Business Commons^™

Reframing Service Quality In Ai-Powered Hospitality Environments, Olena Ciftci

Journal of Global Hospitality and Tourism

The hospitality and tourism industry is experiencing a technological shift through the integration of artificial intelligence (AI), transforming both guest experiences and service operations. While AI offers hyper-personalization, efficiency, and scalability, it challenges traditional notions of service quality rooted in human interaction. This viewpoint explores the emerging concept of tech-augmented hospitality, where AI and human employees co-create guest experiences. The paper highlights key research directions for reconceptualizing service quality in the era of AI-enhanced hospitality. It argues for the development of new evaluative frameworks that encompass hybrid service models, cultural adaptability, inclusivity, and AI literacy.

Capability Building And Quality Management In Higher Education: An Empirical Investigation, Kanwal Nasim, Xiaowen Tian

Journal of Global Education and Research

This paper proposes a resource-capability-based framework of quality management in Higher Education (HE) and empirically tests it against the experience of HE institutes in Pakistan. The paper posits that HE institutions face intensifying global education competition in a world of accelerated globalization, fast pace of technology development, and rapidly growing knowledge. To enhance quality and performance, they need to build higher-order dynamic capabilities of knowledge creation and transfer (KCT) undergirded by orchestrating three sets of resources they own or control: Staff, students, and facilities. The paper hypothesizes how HE institutions can orchestrate the resources to build up dynamic KCT capabilities …

Integrating Motivational Traits Into The Approach-Avoidance Distinction, Wesley D. Gardiner

USF Tampa Graduate Theses and Dissertations

This thesis investigates the potential for integrating motivational traits into the established approach-avoidance motivational framework, which describes individuals’ general tendencies to seek pleasure and avoid pain. Although various theories and empirical studies have advanced our understanding of approach-avoidance motivation, critical constructs such as achievement motivation and trait anxiety have often been overlooked or misoperationalized. Addressing these gaps, the current study integrates Kanfer and Heggestad’s (1997) motivational trait taxonomy with constructs from achievement goal orientation, regulatory focus theory, and reinforcement sensitivity theory. This research evaluated a hypothesized two-factor model of approach and avoidance motivation using confirmatory and exploratory factor analyses with …

Adapting To Uncertainty: Strategic Decision Making In The Fresh Produce Supply Chain Under Fluctuating Market Conditions, Jacqueline Kelly

USF Tampa Graduate Theses and Dissertations

The global fresh produce supply chain faces increasing uncertainty due to economic volatility, shifting trade policies, logistical constraints, and evolving consumer demand. In this dissertation, I examine industrial purchasing decision-making grounded in the Industrial Buyer Behavior (IBB) framework. The study explores how supply chain experts navigate uncertainty, mitigate risks, and implement adaptive strategies to maintain efficiency and profitability.

Using a qualitative approach, this research draws on in-depth interviews with industry professionals to identify key factors influencing purchasing decisions, including supply chain resilience, technological advancements, sustainability, and geopolitical risks. Findings indicate flexible sourcing strategies, real-time logistical adjustments, and predictive analytics are …

Exploring Green Practices, Opportunities And Challenges Facing Tourism And Hospitality Industry For Sustainable Future In Rwanda, Paul Okumu

Journal of Global Hospitality and Tourism

This article examines the complexities surrounding green tourism practices in the global context with particular emphasis on Rwanda as a case study area. This article explores the opportunities presented to stakeholders and the challenges faced in achieving a sustainable future in tourism and hospitality consumption. The study pays keen interest to understanding the interaction between environmental conservation efforts, socio-economic development, and tourism sustainability. Thorough comprehensive literature review, key concepts and theoretical frameworks of green tourism are explored, laying the foundation for the analysis of previous studies on green tourism evolution globally and in developing countries. The study identifies factors influencing …

The Emergence Of Artificial Intelligence-Driven Reservation Services Analyzed Through Push-Pull-Mooring Theory And Their Potential To Enhance Tourism Experiences, Dimitra Skandali, Muhammad Ali Raza

Journal of Global Hospitality and Tourism

Artificial intelligence-based bath bed reservation services signify a novel evaluation of consumer behavior in densely populated tourist destinations. The phenomenon of overcrowded beaches, particularly during the peak summer months at well-known public beaches in Europe, has increased demand during rush hours. The research aims to clarify the key factors that influence the use of these applications, primarily on mobile phones, by applying the Push-Pull-Mooring Theory, in addition to identifying the primary causes of the high demand and the importance of staying close to the shore when sunbathing. The study emphasizes the impact of perceived risk and enjoyment on user behavior, …

Measuring Social Capital In Tourism Operation And Its Influences On Peoples’ Involvement, Kalimuththu Shanmuganathan, Nalin Abeysekera, L.P.S. Gamini, Lalith Chandralal

Journal of Global Hospitality and Tourism

This study developed a reliable scale for measuring Social Capital in the context of tourism operations and examines its influences on Peoples' Involvement. The quantitative research method was employed, and the five stages of data purification processes were performed: identification of dimensions and indicators, item-to-total correlation, and explorative factor analysis, confirmatory factor analysis, and the structural equation model. The study identifies four dimensional scales of social capital across 13 indicators: bonding social capital, social bridging capital, social linking capital, and social harmless capital, and confirms that social capital has a significant influence on peoples' involvement. As the first effort at …

The Interplay Of Website Characteristics, Attitude, And Booking Intentions For Different Hotel Websites: A Theory Of Reasoned Action Perspective, Atefeh Charmchian Langroudi, Imran Rahman, Maryam Charmchian Langroudi, John Stephan, Parisa Mohammadi

Journal of Global Hospitality and Tourism

Using the theory of reasoned action as the underlying theoretical foundation, this study examines the direct effects of compatibility, perceived usefulness, communicability, perceived risk, and perceived playfulness on attitudes toward online booking and the indirect effects of these variables on consumers’ intention to use three different online hotel booking channels - independent hotel websites, chain hotel websites, and third-party hotel websites. Additionally, this study tests the direct effect of attitude towards online booking on consumers’ intention to use the three online booking channels. Collected data from 638 participants via Amazon M-Turk was analyzed using partial least squares based structural equation …

Art Meets Commerce: How Exhibitions Shape Visitor Behavior In Tourism Shopping Centers, Xi Wang, Rui Ma, Lan Yang, Jie Zheng

Journal of Global Hospitality and Tourism

Serving as prominent leisure and entertainment platforms, tourism shopping malls have evolved their appeal by integrating art exhibition centers, thus magnifying the retail ambiance. This study dived into the correlation between the incorporation of these art centers within tourism shopping environments and the subsequent consumer propensity to visit, encompassing a meticulous evaluation of both the art exhibits attributes and art exhibition center attributes. Utilizing the technique of structural equation modeling for the analysis, this research unraveled various aspects of this interplay with 437 surveys from art exhibition customers in shopping malls. It was found that all the examined factors, with …

Exploring Strategies And Innovations In Airline Profitability Assessment: The Role Of Artificial Intelligence, Elif Degirmenci

Journal of Global Hospitality and Tourism

The airline industry's profitability assessment remains a complex yet critical aspect of strategic decision-making, spanning from hub profitability to individual flight performance. This paper explores the diverse methodologies and challenges involved in evaluating both line and network profitability, emphasizing the need for innovative approaches in reconciling variable costs associated with aircraft types and route assignments. Traditional methods are juxtaposed with innovative concepts like the Blended Aircraft Cost model, offering insights into enhancing market route profitability. Additionally, advanced methodologies such as horizontal and vertical methods are discussed, alongside the role of artificial intelligence in revolutionizing real-time profitability analysis. Through a comprehensive …

Experience Accounting To Improve Strategic Decision-Making In A Rural Resort: Application Case Report, Mats Carlbäck, Ganna V. Demydyuk

Journal of Global Hospitality and Tourism

This report explores the application of Experience Accounting (EA) to enhance strategic decision making in a rural resort, focusing on improving profitability through customer-centric financial management. This study addresses the challenges faced by small- and medium-sized enterprises (SMEs) in the hospitality industry, particularly the lack of tailored information systems for effective decision-making. By integrating the Resource-Based View (RBV) and the stimulus-organism-response (S-O-R) paradigm, EA aligns cost accounting with customer-perceived value, optimizing resource allocation to enhance customer experience and willingness to pay. The case study of a rural upmarket resort demonstrates the practical implementation of EA, revealing insights into resource consumption …

Essays On Policy Initiatives For Equitable And Fair Distribution Of Benefits Of Information Technology, Roohid Ahmed Syed

USF Tampa Graduate Theses and Dissertations

The impact of Information technology on human lives is beyond measure. Information technology has become so integral to our human lives that we can no longer undermine its societal impact. While there is ample evidence for the societal gains from digital technologies, there is evidence for the inequitable distribution of such gains across society. For example, accelerated digitization of economy has left the digital haven-nots with limited access to education, health care and employment opportunities further deepening the already existing social inequities. Furthermore, increasing implementation of algorithms has created the problem of algorithmic bias across multiple domains including hiring. Though …

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

A Bibliometric Analysis Of The Pygmalion Effect In Organization Studies, Perihan Senel Tekin, Fevziye Bekar, Duysal Askun Celik

Journal of Global Business Insights

This research aims to examine the literature on the Pygmalion effect, which is expressed as a self-fulfilling prophecy in the context of management organization from a bibliometric perspective. In this context, all relevant publications in the Web of Science database were scanned between 01-06.06.2024. In the first and second searches with the words Pygmalion, Pygmalion effect, Pygmalionism, management, and organization, a total of 27 research articles were subjected to content analysis within the scope of a systematic review. As a result of the content analysis, it was seen that although the Pygmalion effect has been found in …

Relationship Between Stress Management And Decision Making: A Research On Pilots, Mert Dural, Aysun Dogan, Hulusi C. Sozen

Journal of Global Business Insights

Uncertainty and crisis create a stressful environment. Among these environments, airline pilots must cope with this stress and manage their workload at the same time. Therefore, it is crucial to understand and study the effect of stress factors on the decision-making process of airline pilots to prevent undesired and unsafe events during flight operations. In this context, the aim of this study is to reveal the relationship between decision-making behaviors and stress management of civil aviation pilots. The study was conducted using the quantitative data analysis method. The data obtained from 206 captains and first mates working in a private …

Work Engagement As A Mediator Between Organizational Ostracism And Sparking Leadership, Perihan Senel Tekin, Selman Kizilkaya

Journal of Global Business Insights

Workplace ostracism can undermine employee morale, reduce productivity, and negatively impact organizational outcomes. Sparking leadership plays a vital role in shaping workplace culture and mitigating ostracism’s effects. This study investigates the mediating role of work engagement in the relationship between organizational ostracism and sparking leadership. It sheds light on how leaders can foster a more engaged workforce by reducing ostracism within organizations. It was designed as a quantitative causal survey. By examining data from 790 healthcare professionals in Turkey, the research highlights how sparking leadership can enhance work engagement and reduce ostracism. The findings show a significant negative correlation between …

The Effect Of White-Collar Employees’ Inclusive Leadership Perceptions On Their Innovative Behaviors: A Research In The Manufacturing Sector, Munure Oner, Huseyin T. Cagatay, Hulusi C. Sozen

Journal of Global Business Insights

This study examines the impact of managers’ inclusive leadership behaviors on the innovative behaviors of employees who play critical roles in organizations. Grounded in Bandura’s Social Cognitive Theory (1986), it positions inclusive leadership as a key social and cognitive factor shaping employees’ capacity for innovation. Addressing a gap in the literature, the study explores how inclusive leadership fosters an environment that encourages and sustains innovative behavior. A quantitative research design was adopted using the relational survey model. Data were collected through the inclusive leadership scale and the innovative behavior scale. The study population comprised 8845 employees from a manufacturing company …

The Mediating Effect Of Nepotism On Subjective Well-Being And Employee Loyalty: A Case Study Of A Private Airline Company, Secil Ulufer Kansoy

Journal of Global Business Insights

This study examines the potential mediating effect of nepotism in the relationship between subjective well-being and employee loyalty among aviation employees of a private airline company in Türkiye. Drawing on data from 289 valid surveys completed by cabin crew members of a private airline company in Istanbul, Türkiye, the analysis focuses on how nepotism shapes the relationship between these key organizational constructs. The subjective well-being, employee loyalty, and nepotism scales were utilized to measure relevant constructs, and data analysis was conducted using SPSS 22 and the bootstrapping technique. The findings reveal that subjective well-being positively and significantly influences employee loyalty, …

Human Paradox Research And Practice, Aysin Pasamehmetoglu

Journal of Global Business Insights

Editorial

As we embark on the 10^th issue of Volume 1 of the Journal of Global Business Insights (JGBI), we are presented with a rich and diverse collection of research investigating human paradox research and practice. This issue features a diverse range of studies that illuminate emerging trends, address critical issues, and offer practical insights for both industry practitioners and academics. This issue is special for the Journal as it is the first special issue. Turkish Academy of Management has organized an annual meeting between 2-5 September 2024 in İstanbul, Turkiye. This special issue is organized to support the …

Green Human Resource Management (Ghrm) And Sustainability: A Mini Review, Kevser B. Meric Atakan

Journal of Global Business Insights

This mini review explores the evolving role of Green Human Resource Management (GHRM) in advancing sustainability within organizational structures. As environmental concerns become increasingly central to global business agendas, organizations are compelled to expand their focus beyond profitability to incorporate ecological responsibility. Within this shift, GHRM emerges as a strategic approach that integrates environmental considerations into core human resource functions. The review synthesizes current literature to evaluate how HR practices such as recruitment, training, performance evaluation, and incentive systems are being adapted to support environmental goals. Evidence from qualitative analyses suggests that organizations are gradually embedding sustainability into their internal …

Frameworks For Measuring Regenerative Tourism: Supply And Demand Indicators With A Dynamic And Holistic Approach, Asif Hussain

Journal of Sustainability and Resilience

This paper examines regenerative tourism as a holistic approach that goes beyond sustainability by actively restoring and enhancing social-ecological systems. Recognizing tourism’s interconnectedness with economic, social, cultural, and environmental systems, it presents regenerative tourism as a dynamic model integrating supply and demand perspectives to promote innovation, resilience, and renewal. On the supply side, regenerative tourism emphasizes ecological restoration, sustainable practices, economic stability with minimal environmental harm, and authentic experiences. On the demand side, it aligns with the rising preference for ethical, participatory, and immersive tourism, involving tourists as active contributors to destination well-being. The paper highlights the importance of multidimensional …

Developing Sustainable Medical Tourism: A Framework In The Perspective Of Developing Countries, Abel Ansporthy Mamboleo Dr.

Journal of Sustainability and Resilience

This study reviewed the literature to develop the framework for sustainable medical tourism in developing countries. According to the findings, the development of a sustainable tourist destination necessitates the involvement of various stakeholders and adherence to sustainability principles. The framework suggests five essential tasks for sustainable medical tourism development. It contributes to the knowledge of sustainable medical tourism by suggesting the framework for analysing a specific situation for the development of a medical tourist destination. It provides a better understanding of sustainable medical tourism operations by integrating medication, travel, hospitality, and tourism. Moreover, it contributes to the sphere of medical …

Identity-Based Autonomy And Its Impact On Connections With Identity-Linked Products And Brands, Keri L. Kettle, Carter Morgan, Americus Reed Ii

School of Marketing and Innovation Faculty Publications

We introduce a new characteristic of identity into the identity-based consumer behavior literature called identity-based autonomy: the autonomy (i.e., freedom from others' influence) versus heteronomy (i.e., real or perceived external influence) that people feel when enacting an identity. This new dimension thus captures how consumers enact a salient identity in an identity-relevant context. We create a new measure of identity-based autonomy to capture how this dimension varies across identities. We show that autonomous identities foster a greater sense of control over when, where, and how one uses identity-linked products. As a result, we demonstrate that people feel stronger connections …

Proceedings Of The Global Conference On Education And Research: Volume 5, Waynne B. James, Muhittin Cavusoglu, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

This is the fifth volume of the Global Conference on Education and Research Proceedings Series.

ISSN: 2572-6374

The World Bank's New Approach To Human Capital Model And Education, Ozlem Kucuk, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

The human capital approach, introduced in 1960, has been used by economists to establish connections between education, skills, and personal income. It resulted in a redistribution of public expenditure by viewing education not only as a cost but also as an economic input, a way to increase revenue in the medium and long term. Human capital theory highlights the crucial role of education in the economy. With the rise of the knowledge society, scientists have debated the potential end of poverty, inequality, and social exclusion. They envisioned a new knowledge economy and a more egalitarian society. The significant increase in …

The Impact Of In-Service Training On Employees: A Research In A Bank, Ali S. Cetinkaya

University of South Florida (USF) M3 Publishing

In this study, the importance of in-service training and its impact on increasing skills, knowledge, attitudes, and overall productivity in the banking sector were investigated. Surveyed valid data were obtained from 101 employees working in the branches of a private bank operating in Konya in Turkiye. The findings revealed that in-service training is essential to ensure compliance with technological developments and legal regulations and to increase customer satisfaction in a competitive market. The research revealed the necessity of continuous employee development in order to meet evolving customer demands and make effective use of new technologies. In the study, the benefits …

Advances In Global Education And Research: Volume 5, Waynne B. James, Cihan Cobanoglu, Muhittin Cavusoglu

University of South Florida (USF) M3 Publishing

This is the fifth volume of the Advances in Global Education and Research Book Series.

ISBN 978-1-955833-12-7

The following chapters are included in the the fifth volume of the Advances in Global Education and Research Book Series.

• Elevating the online learners’ experience by cultivating social presence in the online learning environment
  • Lori Doyle and Tanya M. Tarbutton
• The role of family in Chinese students’ English language learning and key suggestions
  • Bohui (Hollie) Liu and Jia Wei
• The World Bank's new approach to human capital model and education
  • Ozlem Kucuk and Cihan Cobanoglu
• Training in ecological thinking: Narrative practices for educational …

Next-Gen Hr: How People Analytics And Business Acumen Drive Leadership In Strategy, Wistaria J. Joseph

USF Tampa Graduate Theses and Dissertations

Quantitative research within the Human Resources (HR) field is scarce, specifically for HR professionals. This study aimed to add to the body of HR professional research focusing on professional development of HR professionals to ascend to significant leadership roles and gain a seat at the company’s strategic decision-making table. This research tackled the moderating role of people analytics and business acumen to determine if they drove Human Resource Management (HRM) strategic propensity from transactional HR expertise and transformational leadership, with upper-echelon and strategic leadership theories providing the backdrop. To this end, a survey was deployed to obtain responses from a …

Organizational Intentionality: Enhancing Business Engagement With Black Entrepreneurs Through Purposeful And Inclusive Strategies, Willye G. Shaw

USF Tampa Graduate Theses and Dissertations

Motivated by demands for greater business diversity and proactive efforts of organizations to improve their inclusive engagements with minority stakeholders, this research contributes to the academic body of knowledge related to Black-owned business value by highlighting the impacts of organizations committed to shifting the conventional approach to diversity with this business community. The objective is to delve more into the need for enhanced relationships between organizations and Black-owned businesses, offering insights into the intentional actions, decisions, and strategies that lead to purposeful initiatives by the organizations to refine their business practices, with a focus on sustainable success for Black entrepreneurs. …

Virtual Leadership Through The Use Of Commanders Intent, Lisa M. Hammond

USF Tampa Graduate Theses and Dissertations

The shift to remote work triggered by the COVID-19 pandemic has transformed organizational dynamics, exposing the limitations of traditional leadership models and emphasizing the need for innovative approaches. This dissertation examines the application of the military concept of Commander’s Intent in remote work settings, focusing on its potential to enhance mission alignment, autonomy, and productivity. Employing a mixed-methods approach, the study integrates quantitative survey data and qualitative thematic analysis to explore how Commander’s Intent impacts mission clarity, person-job fit, and leadership effectiveness. Findings reveal that Commander’s Intent strengthens mission alignment and empowers teams to act autonomously while maintaining strategic coherence, …