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Articles 2461 - 2490 of 2941

Full-Text Articles in Business

Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini Jul 2005

Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini

Conference proceedings

Since the 1970s an argument has raged over the influence child targeted advertising has on its young audiences (Lawlor & Prothero 2003). An area of particular interest is the effect of child targeted advertising on the parent-child purchase relationship, commonly referred to as ‘pester-power’. In recent years, harnessing its power has become a Holy Grail for those who believe it to be the key to parent’s purse strings (Harding 2004). Industry spending on advertising to children has significantly increased in the past decade, from $100 million in 1990 to more than $2 billion in 2000 (www.media-awareness.ca). This paper outlines preliminary …


Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney Jul 2005

Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney

Practitioner Journals

No abstract provided.


Electronic Distribution Effectiveness Amongst Small And Medium-Sized Enterprises In The Hotel Sector, Patrick Horan, Andrew Frew Jun 2005

Electronic Distribution Effectiveness Amongst Small And Medium-Sized Enterprises In The Hotel Sector, Patrick Horan, Andrew Frew

Conference papers

This paper examines the factors that affect electonic distribution amongst SMEs in the hotel sector.


Challenges For Corporate Foresight: Towards Strategic Prospective Through Scenario Thinking, John Ratcliffe Jun 2005

Challenges For Corporate Foresight: Towards Strategic Prospective Through Scenario Thinking, John Ratcliffe

Conference papers

No abstract provided.


Supply Chain Management In The Pharmaceutical Industry: The Key To Further Enhancing Shareholder Value, Edward Sweeney Jun 2005

Supply Chain Management In The Pharmaceutical Industry: The Key To Further Enhancing Shareholder Value, Edward Sweeney

Practitioner Journals

No abstract provided.


3pl Definition And Taxonomy, Edward Sweeney, Pietro Evangelista Jun 2005

3pl Definition And Taxonomy, Edward Sweeney, Pietro Evangelista

Practitioner Journals

No abstract provided.


Managing The Supply Chain: The Role Of Information And Communications Technology (Ict) As A Key Enabler Of The Process, Edward Sweeney Jun 2005

Managing The Supply Chain: The Role Of Information And Communications Technology (Ict) As A Key Enabler Of The Process, Edward Sweeney

Practitioner Journals

No abstract provided.


Thermal Efficiency Characteristics Of Indirect Evaporative Cooling Systems, Ben Costelloe, Donal Finn May 2005

Thermal Efficiency Characteristics Of Indirect Evaporative Cooling Systems, Ben Costelloe, Donal Finn

Conference Papers

Recent developments in enhancing heat transfer in cooling towers, together with the success of chilled ceilings, have prompted a review of the evaporative cooling technique. in temperate maritime climates. The thermal efficiency of such systems is a key parameter, as a measure of the degree to which the system has succeeded in exploiting the cooling potential of the ambient air. This paper presents the results of experimental research into the thermal efficiency of a water-side open indirect evaporative cooling test rig designed to achieve low (1-4 K) approach conditions. Secondary efficiencies in the range 0.24-0.76 have been achieved.


An Examination Of Ethical Issues Pertaining To Educational Research, Greg Gallagher May 2005

An Examination Of Ethical Issues Pertaining To Educational Research, Greg Gallagher

Articles

The social sciences in general and educational researchers in particular have become more and more conscious of ethical propriety and the need for universally acceptable codes of ethical conduct in recent years. This newfound interest stems in part from criticisms of innovative contemporary research methodologies, and the fear that they may be at odds with certain fundamental ethical principles. This, in turn, has resulted in the integrity and validity of some of these new contemporary styles of research being held up to scrutiny and debated by adherents to the more conventional research methodologies. This paper begins by tracing back to …


"Offshore” Or “Shorn Off”: The Oecd’S Harmful Tax Competition Initiative And Development In Small Island Economies, Richard Woodward May 2005

"Offshore” Or “Shorn Off”: The Oecd’S Harmful Tax Competition Initiative And Development In Small Island Economies, Richard Woodward

Books/Book Chapters

The difficulties of developing and executing a sustainable development program in Small Island Economies (SIEs) are well documented. Comparatively small domestic markets, remote export markets, a dearth of natural and human resources, susceptibility to environmental change and natural disasters, plus limitations on the state’s capacity to govern economic activity have narrowed the range of feasible development strategies resulting in a reliance on sectors vulnerable to the vicissitudes of the global economy.


Land Value Taxation: Persuasive Theory But Practically Difficult, Tom Dunne Apr 2005

Land Value Taxation: Persuasive Theory But Practically Difficult, Tom Dunne

Articles

While the theoretical case for Land Value Taxation is regarded as being very persuasive, most people looking closely at the idea form the view that the practical difficulties of introducing it into an established modern economy are compelling. Nevertheless, in Europe and America the ideas put forward by George continue to influence many people discussing issues around land use planning, urban development and methods of funding infrastructure and local government.


Outsourcing:A Magic Solution?, Edward Sweeney Feb 2005

Outsourcing:A Magic Solution?, Edward Sweeney

Practitioner Journals

No abstract provided.


A Methodological Approach To Outsourcing, Edward Sweeney Feb 2005

A Methodological Approach To Outsourcing, Edward Sweeney

Practitioner Journals

No abstract provided.


Creating The Human Resources For Enhancing Innovation In Regional Economies, Brendan Goldsmith Jan 2005

Creating The Human Resources For Enhancing Innovation In Regional Economies, Brendan Goldsmith

Conference papers

No abstract available


Electronic Purchasing Consortia: A Future Procurement Direction, Bernd Huber, Edward Sweeney, Austin Smyth Jan 2005

Electronic Purchasing Consortia: A Future Procurement Direction, Bernd Huber, Edward Sweeney, Austin Smyth

Books/Book chapters

No abstract provided.


In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan Jan 2005

In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan

Case studies

Chris Harmon, senior manager with the Moriarty Group of SuperValu symbol stores, sat at his desk contemplating the future. Despite the intensifying challenges of a dynamic grocery market he was well satisfied with the success of the Group’s three supermarkets. The three stores, owned by Luke Moriarty, operate under the aegis of the Musgrave Group of independent SuperValu retailers. These independent retailers had not only survived Tesco’s arrival in Ireland, but the group as a whole had grown market share.


Supply Chain Management: The Key To Achieving Value For M, Edward Sweeney Jan 2005

Supply Chain Management: The Key To Achieving Value For M, Edward Sweeney

Practitioner Journals

No abstract provided.


Supply Chain Management On The Island Of Ireland: The Role Of The National Institute Of Transport And Logistics, Edward Sweeney, Austin Smyth Jan 2005

Supply Chain Management On The Island Of Ireland: The Role Of The National Institute Of Transport And Logistics, Edward Sweeney, Austin Smyth

Other Resources

No abstract provided.


Why You Need To Think Supply Chain Management, Edward Sweeney, Randal Faulkner Jan 2005

Why You Need To Think Supply Chain Management, Edward Sweeney, Randal Faulkner

Other Resources

No abstract provided.


Supply Chain Learning Needs: Towards A Port Community Perspective, Edward Sweeney, Pietro Evangelista Jan 2005

Supply Chain Learning Needs: Towards A Port Community Perspective, Edward Sweeney, Pietro Evangelista

Articles

The traditional role of ports in the wider supply chain context is currently being subject to a process
of radical review. In broad terms, the traditional model is being replaced by a model which focuses on higher value and more knowledge intensive activities. This trend requires a change in the way in which new knowedge and skills are developed by staff in companies of all kinds within port communities. Traditional models need to be re-evaluated to reflect the increasing importance of knowledge and skills acquisition, particularly in relation to the supply chain management (SCM) concept and the evolving role of …


Putting Supply Chain Learning Theory Into Practice: Lessons From An Irish Case, Edward Sweeney, Pietro Evangelista, Renato Passaro Jan 2005

Putting Supply Chain Learning Theory Into Practice: Lessons From An Irish Case, Edward Sweeney, Pietro Evangelista, Renato Passaro

Articles

The logistics service market is currently going through a fundamental transition. The development of closer relationships with customers and the continuous adaptation of products and services, represent potentially successful approaches to the development of improved competitive capability. To this end knowledge resources and learning processes increasingly represent key elements within the evolving framework of the 3PL business. This paper describes the case of NITL’s Foundation Certificate Programme (FCP) learning programme with specific reference to its use in addressing some of current shortcomings related to supply chain knowledge and skills in the Irish third party logistics (3PL) industry. The FCP rationale …


Rte Publishing Ltd, Gerry Mortimer Jan 2005

Rte Publishing Ltd, Gerry Mortimer

Case studies

The publishing division came into being as RTE Publishing Ltd in May 2003. Muirne Laffan was appointed Executive Director of RTE Publishing. Having spent several years in New York with the advertising agency McCann Erickson, Muirne had joined RTE to head up its commercial activities division some 18 months previously. With the reorganisation, some of these activities had been moved. Thus, for example, TV programme sales became part of the TV division to ensure that issues involved in programme sales were incorporated into programme planning at an early stage.


Green Engineering Services Limited, Gerry Mortimer Jan 2005

Green Engineering Services Limited, Gerry Mortimer

Case studies

“Sometimes in my darker moments I think that, if I had ducks they’d drown, and this is one of those moments. You will have heard the announcement that Fruit of the Loom are closing down the remainder of their operations in the northwest”, Manus Green said, discussing his latest predicament with his friend and occasional advisor Paul Staunton. Manus with his wife Claire, was owner of Green Engineering Services Ltd., a small precision engineering company based on an industrial estate in West Donegal.


Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy Jan 2005

Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy

Case studies

In February 2004 the CEO of Buy4Now, Ali Murdoch, finds himself in the enviable position of having several growth avenues and opportunities for company expansion to pursue. Domestically, he has issues such as customer acquisition and retention, new processes such as Central Checkout technology, growth in the adoption of broadband technology, the addition of new partners to the portal and the management and growth of advertising revenue demand attention. Recruiting additional staff is also on the agenda for 2004 across several functional areas.


Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley Jan 2005

Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley

Case studies

As a consultant in comparative retailing systems, Ulrike Johnson is responsible for advising international retailers about brands, markets, and key drivers of change. Her current assignment involves advising a European food retailer about current trends and prospects in the food retailing business in the Republic of Ireland, with a view to assessing the possibility of entering the market.


General Records (Ireland), Thomas Cooney Jan 2005

General Records (Ireland), Thomas Cooney

Case studies

Standing outside a pub, Billy Barrett and Martin Murphy faithfully obeyed the no smoking ban that was now a feature of the Irish social scene. As they smoked their cigarettes, they discussed the singer/songwriter who played inside the premises that they stood against so nonchalantly. The gig was enjoying a great reception, with the crowd enthusiastically applauding the eclectic mix of blues, rock, and traditional music. ‘Well, Billy, how would fancy starting a record company?’ asked Martin, as if it was not really a challenge. ‘The singer playing inside wants to record a CD but she has no label. I …


Exploring The Relationship Between Customer Loyalty And Electronic Loyalty Schemes: An Organisational Perspective, Edmund O'Callaghan, Joan Keegan Jan 2005

Exploring The Relationship Between Customer Loyalty And Electronic Loyalty Schemes: An Organisational Perspective, Edmund O'Callaghan, Joan Keegan

Conference proceedings

Electronic loyalty schemes (ELSs) first appeared on the Irish retail landscape when Superclub was launched by the Irish grocery multiple Superquinn in 1993. While ELSs are now commonplace in the Irish retail sector, the rationale for their introduction remains unclear. Loyalty measurability remains a ubiquitous concern within the business literature. This paper offers an organisational perspective on the role and operation of one electronic loyalty scheme. It investigates the benefits of ELSs and their contribution or otherwise to the development of loyalty. The paper reiterates the belief that the real advantage of ELSs resides with their data mining potential to …


B2b E-Marketplaces In The Airline Industry: Process Drivers And Performance Indicators, Claudia-Maria Wagner, Bernd Huber, Edward Sweeney, Austin Smyth Jan 2005

B2b E-Marketplaces In The Airline Industry: Process Drivers And Performance Indicators, Claudia-Maria Wagner, Bernd Huber, Edward Sweeney, Austin Smyth

Articles

Competitive pressures are increasing within and between different strategically oriented groups of airlines. This paper focuses on the level of efficiency improvements gained by using e-Marketplaces in the procurement process. Findings from a survey among 88 international airlines reveal that the use of Business-to-Business (B2B) e-Marketplaces does play different roles across the various airline groupings. Airlines that are involved in strategic alliances show higher joint procurement activities than airlines that are not involved in strategic alliances. However, alliances are probably viewed as loose arrangements and thus airlines may be reluctant to share information on procurement prices and processes with another …


Competative Challenges:Chain Reactions:An Analysis Of Supply Chain Management And Competitive Solutions For The Island Of Ireland, Austin Smith, Bernd Huber Jan 2005

Competative Challenges:Chain Reactions:An Analysis Of Supply Chain Management And Competitive Solutions For The Island Of Ireland, Austin Smith, Bernd Huber

Reports

No abstract provided.


Masculinity In The Making: Men’S Increased Consumption Of Strength Training, Roger Sherlock, Olivia Freeman, Andrew Dunne Jan 2005

Masculinity In The Making: Men’S Increased Consumption Of Strength Training, Roger Sherlock, Olivia Freeman, Andrew Dunne

Conference papers

This paper explores the relationship between the body, masculinity and the consumption of body-focussed activities. It examines the meaning and importance of strength training for men. Strength training is of interest because its increase in popularity is occurring at a particular point in time when a growing number of men are experiencing insecurities over their masculine identities as a result of recent socioeconomic changes. This paper proposes that men today are facing a dilemma in terms of masculine identity. This dilemma hinges on the growing objectification of the male body in the media and its cultural messages regarding masculinity.