Impact Of Country Of Origin And National Identity On Air Travel Purchase Decisions For Prospective Buyers: The Case Of American Travelers, Talha Harcar, Ersem Karadag

Journal of Global Business Insights

This study focuses on how the concept of country of origin (COO) and national loyalty affect purchasing decisions of prospective travelers when purchasing airline tickets. The objectives of this study are to understand: (a) the relationship between demographic structures of travelers and their national loyalty status, (b) the relationship between national loyalty and national airline perceptions, (c) the construction and analysis of the measurement of national airline preference scale, and (d) testing the relationship between national loyalty, national airline perception, and preferences of foreign airlines. Data collected from 136 people residing and employed in three districts of Pennsylvania. The study …

Re-Architecting The Firm For Increased Value: How Business Models Are Adapting To The New Ai Environment, Gozde Turktarhan, David S. Aleong, Chandra Aleong

Journal of Global Business Insights

This paper is an examination of how technology, specifically artificial intelligence (AI), brings about changes in business models, with corresponding impacts on the fields of economics and business. Concepts such as value creation and competitive advantage have cascading effects on organizational culture and the functional framework of a firm. Data creation, management, and curation using media platforms enable enhanced scalability and logistics management such that the firm can be re-architected around a digital core. Organizational structure with functions such as marketing and human resource management are integral links in the automated value network anticipating and responding to customers’ needs while …

Many Flowers Make A Bouquet: A Recipe For Women Entrepreneurs In Smes, Karam Zaki, Hany Shared

Journal of Global Business Insights

Women’s participation and activation of their role in societies are central goals among the UN’s global aims. This research accomplished the following objectives: first, expands the existing knowledge of women’s intentions and their startup desirability for small projects; second, explores the perceived outcomes; and third, develops an action plan based on the current constraints women face when leading small and medium-sized enterprise (SME) projects. Data were collected from an online questionnaire of 433 entrepreneurs based in Saudi Arabia (26.3% university staff, 23.1% project starters, 22.9% bank loan holders, 16.2% university students, and 11.5% leaders). The partial least squares path modeling …

Co-Occurrence Network Analysis (Cna) As An Alternative Tool To Assess Survey-Based Research Models In Hospitality And Tourism Research, Mehmet A. Koseoglu, John A. Parnell, Hasan E. Arici

Journal of Global Business Insights

Hospitality and tourism (H&T) researchers employ structural equation modeling (SEM) and other multivariate techniques to test their models with survey data. These approaches assess relationships among constructs and model fit, but they do not highlight the most influential survey items or links among them. Other challenges include method-specific requirements for appropriate data, the best indices to identify optimal models, minimum sample sizes, missing data, and interpreting the results from complex models. Co-occurrence network analysis (CNA) can mitigate these limitations. This study validates CNA in the H&T field with a survey dataset that assesses market strategy, nonmarket strategy (NMS), organizational values, …

Student Perceptions Of Teaching Excellence: A Comparison Of A Public And Private University, Stephen L. Baglione, Louis A. Tucci, Patrick Woock

Journal of Global Business Insights

The purpose of the study was to examine student perceptions of teaching excellence at different types of higher education institutions. The pressure to publish, larger class sizes, globalization, technological innovation greater accountability for learning, and justification of a college degree’s worth make teaching excellence more difficult to attain. A byproduct of this pressure is an increased emphasis on student evaluations. Using two conjoint studies from a large public and a medium-size private university, assignments, exams, and grading were identified as the most important components for students in assessing teaching excellence. The least important was the faculty-student interaction, which may be …

Easing The Postpartum Return To Work: Workplace Resources, Work Interference With Family, And Health Behaviors, Aashna M. Waiwood

USF Tampa Graduate Theses and Dissertations

While work-family matters continue to receive increasing attention, one group that faces considerable health, childcare, and work adjustment challenges has remained relatively ignored and understudied – postpartum mothers returning to employment. Driven by the work-home resources model as theoretical backing, I used path analytic methods to examine the mechanisms by which key workplace resources for postpartum women, including family-focused support from organizational stakeholders, flexibility availability, and breastfeeding resources, relate to their subsequent perceptions of work interference with family and engagement in physical activity and high quality/quantity sleep. Specifically, four waves of data were collected from a sample of 129 women …

Incorrect Athlete, Incorrect Woman: Ioc Gender Regulations And The Boundaries Of Womanhood In Professional Sports, Sabeehah Ravat

USF Tampa Graduate Theses and Dissertations

Professional sports are a cornerstone of mainstream capitalist society, a site where issuesof race, class, gender, nation, and religion amongst others are produced, contested, and negotiated. In particular, gender regulation policies serve to delineate the acceptable boundaries of racialised gender and create sanctioned opportunities to surveil transgressive bodies. In this thesis, I posit that professional sports rely on and protect uniformity of gender experience to regulate and exclude trans* and intersex participation and, furthermore, that gender regulation policies delineate the boundaries of gender and particularly womanhood in a way that further marginalises nonbinary athletes. Using critical discourse analysis, a methodology …

Beyond Fueling Our Bodies To Feeding Our Minds, Alicia Orea-Giner Dr., Francesc Fusté-Forné

Journal of Sustainability and Resilience

Food consumption in tourism is linked with creating sustainable experiences and promoting a new way of being fed and eating. This research note analyzes the relationship between new trends in food consumption and food tourism. From a descriptive approach, it reveals the meaningful connection between producers and consumers. Food tourism stakeholders should consider applying segmentation techniques to personalize its offer and create unique food experiences. Further research is required, especially concerning the Gen Z lifestyles and its impact on the future of food tourism.

Regenerative Tourism Model: Challenges Of Adapting Concepts From Natural Science To Tourism Industry, Asif Hussain, Marie Haley

Journal of Sustainability and Resilience

The study proposes a regenerative tourism model. The application of the natural science ideas of regeneration needs to be clarified before the tourism industry can adopt a regenerative tourism model. Without such clarification, there is a high risk of ‘green washing’ and inappropriate adaption of a regenerative model. The borrowing of natural science to industry and its application in social sciences confuse the essence of the true concept of regeneration. In a regenerative agriculture context restoring a holistic system that mimics nature and includes social and economic spheres contributes to improving the whole system. When a social system aims to …

International And Domestic Tourist Hunting: A Critical Review On Environmental And Socio-Economic Implications In Sub-Saharan Africa, Abel A. Mamboleo

Journal of Sustainability and Resilience

Tourist hunting is a regular consumptive wildlife utilization occurring within and outside core protected areas for trophies and leisure attainments. It is one of the most renowned tourism undertakings which involve the killing of animals for recreational purposes. In essence, hunters acquire trophies for different purposes including production of decorations and traditional medicines. Currently, there is a hot debate on whether to continues or cease tourist hunting as animal activists, some conservation stakeholders believe that hunting is cruel to animals and threat to ecosystems. In this paper, the author reviewed and analyzed various documented evidences which opponents and proponents of …

Tourism Observatories For Measuring The Covid-19 Impact On Tourism, Georgia Zouni Dr., Stavros Hatzimarinakis, Sotirios Varelas

Journal of Sustainability and Resilience

Coronavirus pandemic (COVID-19) began at the end of 2019 and since then has led to a period of global transformations and changes for all aspects of the economy, tourism included. A fundamental action to mitigate the socio-economic impacts of COVID-19 and accelerate recovery is the setup of local sustainable tourism observatories (UNWTO, 2020). This paper proposes a system theory-based framework for measuring the COVID-19 impact on tourism at regional and local level, using a mixed qualitative and quantitative methodology combined with the UNWTO and United Nations’s recommendations for COVID-19 Tourism Recovery.

An Assessment Of Implementing Green Hrm Practices On Environmental Performance: The Moderating Role Of Green Process Innovation, Foad Irani, Hasan Kilic

Journal of Global Hospitality and Tourism

As the world is trying to curb CO₂ emission, mainly from the industries, various organizations’ employees are crucial in mitigating carbon monoxide emissions. The employee reaction based on their perception of human resources management practices shapes their commitment to the workplace environment. According to relevant environment literature, emphasizing effective environmental management improves employees’ green attitudes dedicated to natural purposes. This study explores how to enhance hotels’ environmental performance (EP) by adopting green human resource management (HRM) practices. The current study developed and investigated a moderation model which examined the green process innovation (GPI) as a moderator onto the relationship …

What Factors Affect Entrepreneurial Intention In Sharing Accommodations? The Application Of The Entrepreneurial Event Model, Jaewook Kim, Liang(Rebecca) Tang, Xi Wang, Linan Zhang

Journal of Global Hospitality and Tourism

Hosts of sharing accommodation platforms are considered an evolving mode of entrepreneurs. This study aimed to examine the relationship among entrepreneurship capital (EC), perceived feasibility (PF), perceived desirability (PD), and entrepreneurial intention (EI) in sharing lodging by using the entrepreneurial event (SEE) model. Particularly, EC was evaluated as a second-order factor with four first-order sub-variables: financial, social, intellectual, and human capital (HC). Data were collected from online surveys completed by 328 respondents. Second-order factor analysis and structural equation modeling were used in the analysis. Results confirmed that all four sub-variables contributed to inclusive capital. Inclusive capital positively influenced PF and …

Organizational Response To The Covid-19 Pandemic: Does It Affect Hospitality Industry Employees’ Outcomes?, Jessica Wiitala, Trishna Mistry

Journal of Global Hospitality and Tourism

The purpose of this study was to analyze the relationships between hospitality organizations’ crisis response during the COVID-19 pandemic with hospitality employees’ attitudes and behaviors. Data was collected using a survey distributed on Amazon Mechanical Turk (MTurk) targeting hospitality industry employees. The findings reveal that crisis response is related to psychological well-being, job satisfaction, and organizational commitment among hospitality industry employees. This study broadens the scope of crisis management literature in the hospitality field. Furthermore, it establishes the significance of effective crisis response for hospitality industry employees’ well-being and positive outcomes.

Revisit Hospitality And Tourism Research Rankings In Six Journals: Second Decade Of The New Millennium, Yuehan Cao, Jiyeon Jeon, Liang R. Tang, Xi Wang

Journal of Global Hospitality and Tourism

The purpose of this research was to replicate an earlier study that analyzed hospitality and tourism research contributions in the first decade of the new millennium (Park et al., 2011) using a time frame of 2010-2019. The present study reviewed six top-tier hospitality and tourism journals, including the International Journal of Hospitality Management, Journal of Hospitality & Tourism Research, Cornell Hospitality Quarterly, Tourism Management, Journal of Travel Research, and Annals of Tourism Research. The papers were classified by research themes in the hospitality and tourism categories, respectively. The results offered the rankings by publication …

Short-Term Rental Versus Small Hotel Industry Amid Covid-19 Pandemic: What Drives Millennials’ Accommodation Choices?, Tammy Wee, Melissa L. S. Liow

Journal of Global Hospitality and Tourism

This paper aims to establish the motivation factors behind the accommodation choices made by millennials for stays at short-term rental properties and small hotels amidst the COVID-19 pandemic, a topic that remains under-represented in the hospitality and tourism literature. Using data from a survey of 145 millennials who stayed at an Airbnb property and a small hotel in the past year, a non-parametric test was utilized to compare six motivation factors that affect millennials’ accommodation choices, guided by the push-pull motivational framework. The Wilcoxon signed-rank test results showed that the millennials significantly considered price and reviews as their common pull …

Reconsidering Services Marketing As A Discipline, Mark S. Rosenbaum, German C. Ramirez

Journal of Global Hospitality and Tourism

This viewpoint suggests that foundational theories and concepts which characterize the services marketing discipline may no longer be valid due to the global pandemic. The authors discuss the impact of the Great Resignation on both consumers and organizations and posit that many consumers now accept lower levels of service offerings and performance. They further question whether organizations will ever return to pre-pandemic service levels. Further, the authors contend that the discipline’s focus on employee-customer relationships has now shifted to customer-technology exchanges and that human interactions, in many service exchanges, are diminishing in importance. The authors put forward future research questions.

Editorial: The Inaugural Issue Of Journal Of Global Hospitality And Tourism, Faizan Ali, Seden Dogan

Journal of Global Hospitality and Tourism

“Quality is never an accident. It is always the result of an intelligent effort” - John Ruskin

It is our pleasure to publish the inaugural issue of the Journal of Global Hospitality and Tourism (JGHT). This new journal aims to provide an intellectual platform and ideas for international scholars, by promoting studies related to global hospitality and tourism. Editorial policy of JGHT focuses on publishing original research articles, review papers and communications that identify, explain, analyze, and review real-world business phenomena/issues.

Our vision is to make JGHT as one of the most innovative, proactive, and creative journals in our field …

Strategic Event Planning In Hospitality: The Need To Recommit, Post Covid, Nancy Hutson

Journal of Global Hospitality and Tourism

This viewpoint suggests that recharging the hospitality industry in post-pandemic world is a critical issue. The author discusses several steps towards having a strategic event plan in place within hospitality establishments, that can strive to regain, and potentially surpass, pre-Covid attendance and profits. These steps include (1) understanding who the guest currently is and who we want to encourage for further visits, (2) knowing the current market and what events might stimulate the attendance, and (3) identifying when an event is needed to boost visitation and profitability. The author also puts forward several research questions throughout the viewpoint.

Numeracy And Financial Wellbeing During The Covid-19 Pandemic, Nora Wikoff

Numeracy

This paper examines the role of numeracy in smoothing financial difficulties during the COVID-19 pandemic. The results show that numeracy was associated with a 30% reduction in late or non-payment of bills and a 20% reduction in the odds of feeling financially squeezed. The effect of numeracy on financial wellbeing was remarkably consistent across levels of education, ethnicity, and gender, suggesting that improving numeracy levels in the population may be an effective strategy to increase financial capability across the board. However, while numerate individuals were less likely to experience financial difficulty, high numeracy did not predict narrower gaps between Whites …

Tourism Products And Sentiment Analysis, Ibrahim A. Ozen

University of South Florida (USF) M3 Publishing

OVERVIEW

Reviews about tourism products in online environments are an important data source for tourism businesses, destination managements and tourists. Tourist reviews online are completely unbiased reviews created voluntarily by tourists. Therefore, important feedback is provided for tourism businesses and destinations in the evaluation of tourism products. Collecting and analyzing tourist comments and transforming them into strategic information will create an important competitive power. Sentiment analysis, which is a sub-field of text mining, is a field of study that analyzes people’s ideas and thoughts about tourism products and services from text-based comments. Sentiment analysis can be applied at the document …

Marketing Tourism And Hotel Management Schools In The Context Of Higher Education Globalization And Student Mobility Through Improved Curriculum And Industrial Training Offerings, Ayse Bas Collins, Aysegul Gunduz Songur, Seden Dogan

Journal of Global Education and Research

Recent research from international statistics indicate an important flow of student mobility all over the world, creating a need to provide comprehensive information regarding educational institutions involved in the process. This study examines and compares tourism and hotel management (THM) programs at different levels, including the nature of programs offered, their curriculum, and internship components. A particular focus was given to the industrial training requirement as a core component of THM programs. Results showed both similarities and differences worldwide within the framework of the institutions compared. The findings may help all stakeholders in the education systems, including professionals, educators, students, …

Advances In Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins

University of South Florida (USF) M3 Publishing

Advances in Hospitality and Tourism Information Technology has the following chapters:

Chapter 1: Digital Marketing in Hospitality and Tourism

Chapter 2: The Importance and Role of Digital Marketing in the Preference of Touristic Products in Turkiye

Chapter 3: Virtual Reality Marketing in Hospitality and Tourism

Chapter 4: Contributions of Information and Communication Technologies to Cultural Tourism Experiences: Toward a Smart Destination

Chapter 5: Technology in Senior Living Communities

Chapter 6: Tourism Products and Sentiment Analysis

Chapter 7: Analytics in Hospitality and Tourism: Online Travel Reviews

Chapter 8: Wearable Technologies: Kinesthetic Dimension in Enriching Tourist Experience

ISBN: 978-1-7321275-8-6

TABLE OF CONTENTS …

Contributions Of Information And Communication Technologies To Cultural Tourism Experiences: Toward A Smart Destination, Alexandra Georgescu Paquin, Ainhoa Carballido Risco

University of South Florida (USF) M3 Publishing

OVERVIEW

Cultural tourism is a growing sector in which technologies play an important role. Location-based technology, or augmented, virtual and mixed reality, amongst many others, open up new possibilities for managers and at the same time enhance cultural tourism experience in all its stages. In this context, cities, and destinations in particular, need to innovate in order to assure a sustainable and competitive offer that benefits to both tourists and residents by facilitating their daily life through smart initiatives. The purpose of this conceptual chapter is to analyze how the creation of cultural tourism experience with information and communication technologies …

Wearable Technologies: Kinesthetic Dimension In Enriching Tourist Experience, Guzide Z. Egeli, Hulya Kurgun

University of South Florida (USF) M3 Publishing

OVERVIEW

Wearable technologies (WTs), started to play an important role within the tourism ecosystem. These technologies open up new possibilities for all types of tourism operators such as Destination Management Organizations (DMOs), airlines, hotels, cruise lines, theme parks, museums and other attractions in terms of offering competitive advantage and assuring a sustainable offer. In this context, tourism-related companies and destinations, in particular, need to employ new strategies and be innovate in order to meet the demand of sophisticated consumers, improve the satisfaction of the tourist and increase the overall tourism experience. Although the role of this technology is still very …

The Importance And Role Of Digital Marketing In The Preference Of Touristic Products In Turkiye, Gul Yilmaz, H. Neyir Tekeli

University of South Florida (USF) M3 Publishing

OVERVIEW

The rapid development of technology all over the world, the widespread use of the Internet in all areas has enabled consumers to benefit from digital marketing in their product purchasing activities. Tourism companies use digital platforms and channels for promotional purposes in touristic product marketing to reach potential tourists. Young people who are familiar with the technology make their hotel reservation or car rental preferences for the time period they need through digital platforms. They always take into account the so-called electronic advice (e- WOM) messages before selecting the destination. Tourists can easily examine the virtual images of the …

Virtual Reality Marketing In Hospitality And Tourism, King-Yin Wong

University of South Florida (USF) M3 Publishing

OVERVIEW

In the information explosion era, consumers are now better informed about different products and services than ever. It becomes increasingly challenging for every marketer to cater to the needs of these sophisticated consumers, which is their top priority amid the fierce competition. Capitalizing on its novelty and experiential nature, virtual reality (VR) is one of the latest technologies shown to have been effective in attracting and engaging consumers, particularly in the tourism industry. A complete understanding of VR technology and its strengths and weaknesses is conducive to a better assessment of the technological tool for marketers to determine the …

Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig

University of South Florida (USF) M3 Publishing

OVERVIEW

User-generated content, shared with other users through social media, has increased considerably in the previous decade. In particular, the content generated by travelers, mainly online travel reviews (OTRs), has grown dramatically. This abundant recorded information has served as a basis for conducting numerous research on big data and social media analytics. Reviewers share their OTRs on travel-related websites including peer-to-peer (P2P) accommodation platforms and online travel agencies (OTAs). The aim of this chapter is to offer an overview of the state of the art of hospitality and tourism analytics based on OTRs, and explore the possibilities of gaining insight, …

Technology In Senior Living Communities, Lu Zhang, Yunying Zhong, Wei Wei

University of South Florida (USF) M3 Publishing

OVERVIEW

While the senior living industry has witnessed remarkable growth over the years, the challenges associated with labor shortage are becoming more evident as well. The gap between supply and demand is driving the integration of technological solutions to better support older people and their daily activities. Besides, the senior living industry has increasingly embraced the spirit of hospitality, which emphasizes the importance of enhancing services and amenities. Such a cultural shift also calls for more technologies to assist caregivers in fulfilling their job responsibilities more effectively. Therefore, this chapter delves into six prevalent types of technology adopted by senior …

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida (USF) M3 Publishing

OVERVIEW

Advancements in communication have led to relationship era of marketing from production era. The internet, information and communication technology (ICT) tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which …