analyse the two factors of green marketing tools, their use and advantages are described, highlighting benefits of their application by food companies. The European Organic standard certification process is fully described by a comparison between quality and ecological labels. The European law set different requirements that companies must follow for the implementation of that standard. …


Inclusion Of Disabled Consumers In Online Retail Landscape: Web Accessibility Conformance Of Turkish Organized Food Retailers’ Web Sites, Asiye A. Celik Aug 2021

Inclusion Of Disabled Consumers In Online Retail Landscape: Web Accessibility Conformance Of Turkish Organized Food Retailers’ Web Sites, Asiye A. Celik

University of South Florida (USF) M3 Publishing

In 2020 with the outbreak of Covid-19, the world has been forced a very rapid digital transformation. Within this period, the retail sector achieved in keeping pace with inevitable changes and began to strengthen their operations in online channels. The dramatic change in consumers’ online shopping behavior caused a sharp rise in retail e-commerce sales and it’s anticipated to continue in the following years. Under these circumstances, providing digital accessibility has a significant effect on disabled-especially visually impaired consumers’ lives in order to enable them both to feel consumer normalcy and self-reliance and decrease the risk of being infected during …


Evaluation Of Turkish Nights As A Tourism Product: The Case Of Cappadocia, Meral Buyukkuru, Eda Ozgul Katlav, Firdevs Yonet Eren Aug 2021

Evaluation Of Turkish Nights As A Tourism Product: The Case Of Cappadocia, Meral Buyukkuru, Eda Ozgul Katlav, Firdevs Yonet Eren

University of South Florida (USF) M3 Publishing

The aim of this study is to evaluate the services offered by the businesses organizing Turkish Night in Cappadocia by tourist guides. The sample of the study consists of 20 professional tourist guides, as they promote the touristic products of the Turkish Night to tourists and experience these products with them. Qualitative research methods were used in this study because it provides in-depth information. Content analysis was performed on the studies obtained as a result of the literature review in order to collect data in the research and the data were collected with a semi-structured interview form. The data were …


Higher Education Financing Analysis Based On The Examples Of Selected Countries, Hilal Celik, Hasan Arslan Aug 2021

Higher Education Financing Analysis Based On The Examples Of Selected Countries, Hilal Celik, Hasan Arslan

University of South Florida (USF) M3 Publishing

Higher education institutions are seen as the center of scientific activities. Thanks to these institutions, which fulfill the task of conducting scientific and technical research by following the developments of the era, countries develop and have a say in the world. Undoubtedly, it is very important that higher education, which has such a valuable place, is adequately financed. With the globalization, countries that increase their scientific studies by developing higher education finance methods will be at the forefront of foreign competition. In this research, based on selected country examples, current issues in higher education financing will be discussed and suggestions …


The Effects Of Covid-19 Epidemic On Guided Tours And Alternative Tour Samples From Turkey, Bayram Akay Aug 2021

The Effects Of Covid-19 Epidemic On Guided Tours And Alternative Tour Samples From Turkey, Bayram Akay

University of South Florida (USF) M3 Publishing

The purpose of this research is to evaluate the effect of covid-19 on guided tours and examine the alternative tour examples that have emerged in Turkey during the pandemic. In this study, qualitative research method was used and data analyses were conducted using content analysis. The content analysis have been made through the statistics, reports and qualitative research methods by tourism portals (Tourism current, tourism news), UNWTO, Turkish Statistical Institute (TSI), Association of Turkish Travel Agencies (TÜRSAB and Republic of Turkey Ministry of Culture and Tourism (ATTA). In Turkey during the pandemic, the number of tourists decreased by 70% and …


The Effect Of Covid-19 Phobia On Holiday Intention, Halil Akmese, Ali Ilgaz Aug 2021

The Effect Of Covid-19 Phobia On Holiday Intention, Halil Akmese, Ali Ilgaz

University of South Florida (USF) M3 Publishing

Since the day of human existence, millions of people have traveled from their places to different regions for many reasons. A number of negative factors such as war, natural disasters and epidemics damaged this ongoing dynamic structure of tourism with varying extensions. The new type of coronavirus (Covid-19) epidemic that emerged in December 2019 has also affected tourism activities and individuals' intentions and motivations to go on holiday. The main purpose of this research is to measure the effect of Covid-19 phobia on individuals' holiday intentions. The sample of the study was 388 people. In the research, a questionnaire form …


The Impact Of U.S. Cuba Policies On Cuban Tourism Industry: Focus On The Obama And Trump Administration, Jukka M. Laitamaki, Antonio D. Medina, Lisandra T. Hechavarria Aug 2021

The Impact Of U.S. Cuba Policies On Cuban Tourism Industry: Focus On The Obama And Trump Administration, Jukka M. Laitamaki, Antonio D. Medina, Lisandra T. Hechavarria

University of South Florida (USF) M3 Publishing

The difficult United States - Cuba foreign relations have shaped the Cuban tourism industry from pre-revolution times when Cuba was the most popular Caribbean destination for American tourists, to the post-revolution events including the economic blockade established by President Kennedy. American presidents have used the U.S. Cuba policies to control American tourists’ access to Cuba. This study investigates the impact of U.S. Cuba policies on the Cuban tourism industry with a focus on the Obama and Trump administrations. It estimates the impact of Obama and Trump Cuba policies based on the number of U.S. tourist arrivals between 2014 and 2019. …


What Are Tour Guides Most Praised For? A Sharing Economy Perspective, Derya Demirdelen-Alrawadieh, Ibrahim Cifci Aug 2021

What Are Tour Guides Most Praised For? A Sharing Economy Perspective, Derya Demirdelen-Alrawadieh, Ibrahim Cifci

University of South Florida (USF) M3 Publishing

This study aims to identify the key themes featuring tour guides who promote their services through the sharing economy landscape. A content analysis approach was applied to 229 online reviews posted on Tours by Locals by tourists who bought tours in Istanbul. Findings reveal two key themes that summarize how tourists view local tour guides in the sharing economy. These were labelled as interpersonal skills (e.g., good communication, helpfulness) and competence (e.g., knowledge about the history and culture of the attractions). The proposed themes can be useful for both service providers and destination management organizations.


Are You Afraid To Travel During Covid-19?, Gulsum Tabak, Sibel Canik, Ebru Guneren Aug 2021

Are You Afraid To Travel During Covid-19?, Gulsum Tabak, Sibel Canik, Ebru Guneren

University of South Florida (USF) M3 Publishing

COVID-19, which is a new type of coronavirus disease, has affected the whole world in a very short time, hundreds of thousands of people to die and the physical and mental health of billions of people to deteriorate. It was determined that people's understanding of the holiday has been changed significantly during the pandemic period. Under normal conditions, the economic and social preferences of consumers are in the forefront in making travel decisions, whereas it is understood that psychological preferences became more evident in pandemic periods. It is aimed to reveal the relationship between tourists' travel concerns and intentions to …


Destination Management During The Health Emergency: A Bibliometric Analysis, Valentina Della Corte, Giovanna Del Gaudio, Giuliana Nevola, Erico Di Taranto, Simone Luongo Aug 2021

Destination Management During The Health Emergency: A Bibliometric Analysis, Valentina Della Corte, Giovanna Del Gaudio, Giuliana Nevola, Erico Di Taranto, Simone Luongo

University of South Florida (USF) M3 Publishing

The pandemic emergency has shifted the attention from a tourism focused on economic growth to a tourism focused on social wellbeing (Everingham & Chassagne, 2020). Destinations are required to answer new emerging needs in terms of health and safety without precluding the emotional side of the leisure travel experience. One of the ways destinations are rethinking their management is the introduction of innovation in terms of sharing knowledge, creation of new ideas and engagement of stakeholders (Pillmayer, Scherle & Volchek, 2021). Destinations need to strengthen their own networking of operators and relations to reduce risk perception and to ensure security …


Materialistic Social Consumption Amidst Covid-19 Pandemic: Terror Management Theory In The Malaysia Context, Seong-Yuen Toh, Siew W. Yuan Aug 2021

Materialistic Social Consumption Amidst Covid-19 Pandemic: Terror Management Theory In The Malaysia Context, Seong-Yuen Toh, Siew W. Yuan

University of South Florida (USF) M3 Publishing

This study investigates the relationship between materialism and social consumption motivation in the context of Covid-19 based on terror management theory. The findings contradict the theory offering possible boundary conditions to the theory suggesting that the theory which is based heavily on the Western concept of individualism may not be applicable to the Asian context, like in Malaysia.


A Conceptual Framework For The Mediating Role Of The Flow Experience Between Destination Brand Experience And Destination Loyalty, Ipek Kazancoglu, Taskin Dirsehan Aug 2021

A Conceptual Framework For The Mediating Role Of The Flow Experience Between Destination Brand Experience And Destination Loyalty, Ipek Kazancoglu, Taskin Dirsehan

University of South Florida (USF) M3 Publishing

The global tourism economy has created a competitive industry, and the customer experience in destination branding has emerged as a competitive tool for practitioners. It has also been attracting attention in the tourism literature. Individuals who experience high degrees of flow tend to feel more engaged in activities during their travel experiences. However, the antecedents of the flow experience and its outcomes are still limited in the literature. Considering the gaps in the literature, this study is aimed at developing a conceptual model for the mediating effect of the flow experience on the relationship between destination brand experience and destination …


Investigating Drivers Influencing Choice Behaviour Of Islamic Investment Products, Hanudin Amin Aug 2021

Investigating Drivers Influencing Choice Behaviour Of Islamic Investment Products, Hanudin Amin

University of South Florida (USF) M3 Publishing

Drawing upon the theory of consumption value (TCV), this research is aimed at investigating factors influencing bank customers' choice behaviour of Islamic investment products. The effects of functional value, emotional value, epistemic value, conditional value and social value on choice behaviour are examined using a questionnaire survey. A total of 350 respondents sourced from bank customers were approached to elicit their choice behaviours of Islamic investment products offered currently by various Islamic banks in Malaysia. Using the Partial Least Squares (PLS), the empirical results obtained indicate that all proposed variables are of their influence on the bank customers’ decision to …


Social Media Framework For Businesses, Nawel Amrouche Aug 2021

Social Media Framework For Businesses, Nawel Amrouche

University of South Florida (USF) M3 Publishing

Social media is gaining popularity and many studies are investigating the topic by providing contradictory conclusions about its effectiveness. To scrutinize this incongruence, we first differentiate social media from other communication tools and describe its challenges. Next, based on an extensive literature review collecting research papers from 2004 to 2016, we propose a structural framework explaining the role of managerial, individual, and contextual variables that affect the social media value chain. We find that social media has a controversial effect on businesses’ objectives depending on the context of studies. We also find that social media’s objectives could be classified into …


The Effect Of Superstitions On Consumer Luck, Horoscope And Evil Eye-Oriented Purchasing Behavior: A Study In Turkey, Ibrahim Avci, Salih Yildiz Aug 2021

The Effect Of Superstitions On Consumer Luck, Horoscope And Evil Eye-Oriented Purchasing Behavior: A Study In Turkey, Ibrahim Avci, Salih Yildiz

University of South Florida (USF) M3 Publishing

Superstitions have taken an important place in people's lives since the past. Despite the increase in the educational level of people, superstitions still exist. Superstitions, which have been researched especially by studies in the field of psychology, have not been adequately studied in the field of marketing. However, it is known that superstitions have an effect on the behavior of consumers. In this context, the aim of the research is to determine the effect of the superstitions of consumers on their chance-oriented, horoscope-oriented and evil-eye-oriented purchasing behaviors. Data were collected through an online questionnaire due to the pandemic. The survey …


Brand New Leisure Constraint: Covid-19, Guliz Coskun Aug 2021

Brand New Leisure Constraint: Covid-19, Guliz Coskun

University of South Florida (USF) M3 Publishing

The recent pandemic caused serious losses in the leisure industry worldwide. The recreation facilities and event management companies have suffered the negative economic impact of the pandemic, and some of them even went bankrupt. Due to facility closures and lockdowns people have no choice to spend their leisure time at home and engage in home-based leisure activities. The leisure time activity participation was already low among Turkish people before the pandemic. The fear of getting infected with COVID-19 led people to stay at home even during the summer times when the lockdown was paused. Families have to spend more time …


The Impact Of Tiktok’S Plastic Surgery Content On Adolescents’ Self-Perception And Purchase Intention, Markus Rach Aug 2021

The Impact Of Tiktok’S Plastic Surgery Content On Adolescents’ Self-Perception And Purchase Intention, Markus Rach

University of South Florida (USF) M3 Publishing

This paper analyzed the impact of plastic surgery related content generated by patients and by medical professionals on the self-perception and purchase intent of TikTok users. Doing so, this research project focused primarily on the short video platform TikTok, which displayed over 6 billion relevant content views, as well as a high demographic user-relevance to the main recipient of plastic surgery, females. Building upon an extensive literature review, insights and concepts from beauty, self-perception and influencer marketing research were conceptually related to frame the conceptual model for this project. Relevant user data was gathered by means of an online survey …


Accelerated Modernity: What Are The Social Media Stories Undergraduate Students Engage With?, Pericles A. Rospigliosi, Sebastian Raza-Mejia Aug 2021

Accelerated Modernity: What Are The Social Media Stories Undergraduate Students Engage With?, Pericles A. Rospigliosi, Sebastian Raza-Mejia

University of South Florida (USF) M3 Publishing

This paper aims to show how current undergraduate students use social media in their daily lives, taking the first ten minutes of the day as a concentrated insight into their priorities of practice. The work draws on primary data from four focus groups of UK business students in higher education. Through the application of Rosa’s construct of social acceleration, initial findings indicate a hierarchy of priorities, shaped by economic, cultural and structural drivers in what social media is engaged with, in what sequence, and for what purpose. These choices reflect acceleration in the changes to the technology, the pace of …


Does Millennial Shopping Orientation Using Augmented Reality Enabled Mobile Applications Really Impact Product Purchase Intention?, Anil Kumar Aug 2021

Does Millennial Shopping Orientation Using Augmented Reality Enabled Mobile Applications Really Impact Product Purchase Intention?, Anil Kumar

University of South Florida (USF) M3 Publishing

Augmented reality (AR) applications have emerged as rapidly developing technology used in both physical and online to enhance the purchase intention. However, the research on product purchase intention using AR enabled mobile applications is still inconclusive. Thus this study is an attempt to examine whether augmented reality enabled mobile applications really impact the product purchase intention of Millennials. The study employed a survey questionnaire and administered directly to the respondents to collect the primary data. The results indicate that hedonic motivation, Telepresence, perceived ease of use, and service quality are positively related to product purchase intention whereas there is no …


Exposure To E-Cigarette Marketing And Product Use Among Highly Educated Adults, Onur Sahin Aug 2021

Exposure To E-Cigarette Marketing And Product Use Among Highly Educated Adults, Onur Sahin

University of South Florida (USF) M3 Publishing

Although the use of e-cigarettes is new compared to conventional cigarettes, the rate of use is increasing rapidly. E-cigarettes, unlike traditional cigarettes, are not subject to marketing limits. The relationship between e-cigarette advertisement exposure and e-cigarette perception, susceptibility, and usage in a sample of highly educated adults is investigated in this research. A total of 482 fully completed questionnaires were obtained in an online survey, and 463 of the respondents were aware of e-cigarettes. The relationship between e-cigarette exposure, marketing, and current and ever usage, as well as perception and susceptibility to use e-cigarettes among never e-cigarette users, was investigated …


How Learning Style Interacts With Voice-Assisted Technology (Vat) In Consumer Task Evaluation, Bonnie Canziani, Sara Macsween Aug 2021

How Learning Style Interacts With Voice-Assisted Technology (Vat) In Consumer Task Evaluation, Bonnie Canziani, Sara Macsween

University of South Florida (USF) M3 Publishing

This study explored the idea that consumer learning styles are relevant to the integration of voice-assisted technology (VAT) into consumer products and services. Visual learners found the use of VAT moderately easy when performing simple tasks such playing music, asking about the weather, and asking questions. Auditory learners exhibited stronger sentiment scores as well as willingness to use VAT for tasks that are more complex. Practitioners should focus on improvements in other aspects of modality to strengthen visual learners’ involvement with VAT devices. Auditory learners are best supported through the design of niche products and services that are differentiated by …


The Role Of Quality Management Applications For Corporate Reputations, Ibrahim Sapaloglu, Isik Cicek Aug 2021

The Role Of Quality Management Applications For Corporate Reputations, Ibrahim Sapaloglu, Isik Cicek

University of South Florida (USF) M3 Publishing

In today's conditions, the content of the concept of stakeholder has expanded and its importance has increased in organizations. The increase in the expectations of the stakeholders from the institutions they are involved in is a result of this situation, and one factor in their decision to continue the stakeholder relationship is the stakeholders' corporate reputation evaluations. Corporate reputation, which is defined as a set of values that express how the organization is perceived by social stakeholders, is a reflection phenomenon that is evaluated not only for customers but also for employees, and it has become one of the factors …


Case Study: Hereway Inc. European Expansion: A Facility Location Problem, Mikhail M. Sher, Michael T. Paz, Donald R. Smith Aug 2021

Case Study: Hereway Inc. European Expansion: A Facility Location Problem, Mikhail M. Sher, Michael T. Paz, Donald R. Smith

University of South Florida (USF) M3 Publishing

This case study describes HereWay Inc., a fictional telecommunications company based in Guangdong, China that manufactures a popular line of smartphones called Soar. At present, HereWay is highly successful at serving its domestic markets. Despite their current local success, however, HereWay has been planning to expand into several international markets. Their initial expansion plans involved introducing their product to the United States market in order to compete with low-cost smartphones being sold by other Chinese and Korean manufacturers. The benefit of constructing local distribution will be discussed.


In Search Of The Effective Mission Statement: Structural Support Of The Firm’S Culture To Augment Financial Performance, Seong-Yuen Toh Aug 2021

In Search Of The Effective Mission Statement: Structural Support Of The Firm’S Culture To Augment Financial Performance, Seong-Yuen Toh

University of South Florida (USF) M3 Publishing

This study investigates the effectiveness of the mission statement from the strategic alignment perspective while considering the structural support of HR system towards the culture of the firm. Based on the resource-based view theory of the firm, this study posits that the valid mission statement contributes towards sustainable competitive advantage when the HR system is aligned with a valid mission statement and is supportive of the firm’s culture in a double mediation model. The results support this claim and contribute new understanding that strategic alignment requires structural support of the firm’s culture for mission statement effective. Furthermore, this indicates the …


Innovation Labs To Support Tourism Organization In Transforming Crisis Into Opportunities: Insight From A Case Study, Francesco Santarsiero, Daniela Carlucci, Giovanni Schiuma Aug 2021

Innovation Labs To Support Tourism Organization In Transforming Crisis Into Opportunities: Insight From A Case Study, Francesco Santarsiero, Daniela Carlucci, Giovanni Schiuma

University of South Florida (USF) M3 Publishing

This paper aims to discuss the importance of the Innovation Lab as an effective management initiative supporting tourism organisations in facing the serious challenges of innovation posed by the Covid-19 pandemic. The analysis of literature related to tourism innovation and Innovation Labs, is integrated with the field study of an Innovation Lab, that is intensely working with several companies and their stakeholders of a tourism ecosystem located in south of Italy, to seize opportunities and new solutions facing the tremendous crisis of the tourism industry. The paper contributes to study how Innovation Lab can constitute an effective management initiative supporting …


Novelty And Success Of Healthcare Service Innovation: A Comparison Between China And The Netherlands, Yu Mu, Rujun Wang, Ying Huang Aug 2021

Novelty And Success Of Healthcare Service Innovation: A Comparison Between China And The Netherlands, Yu Mu, Rujun Wang, Ying Huang

University of South Florida (USF) M3 Publishing

Service innovation has been a hot research topic in general and also in the specific healthcare context. In the literature empirical evidence about the impact of novelty of service innovation on its success is inconclusive. A plausible explanation is that the used analytical frameworks do not fully capture the complexity of service innovation. This study employs a four-dimension framework of novelty and posits that the success of service innovation does not depend on individual dimensions. Based on the set-membership theory with a configurational analysis, as well as a comparison between Chinese and Dutch healthcare systems, this study puts forward propositions …


Strategic Orientation Of Service Enterprises Towards Customers, Korhan Arun, Saniye Yildirim Ozmutlu Aug 2021

Strategic Orientation Of Service Enterprises Towards Customers, Korhan Arun, Saniye Yildirim Ozmutlu

University of South Florida (USF) M3 Publishing

This study investigates the effects of strategic orientation on customer orientation. The importance of the research is depending on that customer orientation not only changes the strategy processes; it also establishes an institutional understanding of the structural and cultural conditions under which the strategic focus. Cross-sectional survey data (n=105) were obtained from top managers of each service firm and analyzed with structural equation modeling technique. The results showed that strategic orientation is a strong antecedent for customer orientation. Additionally, a proactive strategy is higher positively related to customer orientation than future, and defensive strategies. Prescriptions for theory development and practitioners …


Three Keys Of Development: Knowledge, Efficiency And Innovative Entrepreneurship, Irfan Kalayci, Ali Soylu, Baris Aytekin Aug 2021

Three Keys Of Development: Knowledge, Efficiency And Innovative Entrepreneurship, Irfan Kalayci, Ali Soylu, Baris Aytekin

University of South Florida (USF) M3 Publishing

The change in the structure and composition of production factors have always been occurred in the world production history. The competition between sectors and also within each sub-sector that comprise them continues. In this sense, competition has always fed change, transformation and progress. The process phenomenon is the change and transformation movements that occur in the production processes that economies focus on. In this respect, the classification steps emphasize this development. In this study, we discuss economic groups (resource-oriented, productivity-oriented, and innovation-oriented) in terms of drivers of economic development (knowledge, efficiency, innovative entrepreneurship, and productivity). The 3rd Industrial Revolution starting …


Innovative Entrepreneurship In Turkey: Micro And Macro Perspectives, Irfan Kalayci, Baris Aytekin, Ali Soylu Aug 2021

Innovative Entrepreneurship In Turkey: Micro And Macro Perspectives, Irfan Kalayci, Baris Aytekin, Ali Soylu

University of South Florida (USF) M3 Publishing

Entrepreneurship is a scarce factor of production in the economy like labor and capital; it is a business area which is culture and finance related. Turkey is an average country in the entrepreneurship world league. This negative situation in terms of entrepreneurship also continues in terms of innovation and innovative entrepreneurship. Although Turkey is counted among the world's GDP in the rich, in terms of the capacity to innovate is among the poorest. This paper discusses how Turkey can change this "reverse fortune" through developing an internal innovation culture and opening this culture to the outside world. Naturally, the ongoing …


Blockchain Technology Applied To The Consortium Etna Doc To Avoid Counterfeiting, Matarazzo Agata, Edoardo C. Spampinato, Sergio Arfo, Ugo Sinigaglia, Antonino Bajeli, Salvino Benanti Aug 2021

Blockchain Technology Applied To The Consortium Etna Doc To Avoid Counterfeiting, Matarazzo Agata, Edoardo C. Spampinato, Sergio Arfo, Ugo Sinigaglia, Antonino Bajeli, Salvino Benanti

University of South Florida (USF) M3 Publishing

The main task of this paper is to show how blockchain technology is one of the main anti- counterfeiting methods and one of the main tools to guarantee and promote the originality of the Etna DOC brand. In order to achieve this objective, a case study has been carried out to; this is concerned the administration of a questionnaire to the companies of the consortium Etna DOC. The latter is considered one of the main technological innovations in agriculture 4.0 in the wine sector, as it ensures greater safety, promotion of the individual product, transparency and traceability of the entire …