Business Commons^™

The Reality Of The Refugee Crisis In Italy: A Look Into The Lives Of Illegitimate Refugees And The Unofficial Organizations That Support Them, Cole Mcquirk

Marketing Undergraduate Honors Theses

The words written on the United States of America’s famous Statue of Liberty, written by poet Emma Lazarus over a century ago:

Give me your tired, your poor,

your huddled masses yearning to breathe free

The wretched refuse of your teeming shore. . . .

America and Europe alike have forgotten the sacred words that gave hope to so many 100 years ago. Many use phrases like “floods of people” or “swarms” to describe those who leave their countries for a life in the Western world. Which of the refugees welcomed into the most powerful country in the world were …

Nonprofit Marketing Strategy, Marisa Lizana

Marketing Undergraduate Honors Theses

Abstract

This paper explores the new and vague idea of nonprofit marketing. From studies comparing traditional marketing to nonprofit marketing and surveys analyzing the current status of organizations’ marketing plans, we see the gray area that is nonprofit marketing and the lack of research to enlighten us what a successful marketing strategy looks like. Then, I talk about my first-hand experiences working for a nonprofit, what I learned, and what questions and ideas I have regarding the future of nonprofit marketing strategy.

A Business Plan For The Three Barn Farm, Jessica Loechler

Marketing Undergraduate Honors Theses

The Three Barn Farm is a rural wedding venue that offers a personal, intimate experience for those who appreciate the simple beauty of the American countryside. Our mission is to make our home your home on the best day of your life. The name “The Three Barn Farm” reflects the three beautiful fixtures on the land. The first barn is the one-hundred-year-old classic red barn. With recently refurbished wood to capture the barn’s original beauty for years to come, this barn serves as a Pinterest-worthy spot for bridal photos, a welcome area, and many other purposes. The second barn is …

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.

Gender Diversity Around The World: The Role Of Country Legal Regulations And Culture, Madison E. Newton

Economics Undergraduate Honors Theses

The goal of this project is to analyze the factors that contribute to the gender discrepancy in labor force participation rates around the world. This paper will explore potential drivers of the gender disparity phenomenon through the analyzation of country-specific elements to detect related impacts that may be imposed on a country’s composition of labor force as it relates to gender. More specifically, I interpret the degree to which specific factors can directly influence the proportion of female presence in labor forces around the world. My empirical results suggest that the societal factors, legal regulations, culture, total fertility rate (births …

Shop, Compra, 购买: Targeting The Multicultural Consumer, Evelyn Ballesteros

Marketing Undergraduate Honors Theses

Multicultural is defined as relating to or representing several different cultures. In marketing, it is the representation of several cultures in marketing strategies. According to the “The Roadmap to the New America”, the multicultural millennial makes up over 40% of the millennial population. Multicultural consumers hold a $3 trillion buying power. Once brands understand these consumers, they become lifelong consumers. Those brands that fail to understand this consumer risk losing a lifelong consumer. Multicultural consumers are shaping the American culture, taste, and style holding influence over the marketplace. Understanding and creating tactful approaches to reach this market has …

“Why The Anomaly That Is Super Bowl Marketing Is A Justifiable Investment”, Anthony Cole Brothers

Marketing Undergraduate Honors Theses

By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception, because it’s the one time on the calendar where viewers are mesmerized by commercials instead of tuning them out as noise. There are critical strategic objectives which can be satisfied, revolutionizing the brand in the eyes of the consumer and drastically expanding brand awareness. We know the vast benefits that well-executed marketing schemes can have for companies, especially during …

Disordered Eating Risk And Body Image Dissatisfaction Of Division I Male And Female Cheerleaders, Christopher Blaszka

Graduate Theses and Dissertations

The sport of cheerleading is growing both in the high school and college setting, however there is little research on cheerleaders specifically, both sideline and competitive. It is clear that while this sport does not benefit from being affiliated with the NCAA, the athletes are still at large risk for disordered eating and eating disorders, and are in need of more accurate screening and prevention methods. With the lack of cheerleading studies in general, there is an even larger scarcity of studies that focus on males in cheerleading. The current study aims to fill the gap in the research regarding …

The Cost Viability Of Gs Employees Versus Military Personnel, Elena Chavez

Accounting Undergraduate Honors Theses

The main objective of this thesis is to analyze the cost viability of federal government employees versus military personnel with a focus on the security guards at Fort Wainwright, Alaska. This analysis seeks cost viability from two perspectives. The first perspective is the cost of each personnel to the Army through total compensation value analysis. The second perspective is the cost viability to work as a federal employee versus enlisting in the Army. This perspective was analyzed through gross, disposable, and discretionary income analysis. The analysis was designed to shed light on the disparity in pay between the two types …

Minority Entrepreneurship: How Access To Capital And Strategic Decisions Affect Success, Thea Winston

Accounting Undergraduate Honors Theses

Many researchers have discovered that entrepreneurship is a source of financial freedom that if done successfully will ensure wealth for generations. With that idea in mind, minorities have seized that opportunity in record numbers with hopes that they will become prosperous. However, in addition to the increased success rate of minority-owned businesses, there is a rise in the failure rate of minority-owned businesses specifically in the African-American community. In this thesis, we will conduct a case study of three entrepreneurs at different stages that supports the theory that access to capital and strategic decisions affect the success of minority entrepreneurs. …

Business Plan: The Coffee Project, Lauren Porter

Accounting Undergraduate Honors Theses

Executive Summary

The Coffee Project will be a specialty coffee shop in downtown Bartlesville, OK offering direct-trade coffee, tea, simple meals, and TCP merchandise. The shop will offer the standard specialty coffee drinks like cappuccinos, lattes, macchiatos and cortados, as well as shots of flavors and a selection of milk alternatives. In achieving its mission to provide great specialty coffee with a cause to Bartlesville, a portion of the profits from every food or drink purchase at The Coffee Project will be donated to local and regional charity organizations of the customers’ choosing. All net profits from TCP merchandise will …

Technology Advancement Influence In Accounting And Information System Fields, Shannon Gordon

Accounting Undergraduate Honors Theses

This research serves to relate the accounting and information technology fields. The information in the research documents changes in the accounting and information technology fields, and how the fields are expected to change in the coming years. The research also discuss the relationship between the accounting and information technology fields. The topics on the ideal accounting candidates for employers and the expectation gap between graduates skills and employers’ expectations are also discussed. Careers in accounting and information systems and also similar and different basic skills of both fields are documented in the research.

The changes in accounting are influenced by …

The Impact Of Music On Task Performance At Work, Courtney Wilson

Accounting Undergraduate Honors Theses

Music plays a big role in the daily life of an average person. Humans are almost constantly exposed to music in some form whether it is through commercials, movies, telephone music, or a variety of other sources. The centrality of music to life can be observed across cultures because music appeals to people’s “emotions and contributes to [an individual’s] ability to learn and remember information” (Brown and Brown, 1997, p. 349).

Music’s centrality to everyday life has inspired researchers to study the influence and impact that music has on individuals. Research that has been conducted over the past century has …

Self-Perception Of Ncaa Division I Student-Athletes, Sean Strehlow

Graduate Theses and Dissertations

Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth, and even predict performance (Cuellar, 2014; Harter & Neemann, 2012). Self-perception is an increasingly popular area of study, and there is a gap in the research as it pertains to college student-athletes (Harter & Neemann, 2012). This study measures self- perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I student-athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race/ethnicity and …

Transformational Leadership In Club Sports: An Instrument For Evaluation And Assessment, Nathan Shelby Hutchens

Graduate Theses and Dissertations

Campus Recreation and its programs can be used as a way to combat the national trends of decreasing enrollment and retention (Weaver, Forte, & McFadden, 2017; Kampf & Teske, 2013). In fact, 62% of students indicate that Campus Recreation programs are a factor when choosing an institution and 67% indicate that recreation programs were a factor when deciding to stay at a particular institution (Forrester, 2014). As a program within Campus Recreation, Club Sports specifically is perceived to have the greatest health and wellbeing benefits out of all Campus Recreation programming (Lower, Turner, & Petersen, 2013). Due to the voluntary …

The Retailing Study Project Report: A Series Of Research Studies From The Walton College Of Business, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The respondents to questions about consumer behavior towards general merchandise and grocery retailers revealed distinct divisions among the three large retailers.

This study is in response to the dynamic and chaotic nature of today's retailing. U.S. retail accounts for 16 percent of U.S. GDP with just a few key retailers contributing most heavily.

Mergers and acquisition continue to change the retail landscape, and with Amazon growth and ecommerce on the rise, it was time to check shopper perceptions toward the three major retailers: Walmart, Amazon and Target,

Fostering Innovation And Entrepreneurship: Shark Tank Shouldn't Be The Model, Brian Kingsley Krumm

Arkansas Law Review

For the past half century, innovation has driven the economic growth that has made the American economy the envy of the world. For most of this period, venture capitalists provided not only the capital that new innovative companies needed, but also the management expertise.

New For Discovery: Scholarworks@Uark, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 19 2018, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

A Message From The Department Head Of Horticulture And Food Science, Wayne Mackey

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Travel To Extraterrestrial Bodies Over Time: Some Exploratory Analyses Of Mission Data, Venkat Kodali, Rohith Kumar Reddy Duggirala, Richard S. Segall, Hyacinthe Aboudja, Daniel Berleant

Journal of the Arkansas Academy of Science

This paper discusses data pertaining to space missions to astronomical bodies beyond earth. The analyses provide summarizing facts and graphs obtained by mining data about (1) missions launched by all countries that go to the moon and planets, and (2) Earth satellites obtained from a Union of Concerned Scientists (UCS) dataset and lists of publically available satellite data.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam E. Harris, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face-to-face meetings were used most often by extension …

Importance Of Portfolio Building For University Students, Zoë Lauer, Casandra Cox

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

A portfolio is “a digital container capable of storing visual and auditory content including text, images, video and sound” (Abrami and Barrett, 2005, p. 2). Portfolios are becoming a priority for graduates entering creative career fields. Electronic portfolios or e-portfolios are on the rise due to advancements in technology. These e-portfolios give students and graduates the ability to showcase everything they have done inside and outside the classroom in one place. E-portfolios give employers the opportunity to view a potential employment candidate’s skills, experience, and creativity in one place. Portfolios and e-portfolios can also be used inside of the classroom …

Letter From The Dean, Deacue Fields

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Profitability Analysis Of Varying Herd Sizes Based On Price Signals In Cow-Calf Operations, Colson Tester

Agricultural Economics and Agribusiness Undergraduate Honors Theses

The third most consumed meat around the world is beef. Despite global growth in demand, cattle markets experience price cycles related to biological production lags causing variability in cash flow and profitability for producers. Price-driven herd size management strategies thus have received attention. This study adds to that literature by analyzing both price and production risk using three herd size management strategies: i) steady state – holding herd size constant; ii) dollar cost averaging – keeping reinvestment constant by varying the number of replacement heifers retained at a constant long run average dollar total; and iii) moving average – using …

Assessing The Current Efficiencies Of Farm Credit Of Western Arkansas, Hailey Paulsen

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Farm Credit is a unique banking structure, as it is a cooperative which pays patronage dividends to its members. As such, the rates for loans (nominal interest rates) that Farm Credit offers can be slightly higher than larger commercial banks because the patronage payment can offset some, all or more of interest rate difference, which results in an effective rate. Farm Credit, like other globally evolving industries, must continuously look for ways to differentiate themselves to compete for new customers and retain existing ones. Thus, this study sets out to survey the members of Western Farm Credit of Arkansas to …

Bank Lending Channel And Changing Credit Standards In The Residential Mortgage Market, Salman Tahsin

Graduate Theses and Dissertations

My dissertation examines the relationship between bank conditions and the residential mortgage market. The first essay investigates the effect of bank distress on the residential mortgage market during the 2007-09 financial crisis. We use the county-aggregated change in the ratio of jumbo to nonjumbo mortgage acceptance rate as an instrumental variable to control for endogeneity between bank distress and county economic conditions. The median decrease in the instrumental variable explains an additional 1.5 percentage point decline in county home prices and a 20 basis point rise in the county unemployment rate, which represent 15% and 5%, respectively, of their median …

Performance Evaluation And Risk Management: Time Series Bootstrap Analysis Of The Mutual Funds And Banking Sectors, Lifa Huang

Graduate Theses and Dissertations

The Financial Services Modernization Act of 1999, also known as the Gramm–Leach–Bliley Act (“Act”), repealed a regulatory proscription in the Glass–Steagall Act of 1933 that prohibited commercial bank holding companies (BHCs) from underwriting most bonds, equities, and insurance policies. After the passage of the Act in November 1999, BHCs that converted to financial holding companies (FHCs) were allowed to engage in securities underwriting without restrictions. The first paper examines whether the removal of barriers to securities underwriting had an adverse impact on the overall stability of the financial sector, and thereby, contributed indirectly to the financial crisis of 2008. The …

An Analysis Of Scholarship Distribution By Division I Softball Coaches, Donovan James Nelson

Graduate Theses and Dissertations

The purpose of this study was to explore fairness factors used by NCAA Division I head softball coaches in scholarship distribution. Research by Hums & Chelladurai introduced Distributive Justice principles to intercollegiate athletics; indicating need was a popular distribution principle. Continued research by Mahony, Hums, & Riemer determined need as a common distribution principle in athletics. Prior to this study, no research has been done to examine distribution principles by NCAA Division I softball coaches based on distributive justice principles. This study used a single scenario of grant-in-aid distribution with six possible decisions coaches make to determine fairness of grant-in-aid …