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University of Arkansas, Fayetteville

2024

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Full-Text Articles in Business

Pineapple Express: The Legality Of Introducing Cannabis Tourism To Arkansas, Chloe Tyner Aug 2024

Pineapple Express: The Legality Of Introducing Cannabis Tourism To Arkansas, Chloe Tyner

Human Nutrition and Hospitality Management Undergraduate Honors Theses

This research delves into the legal aspects of introducing cannabis tourism to Arkansas. The objective of this study was to create a framework for hospitality professionals in Arkansas to understand what areas of recreational cannabis law would impact their industry should Arkansas legalize recreational cannabis. Through a document analysis comparing Arkansas and Colorado’s liquor and cannabis laws, this study investigated how both states regulate alcohol and cannabis and the legal challenges Colorado has seen since its inception of recreational cannabis sales.

Challenges to this study included a limited existing body of knowledge for cannabis tourism and the contradicting federal and …


Crossing Borders And Breaking Barriers: A Strategic Analysis Of Chick-Fil-A'S Expansion Into The French Market, Avery Besson May 2024

Crossing Borders And Breaking Barriers: A Strategic Analysis Of Chick-Fil-A'S Expansion Into The French Market, Avery Besson

Marketing Undergraduate Honors Theses

This thesis explores the strategic considerations and potential challenges of Chick-fil-A, a prominent American fast-food chain, establishing itself in France. The study investigates the cultural, economic, and regulatory factors that may impact Chick-fil-A's entry strategy, aiming to provide a comprehensive understanding of the opportunities and obstacles the company may encounter in France. This research will examine Chick-fil-A’s previous attempts at expansion, analyze an American company that has successfully established themselves in France, and provide market entry strategies to Chick-fil-A to establish its presence in the French market successfully.


The Quick Service Food And Beverage Line Of Business And How It Is Aligned With The Overall Objectives For The Walt Disney World® Resort And The Walt Disney Company, Meghan Mcclure May 2024

The Quick Service Food And Beverage Line Of Business And How It Is Aligned With The Overall Objectives For The Walt Disney World® Resort And The Walt Disney Company, Meghan Mcclure

Management Undergraduate Honors Theses

The Disney College Program allows for many opportunities, such as instructor lead offerings, experiential learning, career path development, and academic support. This internship gives us hands-on work in a global company but also helps us further ourselves in our career by providing networking opportunities and behind-the-scenes access to things others may never experience.

As an intern in Food and Beverage, it was my job to provide not just food but experiences to guests from all around the world. It was my job not only to make sure guests left the restaurant locations happy, but also to maximize production. To do …


2023 Community Bank Case Study Competition, Alivia Brewer May 2024

2023 Community Bank Case Study Competition, Alivia Brewer

Finance Undergraduate Honors Theses

Study of Chambers Bank, located in Danville, Arkansas for the 2023 Community Bank Case Study Competition. This paper covers financial analysis, training and technology, as well as staffing.


Hospitality Highway Career Fair: An Exploratory Study, Lilly Miller May 2024

Hospitality Highway Career Fair: An Exploratory Study, Lilly Miller

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The goal of this creative project is to conduct research on career fairs and hospitality events to successfully host the first ever Hospitality Career Fair at the University of Arkansas. The lack of career advancement opportunities on the campus for hospitality management students continued to increase despite the rapidly growing industry across the community, so the creation of the career fair would allow improvement for the students and the companies. With a creative project, it allows more creativity and research to develop the overall plan for the event.

The project studies hospitality career events hosted at other universities to gain …


Impact Of Leadership In Project Management, Ian Wegh May 2024

Impact Of Leadership In Project Management, Ian Wegh

Information Systems Undergraduate Honors Theses

Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …


The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey May 2024

The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.

Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …


Factors Affecting Graduation With Honors: A Case Study In Bumpers College, Timothy Dalton Roberts May 2024

Factors Affecting Graduation With Honors: A Case Study In Bumpers College, Timothy Dalton Roberts

Agricultural Economics and Agribusiness Undergraduate Honors Theses

This study aims to understand the factors influencing the graduation rate with honors in the Dale Bumpers College of Agricultural, Food, and Life Sciences (Bumpers College) at the University of Arkansas Fayetteville (UAF). Utilizing data from 2004 to 2014 provided by the Office of Strategic Analytics & Insights at UAF, this research investigates several demographic and academic variables to potentially identify predictors of successfully graduating from the Bumpers Honors Program. The methodology involved cleaning the data, statistical analyses including T-test and Chi-square tests, and logit regression models to determine significant factors impacting graduating with honors.

After chi-square and t-tests and …


Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson May 2024

Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

This thesis explores the multifaceted nature of Generation Z through a content analysis, aiming to identify the range of characteristics and preferences within this cohort. By delving beyond prevalent stereotypes, this study addresses the gap in understanding regarding Generation Z's learning styles, communication preferences, work ethics, and personal values. Through examination, this research provides insights crucial for marketers and educators seeking to engage and educate Generation Z effectively.


Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford May 2024

Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford

Apparel Merchandising and Product Development Undergraduate Honors Theses

The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …


The Extreme Rise Of The Fast Fashion Industry From Country To Country: Does Consumer Behavior Differ Cross Culturally Regarding Fast Fashion Between The United States And European Countries?, Madison R. Feuerbacher May 2024

The Extreme Rise Of The Fast Fashion Industry From Country To Country: Does Consumer Behavior Differ Cross Culturally Regarding Fast Fashion Between The United States And European Countries?, Madison R. Feuerbacher

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

The apparel industry has various categories of fashion. One of these categories known more readily today as fast fashion. Fast fashion has gained immense global popularity over the past decade. The concept of fast fashion apparel involves producing vast amounts of product as quick as possible to sell to the consumer at an aggressively low price. It is important to understand this current phenomenon of the global rise of fast fashion as well as understand the devastating effects our environment is facing because of it. As the vocalization of the harmful effects of fast fashion have become more prevalent …


Evaluating The Sustainability Of The Portraits Of Progress Event Using The Meter Method To Achieve More Sustainable Small-Scale Events, Anna Switzer May 2024

Evaluating The Sustainability Of The Portraits Of Progress Event Using The Meter Method To Achieve More Sustainable Small-Scale Events, Anna Switzer

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Global warming and climate change due to greenhouse gas emissions are causing society to re-evaluate how our actions affect the environment. This can be seen in many people’s professional and personal lives (Roy & Verplanken, 2016). The event management industry is no exception to this change of mindset. The purpose of this study is to measure the environmental impact of the Portraits of Progress Event on September 9, 2022, using the Measuring Events Through Environmental Research (METER) Method and provide recommendations to improve the sustainability of the event.


2023 Community Bank Case Study Competition, Joseph Kelly May 2024

2023 Community Bank Case Study Competition, Joseph Kelly

Finance Undergraduate Honors Theses

We studied a community bank in Danville, Arkansas named Chambers Bank. This was part of a 2023 Community Bank Case Study Competition, which illustrated the financial analysis, staffing, and training of the bank. We learned about technology implemented into the bank, and how the bank works with customers locally to ensure the best quality care.


The Effects Of Short-Term Rentals On Communities And How To Legislate Them: An Expanded Literary Review, William Cherry May 2024

The Effects Of Short-Term Rentals On Communities And How To Legislate Them: An Expanded Literary Review, William Cherry

Finance Undergraduate Honors Theses

A literary review of the economic and socioeconomic effects of short-term rental properties, specifically the commercialization of the industry based upon other research studies. An in-depth look at how commercialized short-term rentals effect the younger generation, hospitality industry, housing market, communities they reside in, and other externalities. A further review of different legal case studies of short-term rental legislation in major cities across the globe and their varying degrees of effectiveness.


Artificial Intelligence In The Hotel Industry: The Benefits And Effects On Corporations, Carlie Malone May 2024

Artificial Intelligence In The Hotel Industry: The Benefits And Effects On Corporations, Carlie Malone

Human Nutrition and Hospitality Management Undergraduate Honors Theses

This research delves into the benefits and effects of artificial intelligence in the hotel industry. Through a qualitive design, the study shows how the hotel industry since Covid-19 has tried to grow in the technology. The findings were valuable insights from CEO’s, CFO’s, Executives, Directors, and Managers. Nine hotel and technology executives from around the country participated in interviews covering the basic topics of demographics, AI utilized in/on the hotel property, AI and employee experiences, and guest satisfaction with AI.

The challenges stated by the participants were that AI is still in its early stages and being developed. An additional …


Supply Chain Management Internship – J.B. Hunt Transport Services, Inc., Garrett Locknar May 2024

Supply Chain Management Internship – J.B. Hunt Transport Services, Inc., Garrett Locknar

Supply Chain Management Undergraduate Honors Theses

The transportation industry touches every facet of business: research and development, final mile services, raw material procurement, even technology innovation and application design. Without transportation of goods, people, and services, each business as we know would fall apart. The greater supply chain itself relies heavily on the presence and precision of transportation to create value for each specific company’s operations. Beginning in the summer of 2022, I have had the privilege of interning at J.B. Hunt Transport, Inc., one of the world’s largest logistics and transportation companies, which has opened my eyes to the sheer impact of transportation on each …


The Swift Effect: How Popstar Taylor Swift Has Brought Business And Viewership To The National Football League, Mckenna Baron May 2024

The Swift Effect: How Popstar Taylor Swift Has Brought Business And Viewership To The National Football League, Mckenna Baron

Marketing Undergraduate Honors Theses

Big reputation. Two words that perfectly define the twelve-time Grammy award-winning, and Time’s 2023 Person of the Year, Taylor Swift. Swift had a monumental year in 2023. Her Era's tour is going down in history as one of the biggest tours to date. Swift is one of the most decorated music artists of all time. Swift’s love life had been kept quiet for the past few years until her recent relationship with football star Travis Kelce made headlines on the news. Kelce and Swift have taken the National Football League (NFL) and Swifties by storm, transforming the business and viewership …


Social Selling: My Experiences Through An Internship With Outside Life, Zariah Farris May 2024

Social Selling: My Experiences Through An Internship With Outside Life, Zariah Farris

Marketing Undergraduate Honors Theses

Last summer I had the opportunity to be a campus development associate intern with Outside Life, a company who crafts personalized ski trips for universities across the United States. This internship was virtual and taught me so many skills about how to communicate well while being fully digital and how to go through the the sales process virtually. With our sales being made without any in-person connections, I was introduced to social selling, a concept I discuss further in my thesis. I reviewed the timeline of what my internship and getting started with the company looked like. In my thesis …


Fast Fashion: Ethical Dilemmas And Suggestions For Change, Rachel Walden May 2024

Fast Fashion: Ethical Dilemmas And Suggestions For Change, Rachel Walden

Marketing Undergraduate Honors Theses

The fast fashion industry has grown immensely over the last decade, quickly capturing a large segment of the fashion industry as a whole. This industry is defined by a highly responsive and extremely cost-focused supply chain, allowing the curation of trendy and low-cost garments. These garments, while appealing to consumers for the stylish and affordability, are of poor quality and have short lifetime. The fast fashion model gives rise to serious environmental and social consequences, often contributing to high levels of air and water pollution, increased landfill waste, and unethical labor practices. The aim of this paper is to describe …


Setting The Record Straight: Why The Nba Needs To Officially Adopt Aba Statistics, Roy E. Brownell Ii Mar 2024

Setting The Record Straight: Why The Nba Needs To Officially Adopt Aba Statistics, Roy E. Brownell Ii

Arkansas Law Review

In the case of the legal settlement between the (merger of the NBA and ABA, one of those legacies is that the NBA chooses not to officially recognize the ABA’s statistics. By arguing in favor of the NBA officially adopting ABA statistics, this Article addresses a question that lies at the intersection of law, race, sports, history, and corporate policy. Part II discusses the 1976 legal settlement between the two leagues. Part III, in turn, analyzes concerns over morality and why they weigh heavily in support of the NBA acknowledging ABA records. Part IV offers an evaluation of historical factors …