Business Commons^™

Expatriate Guide To Beijing, China, William Z. Crump

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry spans the globe, employing millions of jobs worldwide. In recent years, many well-known hotel companies such as, Hilton Worldwide, Marriott, Fairmont, Four Seasons, and The Peninsula, have expanded their portfolios around the world. With this vast expansion hospitality companies look for leaders that want to have unique experiences, and are able to travel the world during their career. The Asian economic market has done extremely well, particularly Mainland China, the People’s Republic of China. In response to this, Americans have packed their bags and headed to China to live and work in the hospitality industry. According to …

The Shifting Of The Las Vegas Tourism Industry: A Historical Perspective On Management And Resort Revenues, Eden Mccallister

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas has been internationally recognized as the entertainment capital of the world. Whether it is top dollar luxury, world class fine dining, or vibrant night life that one seeks, Las Vegas certainly has something for everyone. The latter half of the 20th century has shown the city unprecedented arenas of success, but with intense global competition on the rise, it is clear that Las Vegas is no longer the only major player in the game. The turn of the 21st century has brought a new wave of economic challenges, and though Las Vegas has adapted over the years with …

A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …

Exploration Of Hotel Distribution Channels In China — Focus On Hotel Call Centers, Tao Yu

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a world of increasing global competition, choosing an effective distribution channel is crucial for hoteliers to deliver value for their products and services. As hotel rooms are perishable, if they are not sold each night no revenue will be generated. So, we always see the distribution channel as one of the most important parts in the selling process. With the explosion of Internet commerce and computer usage, online distribution is fast growing up to become one of the popular and effective distribution channels in use. However, will functions of traditional distribution channels die from the boom of the new …

Casino Hosting: Back To The Basics, Jessica L. Hobbs

UNLV Theses, Dissertations, Professional Papers, and Capstones

The heart and soul of Las Vegas has always been the casino industry. People from all over the world have traveled many miles to put their money on the line in the hopes of hitting the jackpot or just to see the “adult playground” so many have spoken of and viewed in multiple movies. In the 21st century the Las Vegas casino industry has competition popping up across the country and all over the world. These new casinos put intense pressure on Las Vegas to attract the “whales” and high rollers to the casinos on the Las Vegas strip. Many …

An Introduction To Meeting And Event Management Course, Diana Spina

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper focuses on the development of an undergraduate introductory course in meeting and event management and the rational for inclusion of this particular course in the curriculum at a university that offers a degree in Hospitality Management. The literature review explores the anticipated demand related to the field of meeting and event management, course offerings of some of the top ranked universities with Hospitality Management programs, and different teaching methodologies. The last part of the paper encompasses the actual course material for a meeting and event management course; including the syllabus and teaching methodology.

Perfecting The Table Games Dealer: Improving Initial Table Games Dealer Training Curriculum To Create More Versatile Gaming Employees, Bama Varsanyi

UNLV Theses, Dissertations, Professional Papers, and Capstones

Casinos are hospitality operations in which a gaming experience is offered to guests in addition to general hospitality services. To create stable, high-quality guest services while generating satisfactory guest experiences, casinos rely significantly on the skills of their front-line employees. The initial training before employees begin to work in a live-gaming casino environment is crucial. It gives them the basic knowledge to be able to perform their tasks proficiently and deliver the required guest-service standards to all patrons during live gaming sessions. Table games dealers are the primary front-line employees in a table game operation, they receive majority of their …

Recommendations For Online Training In Hospitality Organizations, Geoffrey L. Wellen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Delivering consistent customer experiences is often a key driver of customer satisfaction in the leisure and hospitality industry. However, consistency can be compromised if new and existing employees are not adequately prepared for their roles and duties. The leisure and hospitality industry hires many new staff each year due to general industry growth and employee turnover. Training and development is therefore important for the industry to meet staffing requirements and to deliver consistent customer experiences. The rapid and significant developments in online training and education since mid 1990 have increased the size and knowledge of the candidate pool available to …

The Internet Gaming Industry For Newbies, Cory Nebel

UNLV Theses, Dissertations, Professional Papers, and Capstones

The United States internet gaming industry is one which, while many people are aware of its existence, very few fully understand. There remains a tremendous amount of confusion amongst the American public regarding whether or not gambling online in the U.S. is a legal activity. While most would claim to have heard reports that U.S. internet gambling is against the law, just as many people are able to quickly reference both friends and family who regularly gamble online. Through the use of secondary research, this paper will explore a wide range of pre-existing literature on both the internet gaming industry …

Startup Weekend; Hooking Up For Economic Growth, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

The Startup Weekend, a national grassroots business-launching event, is coming to Northern Nevada, September 28-30, 2012. Startup Weekend Elko will connect local entrepreneurs, developers, designers and startup enthusiasts with mentors and resources for a weekend of sharing ideas, forming teams and launching startups. The weekend-long event will take place at the Great Basin College campus in Elko.

The Effect Of Casino Tax Policy On Short-Run Gaming Development, Kahlil Philander

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examines the effect of casino tax rate structure on investment by casino operators. Using a panel data set consisting of all states with legal commercial casino gambling from 1998 to 2009, a fixed-effect model with two-stage least squares is estimated to examine the effect of gambling taxes on firms' short-run behavior. The study finds that maximum casino tax rates decrease casino employment, with an estimated average elasticity of -0.5. This result is noted to be robust to several different model specifications and data subsets. No robust relationship is found between maximum tax rates and casino wages. No significant …

Analysis Of Bank Failure And Size Of Assets, Guancun Zhong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The financial health of the banking industry is an important prerequisite for economic stability and growth. Bank failures in the United States have run in cycles largely associated with the collapse of economic bubbles. The number of bank failures has increased dramatically over the last thirty years (Halling and Hayden, 2007). In this thesis, we try to address the following two questions: 1) What is the relationship, if any, between a bank's asset size and its likelihood of failures? 2) How can we use statistical tools to predict the numbers of bank failures in the future? Various modeling techniques are …

The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.

Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …

Special Edition: National Clean Energy Summit, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

Young Professionals in Energy–Nevada recently gathered for an up-to-the-day report on renewable energy at UNLV’s LEED-certified Science and Engineering Building given by Associate Vice President for Interdisciplinary Research Tom Piechota—just hours after President Obama appeared on campus in support of higher education.

Piechota, who also heads UNLV’s Urban Sustainability Initiative (and is this author’s boss in that capacity), covered all the overlapping curriculum and research going on. Of about 400 total research projects university-wide, 142 involve clean energy, water or environmental science – some at the nexus of all three. Department of Energy remains the biggest source of funding, along …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending July 10, 2012, Margaret N. Rees

Walking Box Ranch

• BLM informed UNLV that after investigating a concession contract as the appropriate BLM document for the future operating partner, they have concluded that an operating agreement is the preferred document and they are proceeding to complete such an agreement as soon as possible.
• Following a visit to the ranch with BLM, UNLV has completed temporary repairs to ranch house windows, which should mitigate deterioration of the ranch house from water
• UNLV participated in a one-half day meeting with BLM to review Condit’s Extended Content Package #1. As a result of the lack of progress by Condit, UNLV was requested to …

Implementing A State Lottery In Nevada, Benjamin K. Boulton

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to assess the feasibility of implementing a state lottery in Nevada and to present the benefits of a state lottery for both the Nevada hospitality industry and the Nevada economy. It will compare and contrast the arguments for and the arguments against a lottery by executing a content analysis of existing research literature as well as other relevant publications. It will also examine the history of lotteries, the states that border Nevada and have lotteries and the legislative history of lottery proposals in Nevada.

Non-Monetary Strategies To Retain Key Employees, Becky Rader

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to provide a handbook that management can use to retain employees, especially top performers.

Companies within the hospitality industry are attempting to strengthen their bottom line during these tough economic times. Employees contribute significantly to the bottom line but are often overlooked as assets by the company. As a result, many employees become disengaged and unsatisfied. As this happens, employees begin to look for opportunities outside the company where they feel they will be more valued for their abilities. Unfortunately, for the company losing employees, the most likely losses are the most accomplished employees. …

Logistics And Supply Chain Management In The Hotel Industry: Impact On Hotel Performance In Service Delivery, Clement K. Odoom

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to identify and describe the way logistics and supply chain management practices can be used for costs savings. As hotel companies manage and operate their properties, they should focus on several aspects such as logistics management, inventory management, information technology, procurement and distribution, lean and green supply chain practices. Finally, this paper explores the competitive benefits that come from applying these concepts. Part three will contain a set of recommendations how they can be utilized in the hotel industry

An Introductory Wine Course For Hospitality Students, Jeffrey Conklin

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of an associate level hospitality management degree program is to prepare graduates for careers in the multi-faceted hospitality industry. In order to be successful these graduates must have the knowledge, skills and ability to be successful in the industry. The curriculum for these programs must be comprehensive, current and relevant to the industry. The research presented in this paper is intended to address introductory wine education, and outline an introductory course in wine. This area, which is not currently offered in some programs, is an important part of the food service side of the industry.

This research paper …

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Research

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat

Occasional Papers

The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.

Maintaining The Profitability Of Gaming’S Premium Players, Maxwell J.H. Olson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: This paper does not seek to condemn the use of incentives for high-end casino players. Rather, it is intended to illuminate common policies and practices that might require more measurement and consideration prior to being distributed. This paper also explores and examines existing literature and findings regarding the profitability of high-end casino players and offers guidelines for evaluating profitability.

Statement of Objective: This paper targets existing policies and practices in the contemporary Las Vegas casino gaming business, separately examining the profitability of each incentive program or common practice. As a consolidated examination of such practices, this paper can serve …

A Business Plan For Grass Fed Restaurant, Joshua Schonfeld

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will present a business plan for a grass fed steakhouse concept in Chicago. After having spent the past year researching the grass fed meat market, meeting with grass fed farmers and looking for restaurant locations in three different markets (Los Angeles, San Francisco and Chicago) it has become apparent that Chicago is going to be the best market for this type of concept. In the restaurant industry, contacts and word of mouth are two huge players in success in the restaurant business and this is definitely a connection that the partners have in Chicago.

Why grass fed? As …

Let Us Buy You Coffee!, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

NIREC is a nonprofit organization that helps Nevada's entrepreneurs to build their businesses. We'd like to better understand the biggest challenges that currently face entrepreneurs, so that we can work on fixing them more effectively.

Pv Costs Overestimated - High-Impact Innovation, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

Current accounting methods often over-estimate the lifetime costs of generating electricity from solar panels, according to “Reconsidering the Economics of Photovoltaic Power.” This new working paper, written by 10 authors with insight into the economics of solar power, appeared on the website Bloomberg New Energy Finance (BNEF).

Differentiation Of Social Marketing And Cause-Related Marketing In Us Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

School of Public Health Faculty Research

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL, and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing, or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …

Differentiation Of Social And Cause-Related Marketing In Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

Environmental & Global Health Faculty Research

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Nevada Grown, Cutting Edge Clean Energy Innovation Please, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

The Nevada chapter of Young Professionals in Energy (YPE Nevada) seeks to facilitate the advancement of mid-career energy professionals in the state of Nevada through social, educational, vocational and community service events. YPE Nevada aims to build a cohesive network of energy professionals from students to retired executives, and to create an environment where members can learn from each other’s experiences, share industry knowledge and discuss career matters. By expanding networking between the state’s energy professionals, it aims to enhance entrepreneurial activity.

Join Nevada's Newly Formed Networking Group For All Energy Professionals, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

“YPE Nevada is designed to engage Nevada’s mid-career energy professionals through a variety of career-related, community service, professional education and social events to be scheduled across the entire state. ” said YPE Nevada Board Member Walt Borland, the President and CEO of NIREC that is sponsoring the launch of the new chapter. “And, we expect that this enhanced interaction will help to drive more energy-related entrepreneurial activity in Nevada.”