Business Commons^™

A Guide For Early Career Success In Academic Research, Obinna O. Obilo, William B. Locander, David A. Locander

Atlantic Marketing Journal

Balancing the research, teaching, and service facets is important to achieving success in academia. Doctoral programs should prepare their students to successfully navigate and balance all three of these facets. We focus on the research facet in this study and draw from the experience of a panel of accomplished researchers within the discipline, to compile a set of guidelines for doctoral students and new faculty. Analyzing the qualitative results from the panel interviews, we find that to ensure success within the research facet, one must effectively manage three emergent focal distinctions; a relationship with: oneself, others, and with the work.

Customer Service Challenges In Omni-Channel Retailing—An Exploratory Study Of Vague Language In Retailer Customer Service Policies, Terence L. Holmes, Edward C. Brewer

Atlantic Marketing Journal

Retailers are interacting with customers via an ever-increasing number of touchpoints. The addition of social media and mobile devices to the traditional physical and virtual retail platforms has created an evolving consumer practice of using several such "touchpoints" in the course of a single purchase (the "omni-channel”). The difficulty of providing high levels of customer service has increased with the necessity of managing multiple channels under the retailer’s control and coordinating formally or informally with touchpoints not directly within the retailer’s own operations. Multiple sources of potentially conflicting information (e.g., order fulfillment) can lead to miscommunication, and thus poor service …

Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen

Atlantic Marketing Journal

Sales education research recently has turned its attention to using artificial intelligence (AI) technology, but much remains in our understanding of its use in the online and virtual sales education environment. AI can be useful to helping online students improve their sales presentations and vocal delivery skills. Examined through the lens of control value theory, this study is a pilot investigation into the effectiveness of using AI technology in the online classroom to help sales education students improve their vocal delivery skills in sales presentations. Based on a paired samples t-test, our results indicated that student use of AI technology …

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Journal

BlockChain technology has grown exponentially over the last several decades. Early on, cryptocurrency presented a substitute for hard currency as a way to purchase goods and services. Recently, cryptocurrency has entered the video game world. How cryptocurrency, which has value outside of a video game, may impact the virtual reality world, is an open question. Presence, or the state of being in an environment, will be affected by the ability to escape within video games as cryptocurrencies are used. As video games often provide a place to escape the real world, bringing the real world into the game may have …

The Counterfeit Conundrum: A Case Study To Examine The Best Way To Combat Counterfeit Consumption, Heather Kirkwood, Thomas Tanner, Ashutosh Dixit

Atlantic Marketing Journal

Estimated at more than $500 billion, counterfeits are a booming industry. The negative impacts can no longer be ignored. As evidenced by the industry growth, efforts to combat consumption of counterfeit products have largely failed. This case study examines the counterfeit industry and a campaign developed by the U.S. Customs and Border Protection Agency. It presents the reader the opportunity to contemplate viable solutions for ending counterfeit consumption.

Unintended Impacts On Entrepreneurs During Covid-19 – Pandemic Creates Unforeseeable Opportunities Of A Lifetime, Ryan Matthews

Atlantic Marketing Journal

Select entrepreneurs are successful for a reason. One reason being, they have been able to use their skills to execute during times of chaos and panic, sometimes using these times as an opportunity to identify and exploit new or existing opportunities. Now and then, the external business environment changes in a manner that was never imagined or planned, therefore creating unintended impacts or new opportunities. During times of chaos, will these entrepreneurs pursue newly present opportunities that were not planned, or will they stick to their comfort zone? While several studies have been conducted looking at the characteristics of the …

Enabling Factors And User Requirements For Microcredit Services Through Mobile Devices - Dar Es Salaam Tanzania Context., William Clifford Gomera, Jarkko Suhonen Dr., George Oreku Prof.

The African Journal of Information Systems

Microfinance institutions (MFIs) play a considerable role in providing capital to micro businesses (MBs) through microcredit services. However, the interplay between MFIs and MB owners has been hindered by several factors, such as challenges with information sharing. The current study aims at identifying the specific challenges of microcredit services in Dar es Salaam, Tanzania, and also at determining the enabling factors, preferred features, and general requirements for a mobile technology solution to support the interplay between MFIs and MBs. The participants in the study were 91 MB owners and 22 MFI officers, and the data for the study were collected …

Welcome Guide: Onboarding Guidebook For Hannah Michelle Photography, Hannah Lozano

Master of Arts in Professional Writing Capstones

Hannah Michelle Photography is a small photography brand owned by Hannah Lozano. This document serves as a capstone project for Hannah Lozano. She has created a comprehensive onboarding document for future employees of Hannah Michelle Photography.

When Stealing Time At Work Seems Justified: The Influence Of Organizational Justice On Time Banditry, Jamey Halleck

PhD in Business Administration Dissertations

Interest in the study of time banditry at work is relatively new to researchers. Existing research on this phenomenon has focused primarily on antecedents to the time banditry relationship, such as personality and organizational justice (Brock, Martin, & Buckley, 2013). This study further explored one of those antecedent relationships, the organizational justice to time banditry relationship. Currently absent from the literature is the potential influence each individual factor of organization justice (distributive, procedural, interpersonal, and informational) may have on engagement in time banditry. The focus of the current study was to investigate the following research question: How will engagement in …

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

Destructive Selling: An Empirical View From The Perspective Of University Level Business Students, Dennis Bristow, Rajesh Gulati, David Titus, Garth Harris, Zhan Wang

Atlantic Marketing Journal

Preliminary evidence indicates that salespeople working in a variety of industries hold the perception that destructive selling (defined as the intentional use of unethical tactics including lying, misrepresenting product/service performance, misleading the client, spreading rumors about the competition, etc. by professional salespeople) does occur in the professional selling discipline. A rich history of related research provides further evidence that university students exhibit negative perceptions and attitudes towards professional selling. In the work reported in this manuscript, the authors employed the survey research method to empirically study the perceptions held by university level pre-business and business students regarding the presence of …

International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones

Atlantic Marketing Journal

This paper explores the history, legality and ethical perspectives of the International Olympic Committee Rule #40 that was put into effect starting with the 2016 Olympic Games. Rule 40 was established to protect official Olympic sponsors from marketing campaign dilution and ambush marketing attempts from non-official brand sponsors. It was designed to prevent over-commercialization of the Olympic brand and to protect official Olympic sponsors’ substantial investment for exclusive marketing rights during the Games. It also however effectively prevents athletes from recognizing their own individual company sponsors and goes so far as to limit an athlete’s apparel during the Games, their …

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Journal

This study re-examines students’ attitudes and preferences to the four primary textbook types (hardback, paperback, loose leaf, and E-book). One hundred eighty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Unlike the 2014 study, where students overwhelming preferred paperback textbooks, even when this textbook is at a higher price than other alternatives, the 2018 study found that the textbook choice depended on if an access code to publisher’s online course materials was required. When access codes were required, students preferred paperback textbooks, followed closely by E-books. When no access …

Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage

Atlantic Marketing Journal

Abstract

This paper seeks to understand the impact of customer engagement, brand attitude, and brand experience on branded apps recommendation and re-use intentions. Using structural equation modeling we test a causal model to establish the direct and mediated paths between constructs under study. We found that contrary to popular perceptions, customer engagement does not load directly on the recommendation or re-use intention suggesting that engagement on its own may not be sufficient to elicit recommendation or re-use intention. Other factors and contexts will be necessary to elicit recommendation etc. We also found that recommendation mediates the relationship between brand attitude …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Sponsored Messages In Facebook And Twitter News Feeds: An Examination Of Prevalence, Brands, And Products, Cynthia B. Hanson

Atlantic Marketing Journal

This paper compares the prevalence and nature of sponsored messages on Facebook and Twitter. Results of a content analysis of 180 sponsored messages from 65 screenshots provided by undergraduate student subjects showed significant differences in the product categories advertised on each platform, with sponsored messages for apparel and entertainment more prevalent on Facebook and financial products and services more prevalent on Twitter. The majority of the sponsoring advertisers on both platforms were from companies established after the year 2000; only seven percent were leading US advertisers; and only three advertisers—Amazon, Microsoft, and Toyota—appeared in both samples.

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.

Threat Recognition In Incumbent Firms: A Case For Organizational Velocity, Alan Amling

PhD in Business Administration Dissertations

Change is not new, but the speed of change is new. Fueled by a combination of connecting and thinking technologies, the business environment is becoming increasingly dynamic and uncertain. Incumbent firms face a wider variety of threats that vary in frequency of occurrence and financial impact. How effectively firms see these threats, internalize them as important (or not) and act on them in a timely manner (or not) can be critical to their survival. However, the academic literature is incomplete on how firms navigate this threat recognition process from initial observation through action and across different organizational contexts.

This qualitative …

Making Good Decisions: An Attribution Model Of Decision Quality In Decision Tasks, Bethany Niese

PhD in Business Administration Dissertations

Decision-makers endeavor to obtain the decision quality which puts them in a position to reach their goals. In order to control or influence decision quality, the processes by which individuals form their beliefs must be understood. In addition, many decision makers rely on decision support technologies to help find patterns in data and make sense of the input, so these technologies must be considered in parallel with the processes.

There have been numerous studies conducted to illuminate the factors which affect decision quality, however, many of these studies focused on objective measures and factors. This approach ignores individual perception, belief, …

Effectiveness Of Tools In Identifying Rogue Access Points On A Wireless Network, Ryan Vansickle, Tamirat Abegaz, Bryson Payne

KSU Proceedings on Cybersecurity Education, Research and Practice

Wireless access points have greatly improved users' ability to connect to the Internet. However, they often lack the security mechanisms needed to protect users. Malicious actors could create a rogue access point (RAP), using a device such as the WiFi Pineapple Nano, that could trick users into connecting to an illegitimate access point (AP). To make them look legitimate, adversaries tend to setup RAPs to include a captive portal. This is very effective, since most public networks use captive portals as a means to provide genuine access. The objective of this study is to examine the effectiveness of RAP identification …

Automatic Security Bug Detection With Findsecuritybugs Plugin, Hossain Shahriar, Kmarul Riad, Arabin Talukder, Hao Zhang, Zhuolin Li

KSU Proceedings on Cybersecurity Education, Research and Practice

The security threats to mobile application are growing explosively. Mobile app flaws and security defects could open doors for hackers to easily attack mobile apps. Secure software development must be addressed earlier in the development lifecycle rather than fixing the security holes after attacking. Early eliminating against possible security vulnerability will help us increase the security of software and mitigate the consequence of damages of data loss caused by potential malicious attacking. In this paper, we present a static security analysis approach with open source FindSecurityBugs plugin for Android StThe security threats to mobile application are growing explosively. Mobile app …

Automated Reverse Engineering Of Automotive Can Bus Controls, Charles Barron Kirby, Bryson Payne

KSU Proceedings on Cybersecurity Education, Research and Practice

This research provides a means of automating the process to reverse engineer an automobile’s CAN Bus to quickly recover CAN IDs and message values to control the various systems in a modern automobile. This approach involved the development of a Python script that uses several open-source tools to interact with the CAN Bus, and it takes advantage of several vulnerabilities associated with the CAN protocol. These vulnerabilities allow the script to conduct replay attacks against the CAN Bus and affect various systems in an automobile without the operator’s knowledge or interaction.

These replay attacks can be accomplished by capturing recorded …

A World Of Cyber Attacks (A Survey), Mubarak Banisakher, Marwan Omar

KSU Proceedings on Cybersecurity Education, Research and Practice

The massive global network that connects billions of humans and millions of devices and allow them to communicate with each other is known as the internet. Over the last couple of decades, the internet has grown expeditiously and became easier to use and became a great educational tool. Now it can used as a weapon that can steal someone’s identity, expose someone’s financial information, or can destroy your networking devices. Even in the last decade, there have been more cyber attacks and threats destroying major companies by breaching the databases that have millions of personal information that can be sold …

An Exploratory Analysis Of Mobile Security Tools, Hossain Shahriar, Md Arabin Talukder, Md Saiful Islam

KSU Proceedings on Cybersecurity Education, Research and Practice

The growing market of the mobile application is overtaking the web application. Mobile application development environment is open source, which attracts new inexperienced developers to gain hands on experience with applicationn development. However, the security of data and vulnerable coding practice is an issue. Among all mobile Operating systems such as, iOS (by Apple), Android (by Google) and Blackberry (RIM), Android dominates the market. The majority of malicious mobile attacks take advantage of vulnerabilities in mobile applications, such as sensitive data leakage via the inadvertent or side channel, unsecured sensitive data storage, data transition and many others. Most of these …

Iot: Challenges In Information Security Training, Lech J. Janczewski, Gerard Ward

KSU Proceedings on Cybersecurity Education, Research and Practice

Both consumers and businesses are rapidly adopting IoT premised on convenience and control. Industry and academic literature talk about billions of embedded IoT devices being implemented with use-cases ranging from smart speakers in the home, to autonomous trucks, and trains operating in remote industrial sites. Historically information systems supporting these disparate use-cases have been categorised as Information Technology (IT) or Operational Technology (OT), but IoT represents a fusion between these traditionally distinct information security models.

This paper presents a review of IEEE and Elsevier peer reviewed papers that identifies the direction in IoT education and training around information security. It …

Proposal For A Joint Cybersecurity And Information Technology Management Program, Christopher Simpson, Debra Bowen, William Reid, James Juarez

KSU Proceedings on Cybersecurity Education, Research and Practice

Cybersecurity and Information Technology Management programs have many similarities and many similar knowledge, skills, and abilities are taught across both programs. The skill mappings for the NICE Framework and the knowledge units required to become a National Security Agency and Department of Homeland Security Center of Academic Excellence in Cyber Defense Education contain many information technology management functions. This paper explores one university’s perception on how a joint Cybersecurity and Information Technology Management program could be developed to upskill students to be work force ready.

Adversarial Thinking: Teaching Students To Think Like A Hacker, Frank Katz

KSU Proceedings on Cybersecurity Education, Research and Practice

Today’s college and university cybersecurity programs often contain multiple laboratory activities on various different hardware and software-based cybersecurity tools. These include preventive tools such as firewalls, virtual private networks, and intrusion detection systems. Some of these are tools used in attacking a network, such as packet sniffers and learning how to craft cross-site scripting attacks or man-in-the-middle attacks. All of these are important in learning cybersecurity. However, there is another important component of cybersecurity education – teaching students how to protect a system or network from attackers by learning their motivations, and how they think, developing the students’ “abilities to …

Internet Core Functions: Security Today And Future State, Jeffrey Jones

KSU Proceedings on Cybersecurity Education, Research and Practice

Never in the history of the world has so much trust been given to something that so few understand. Jeff reviews three core functions of the Internet along with recent and upcoming changes that will impact security and the world.

Preparing For Tomorrow By Looking At Yesterday, Peter Dooley

KSU Proceedings on Cybersecurity Education, Research and Practice

Why do we learn? Why do we study history? Why do we research the work of others? The answer is that there is value today in what was already learned and experienced, successes and failures. Mr. Dooley, a 25-year security professional and 20-year hospitality executive, will share his experiences and how our history in security will help us in thinking about our future.