Business Commons^™

Is Premium Pricing Strategy A Viable Option To Pursue Higher Revenue Performance? A Case Study Of Relative Pricing Strategy In The Singapore Lodging Market, Xiaorong Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper on how relative pricing affects an individual hotel’s revenue performance in the Singapore lodging market. First, it measures the REVPAR effects for both a discounting and premium pricing strategy at a local hotel against its competitive set. The findings conclude that a premium pricing strategy is a better way to improve REVPAR performance due to the inelastic nature of the demand curve for hotel rooms in the Singapore market. The findings also show that there is a price limit to a premium pricing strategy, beyond which the growth of REVPAR stagnates because customers were …

The Impact Of Rebranding On Guest Satisfaction And Financial Performance: A Case Study Of Holiday Inn Singapore Orchard City Centre, Pingshan Huang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Existing literature has shown that effective branding/ re-branding can positively impact customer purchase preferences and intentions, satisfaction and loyalty and a firm’s financial performance. Building on these links, this paper investigated if there was a significant improvement in the Holiday Inn Singapore Orchard City Centre’s guest satisfaction (OSAT) and financial performance after its rebranding. Paired-samples analyses were conducted on the hotel’s pre- and post-rebranding guest satisfaction, occupancy, average daily rates (ADR), revenue per available room (RevPAR), revenue and net operating profit (NOP). Overall, the results revealed that after the rebranding, HISOCC’s occupancy and RevPAR increased significantly; ADR and OSAT reflected …

Is Virtualization An Appropriate Method Of Disaster Recovery For The Hospitality Industry?, Manognya Murukutla

UNLV Theses, Dissertations, Professional Papers, and Capstones

Organizations across all business sectors are making increasing use of IT today. While other industries have understood the consequences of this dependence in the event of IT disasters and placed a large emphasis on disaster recovery plans and technology, the hospitality industry is lagging behind. One of the reasons why the hospitality industry does not place as much of an importance to disaster recovery is the cost. However, IT disaster is a very damaging occurrence, and measures should be taken to mitigate the event. Loss of a property's information technology (IT) functions can cause chaos in a hotel’s operations leading …

Wind Energy Workforce Development: A Roadmap To A Sustainable Wind Industry, Ian Baring-Gould, Marguerite Kelly

Publications (E)

As the United States moves toward greatly expanded wind energy use, the need for skilled workers at all industry levels has been repeatedly identified as a critical issue. Additionally, if the industry and nation wish to capitalize on this rapid industry growth by becoming a major international green technology exporter, reversing current educational trends away from science, engineering, and technical skills must be achieved.

This poster provides an overview of the educational infrastructure and expected industry needs through a discussion of the activities to train workers while addressing issues for each of the education sectors, leading to the development of …

Grand Hyatt Kauai Resort And Spa Disaster Recovery Plan, Matthew Ellis

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Grand Hyatt Kauai (GHK) was opened in 1991 and sits on the beautiful south side of the Island of Kauai. This location makes the Grand Hyatt Kauai prone to disaster from a number of events. As a result, preparations for such events must be made and implemented. All staff must be made aware of the possibilities for disasters as well as what they should do in the event of a disaster.

Which Financing Model Is Right For Hotel Properties? An Exploratory Study Of Financing Models Highlighting The Practice And Effects Of Different Financing Models Adopted By Hotel Industries In Usa And Singapore, Keng Tiong Christopher Goh

UNLV Theses, Dissertations, Professional Papers, and Capstones

The high debt-financing model adopted by hotel owners in United States had contributed to a large number of foreclosures during the economic downturn. In contrast, the conservative financing model adopted by hotel owners in Singapore had sheltered them through the past recessions. Cultural values may have influenced the types of financing model adopted by hotel owners. Americans have a value system of using borrowed money to invest, while Singaporeans have a value system of saving for rainy days and spending within one’s means.

The studies concluded that hotel owners in the United States and Singapore should consider Juglar’s nine to …

Earthy Bride, Melissa S. Foerster

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are nearly 2.5 million couples getting married in the United States each year (Harrison, 2008, pg. xi). That breaks down to more than 6,300 weddings in a single day. The average wedding in the United States “produces 63 tones of CO2 and 400-600 pounds of trash” and therefore, newlyweds are creating over 3,500,000 pounds of trash in a single at their weddings (Harrison, 2009, ¶ 2)! The green movement is on the rise and wedding industry needs to implement it to meet new demands. In order to do people need to be informed of the importance, benefits and savings …

Reasons That Post-Secondary Culinary Students Enrolled In For-Profit Educational Institutions Drop Out And Methods That Can Be Used To Increase Retention Rates, Craig Frigaard

UNLV Theses, Dissertations, Professional Papers, and Capstones

Most people appreciate and understand the value of education. They are aware that education can significantly increase the potential earnings a person can make over their lifetime, improve the security and stability in their chosen profession, improve their competency, and make it easier to be successful at their job. Education can also increase the amount of respect a person may receive from their peers and all of these things can improve the overall quality of their life. Education can be extremely important to an individual’s success.

Employee Theft: Determinants Of Motive And Proactive Solutions, David Langner

UNLV Theses, Dissertations, Professional Papers, and Capstones

Theft in the workplace, specifically performed by the employees, is a daunting situation for American business - both corporate and small proprietorships. This paper calls upon available literature to provide an in-depth analysis that focuses on employee's motive to steal from their employer and the potential proactive solutions organizations can implement to deter theft by improving morale and trust in the workplace. The topic will be examined from a linear fashion that looks at the concept of employee theft and common motivational determinants such as employer resentment, animosity, and the perception of fairness. Next, numerous organizations have adopted theft detection …

Enhanced Food Marketing To Children On The Internet: A Content Analysis, Sarah A. Ochsner

UNLV Theses, Dissertations, Professional Papers, and Capstones

In light of the continuing epidemic of childhood obesity, aggressive food marketing strategies have come under increased scrutiny as a possible contributing factor. It has been acknowledged in numerous studies, that poor nutrient quality of food and beverages dominate children's programming. The growth in child-specific media envoys has further increased favorable opportunities to market food and beverages to children, notably less regulated and parentally unsupervised. According to the U.S. Census Bureau, 65% of children aged 6-11 have home access to the Internet; and today, the majority of food manufacturers operate websites appealing to children. The Institute of Medicine issued a …

The History Of Baccarat, Theodore Whiting

Occasional Papers

The true origins of modern Baccarat are probably lost to history. The first time the game Baccarat (spelled Baccara) was mentioned in print by a contemporary observer was in the early 19th century. The written record that would document the origins and evolution of the game is, unfortunately, incomplete. However, a close examination of the available material reveals some interesting facts surrounding the history of Baccarat, including a much earlier date for its arrival in the United States, that validates its continuing study.

Voluntary Green Power Market Forecast Through 2015, Lori Bird, Ed Holt, Jenny Sumner, Claire Kreycik

Publications (E)

Voluntary markets for renewable energy in which consumers purchase renewable energy from their electricity providers or from renewable energy certificate (REC) marketers have existed for more than a decade. Going forward, various factors will influence the development of these markets, including potential climate policies, state and federal renewable portfolio standards (RPS), renewable energy prices, the level of consumer interest in purchasing green power, and the interest on the part of utilities in offering new green options and in continuing to promote existing programs.

This report presents estimates of voluntary market demand for renewable energy or green power through 2015. The …

Illegal Substance Abuse In The Full-Service Restaurant Industry: An Evaluation Of Pre-Employment Drug-Testing, Miranda Kitterlin

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research is to assess the effect of pre-employment drug-testing policies on employee attitudes and aspects of work performance in the full-service restaurant industry. Specifically, this study attempts to compare the rate of absenteeism, turnover, and work-related accidents and injuries in full-service restaurants with pre-employment drug-testing policies against the aforementioned aspects of work performance in full-service restaurants without pre-employment drug-testing polices. This research also attempts to explore the perceptions, attitudes, and beliefs of full-service restaurant hourly employees and management staff in regards to pre-employment drug-testing policies in the full-service restaurant industry. For the purpose of this study, …

Creating A Wellness Program For Hotel Front Desk Employees, Karima Abdel-Moty

UNLV Theses, Dissertations, Professional Papers, and Capstones

The majority of hotel front desk employees fulfill their job demands in generally similar ways, in terms of workplace conditions. The demanding and hectic nature of this job results in very tangle physical and emotional effects on the employee. Through an analysis of current literature, guidelines on implementing a wellness program suited specifically for hotel front desk employees will be created. Through successful implementation of an employee wellness program, management will be able to provide effective job resources that will result in engaged front desk employees, and consequently, higher levels of customer service, productivity, and profitability.

A Case Study On The Effect Of Information Technology Related Interface Issues On Overall Guest Experience In Hyatt Place Hotels In The U.S., Vasuki Bellary

UNLV Theses, Dissertations, Professional Papers, and Capstones

Information technology has evolved and has become a major part of every aspect of business. Hotel industry has accepted changes in IT and is now moving towards fully integrating new technologies in order to fulfill the goal of guest satisfaction. Several systems are examined in this case study based on the Hyatt place model to see if their functionality has an effect on the guest satisfaction and their overall experience in the hotel setting. The results are inconclusive from this case study since a modified survey is utilized due to time and resource constraints. However there is a lot of …

The Gap Of Event Markets Between The Us And China — Exploring Application Prospect Of Event Software In China’S Hospitality And Tourism Market, Ying Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research paper compared scenarios of convention and event industry between the US and China, and explored application prospect of event technology in China’s hospitality and tourism market. The study reviewed the landscape of event market in these two countries, examined performance of event software in the US, and figured out existing technology gap between the two markets. A typical application, www.certain.com was employed as sample of event software in testing tasks fit of the technology, and analyzing demand from end-users. The result indicated that there was a significant technology gap existing between event markets of the US and China. …

The Boys' Club: An Exploration Into The Social World Of A Las Vegas Casino Sports Book, Frederick W. Krauss

UNLV Theses, Dissertations, Professional Papers, and Capstones

This ethnography of the La Mesa Casino Sports Book explores the characteristics that frame the social world its regular patrons create. Specifically, I explain the characteristics of La Mesa’s sports bettors, the types of people who bet on sports, the mechanisms used to sustain participation in the scene, and how the sports bettors view themselves, their social world, and those outside of it. I argue that regular sports book patrons do not use the environment simply for sports betting. Rather, their complex interactional dynamics create a robust social world they come back to again and again to create a meaningful …

Total Compensation Practices And Their Relationship To Hospitality Employee Retention, Soodchai Ting Phonsanam

UNLV Theses, Dissertations, Professional Papers, and Capstones

Choice Hotels has franchised hotel owners who must understand the financial impact that arises from turnover due to employees’ perceptions of inequitable total compensation. Currently, for franchise hotel owners, there is not any guidance on this from Choice Hotels. The purpose of this paper will be to explore the current literature regarding total compensation and to develop a set of recommendations that Choice hotel owners can use to retain both their managers and employees. If there is any question as to why turnover is such an issue in the hospitality industry, one only needs to look at the countless studies …

When Is A Good Deal Bad For Business? An Exploratory Study Of Room Rates Highlighting The Practice And Effects Of Discounting Room Rates, Gwen Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through the analysis of available literature, this exploratory study highlights the practice and effects of discounting room rates within the hospitality industry. This study discusses methods used for setting room rates, rate integrity and brand integrity. At its conclusion, this exploratory study suggests who should and who should not discount room rates and it conveys methods that can be used for discounting room rates without loss of a target market and/or without financial loss.

An Implementation Guide For Strategic Meeting Management Programs In Small To Mid-Size Meeting Firms, Monique Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study will establish a working guide on how to implement a strategic meeting management guide for meeting planners who are employed by small to mid-size companies. This comprehensive manual will detail processes of how to accurately measure meeting and travel spend, gain cross-company leverage and apply methods for making meetings purpose-driven. This study will incorporate best practices as established by industry standards which will be specifically tailored to meet the needs of planners in smaller firms. The desired outcome will be a solid and manageable guide that planners can use to secure their role as a strategic partner to …

Measuring Spillover Effects Of Residential Amenity Improvement Using Spatial Hedonic Approach, Shruti Tandon

Graduate Research Symposium (2010 - 2017)

Spillover externalities can be explained as influences of the prices of neighboring properties on the price of a given one. Suppose there is a price change or changes in the amenity levels in a neighborhood. The effect of this change would be experienced by properties in a close proximity and the prices of the properties in close proximity might help explain the price of the property of interest. In the context of welfare valuation, this feature of spatial price interdependence or spillover effects has only recently received attention. Spatial lag models are one of the many spatial econometric methods used …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending April 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV and Dornbusch and Associates have signed a contract for Dornbusch to conduct a “Visitor Services Feasibility, Compatibility, Market Study, and Business Plan” at the ranch, including all future museum and research center activities. This effort is kicking off in April 2010.
• UNLV is in the process of purchasing and installing a weather station at the ranch, and will conduct preliminary research using this equipment. Funding for a dual axis solar tracker was obtained from the UNLV sustainability initiative.
• Bill Wood, UNLV Real Estate Management, is continuing to work with Rex Bell to create an inventory of items that Rex …

Premier, Judy Nagai, Afsha Bawany, Donna Mcaleer, Ayo Akinsete, Robyn Hadden, Robyn Campbell-Ouchida, Lateka Grays, Jae Young, Dean Mann, Damon Hodge

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

A Secure On-Line Credit Card Transaction Method Based On Kerberos Authentication Protocol, Jung Eun Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Nowadays, electronic payment system is an essential part of modern business. Credit cards or debit cards have been widely used for on-site or remote transactions, greatly reducing the need for inconvenient cash transactions. However, there have been a huge number of incidents of credit card frauds over the Internet due to the security weakness of electronic payment system. A number of solutions have been proposed in the past to prevent this problem, but most of them were inconvenient and did not satisfy the needs of cardholders and merchants at the same time.

In this thesis, we present a new secure …

Sales Motivation & Morale During Extreme Times Of Change, Cheri L. Fairchild

UNLV Theses, Dissertations, Professional Papers, and Capstones

According to the National Bureau of Economic Research, the United States entered a recession in December 2007. (Woodworth, 2010). The hospitality industry has been hit extremely hard by this economic downturn. With clients cutting costs, there is less business to be had by the same, and in many cases, a growing number of hotels. At the same time, hotels are forced to cut costs in any number of ways to remain viable. This may mean scaling back services, staffing reductions and cuts in employee benefits. However, there is a point where a company simply cannot cut anymore without doing more …

Las Vegas Visitor Demographics: Be Careful What You Wish For, Joseph Akinsete

UNLV Theses, Dissertations, Professional Papers, and Capstones

Targeting the correct customer is one of the most important components to owning and running a successful company. To have a great product that is marketed to the wrong customer, will result in lost profits and missed opportunities.

Over the last 20 years Las Vegas has seen two drastic changes in its target customer and visitor demographics. By the late 1980’s gaming revenue in Las Vegas was down as other areas in the country started to legalize gambling. In an attempt to stimulate visitor numbers the city was reinvented in the image of Disney. Themed hotels such as the Luxor …

Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker

Library Faculty Research

Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.

Timeshare: Intervals Vs. Points, Monica Colvin

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to explore the different usage options associated with timeshare and why a company would choose to convert their current product form.

The Opportunities And Risks For The U.S. Educators Of Exhibition Majors Entering The China Education Market, Wei Jia

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper provides a general introduction for American exhibition educators who are interested in launching joint programs with or exporting certifications into China. The study describes the status of exhibition and tourism education in China, and then presents an analysis of the exhibition certification programs of both China and the United States. Based on a comparison of the two systems, recommendations are made regarding . American educators could use this study as a reference for introducing their certification or higher education programs into China.

A Guide For Small Meetings In Las Vegas, Linda Dorothy Mcilveen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper is a deliverable guide for successful meeting in Las Vegas. The guide was created through an industry and academic review of literature. There are nine segments that are explored in order to encourage small associations and groups to hold their meetings, conventions and conferences in Las Vegas. The segments in the paper also provide information for non-professional and inexperienced meeting planners. The suggestion for future research is an experimental design process that tests the use of registration management systems and their value to small meetings.