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Articles 2461 - 2490 of 2941
Full-Text Articles in Business
Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini
Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini
Conference proceedings
Since the 1970s an argument has raged over the influence child targeted advertising has on its young audiences (Lawlor & Prothero 2003). An area of particular interest is the effect of child targeted advertising on the parent-child purchase relationship, commonly referred to as ‘pester-power’. In recent years, harnessing its power has become a Holy Grail for those who believe it to be the key to parent’s purse strings (Harding 2004). Industry spending on advertising to children has significantly increased in the past decade, from $100 million in 1990 to more than $2 billion in 2000 (www.media-awareness.ca). This paper outlines preliminary …
Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney
Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney
Practitioner Journals
No abstract provided.
Electronic Distribution Effectiveness Amongst Small And Medium-Sized Enterprises In The Hotel Sector, Patrick Horan, Andrew Frew
Electronic Distribution Effectiveness Amongst Small And Medium-Sized Enterprises In The Hotel Sector, Patrick Horan, Andrew Frew
Conference papers
This paper examines the factors that affect electonic distribution amongst SMEs in the hotel sector.
Challenges For Corporate Foresight: Towards Strategic Prospective Through Scenario Thinking, John Ratcliffe
Challenges For Corporate Foresight: Towards Strategic Prospective Through Scenario Thinking, John Ratcliffe
Conference papers
No abstract provided.
Supply Chain Management In The Pharmaceutical Industry: The Key To Further Enhancing Shareholder Value, Edward Sweeney
Supply Chain Management In The Pharmaceutical Industry: The Key To Further Enhancing Shareholder Value, Edward Sweeney
Practitioner Journals
No abstract provided.
3pl Definition And Taxonomy, Edward Sweeney, Pietro Evangelista
3pl Definition And Taxonomy, Edward Sweeney, Pietro Evangelista
Practitioner Journals
No abstract provided.
Managing The Supply Chain: The Role Of Information And Communications Technology (Ict) As A Key Enabler Of The Process, Edward Sweeney
Managing The Supply Chain: The Role Of Information And Communications Technology (Ict) As A Key Enabler Of The Process, Edward Sweeney
Practitioner Journals
No abstract provided.
Thermal Efficiency Characteristics Of Indirect Evaporative Cooling Systems, Ben Costelloe, Donal Finn
Thermal Efficiency Characteristics Of Indirect Evaporative Cooling Systems, Ben Costelloe, Donal Finn
Conference Papers
Recent developments in enhancing heat transfer in cooling towers, together with the success of chilled ceilings, have prompted a review of the evaporative cooling technique. in temperate maritime climates. The thermal efficiency of such systems is a key parameter, as a measure of the degree to which the system has succeeded in exploiting the cooling potential of the ambient air. This paper presents the results of experimental research into the thermal efficiency of a water-side open indirect evaporative cooling test rig designed to achieve low (1-4 K) approach conditions. Secondary efficiencies in the range 0.24-0.76 have been achieved.
An Examination Of Ethical Issues Pertaining To Educational Research, Greg Gallagher
An Examination Of Ethical Issues Pertaining To Educational Research, Greg Gallagher
Articles
The social sciences in general and educational researchers in particular have become more and more conscious of ethical propriety and the need for universally acceptable codes of ethical conduct in recent years. This newfound interest stems in part from criticisms of innovative contemporary research methodologies, and the fear that they may be at odds with certain fundamental ethical principles. This, in turn, has resulted in the integrity and validity of some of these new contemporary styles of research being held up to scrutiny and debated by adherents to the more conventional research methodologies. This paper begins by tracing back to …
"Offshore” Or “Shorn Off”: The Oecd’S Harmful Tax Competition Initiative And Development In Small Island Economies, Richard Woodward
"Offshore” Or “Shorn Off”: The Oecd’S Harmful Tax Competition Initiative And Development In Small Island Economies, Richard Woodward
Books/Book Chapters
The difficulties of developing and executing a sustainable development program in Small Island Economies (SIEs) are well documented. Comparatively small domestic markets, remote export markets, a dearth of natural and human resources, susceptibility to environmental change and natural disasters, plus limitations on the state’s capacity to govern economic activity have narrowed the range of feasible development strategies resulting in a reliance on sectors vulnerable to the vicissitudes of the global economy.
Land Value Taxation: Persuasive Theory But Practically Difficult, Tom Dunne
Land Value Taxation: Persuasive Theory But Practically Difficult, Tom Dunne
Articles
While the theoretical case for Land Value Taxation is regarded as being very persuasive, most people looking closely at the idea form the view that the practical difficulties of introducing it into an established modern economy are compelling. Nevertheless, in Europe and America the ideas put forward by George continue to influence many people discussing issues around land use planning, urban development and methods of funding infrastructure and local government.
Outsourcing:A Magic Solution?, Edward Sweeney
Outsourcing:A Magic Solution?, Edward Sweeney
Practitioner Journals
No abstract provided.
A Methodological Approach To Outsourcing, Edward Sweeney
A Methodological Approach To Outsourcing, Edward Sweeney
Practitioner Journals
No abstract provided.
Creating The Human Resources For Enhancing Innovation In Regional Economies, Brendan Goldsmith
Creating The Human Resources For Enhancing Innovation In Regional Economies, Brendan Goldsmith
Conference papers
No abstract available
Electronic Purchasing Consortia: A Future Procurement Direction, Bernd Huber, Edward Sweeney, Austin Smyth
Electronic Purchasing Consortia: A Future Procurement Direction, Bernd Huber, Edward Sweeney, Austin Smyth
Books/Book chapters
No abstract provided.
In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan
In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan
Case studies
Chris Harmon, senior manager with the Moriarty Group of SuperValu symbol stores, sat at his desk contemplating the future. Despite the intensifying challenges of a dynamic grocery market he was well satisfied with the success of the Group’s three supermarkets. The three stores, owned by Luke Moriarty, operate under the aegis of the Musgrave Group of independent SuperValu retailers. These independent retailers had not only survived Tesco’s arrival in Ireland, but the group as a whole had grown market share.
Supply Chain Management: The Key To Achieving Value For M, Edward Sweeney
Supply Chain Management: The Key To Achieving Value For M, Edward Sweeney
Practitioner Journals
No abstract provided.
Supply Chain Management On The Island Of Ireland: The Role Of The National Institute Of Transport And Logistics, Edward Sweeney, Austin Smyth
Supply Chain Management On The Island Of Ireland: The Role Of The National Institute Of Transport And Logistics, Edward Sweeney, Austin Smyth
Other Resources
No abstract provided.
Why You Need To Think Supply Chain Management, Edward Sweeney, Randal Faulkner
Why You Need To Think Supply Chain Management, Edward Sweeney, Randal Faulkner
Other Resources
No abstract provided.
Supply Chain Learning Needs: Towards A Port Community Perspective, Edward Sweeney, Pietro Evangelista
Supply Chain Learning Needs: Towards A Port Community Perspective, Edward Sweeney, Pietro Evangelista
Articles
The traditional role of ports in the wider supply chain context is currently being subject to a process
of radical review. In broad terms, the traditional model is being replaced by a model which focuses on higher value and more knowledge intensive activities. This trend requires a change in the way in which new knowedge and skills are developed by staff in companies of all kinds within port communities. Traditional models need to be re-evaluated to reflect the increasing importance of knowledge and skills acquisition, particularly in relation to the supply chain management (SCM) concept and the evolving role of …
Putting Supply Chain Learning Theory Into Practice: Lessons From An Irish Case, Edward Sweeney, Pietro Evangelista, Renato Passaro
Putting Supply Chain Learning Theory Into Practice: Lessons From An Irish Case, Edward Sweeney, Pietro Evangelista, Renato Passaro
Articles
The logistics service market is currently going through a fundamental transition. The development of closer relationships with customers and the continuous adaptation of products and services, represent potentially successful approaches to the development of improved competitive capability. To this end knowledge resources and learning processes increasingly represent key elements within the evolving framework of the 3PL business. This paper describes the case of NITL’s Foundation Certificate Programme (FCP) learning programme with specific reference to its use in addressing some of current shortcomings related to supply chain knowledge and skills in the Irish third party logistics (3PL) industry. The FCP rationale …
Rte Publishing Ltd, Gerry Mortimer
Rte Publishing Ltd, Gerry Mortimer
Case studies
The publishing division came into being as RTE Publishing Ltd in May 2003. Muirne Laffan was appointed Executive Director of RTE Publishing. Having spent several years in New York with the advertising agency McCann Erickson, Muirne had joined RTE to head up its commercial activities division some 18 months previously. With the reorganisation, some of these activities had been moved. Thus, for example, TV programme sales became part of the TV division to ensure that issues involved in programme sales were incorporated into programme planning at an early stage.
Green Engineering Services Limited, Gerry Mortimer
Green Engineering Services Limited, Gerry Mortimer
Case studies
“Sometimes in my darker moments I think that, if I had ducks they’d drown, and this is one of those moments. You will have heard the announcement that Fruit of the Loom are closing down the remainder of their operations in the northwest”, Manus Green said, discussing his latest predicament with his friend and occasional advisor Paul Staunton. Manus with his wife Claire, was owner of Green Engineering Services Ltd., a small precision engineering company based on an industrial estate in West Donegal.
Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy
Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy
Case studies
In February 2004 the CEO of Buy4Now, Ali Murdoch, finds himself in the enviable position of having several growth avenues and opportunities for company expansion to pursue. Domestically, he has issues such as customer acquisition and retention, new processes such as Central Checkout technology, growth in the adoption of broadband technology, the addition of new partners to the portal and the management and growth of advertising revenue demand attention. Recruiting additional staff is also on the agenda for 2004 across several functional areas.
Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley
Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley
Case studies
As a consultant in comparative retailing systems, Ulrike Johnson is responsible for advising international retailers about brands, markets, and key drivers of change. Her current assignment involves advising a European food retailer about current trends and prospects in the food retailing business in the Republic of Ireland, with a view to assessing the possibility of entering the market.
General Records (Ireland), Thomas Cooney
General Records (Ireland), Thomas Cooney
Case studies
Standing outside a pub, Billy Barrett and Martin Murphy faithfully obeyed the no smoking ban that was now a feature of the Irish social scene. As they smoked their cigarettes, they discussed the singer/songwriter who played inside the premises that they stood against so nonchalantly. The gig was enjoying a great reception, with the crowd enthusiastically applauding the eclectic mix of blues, rock, and traditional music. ‘Well, Billy, how would fancy starting a record company?’ asked Martin, as if it was not really a challenge. ‘The singer playing inside wants to record a CD but she has no label. I …
Exploring The Relationship Between Customer Loyalty And Electronic Loyalty Schemes: An Organisational Perspective, Edmund O'Callaghan, Joan Keegan
Exploring The Relationship Between Customer Loyalty And Electronic Loyalty Schemes: An Organisational Perspective, Edmund O'Callaghan, Joan Keegan
Conference proceedings
Electronic loyalty schemes (ELSs) first appeared on the Irish retail landscape when Superclub was launched by the Irish grocery multiple Superquinn in 1993. While ELSs are now commonplace in the Irish retail sector, the rationale for their introduction remains unclear. Loyalty measurability remains a ubiquitous concern within the business literature. This paper offers an organisational perspective on the role and operation of one electronic loyalty scheme. It investigates the benefits of ELSs and their contribution or otherwise to the development of loyalty. The paper reiterates the belief that the real advantage of ELSs resides with their data mining potential to …
B2b E-Marketplaces In The Airline Industry: Process Drivers And Performance Indicators, Claudia-Maria Wagner, Bernd Huber, Edward Sweeney, Austin Smyth
B2b E-Marketplaces In The Airline Industry: Process Drivers And Performance Indicators, Claudia-Maria Wagner, Bernd Huber, Edward Sweeney, Austin Smyth
Articles
Competitive pressures are increasing within and between different strategically oriented groups of airlines. This paper focuses on the level of efficiency improvements gained by using e-Marketplaces in the procurement process. Findings from a survey among 88 international airlines reveal that the use of Business-to-Business (B2B) e-Marketplaces does play different roles across the various airline groupings. Airlines that are involved in strategic alliances show higher joint procurement activities than airlines that are not involved in strategic alliances. However, alliances are probably viewed as loose arrangements and thus airlines may be reluctant to share information on procurement prices and processes with another …
Competative Challenges:Chain Reactions:An Analysis Of Supply Chain Management And Competitive Solutions For The Island Of Ireland, Austin Smith, Bernd Huber
Competative Challenges:Chain Reactions:An Analysis Of Supply Chain Management And Competitive Solutions For The Island Of Ireland, Austin Smith, Bernd Huber
Reports
No abstract provided.
Masculinity In The Making: Men’S Increased Consumption Of Strength Training, Roger Sherlock, Olivia Freeman, Andrew Dunne
Masculinity In The Making: Men’S Increased Consumption Of Strength Training, Roger Sherlock, Olivia Freeman, Andrew Dunne
Conference papers
This paper explores the relationship between the body, masculinity and the consumption of body-focussed activities. It examines the meaning and importance of strength training for men. Strength training is of interest because its increase in popularity is occurring at a particular point in time when a growing number of men are experiencing insecurities over their masculine identities as a result of recent socioeconomic changes. This paper proposes that men today are facing a dilemma in terms of masculine identity. This dilemma hinges on the growing objectification of the male body in the media and its cultural messages regarding masculinity.