Business Commons^™

Estimating The Indirect Contribution Of Sports Books: Sports Wagering As A Driver Of Other In-House Revenues, Brett L.L. Abarbanel

UNLV Theses, Dissertations, Professional Papers, and Capstones

Using data from a repeater market hotel in Las Vegas, Nevada, the relationship between sports book and slot machine revenues is examined. Daily sports book write and daily slot handle are compared over a 250 day period. Though many industry leaders theorize that sports book gamblers also wager in slot banks, the results of this research fail to demonstrate a statistically significant relationship between sports book write and slot coin-in. In addition, the model used included race book win as an independent variable. Race book win was found to be a highly insignificant indirect contributor to slot revenue volume and …

Examining The Influence Of Restaurant Green Practices On Customer Return Intention, Audrey L. Szuchnicki

UNLV Theses, Dissertations, Professional Papers, and Capstones

In recent years there has been an increased awareness of how the actions of the foodservice industry are effecting the environment. With this awareness we have begun to see a change in priorities for both new and existing businesses. At the forefront of this change in the "green" direction is the GRA who certifies how eco-friendly an establishment is based on its' environmental guidelines. This study will examine the correlation between customer return intention and the institution of green practices within a restaurant setting. The expected outcome would be that a restaurant that is certified green or, implementing measures to …

Systematic Analysis Of Identifying Key Dimensions Of Environmentally And Socially Responsible Hotels, Courtney Suess

UNLV Theses, Dissertations, Professional Papers, and Capstones

Development in Southeast Asia involves making good decisions for the future, so the idea that good planning can ignore sustainability is something of an oxymoron. Good development has to be sustainable and we have reached a point where the old ways of tourism development are intolerable. For example, hotels spring up without planning for the future. This short sightedness means natural endowments, like coastlines, erode and forests are cut down, chasing away the wildlife; or cultural history in the form of temples, historic buildings, and sacred places are destroyed. Ironically, tourism development is eradicating the very forms of product that …

Sponsorship Of Interscholastic Athletics: An Examination Of State High School Athletic/Activity Association Sponsors, Justin Wartella

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sport sponsorship has evolved into a vast business enterprise, encompassing sport at all levels. In 2007 alone, spending on sport sponsorship worldwide was approximately $28 billion with an estimated amount of over $14 billion being spent in North America (IEG, 2008). Previous empirical research has been conducted to determine why companies choose to become involved in a sport sponsorship relationship. The existing literature on sport sponsorship objectives includes studies that have focused primarily on professional sport, intercollegiate athletics and international sport and sporting events. Despite the previous research conducted in the area of sport sponsorship, there has been a theoretical …

The Utilization Of A Hybrid Task Technologyfit-Technology Acceptance Model For The Evaluation Of Hotel Guest Empowerment Technologies Usage, Thomas Schrier

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the modern economy organizations are trying to find every means possible to increase productivity and reduce costs. As such many organizations have turned to technology to aid in this. Due to this in recent years there has been a transition from traditional consumer self-service environments to technology assisted self-service environments. Through the use of technology customers are able to create products and services for purchase by with little to no help from the organization providing the products and services.

The hotel industry has also seen a rise in the use of technology applications to guests in performing services once …

The Effects Of Gaming On Residential Real Estate Prices And Sales: A Case Study Of Las Vegas: 1990--2008, Christopher Alan Miller

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation empirically investigates the effects of the gaming industry on a local economy, specifically housing prices and sales in the city and surrounding areas of Las Vegas. This study explores many of the economic effects that Las Vegas' relatively unrestricted gaming industry has on surrounding home prices and sales and analyzes the specific forces and the issues they involve. As of this writing, little to no research has used seminal economic theories to analyze the effects of the performance of a locale's gaming industry on the surrounding residential real estate market. This study addresses this gap by examining the …

Taiwanese Gambling Behaviors, Perceptions, And Attitudes, Che Hao Chang

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study categorizes different Taiwanese gambling types using PGSI, and further evaluates the perceptions and attitudes toward the legalization of casino gambling. A survey was conducted using convenient sampling and distributed by Internet. Results indicate that across groups of different types of gamblers, there are significant differences in perceptions toward the legalized casino gambling industry. Also, across groups of different types of gamblers, there are significant differences in attitudes toward legalized casino gambling. Additionally, there are significant differences between perceptions toward the legalized casino gambling industry, and attitudes toward the legalization of casino gambling. In general, non-gamblers are relatively more …

Las Vegas: The Perils Of Deception Fueled Growth, William J. Smith, Ahmad Safi

Public Policy and Leadership Faculty Research

There are two types of deception – the deception of others and self-deception. Las Vegas thrives on both. Many would be aware of the importance of the first type of deception for the health of the Las Vegas economy, as they would for Macau, Monte Carlo, etc. Without the symbol of wealth to achieve elite global tourism status, and the ‘moth to the flame’ illusion of the likelihood of visitors to get ‘lucky’ and win great wealth, there would be no Las Vegas as it is known today. There is no other major reason to come to the city. There …

Improving Casino Profitability Through Effective Offer Packages, Ren Zhang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of the this study is to investigate effective marketing techniques to attract potential customers in a particular demographic group, young people aged from 21 to 34, as a way of exploring the local market. This demographic group constitutes a dynamic part of the local population and is characterized by its unique financial conditions and spending preferences. The hypothesis is that with well-designed price bundling, the casinos can realize increased revenue through increased visits from the local young population. The marketing technique used in this study is to utilize offer packages which bundle promotional items and other hotel-provided services. …

The Efficacy Of Fragrance Use For Enhancing The Slot Machine Gaming Experience Of Casino Patrons, Gael D. Hancock

UNLV Theses, Dissertations, Professional Papers, and Capstones

Once guests are inside a casino, experiential factors within the casino must be managed so that these guests are encouraged to engage in the gaming opportunities; remain in the casino to eat and shop; return to the casino; and hopefully, to recommend the casino to others. Ambient conditions have been shown to influence a person's willingness to stay in a public setting and their repatronage intentions. Air fragrance is one small, but controllable piece of the experience puzzle that includes décor, lighting, music and other ambient sounds, comfort of the seating, quality of the service, perception of cleanliness and ease …

Diversity Leader: Case Study Of A Selected Organization's Transformation, Aileen Guerrero Zaballero

UNLV Theses, Dissertations, Professional Papers, and Capstones

Diversity initiatives have evolved from a focus on compliance-oriented training to a systematic approach which integrates the many dimensions of diversity in all aspects of business to enhance performance through the practice of organization development (OD) (Bendick, Egan, & Lofhjelm, 2001). Many organizations have implemented short term solutions to address the demographic changes in the workforce, but have had minimal results. When diversity interventions are conceptually grounded in organization development practices the results are much more substantial for both the employees and the organization (2001). The purpose of this qualitative case study was to explore the perceived influential factors of …

Perspectives On Timeshare Ownership: An Exploratory Study Of Markets In China, Kai-Li Chi

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study aims to explore the attitudes of prospective customers in China about timeshares, and to identify potential marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends to provide valuable information about the consumer potential for the timeshare industry in China. The findings indicate that consumer acceptance of timeshares in China is high. Six socio-demographic variables were identified as keys in predicting those with statistically significant likelihood of purchasing a timeshare within the next three years: age, occupation, marital status, annual household income, vacation frequency, and attendance at a previous …

The Aadere Model Of Progression In The Hospitality And Tourism Industry: An Empirical Study Of High-Salaried Black Managers, Ivan Benjamin Turnipseed

UNLV Theses, Dissertations, Professional Papers, and Capstones

Applying grounded theory methodology and method, this qualitative study uncovers and presents a rich, theoretically expressed understanding of the experience of salaried Black hospitality and tourism professionals who earn at least $100,000 annually. A 13-step customized research process featuring a novel literature review method, which utilizes researcher pre-data collection assumptions as a framework for conceptualizing and processing an unwieldy literature, enhancing post-data analysis, and developing research conclusions, is introduced.

Twenty loosely structured, open-ended, and in-depth interviews (12 male) are the singular data collection tool. An exhaustive analysis of participant transcripts resulted in 5,337 co ding in cident s , or …

Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …

Camping: A Positive Developmental Context For Youth With Disabilities/Serious Illness, Christopher T. Troxell

UNLV Theses, Dissertations, Professional Papers, and Capstones

The paper will examine how elements of youth development can enhance the camp experience, so that new camps for youth with disabilities and/or serious illness, such as Flying Horse Farms, can start with a solid knowledge base of what works and why it works. Also, even though the paper is geared toward these specific types of camps, part of its recommendation could be modified to fit the purpose of any camp.

Managing Cultural Diversity In Hospitality Industry, Yi Gong

UNLV Theses, Dissertations, Professional Papers, and Capstones

Cultural diversity has become a major issue in the hospitality industry of the United States. This paper focuses on analyzing the change faces and current status of the cultural diversity in the hospitality workplaces, discussing the opportunities, benefits and challenges from the culturally diverse workforce, and providing practical recommendations that might help human resource managers to successfully dear with cultural diversity issues. Based on the analysis of cultural diversity, this paper creates a cultural diversity training module for a graduate human resource course or a hospitality company training program that aims at facilitating trainees to increase cultural diversity awareness and …

An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hotel industry has been interested in friendliness as a means of improving the relationships with customers. Upon how to operationally measure the employee’s friendliness, emerging studies have mentioned emotional labor at work. This study developed an observational tool for measuring the dealer's emotional labor in a casino by observing the smiling, eye contact, collecting in a gentle manner, greeting, thanking, and apologizing.

The Relationship Between High Risk Athletes Risk Perception Of Adventurous Activities, Their Travel Destinations And Their Vacation Travel Patterns, Tanir Magen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Adventure tourism is a growing market segment in the US; the decision to participate in adventurous activities and the selection of risky destinations while on vacation involves ones risk perception about the physical risks that can lead to fatal results from these activities. Existing literature suggest that risk perception is a determinate in choosing a leisure activity and destination while on vacation and that level of tolerance to uncertainty can determine travel behavior (Floyd & Gibson, 2004; Fuchs & Reichel, 2006; Hofstede, 2001; Iso- Ahola, 1980, 1982; Money & Crotts, 2003; Reisinger & Mavondo, 2005). People who have high tolerance …

Road To The Green Seal, Milos Cerovic

UNLV Theses, Dissertations, Professional Papers, and Capstones

Green Seal is one of the most recognized non profit organizations that work closely with companies from all over the country to provide certification of environmentally friendly products used by employees. There are many reasons for product certification process. The most obvious one is to preserve the environment and energy efficiency. Another important reason is to reduce the cost and increase the profit by using products with higher durability and less expensive packaging. Of equal importance is participation in green initiatives which allows hotels and other organizations to capture additional businesses, media exposure etc. InterContinental Chicago is the largest and …

Taxonomy Of Knowedge Management Research In Hospitality And Tourism, Henner Nehles

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry is operating in an ever increasing knowledge-based economy, where hotels have to increase customer satisfaction and retention levels, lower employees turnover rates and operating expenses, maximize profits and strive to gain a sustainable competitive advantage. “Knowledge management caters to the critical issues of organizational adaptation, survival, and competence in the face of increasingly discontinuous environmental change. Essentially, it embodies organizational processes that seek synergistic combinations of data and information processing capacity of information technologies, and the creative and innovative capacity of human beings” (Civi, 2000, p.166). Knowledge Management (KM) is not a new concept. It has its …

Proposing Additional Questions To Understand A Destination’S Image And Its Relationship With A Business Travelers’ Socio-Economic And Demographic Profile: Specifically, The Case Of Las Vegas, Yohan Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Based on reviewed results of visitor profile reports from Las Vegas Convention and Visitors Authority (LVCVA) and other related literature, this study concentrated on developing additional and helpful questions to measure Las Vegas business travelers’ leisure needs and their perceived image of LVCVA. These questions mainly covered the areas, which were not covered by LVCVA survey questionnaire. Both quantitative and qualitative methods were utilized to create these additional questions. Thirty seven leisure attributes were used to measure business travelers’ general travel experiences. Thirty eight leisure attributes were used to measure business travelers’ perceived overall image of Las Vegas. Three open-ended …

Premier, Stuart H. Mann, Afsha Bawany, Michelle Mouton, Robyn Campbell-Ouchida

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Chronic Disease, Homeland Security, And Sailing To Where There Be Dragons, David M. Hassenzahl

Public Policy and Leadership Faculty Research

The five papers in this special issue share the perspective that attitudes toward risk are strongly shaped by social context, and that understanding context can help us understand how risk decisions are made, and thereby how to make them better.

Developing A Comprehensive Training Guide For Dealers In The Gaming Sector Of The Hospitality Industry In Las Vegas, David Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Given that repeat business is at the core of profitable operations, particularly in the service industry, the purpose of this paper is to develop a comprehensive training guide for dealers in the gaming sector of the hospitality industry in Las Vegas. The comprehensive training guide will focus on customer service satisfaction to increase loyalty and add value to the Service Profit Chain (SPC). The efforts to develop and then implement this comprehensive training manual is to produce higher rates of repeat business, reflected in higher returns and overall profits. Therefore upon implementation, this comprehensive training manual will be the cornerstone …

Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are numerous challenges that an international hotel chain faces when opening a property in a foreign country. The company’s response to those challenges will determine the new hotel’s overall success rate. This will in turn directly affect the corporation’s profit levels. The critical issue of this project is to define to what extent the world’s largest hotel chains utilize the theories of customization and standardization when designing a business strategy for a new property. In order to truly grasp the concept, it is essential for one to value the importance of brand standard in regards to globalization in the …

An Overview Of Change Management In The Hospitality Industry, Jennifer Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

An organization operates based on shifting circumstances, both internal and external. Such a dynamic environment demands adaptability within the organization and consequently, capabilities to absorb inevitable change. Such focus requires the commitment of an organization’s staff. In the hospitality industry, this is especially so, considering the labor-intensive operations that respond to the volatile sales and the seasonality of a perishable good. This paper considers critical issues in change management that are relevant to the hospitality industry. Research studies in change management over the last several years will be identified and analyzed. In addition, case studies which support common findings will …

Meeting Planning Basics: A Guide For Administrative Professionals, Larissa J. Schultz

UNLV Theses, Dissertations, Professional Papers, and Capstones

Planning meetings and events is a job function that requires skills and knowledge of the meeting management industry. In today’s economy and within many organizations across the globe, both corporate and association meeting planning is a job function that is frequently being seen as a task that an administrative professional can take on in addition to their other workload. While in many instances this may seem like the most efficient and cost-effective route for organizations to undertake, in the long-run it can actually cost the organization more – in both time and money. In addition, it can lead to poorly …

Clarifying The Use Of Formative Measurement In The Is Discipline: The Case Of Computer Self-Efficacy, Andrew M. Hardin, Jerry Cha-Jan Chang, Mark A. Fuller

Management, Entrepreneurship and Technology Faculty Research

The article offers insights on the use of formative measurement in the information system (IS) discipline. It focuses on the comment which warns researchers on the pitfalls of misapplying formative measures in information system domain as well as on the issues related to computer self-efficacy (CSE) and formative measurement. It then asserts that formative indicator weights are sued in determining the conceptual meaning of constructs and notes that the conceptual definition of CSE will likely differ as they are used in different research models and contexts.

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Research

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

Panel I: Earning More By Using Less: Businesses, Efficiency, And Renewable Energy, Janet Napolitano, Jim Murren, Jon Creyts, Michael Yackira, Rhone Resch

National Clean Energy Summit

Panel discussion Moderator: Randolph Townsend, Nevada State Senator